1. CURRICULUM VITAE
Of
JONATHAN ANDREW ROOTMAN
1. PERSONAL PARTICULARS
FULL NAMES: Jonathan Andrew Rootman
DATE OF BIRTH: 1967/05/28
AGE: 47
SEX: Male
MARITAL STATUS: Divorced
HIGHEST LEVEL OF EDUCATION: Post graduate - Food and Beverage Management – In house certified –
Westville Hotel
EMAIL ADDRESS: jono.rootman@gmail.com
CONTACT NUMBER: 0832585522
2. EMPLOYMENT HISTORY
10/2013 – 12/2013 National Brands Development of Africa
Position:
Responsibilities:
Property Specialist Consultant and business development
Assisted NAD Ltd. – a USA based company establish themselves in South Africa and developed
and integrated a new brand for the local market.
09/2014 – Present Eclectic Brands
Position:
Responsibilities:
New Business Development manager
 Sourcing of New Sites for the brands on a national level - encompassing new
developments, existing developments and Conversions;
 Negotiating Commercial terms of leases;
 Getting Development departments to meet the time lines of construction departments;
 Creating the Business Model for the Brands for potential franchisees;
 Updating the brand on and per other new brands entering the market;
 Assist and integrate the Marketing, Operations and Development departments on the
Business Model, Financials, landlords meetings and general input from experience in
the market.
 Negotiating with all National and Regional Landlords and Property Funds.
 Assist the other departments wherever I can due to my past operational and menu
development experience.
 Assessing the sale values of all restaurants
02/2014 – 08/2014 First National Bank
Position:
Responsibilities:
Property Specialist and Leasing Manager
 Negotiating rentals with landlords.
 The Drafting of all New ATM Leases for Project 7000
 Ensuring the Correct Legal Changes to the Leases are made.
 Finalising the signing of the Leases between the Landlords and FNB.
 Assisting with the negotiation of Hybrid Leases between National Landlords and
FNB.

2. 08/2007 – 08/2013 Famous Brands
Position:
Responsibilities:
New Business Manager
New Business Manager for the Steers brand from 2007 to 2009 – responsibilities included:
 Sourcing of New Sites for the brand on a national level - encompassing new
developments, existing developments and Conversions;
 Negotiating Commercial terms of leases;
 Getting Development departments to meet the time lines of construction departments;
 Creating the Business Model for the Brand for potential franchisees;
 Updating the brand on and per other new brands entering the market;
 Assist and integrate the Marketing, Operations and Development departments on the
Business Model, Financials, landlords meetings and general input from experience in
the market.
The Group then centralised the New Business Function and I was then promoted to New
business Manager for all 18 brands held by Famous Brands. In addition to the above, my
responsibilities were broadened to include:
 Assisting brands with rent reductions;
 Negotiating re – locations of existing branded restaurants;
 Placing all brands within new developments, and getting group deals with the landlords;
 Dealing with Key Developers, on a National basis, on all aspects of property;
 Getting the maximum Tenant Installation Allowances, and ensuring the claims thereof;
 Re – Negotiating the Revamp of stores with landlords, to gain more space, reduce
space or to add an extra brand into the existing rental area;
 Maintain all business models for all the brands for potential franchisees;
 Developed a Brand Assistance Model, where the Property department could assist
franchisees, reduce costs and rental associated thereto.
2003 – 2007 Drumstix Nigeria
Position:
Responsibilities:
Specialist Consultant
Consulted on the design of a new chicken and ice cream franchise for businessmen in Nigeria.
This included the design, building and opening of the franchises.
I consulted on 11 new restaurant projects and my responsibilities included:
 Sourcing of Sites;
 Negotiating and finalizing Leases and up-front payment terms of the franchise;
 Tenant Installation Allowances negotiations with landlords & enforcement thereof;
 Restaurant Design and Layout.
 Project Managed the Set up or Re Vamp.
 Menu Design and Implementation.
 Opening Of the Site.
2003 – 2005 ROOTS Pub & Restaurant
Position:
Responsibilities:
Owner/Operator
Restaurant and Cocktail Bar operation. Responsibilities included entire running of the operations
and the management of 35 staff members.

3. 2001 – 2003 Fournews Developments
Position:
Responsibilities:
Position:
Responsibilities:
National Operations Manager - News Cafe
 Write the National Operations Manual for all Food and Beverages;
 Gain consistency and standards amongst all franchised outlets;
 Train all staff on Back of House controls;
 Oversee the operations of head Office Owned Stores;
 Management reported into me on operational issues and I then dealt with them
accordingly.
Fournews then entered into a Joint Venture with The Compass Group and Started Bar
Support Services(BSS)
National Operations Manager - Bar Support Services (BSS) – (Now Headline Leisure)
Bar Support Services (BSS) – An outsourced company responsible for a R16,000,000.00
(sixteen million Rand) per month budget in 5 casino’s, 1 x 5 star hotel, 6 restaurants and the
Johannesburg Civic Theatre.
The above included, staffing, training, maintaining service standards, financial controls, human
resources and food & beverage development and controls. The sourcing of new prospects for
the business.
1999 – 2001 KEG Head Office and Franchising
Position:
Responsibilities:
Regional Operations Manager
Responsible for 19 restaurants in all areas of operations, including:
 Financial controls;
 Food & Beverage Operations;
 Local Store Marketing plans;
 Trouble shooting and collating Business Plans;
 Sourcing of new sites;
 Negotiating leases and rental reductions;
 Negotiating rental renewals and re – locations of under performing restaurants to better
brand suited locations;
 As food is my passion - I also assisted in the training and product development
departments.
1996 – 1998 KEG & Badger Restaurant
Position:
Responsibilities:
Achievements:
Owner/Operator
Traditional English Pub & Restaurant
Responsibilties included all operational requirements and responsibilities & management of all
staff members.
As a franchised store, I won Franchisee of the year 1998 out of 54 restaurants.
Consulted to head office on all new food menu's and product development.
1989 – 1996 Westville Hotel
Position: Bartender
Sous Chef

4. Responsibilities:
Assistant F&B Manager
F&B Manager
I started at the bottom, and worked my way through all the departments, which gave me a great
foundation for my future in the Food and Beverage Industry. I learnt to deal with both peers and
superiors, as well as clientele on a professional level.
3. BIOGRAPHY
I am extremely self-motivated and driven. I rely on my eye for detail and my pedantic need for service excellence to
get my goals achieved. I do not relate to complacency, lackluster management or negative people. I thrive on exciting
challenges that I can conquer from start to finish.
I have gained all of my knowledge of the industry from being diligent, attentive, hard working and fastidious. I have
learnt from mistakes and capitalized from years of experience gained thus far in the industry. I am well known by most
landlords within the Retail Industry and I have been involved in almost all the new developments in South Africa.
In my private time I am a family man with one son, and two awesome step children, whom I love to spend time with,
and thoroughly enjoy cooking a home cooked meal and garnering in my family’s company. I love all sport, having
commentated for a number of them and events, however I only play golf and go to the gym.
4. REFERENCES
 Lambro Argirys – Operations Director for Fournews Developments - 0834126000
 Greg McIntosh – Director of New Business at Famous Brands – 0832705602
 Bruce Truscott – Life Long Friend - 0760979283