Presented at Omnicom Emerge - The Dynamic Ecosystem

1. 5Key Digital Trends
YOU CAN’T MISS
Andiara Petterle
2015

2. 1Video @ Mobile

3. Mobile + Video + Digital Original Content
=
Powerful reach & massive engagement
Consumers
Love Video
Consumers Are Mobile
> 40% of online videos are watched
on mobile
Not any
content:
they want cool &
original

5. 2Internet Trifecta

6. Trifecta
=
In horse racing, Trifecta is a bet in
which the bettor must predict which
horses will finish first, second, and
third in exact order.

7. Content
Provided by
Consumers &
Pros
Community
Context &
Connectivity
Created by & for users
Commerce
Products tagged &
ingested for
Seamless purchase
Embrace the Internet Trifecta
=
Critical Mass of Content + Community + Commerce

8. Brands need to act like publishers
The optimal internet experience complements
great content with a meaningful community and a
frictionless buying process.
Bring back that sense of community.
It's not just about customers helping other customers; it is also about
companies engaging customers through useful content. That’s why
community is at the heart of this trifecta: it allows companies to tune in
to what customers want both in terms of content and commerce.
Embrace the Internet Trifecta
=
Critical Mass of Content + Community + Commerce

9. 3Programmatic
All Around

10. NOW
Programmatic All Around
=
From Digital to TV
More than 50% of marketers indicated they had a less than a
full understanding of the topic—and a further 12% didn’t even
know about programmatic at all, according to the March 2014
survey.

11. Programmatic All Around
=
From Digital to TV
Programmatic buying will
account for 20% of US TV
advertising dollars by
2018, according to DMS.

12. 4Big & Private Data

13. Big & Private Data
=
The Rise of Private DMPs for Brands
(Data Management Platform)
Of all the IDC data collected on the
“digital universe”, only 7% is
tagged and 1% of it is analysed

14. Ad agencies may have a crucial strategic role
CRM
Rules
ERP
Call Center
WebSite
Facebook
Twitter
Data providers
Display Media
Links
News Letter
Big & Private Data
=
The Rise of Private DMPs for Brands
(Data Management Platform)

15. 5Social
but not that much

16. The New Social Life
=
Messaging application rules

17. The New Social Life
=
Messaging application rules

18. Original video content on web + mobile is a killer
combination for brand engagement
Recap
1
2
3
4
5
Content => Community => Commerce = path for
winner
There’s no way back on programmatic media. It is
happening NOW
Programmatic is nothing without data. Private
data for brands and agencies is the new Meca
Social is becoming less and less social. But more
and influent

19. Thanks!
!
Andiara Petterle!
CEO - Predicta
andiara.petterle@predicta.net
!
Executive Director of Strategy & Portfolio
andiara.petterle@ebricksdigital.com.br