S4C Colloquium Aveiro 2016
https://scientistsforcyclingaveiro2016.wordpress.com/
University of Aveiro (Portugal),
Region of Aveiro (CIRA), ABIMOTA/Portugal Bike Value
and the European Cyclists’ Federation (ECF)
with its global network Scientists for Cycling (S4C)
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3.2. joana ivonia
1. Riding bicycle since childhood:
contributions of design for the
bicycle (re)integration in the
Aveiro region
Joana Ivónia Salgado Santos | Cláudia Albino
Universidade de Aveiro . DeCA | Universidade do Porto . FBAUP
5. Bicycle ecosystem in the
region of Aveiro
[Work in progress]
Indústria Bicicleta
Equipamento Urbano
Larus
Amorim Cork
SRAM
Polisport
RODI
Miranda & Irmão
Ciclofapril
Tabor
Ibérica
Ciclaveiro
Corda
Associação Comercial de Aveiro
ADERAV
Aveiro em transição
UA / Plataforma Tecnológica
da Bicicleta UA
Abimota
BUGA
Aveiro Bike Value
Lojas
e Oficinas
Comércio
Serviços
Horizonte 2020
Concentração
de Know-how
Especificidades geográficas
do território
CIRA
PSP
I&D
Universidade de Aveiro
Velógic
Pernalonga
Ciclovaldemiro
Stand vidal
Bicicolor
Sport Zone
Decathlon
Subway Bike shop
Aveibike
Loja das Bikes
Bike Zone
Projectos emergentes
Região/ + Nº utilizadores PT
Associações e Projectos
Comunidade
PIMTRA
Eventos
Cicloria
Semana Europeia de Cicloturismo
Seminários
Conferências
Rasto
Espaço Bicicleta Gafanha
Lanterne Rouge
MyBikes
MUD CYcles
Mobike
Wise-U
Órbita
7. + COLABORATIVE DESIGN
+ CO-CREATION
+ CO-DESIGN
+ DESIGN ACTIVISM
+ SUSTAINABLE CITIES
+ ADD VALUE TO THE TERRITORY
+ EDUCATION
DESIGN
cultural mediator
8. How to boost and substantiate through collaborative design
processes, the bicycle ecosystem heritage and add value
to the territory in Aveiro region?
DESIGN
Ecosystem
bicycle
TERRITORY
BOOST THROUGH ADD VALUE
THE QUESTION IS....
9. 1 2 3
PREMISE
The heritage associated to the
bicycle ecosystem in the Aveiro
region is under-leveraged, with
difficulties in articulating the set of
agents and implied values.
The design as a cultural mediator,
can significantly contribute to the
development of this ecosystem,
through its ability to work in the
complexity of implicit information
in collaborative processes, commu-
nicating effectively through meta-
phors.
The ressignification of bicycle
ecosystem assets in Aveiro, con-
tributes to the enhancement of its
territory.
10. 1 2 3
PREMISSAS
The heritage associated with the
bicycle ecosystem in the Aveiro
region and is under-leveraged, with
difficulties in articulating the set of
agents and implied values.
The design as a cultural mediator,
can significantly contribute to the
development of this ecosystem,
through its ability to work in the
complexity of implicit information
in collaborative processes, commu-
nicating effectively through meta-
phors.
The ressignification of bicycle
ecosystem assets in Aveiro, con-
tributes to the enhancement of its
territory.
11. 1 2 3
PREMISSAS
The heritage associated with the
bicycle ecosystem in the Aveiro
region and is under-leveraged, with
difficulties in articulating the set of
agents and implied values.
The design as a cultural mediator,
can significantly contribute to the
development of this ecosystem,
through its ability to work in the
complexity of implicit information
in collaborative processes, commu-
nicating effectively through meta-
phors.
The ressignification of bicycle
ecosystem assets in Aveiro
contributes to the enhancement
of its territory.
12. “When people from abroad visit Denmark, they are
often very surprised by our bicycle culture. How come
you cycle so much? they ask. The short answer is:
WE START EARLY.”
Cycling to kindergarten -The official website of Denmark
13. Identities are processes in constant change,
contemplating habitus, it is considered that the new
development of a new sense of belonging to the
Aveiro region through the use of bicycles involves
INTRODUCING BICYCLE IN EARLY CHILDHOOD.
14. CONCEPTION OF A THEORIC MODEL OF KEY PROCESSES TO PROMOTE THE
(RE)INTEGRATION OF BICYCLES IN THE HABITUS OF THE COMMUNITY, AS
A PREFERENCIAL MEANS OF TRANSPORT IN THE AVEIRO REGION SINCE
EARLY SCHOOL EDUCATION.
Literature
review
Multiple case
study
Project
15. Jan GehlEzio Manzini Alastair Fuad-LukeLiz Sanders
Literature
review
Multiple case
study
Project
+ COABORATIVE PROCESS
+ CO-CRIATION
+ CO-DESIGN
+ SUSTAINABILITY
+ DESIGN ACTIVISM
+ CITIES FOR PEOPLE
+ SOCIAL INNOVATION
23. CONCEPTION OF A THEORIC MODEL OF KEY PROCESSES TO PROMOTE THE
(RE)INTEGRATION OF BICYCLES IN THE HABITUS OF THE COMMUNITY, AS
A PREFERENCIAL MEANS OF TRANSPORT IN THE AVEIRO REGION SINCE
EARLY SCHOOL EDUCATION.
Literature
review
Multiple case
study
Project
24. Design as a cultural mediator in collaborative processes of the
bicycle ecosystem reframing contributes to the enhancement
of territorial identity, repositioning the bicycle as an identity
and promoter of a sense of belonging of territories with
similarities to the Aveiro region.