The document discusses how the Oracle optimizer can sometimes choose suboptimal execution plans, leading to performance deterioration. It presents a scenario where the same query runs much slower when bind variables are used. The document then shows how SQL profiles can be used to enforce a better execution plan. It argues that manually creating profiles is not ideal for 24/7 environments. The document proposes using machine learning for outlier detection to identify performance issues and then automatically generate SQL profiles to address the issues. Code examples are provided for outlier detection and generating profiles through the Oracle API to allow automating the process.