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Trends in the World Traditional & Renewable Heating Markets 
Andrew Giles 
China Refrigeration Show 
April 10th 2014
2 
Excellence in Market Intelligence 
Agenda 
Heating dominated by Europe but it is now a cold spot 
Boiler markets growing and moving into condensing inside Europe, but not outside 
Efficiency and Control on the top of the agenda – ErP and its impacts 
Sanitary hot water heat pumps set to grow in China and USA & growth expected in Europe 
Many new solution enter the market = Heat pump main renewable winner 
Top 20 hvac manufacturers remain specialised by tehnology 
2
3 
Excellence in Market Intelligence 
World Heating Market Value by region, 2012 
North America 
Radiators 0% 
UFH 7% 
WH 74% 
CB 5% 
DB** 14% 
Total: US$ 5,658 million 
Radiators 1% 
UFH 6% 
WH 79% 
CB 2% 
DB 12% 
Japan 
Total: US$ 5,214 million 
Radiators 23% 
UFH 11% 
WH 23% 
CB 4% 
DB 39% 
Europe* 
Total: US$ 18,897 million 
•Europe includes 25 countries: Austria, Belgium , France, Germany , Greece, Italy, Netherlands, Norway , Spain, Sweden, Switzerland , Turkey, United Kingdom, Belarus, Bulgaria, Czech Republic, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Ukraine ** Domestic boilers in NA doe not include furnaces. 
Population (million inhabitants) 
USA + Canada 
Europe 
Japan 
China 
352 
778 
127 
1,360 
3 
China 
Total: US$ 7,100 million 
Radiators 20% 
UFH 19% 
WH 47% 
CB 5% 
DB 9%
4 
Excellence in Market Intelligence 
World Heating hot and cold spots, 2013 
Warm spots ≥10-20% 
Cold spots <0% 
Hot spots ≥20% 
Cool spots ≥0-10% 
2012/2011 value growth 
Belgium 
Russia 
China 
North America 
Turkey 
Netherlands 
Sweden 
Spain 
Japan 
France 
Germany 
Italy 
Norway 
South Korea 
Products included: Domestic boilers, commercial boilers, traditional water heaters, radiators & wet underfloor heating. 
UK 
4 
Poland 
Iran
5 
Excellence in Market Intelligence 
Domestic boilers - main EU heating markets 
Total domestic boiler sales, 2012 - 2017 
- 
200 
400 
600 
800 
1,000 
1,200 
1,400 
1,600 
1,800 
2012 
2013 
2017 
Sales will pick up in most European markets 
‘000 units 
5
6 
Excellence in Market Intelligence 
Technology shift 
Domestic gas & oil boiler sales, 2012 - 2017 
Outside the EU market 
12% 
15% 
88% 
85% 
0 
1000 
2000 
3000 
4000 
5000 
6000 
7000 
2012 
2017 
Inside the EU market 
‘000 units 
‘000 units 
70% 
85% 
30% 
15% 
0 
1000 
2000 
3000 
4000 
5000 
6000 
2012 
2017 
non-condensing 
condensing 
6
7 
Excellence in Market Intelligence 
ErP - Impact on products 
Increase in Combined and Hybrid systems 
Eco Design 
A +++ ≥150% 
A ++ ≥125% 
A + ≥98% 
A ≥90% 
B ≥82% 
C ≥75% 
D ≥36% 
E ≥34% 
Cogeneration 
Gas HP 
Condensing boilers 
Non- condensing boilers 
Ground /Water to water HP 
Air to water HP 
From 26/9/2015 products with Label D to G are no longer allowed to be sold 
Hybrid Heat Pumps 
Combined CB + ST system 
+ enhanced Controls 
Fuel cell 
Labels mandatory from Sep. 2015 
7
8 
Excellence in Market Intelligence 
Combining systems 
Product label 
High efficiency 
gas boiler 
Solar thermal 
system (VT) 
Temperature 
controls 
System label example: 
89% 
6% 
4% 
+ 
+ 
System 
efficiency 99% 
A + ≥98% 
System label 
Separate labelling for 
Space Heating and SHW. 
