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Riding bicycle since childhood:
contributions of design for the
bicycle (re)integration in the
Aveiro region
Joana Ivónia Salgado Santos | Cláudia Albino
Universidade de Aveiro . DeCA | Universidade do Porto . FBAUP
KEYWORDS
COLLABORATIVE AND PARTICIPATORY DESIGN
BICYCLE ECOSYSTEM
SUSTAINABILITY
EDUCATION
TERRITORY
MOTIVATION
Bicycle ecosystem in the
region of Aveiro
[Work in progress]
Indústria Bicicleta
Equipamento Urbano
Larus
Amorim Cork
SRAM
Polisport
RODI
Miranda & Irmão
Ciclofapril
Tabor
Ibérica
Ciclaveiro
Corda
Associação Comercial de Aveiro
ADERAV
Aveiro em transição
UA / Plataforma Tecnológica
da Bicicleta UA
Abimota
BUGA
Aveiro Bike Value
Lojas
e Oficinas
Comércio
Serviços
Horizonte 2020
Concentração
de Know-how
Especificidades geográficas
do território
CIRA
PSP
I&D
Universidade de Aveiro
Velógic
Pernalonga
Ciclovaldemiro
Stand vidal
Bicicolor
Sport Zone
Decathlon
Subway Bike shop
Aveibike
Loja das Bikes
Bike Zone
Projectos emergentes
Região/ + Nº utilizadores PT
Associações e Projectos
Comunidade
PIMTRA
Eventos
Cicloria
Semana Europeia de Cicloturismo
Seminários
Conferências
Rasto
Espaço Bicicleta Gafanha
Lanterne Rouge
MyBikes
MUD CYcles
Mobike
Wise-U
Órbita
Can Design help to activate this ecosystem?
+ COLABORATIVE DESIGN
+ CO-CREATION
+ CO-DESIGN
+ DESIGN ACTIVISM
+ SUSTAINABLE CITIES
+ ADD VALUE TO THE TERRITORY
+ EDUCATION
DESIGN
cultural mediator
How to boost and substantiate through collaborative design
processes, the bicycle ecosystem heritage and add value
to the territory in Aveiro region?
DESIGN
Ecosystem
bicycle
TERRITORY
BOOST THROUGH ADD VALUE
THE QUESTION IS....
1 2 3
PREMISE
The heritage associated to the
bicycle ecosystem in the Aveiro
region is under-leveraged, with
difficulties in articulating the set of
agents and implied values.
The design as a cultural mediator,
can significantly contribute to the
development of this ecosystem,
through its ability to work in the
complexity of implicit information
in collaborative processes, commu-
nicating effectively through meta-
phors.
The ressignification of bicycle
ecosystem assets in Aveiro, con-
tributes to the enhancement of its
territory.
1 2 3
PREMISSAS
The heritage associated with the
bicycle ecosystem in the Aveiro
region and is under-leveraged, with
difficulties in articulating the set of
agents and implied values.
The design as a cultural mediator,
can significantly contribute to the
development of this ecosystem,
through its ability to work in the
complexity of implicit information
in collaborative processes, commu-
nicating effectively through meta-
phors.
The ressignification of bicycle
ecosystem assets in Aveiro, con-
tributes to the enhancement of its
territory.
1 2 3
PREMISSAS
The heritage associated with the
bicycle ecosystem in the Aveiro
region and is under-leveraged, with
difficulties in articulating the set of
agents and implied values.
The design as a cultural mediator,
can significantly contribute to the
development of this ecosystem,
through its ability to work in the
complexity of implicit information
in collaborative processes, commu-
nicating effectively through meta-
phors.
The ressignification of bicycle
ecosystem assets in Aveiro
contributes to the enhancement
of its territory.
“When people from abroad visit Denmark, they are
often very surprised by our bicycle culture. How come
you cycle so much? they ask. The short answer is:
WE START EARLY.”
Cycling to kindergarten -The official website of Denmark
Identities are processes in constant change,
contemplating habitus, it is considered that the new
development of a new sense of belonging to the
Aveiro region through the use of bicycles involves
INTRODUCING BICYCLE IN EARLY CHILDHOOD.
