Ecommerce on Steroids: How to increase your digital dollars
•
0 likes•351 views
Presentation given at FFEA 2015
Recommended
Recommended
More Related Content
What's hot
What's hot (18)
Viewers also liked
Viewers also liked (20)
Similar to Ecommerce on Steroids: How to increase your digital dollars
Similar to Ecommerce on Steroids: How to increase your digital dollars (20)
More from Saffire
More from Saffire (20)
Recently uploaded
Recently uploaded (20)
Ecommerce on Steroids: How to increase your digital dollars
- 1. Cassie Roberts | Saffire ECOMMERCE ON STEROIDS: HOW TO INCREASE YOUR DIGITAL DOLLARS
- 8. Dest Drip
- 11. WEBSITES? Why do we have
- 12. TO MAKE MORE MONEY!To inform.To promote.To educate.To entertain.
- 13. ECOMMERCE ON THE RISE
- 14. PEOPLE EXPECT ECOMMERCE Consumers want what they want and they want it NOW!
- 15. THINGS HAVE CHANGED BEFORE! Imagine shopping with a Sears Catalog and MAILING OFF for your items!! 19971897 NOW
- 16. IS THIS THE FUTURE?
- 17. WHY SHOULD YOU HAVE ECOM?
- 20. WHAT DO CUSTOMERS BUY ONLINE? • Advance Tickets/Wristbands • Merchandise • Memberships • Registrations • Sponsor/Ad Placement
- 21. WHAT TO EXPECT HOMEPAGE 100% PRODUCT PAGE 16% CART 4% BUY 1-2%
- 22. TRANSLATION • Typically, ONLY 1-2% of your website visitors will result in a purchase, and sometimes it’s less! • How can we improve your sales resulting in a bigger pile of cash?
- 23. CLEAR CALLS TO ACTION
- 24. BUY FROM ANY PAGE
- 27. 12 TIMES Video watchers are more likely to purchase.
- 28. VIDEOS NEAR BUY BUTTON!
- 29. SHOW & TELL • The more information you can give, and pictures/videos you can have of an item you’re selling, the more likely someone will be to buy.
- 30. DETAILED INFO
- 34. SEE WITH JEANS!
- 35. (I BET SEARS DIDN’T HAVE THAT)
- 37. BUNDLE ITEMS SELL MORE TYPES OF ITEMS TOGETHER • An admission ticket with food vouchers • A carnival wristband with midway tickets
- 38. MORE BANG FOR THE BUCK
- 39. BUNDLE ITEMS SELL A REOCCURENCE OF THE SAME ITEM • Season Tickets • Mini season theatre packages • Can bundle 2 big shows & 2 smaller shows • 1 ticket for each day of a festival sold together
- 40. BUNDLE ITEMS SELL MORE OF A PARTICULAR ITEM AT ONCE • Family 4-pack • Family 5-pack?
- 41. PRICE VARIANCE Family Fun Pack $60.00 Single Day Adult Admission $10.00 Single Day Child Admission $5.00 The thing you want to sell more of looks cheaper!
- 42. CREATIVELY NAME TICKETS PAGE
- 43. GET TICKETS HERE! BUY TICKETS! TICKET DEALS & DISCOUNTS! WHICH DOOR WOULD YOU CLICK? 1 2 3
- 45. ADD COUNTDOWN TO ITEMS
- 46. DETERMINING PRICE & DISCOUNTS • Online ticket redemption is approximately 80% • Consider 20% discount– You could break even!
- 47. USE PROMO CODES • Determine ROI of your advertising methods • EX: Radio station names • Use a sponsor name as the promo code • EX: Enter “COKE” at check out for 20% off! • Be timely to drive sales • EX: You haved until 5:00pm on Friday to get the discount!
- 48. PROMO CODES Tie directly in the purchase process
- 50. MAKE SURE YOU’RE MOBILE
- 51. The Old Days The Late 90’s Now
- 52. IMPORTANCE FOR REVENUE • Customers increasingly use mobile search to shop. • 95% of all mobile searches are for local goods. • 61% of all local searches result in a purchase.
- 53. MOBILE PURCHASE
- 55. REGISTRATIONS
- 56. RFPS ONLINE
- 57. ALLOW CUSTOMERS ONLINE REG.
- 58. ALLOW VENDORS ONLINE REG.
- 59. DISCOUNT ONLINE • Could you offer a discount if someone gives you their initial information through an online form? • Also make this timely! • EX: Interested in hosting your event at our facility? Let us know by Friday and you’’ be entered to win 10% off your facility rental!
- 60. SPONSORS
- 61. THE SPONSOR • Looking to partner with you for placement on your website in exchange for cash or services
- 62. TOTAL SPENT IN USA
- 63. GET A SLICE
- 65. ONLINE The most cost-effective ways to earn your sponsorship dollars are
- 66. IDEAS 1. Website Logos/Promotion 2. Online Category Exclusivity 3. Presenting Event Sponsor 4. Mobile Sponsors 5. Email Sponsors 6. Social Media Callouts 7. Online Advertisements 8. Online Ticket Sponsors 9. Entire Event Naming Rights or Logo 10. Create a Digital Experience
- 67. SELL SCARCITY!
- 68. HOMEPAGE BAR
- 71. EVENT DETAIL PAGE LOGO
- 72. LIMIT DON’T YOUR SPONSORS TO ONE LOGO
- 75. MAKE SURE SPONSORS ARE MOBILE TOO!
- 76. ADVERTISEMENTS
- 78. ROTATING ADS
- 79. IN CLOSING
- 80. REMEMBER THE FUNNEL HOMEPAGE 100% PRODUCT PAGE 16% CART 4% BUY 1-2%
- 81. CAST A BIG NET Get more people TO your homepage so you have a bigger number to start! Your website must be: • Easy to find – Are you on Google’s first page? • Compelling – Once people get there do they like what they see? • Easy to Navigate – Can people find what they’re looking for?
- 82. CASSIE SAYS ALWAYS BE HUSTLIN’ • Try to think of new creative ways YOU can sell online! • There are no bad online sales—any money you make NOW is money in the bank for later. • People expect to buy online, so make sure you’re getting a share!
- 83. FREE ONLINE MARKETING TIPS Website www.saffire.com The Amplifier www.saffire.com/podcast Facebook Saffire Twitter @SaffireEvents Instagram saffireevents Pinterest saffireevents YouTube saffirestudio Questions?