The document discusses the importance of corporate culture in influencing employee behavior and organizational success. It highlights that a positive culture can enhance productivity, while a toxic culture can be detrimental, costing companies significantly in terms of lost productivity. The service outlined focuses on diagnosing cultural issues, designing effective interventions, optimizing culture in alignment with strategic goals, and improving team dynamics through tailored communication and training programs.

1. Corporate Culture
© The Lantern Group, Inc
Is your culture holding your business back?

2. CORPORATE
CULTURE
Is your culture
holding your business
back?
Culture is the social fabric of your organization and it guides the
behaviors and attitudes of your employees.
If it is positive, it can lead your company to great heights.
If it is toxic, it will sideline even the best strategy and programs that
you put in place.
A study by Russell Johnson at the University of Michigan found that bad culture on average
costs companies around $14,000 per employee due to lost productivity.

3. 1. We diagnose
your cultural needs
and design custom
programs that make
that culture a reality.
3. These reshaped cultures
will positively influence the
way your people interact, how
they behave, how knowledge is
shared, and how people
embrace strategy and their own
willingness to change.
2. We help mend broken
cultures, establish
positive new cultures, or
create cultures for your
unique environmental
needs (i.e. safety).
CORPORATE
CULTURE
Is your culture
holding your business
back?

4. Behavioral
Review
Strategic, behavioral and
cultural analysis of all
relevant data and existing
programs
Stakeholder
Assessment
Stakeholder interviews,
focus groups and
assessments to evaluate
current reality and define
future success
+
Behavioral
Analysis
Review and analyze data
to determine required
behaviors to achieve
desired outcomes and
identify current gaps
Solution
Design
Develop behaviorally
based programs and
interventions to drive
desired outcomes
Communicate
& Train
Build behaviorally
informed communications
and training to maximize
the program’s success and
drive behavior change
+
Diagnose Analyze Implement
The Behavioral Design Process
We diagnose the issues, design solutions, communicate
them to your employees, & train your people for success

5. Behavioral Interventions
Cultural Diagnostics
Discover how your culture impacts and drives behaviors
and identify the behaviors your culture should be driving.
Cultural Optimization
Design a new culture or improve your existing culture to
drive the behaviors aligned with your mission.
Cultural Communications
Communicate to your employees in a way that helps drive
and reinforce your desired culture.
Cultural Training
Train your leaders and teams to work more effectively
together, have more meaningful interactions, and
communicate more impactfully.
“Determine what behaviors
and beliefs you value as a
company, and have everyone
live true to them”
Brittany Forsyth – Chief Talent Officer
at Shopify – on company culture

6. Cultural Diagnostics
Is your culture cultivating the right behaviors for your organization?
Our diagnostic process provides
you with a deep understanding
of how your culture drives the
behavior of your people and how
to maximize your culture to drive
the right behaviors and outcomes.
Culture shapes your
employees' behaviors and
attitudes – often profoundly.
A good culture can help you
soar, while a toxic culture
can derail you.
Organizations need to
get a clear picture of how
their culture is influencing
their employees in order
to know if it is working for
them or not.
We help identify the
behaviors your current
culture is driving and
determine the gaps
between your existing
and desired culture.

7. Cultural Optimization
Is your culture designed to help drive your strategy?
When your culture is not aligned
with your strategic mission it can
lead to confusion – causing
misaligned behaviors derail
your strategy.
We work with you to
design a new culture that
cultivates the behaviors
needed to turn your
strategy into a reality.
We help adjust your existing
culture or build a new culture
specific to your strategy.
This can include building
cultures specific to safety,
performance, collaboration, and
more – the possibilities are
endless.

8. Cultural Communications
Our communication process
instills world-class graphic
design, creative copy, and
behavioral science principles
into your speeches, webinars,
corporate meetings, company-
wide emails, and more!
Do your communications drive the right culture?
Research by Gary
Latham showed that
adding 12 action words to
a president’s email
significantly increased
performance.
Communications
can drastically
assist or detract
from achieving your
cultural goals.
We craft communications
that take your desired
culture from an idea to a
reality and drive the
desired behaviors of your
people.

9. Cultural Training
We train your people to work
more effectively together, have
more meaningful interactions,
communicate more impactfully,
and better understand the
underlying behaviors that guide
their interactions with each
other, their leaders, and the
company at large.
Negative team dynamics
can permeate up through
the organization, impede
performance and
undermine your culture.
We build and facilitate
workshops and teambuilding
events that increase the
effectiveness of your teams
and enhance your culture.
Are your team dynamics undermining your culture?

10. Driving Performance
What Makes Us Unique?
Behavioral Science
We apply scientific
principles to increase
employee motivation
Motivational Experts
We have over 20 years’
experience in motivating
employees
Alignment
We help align all your
programs & stakeholders to
amplify the motivational power
of each other
Holistic Approach
Our focus is on all the
drivers of behavior – not
just money or rewards