CONCEPTION OF A THEORIC MODEL OF KEY PROCESSES TO PROMOTE THE
(RE)INTEGRATION OF BICYCLES IN THE HABITUS OF THE COMMUNITY, AS
A PREFERENCIAL MEANS OF TRANSPORT IN THE AVEIRO REGION SINCE
EARLY SCHOOL EDUCATION.
Literature
review
Multiple case
study
Project
Jan GehlEzio Manzini Alastair Fuad-LukeLiz Sanders
Literature
review
Multiple case
study
Project
+ COABORATIVE PROCESS
+ CO-CRIATION
+ CO-DESIGN
+ SUSTAINABILITY
+ DESIGN ACTIVISM
+ CITIES FOR PEOPLE
+ SOCIAL INNOVATION
Cycling
Games
Literature
review
Multiple case
study
Project
Industry
Community
Local Government
Design
Literature
review
Multiple case
study
Project
PS Produto/serviço
Indústry
Community
Ciclaveiro
CIRA ABIMOTA
University of
Aveiro
Plataforma Tecnológica
da Bicicleta
Local Government
Design
IDENTIFY AGENTS
PS Produto/serviço
Indústry
Community
Ciclaveiro
CIRA ABIMOTA
University of
Aveiro
PS1
Plataforma Tecnológica
da Bicicleta
Local Government
Design
Indústry
Comunity
Ciclaveiro
CIRA ABIMOTA
University
ofAveiro
PS2
PS1
Plataforma Tecnológica
da Bicicleta
Local Government
Design
Industry
Community
Ciclaveiro
CIRA ABIMOTA
University of
Aveiro
PS2
PS3
PS1
Plataforma Tecnológica
da Bicicleta
Local Government
Design
Industry
Community
Ciclaveiro
CIRA ABIMOTA
University of
Aveiro
PS2
PS4
PS3
PS1
Plataforma Tecnológica
da Bicicleta
Local Government
Design
CONCEPTION OF A THEORIC MODEL OF KEY PROCESSES TO PROMOTE THE
(RE)INTEGRATION OF BICYCLES IN THE HABITUS OF THE COMMUNITY, AS
A PREFERENCIAL MEANS OF TRANSPORT IN THE AVEIRO REGION SINCE
EARLY SCHOOL EDUCATION.
Literature
review
Multiple case
study
Project
Design as a cultural mediator in collaborative processes of the
bicycle ecosystem reframing contributes to the enhancement
of territorial identity, repositioning the bicycle as an identity
and promoter of a sense of belonging of territories with
similarities to the Aveiro region.
Thank You
joanaivonia@gmail.com

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3.2. joana ivonia

  • 1. Riding bicycle since childhood: contributions of design for the bicycle (re)integration in the Aveiro region Joana Ivónia Salgado Santos | Cláudia Albino Universidade de Aveiro . DeCA | Universidade do Porto . FBAUP
  • 2. KEYWORDS COLLABORATIVE AND PARTICIPATORY DESIGN BICYCLE ECOSYSTEM SUSTAINABILITY EDUCATION TERRITORY
  • 4.
  • 5. Bicycle ecosystem in the region of Aveiro [Work in progress] Indústria Bicicleta Equipamento Urbano Larus Amorim Cork SRAM Polisport RODI Miranda & Irmão Ciclofapril Tabor Ibérica Ciclaveiro Corda Associação Comercial de Aveiro ADERAV Aveiro em transição UA / Plataforma Tecnológica da Bicicleta UA Abimota BUGA Aveiro Bike Value Lojas e Oficinas Comércio Serviços Horizonte 2020 Concentração de Know-how Especificidades geográficas do território CIRA PSP I&D Universidade de Aveiro Velógic Pernalonga Ciclovaldemiro Stand vidal Bicicolor Sport Zone Decathlon Subway Bike shop Aveibike Loja das Bikes Bike Zone Projectos emergentes Região/ + Nº utilizadores PT Associações e Projectos Comunidade PIMTRA Eventos Cicloria Semana Europeia de Cicloturismo Seminários Conferências Rasto Espaço Bicicleta Gafanha Lanterne Rouge MyBikes MUD CYcles Mobike Wise-U Órbita
  • 6. Can Design help to activate this ecosystem?
