Building Your Brand on LinkedIn
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Are you dragging your heels in building out your LinkedIn profile? In just 5 minutes, I'll show you how to create a solid foundation for building your personal brand on LinkedIn. Don't miss the notes - scroll to Comments down below and click on the "Notes on Slide X" Stop doing yourself a disservice and build our your profile - start today.
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Building Your Brand on LinkedIn
- 1. Building Your Brand Maggie Cole, Executive Assistant to CEO Transparent. Passionate. Disruptor of Inefficiencies.
- 2. Let’s connect on LinkedIn!
- 5. Set Yourself Apart – Share Your Gifts Recommendations Summary & Experience Skills
- 6. Become Actively Engaged & Contribute Build Your Network Share/Like Content Follow Influencers Join Groups
Editor's Notes
- 5 minute makeover Upload a headshot This is not a place to show case your wedding, children, or latest selfie – it’s about you…the current you Change your URL - First Name, Last Name is the norm Add your full name to your tagline for an added SEO bonus (taglines rank higher than other areas of your profile) Lastly, your tagline – who are you in less than 140 characters? Not your title. You. Why should I or anyone else click on your profile? Lure us in! Connect with everyone in this room Now let’s take a look at settings, click on your avatar in the upper right hand of the page Visit our Nutiva page click on all 2nd degree connections and get connected!
- We’ll look at three things here: Your activity broadcasts Selecting what others see when you’ve viewed their profile Select who can see you connections
- Activity broadcasts – unless you’re updating your profile and looking for another job, this box should be checked. Same for what others see when you’ve viewed their profile. If left as “Someone at Nutiva” or worse yet, “Anonymous,” you’re doing yourself and your profile a disservice. Articles you share, influencers you follow, groups you join, and valuable content you post – we want to know about it!
- What are you good at? What do you do well? Tell us about you.
- Once you’ve established a solid foundation, take your presence to the next level. Like and share things that interest you – things you feel are relevant and useful. Follow influencers – Richard Branson, Arianna Huffinton, Tony Robbins Join groups – you can join up to 50. Note: be sure to adjust your email settings to a weekly digest at most. You owe it to yourself to create a quality representation of your own personal brand.