8
9 
Excellence in Market Intelligence 
World Heat Pump 2020 Outlook 
9 
22% 
17% 
10% 
19% 
7% 
15% 
4% 
6% 
18% 
18% 
7% 
1% 
51% 
0% 
0% 
10% 
20% 
30% 
40% 
50% 
60% 
- 
100,000 
200,000 
300,000 
400,000 
500,000 
600,000 
700,000 
2012 
2020 
CAGR 2012-2020 
27% 
0% 
5% 
10% 
15% 
20% 
25% 
30% 
China 
- 
2,000,000 
4,000,000 
6,000,000 
8,000,000 
Sales volume per country with CAGR 2012 - 2020 
growth 
units 
growth 
units
10 
Excellence in Market Intelligence 
European Heat Pump market 2012 – 2017 
CAGR 
2012 – 2017 
Cylinder- integrated WH: 17% 
Split: 
14% 
Exhaust-air: 
1% 
Monobloc: 
5% 
Ground / Water: 1% 
2013 Ground/Water sales: 
64,200 
Split: 84,300 
Monobloc: 78,800 
Cylinder-integrated WH: 156,300 
Exhaust air: 
13,800 
Based on data for: Austria, Belgium, France, Germany, Italy, Netherlands, Poland, Spain, Switzerland, UK 
10 
Split: 153,700 
Monobloc: 73,200 
- 
20,000 
40,000 
60,000 
80,000 
100,000 
120,000 
140,000 
160,000 
180,000 
Cylinder 
integrated HPWH 
Split A/W 
Monoblock A/W 
Exhaust air HP 
Ground source HP 
2012 
2013 
2017 
units
11 
Excellence in Market Intelligence 
Up until 2020 
11 
Products / 
technologies 
reaching the 
market 
dfe 
2009/10 – 10 
2012 
2015 
2017 
2020 
2019 
Launch FC (Japan) 
Resid. Gas HP 
Resid.FC 
in Europe 
Solar cooling 
Energy Storage Systems 
Smart Grid 
+ Energy 
Homes 
HEMS 
CO2 VRF 
CO2 HP 
Micro-CHP 
ICE/ Stirling 
Smart Meters 
2000 – 2008 
Expansion of electric HP and 
Solar Thermals 
S y s t e m I n t e g r a t i o n 
Hybrid HP
12 
Excellence in Market Intelligence 
European heating controls 
12 
‘000 units 
Traditional heating controls sales (DE, F, UK), 2012 / 2020 
- 
10,000 
20,000 
30,000 
40,000 
50,000 
60,000 
2012 
2020 
TRV 
other valves 
dampers/actuators 
system controls 
Room Thermostats 
22% growth 
72% 
94% 
81% 
28% 
6% 
19% 
- 
200 
400 
600 
800 
1,000 
1,200 
1,400 
France 
UK 
Germany 
Smart home controls* 
Traditional heating 
controls 
Traditional & smart home controls market, 2012 
€ million
13 
Excellence in Market Intelligence 
How competitive are renewables in Europe 
13 
0 
500 
1000 
1500 
2000 
2500 
3000 
GCB 
GCB+Combi ST 
HP 
HP + Combi ST 
Hybrid HP 
Fuel cell 
Operating cost, € per year, 2013 (existing dwellings) 
- 
200 
400 
600 
800 
1,000 
1,200 
1,400 
GCB 
GCB+Combi ST 
HP 
HP + Combi ST 
Hybrid HP 
Fuel cell 
Germany 
UK 
Lifetime cost, € per year, 2013 (existing dwellings)
14 
Excellence in Market Intelligence 
About BSRIA Worldwide Market Intelligence 
A globally recognised source of strategic market intelligence and consultancy in the building and construction industry. 
14 
Air conditioning 
Heating 
Renewable Energy 
Smart Technology 
IT

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Trends in the World Traditional & Renewable Heating Markets

  • 1. Trends in the World Traditional & Renewable Heating Markets Andrew Giles China Refrigeration Show April 10th 2014
  • 2. 2 Excellence in Market Intelligence Agenda Heating dominated by Europe but it is now a cold spot Boiler markets growing and moving into condensing inside Europe, but not outside Efficiency and Control on the top of the agenda – ErP and its impacts Sanitary hot water heat pumps set to grow in China and USA & growth expected in Europe Many new solution enter the market = Heat pump main renewable winner Top 20 hvac manufacturers remain specialised by tehnology 2
  • 3. 3 Excellence in Market Intelligence World Heating Market Value by region, 2012 North America Radiators 0% UFH 7% WH 74% CB 5% DB** 14% Total: US$ 5,658 million Radiators 1% UFH 6% WH 79% CB 2% DB 12% Japan Total: US$ 5,214 million Radiators 23% UFH 11% WH 23% CB 4% DB 39% Europe* Total: US$ 18,897 million •Europe includes 25 countries: Austria, Belgium , France, Germany , Greece, Italy, Netherlands, Norway , Spain, Sweden, Switzerland , Turkey, United Kingdom, Belarus, Bulgaria, Czech Republic, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Ukraine ** Domestic boilers in NA doe not include furnaces. Population (million inhabitants) USA + Canada Europe Japan China 352 778 127 1,360 3 China Total: US$ 7,100 million Radiators 20% UFH 19% WH 47% CB 5% DB 9%