  • 7. + COLABORATIVE DESIGN + CO-CREATION + CO-DESIGN + DESIGN ACTIVISM + SUSTAINABLE CITIES + ADD VALUE TO THE TERRITORY + EDUCATION DESIGN cultural mediator
  • 8. How to boost and substantiate through collaborative design processes, the bicycle ecosystem heritage and add value to the territory in Aveiro region? DESIGN Ecosystem bicycle TERRITORY BOOST THROUGH ADD VALUE THE QUESTION IS....
  • 9. 1 2 3 PREMISE The heritage associated to the bicycle ecosystem in the Aveiro region is under-leveraged, with difficulties in articulating the set of agents and implied values. The design as a cultural mediator, can significantly contribute to the development of this ecosystem, through its ability to work in the complexity of implicit information in collaborative processes, commu- nicating effectively through meta- phors. The ressignification of bicycle ecosystem assets in Aveiro, con- tributes to the enhancement of its territory.
  • 10. 1 2 3 PREMISSAS The heritage associated with the bicycle ecosystem in the Aveiro region and is under-leveraged, with difficulties in articulating the set of agents and implied values. The design as a cultural mediator, can significantly contribute to the development of this ecosystem, through its ability to work in the complexity of implicit information in collaborative processes, commu- nicating effectively through meta- phors. The ressignification of bicycle ecosystem assets in Aveiro, con- tributes to the enhancement of its territory.
  • 11. 1 2 3 PREMISSAS The heritage associated with the bicycle ecosystem in the Aveiro region and is under-leveraged, with difficulties in articulating the set of agents and implied values. The design as a cultural mediator, can significantly contribute to the development of this ecosystem, through its ability to work in the complexity of implicit information in collaborative processes, commu- nicating effectively through meta- phors. The ressignification of bicycle ecosystem assets in Aveiro contributes to the enhancement of its territory.
  • 12. “When people from abroad visit Denmark, they are often very surprised by our bicycle culture. How come you cycle so much? they ask. The short answer is: WE START EARLY.” Cycling to kindergarten -The official website of Denmark
  • 13. Identities are processes in constant change, contemplating habitus, it is considered that the new development of a new sense of belonging to the Aveiro region through the use of bicycles involves INTRODUCING BICYCLE IN EARLY CHILDHOOD.
  • 14. CONCEPTION OF A THEORIC MODEL OF KEY PROCESSES TO PROMOTE THE (RE)INTEGRATION OF BICYCLES IN THE HABITUS OF THE COMMUNITY, AS A PREFERENCIAL MEANS OF TRANSPORT IN THE AVEIRO REGION SINCE EARLY SCHOOL EDUCATION. Literature review Multiple case study Project
  • 15. Jan GehlEzio Manzini Alastair Fuad-LukeLiz Sanders Literature review Multiple case study Project + COABORATIVE PROCESS + CO-CRIATION + CO-DESIGN + SUSTAINABILITY + DESIGN ACTIVISM + CITIES FOR PEOPLE + SOCIAL INNOVATION
  • 18. PS Produto/serviço Indústry Community Ciclaveiro CIRA ABIMOTA University of Aveiro Plataforma Tecnológica da Bicicleta Local Government Design IDENTIFY AGENTS
  • 19. PS Produto/serviço Indústry Community Ciclaveiro CIRA ABIMOTA University of Aveiro PS1 Plataforma Tecnológica da Bicicleta Local Government Design
  • 23. CONCEPTION OF A THEORIC MODEL OF KEY PROCESSES TO PROMOTE THE (RE)INTEGRATION OF BICYCLES IN THE HABITUS OF THE COMMUNITY, AS A PREFERENCIAL MEANS OF TRANSPORT IN THE AVEIRO REGION SINCE EARLY SCHOOL EDUCATION. Literature review Multiple case study Project
  • 24. Design as a cultural mediator in collaborative processes of the bicycle ecosystem reframing contributes to the enhancement of territorial identity, repositioning the bicycle as an identity and promoter of a sense of belonging of territories with similarities to the Aveiro region.