Utilize a mix of communication vehicles as part of an overall communication campaign to effectively communicate compensation information. The campaign should build awareness over time through multiple touchpoints using strategies from consumer marketing. Track data from electronic communications to understand what messages are most and least effective. Include interactive and paper communications, graphics, and stories to simplify information and increase engagement and recall of how compensation plans impact employees.

1. 7 best practices in Compensation Communication Kurt Nelson, PhD

3. Campaign strategy focuses on moving from awareness to interest to understanding to action

4. Build upon previous content

7. See which topics/pages were viewed most/least

9. Gaming is used to reinforce key concepts or engage participants in content

12. Graphical representation of key information provides greater recall