  • 4. 4 Excellence in Market Intelligence World Heating hot and cold spots, 2013 Warm spots ≥10-20% Cold spots <0% Hot spots ≥20% Cool spots ≥0-10% 2012/2011 value growth Belgium Russia China North America Turkey Netherlands Sweden Spain Japan France Germany Italy Norway South Korea Products included: Domestic boilers, commercial boilers, traditional water heaters, radiators & wet underfloor heating. UK 4 Poland Iran
  • 5. 5 Excellence in Market Intelligence Domestic boilers - main EU heating markets Total domestic boiler sales, 2012 - 2017 - 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2012 2013 2017 Sales will pick up in most European markets ‘000 units 5
  • 6. 6 Excellence in Market Intelligence Technology shift Domestic gas & oil boiler sales, 2012 - 2017 Outside the EU market 12% 15% 88% 85% 0 1000 2000 3000 4000 5000 6000 7000 2012 2017 Inside the EU market ‘000 units ‘000 units 70% 85% 30% 15% 0 1000 2000 3000 4000 5000 6000 2012 2017 non-condensing condensing 6
  • 7. 7 Excellence in Market Intelligence ErP - Impact on products Increase in Combined and Hybrid systems Eco Design A +++ ≥150% A ++ ≥125% A + ≥98% A ≥90% B ≥82% C ≥75% D ≥36% E ≥34% Cogeneration Gas HP Condensing boilers Non- condensing boilers Ground /Water to water HP Air to water HP From 26/9/2015 products with Label D to G are no longer allowed to be sold Hybrid Heat Pumps Combined CB + ST system + enhanced Controls Fuel cell Labels mandatory from Sep. 2015 7
  • 8. 8 Excellence in Market Intelligence Combining systems Product label High efficiency gas boiler Solar thermal system (VT) Temperature controls System label example: 89% 6% 4% + + System efficiency 99% A + ≥98% System label Separate labelling for Space Heating and SHW. 8
  • 9. 9 Excellence in Market Intelligence World Heat Pump 2020 Outlook 9 22% 17% 10% 19% 7% 15% 4% 6% 18% 18% 7% 1% 51% 0% 0% 10% 20% 30% 40% 50% 60% - 100,000 200,000 300,000 400,000 500,000 600,000 700,000 2012 2020 CAGR 2012-2020 27% 0% 5% 10% 15% 20% 25% 30% China - 2,000,000 4,000,000 6,000,000 8,000,000 Sales volume per country with CAGR 2012 - 2020 growth units growth units
  • 10. 10 Excellence in Market Intelligence European Heat Pump market 2012 – 2017 CAGR 2012 – 2017 Cylinder- integrated WH: 17% Split: 14% Exhaust-air: 1% Monobloc: 5% Ground / Water: 1% 2013 Ground/Water sales: 64,200 Split: 84,300 Monobloc: 78,800 Cylinder-integrated WH: 156,300 Exhaust air: 13,800 Based on data for: Austria, Belgium, France, Germany, Italy, Netherlands, Poland, Spain, Switzerland, UK 10 Split: 153,700 Monobloc: 73,200 - 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 Cylinder integrated HPWH Split A/W Monoblock A/W Exhaust air HP Ground source HP 2012 2013 2017 units
  • 11. 11 Excellence in Market Intelligence Up until 2020 11 Products / technologies reaching the market dfe 2009/10 – 10 2012 2015 2017 2020 2019 Launch FC (Japan) Resid. Gas HP Resid.FC in Europe Solar cooling Energy Storage Systems Smart Grid + Energy Homes HEMS CO2 VRF CO2 HP Micro-CHP ICE/ Stirling Smart Meters 2000 – 2008 Expansion of electric HP and Solar Thermals S y s t e m I n t e g r a t i o n Hybrid HP
  • 12. 12 Excellence in Market Intelligence European heating controls 12 ‘000 units Traditional heating controls sales (DE, F, UK), 2012 / 2020 - 10,000 20,000 30,000 40,000 50,000 60,000 2012 2020 TRV other valves dampers/actuators system controls Room Thermostats 22% growth 72% 94% 81% 28% 6% 19% - 200 400 600 800 1,000 1,200 1,400 France UK Germany Smart home controls* Traditional heating controls Traditional & smart home controls market, 2012 € million
  • 13. 13 Excellence in Market Intelligence How competitive are renewables in Europe 13 0 500 1000 1500 2000 2500 3000 GCB GCB+Combi ST HP HP + Combi ST Hybrid HP Fuel cell Operating cost, € per year, 2013 (existing dwellings) - 200 400 600 800 1,000 1,200 1,400 GCB GCB+Combi ST HP HP + Combi ST Hybrid HP Fuel cell Germany UK Lifetime cost, € per year, 2013 (existing dwellings)
  • 14. 14 Excellence in Market Intelligence About BSRIA Worldwide Market Intelligence A globally recognised source of strategic market intelligence and consultancy in the building and construction industry. 14 Air conditioning Heating Renewable Energy Smart Technology IT