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Welcome to Girl Scout Cookie
Program Training for Troops
THEME FOR THE 2014 COOKIE SALE

This is What a Girl Can Do
Who can sell Girl Scout
Cookies

All registered
Girl Scouts can sell
cookies if they
have parental
permission.
2014 Focus on Participation
• In 2013 79% of eligible girls sold

• Goal for 2014 is:
100% participation
America’s Best Cookies

Thanks-A-Lot™
Shortbread cookies dipped in rich
fudge and topped with an
embossed thank you messag...
New!! Cranberry Citrus Crisps!!
•9g whole grain per serving
•No palm oil
•Made with real fruit
•No hydrogenated oils
•No a...
Girl Scout Cookies
Dollars

A Powerful Brand

$200,000,000
$150,000,000
$100,000,000

$50,000,000
$0
GS PB
Sandwich

Nilla...
Reduce Waste
ABC is the only licensed Girl
Scout cookie baker with all
Baker’s Choice items in trays
with film overwrap
The 5 Skills
When does the sale start?
Optional order taking
and use of COCO
online marketing tools
begins
January 1, 2014
Important Dates
Troop orders due in Snap January 3, 2014

Cookies deliver to Troops January 20-24, 2014
Walkabout weekend
...
How do we sell cookies?

Booth
Sales
Direct
Sales
Online
Marketing
Order
Taking
GSKWRC goes Direct in 2014!

Why change?
•Cookies in hand

sooner

•Less work for volunteers
•More opportunity for repeat
...
Impacts to Troops
Initial orders placed in early January
Initial order created without girl orders
So how do you determine...
Be Prepared For:
•Needing More Cookies!
•Demand will be high!
• Using planned orders to pickup more
from cupboards.
• More...
GSKWRC Troops
earned $677,247.90 in
2013 ! For 2014:
Proceeds are .50/pkg
with rewards OR
.60/pkg with patches
only J,C,S,...
ACH Withdrawals
February 17, 2014 - 100% of initial order due
(less Troop proceeds and UDF forms submitted)
UDF forms due ...
Resources
For Girls
New Mobile App for Girls!

• Set and track goals
• Take and manage cookie orders
• See a summary of orders and
item totals...
New Mobile App for Girls!

• Track order payment and delivery
status
• Email confirmations automatically
sent to customers...
Online “Cookie Command”
center for girls
• Goal Setting
• Sale Planning
• Consumer Marketing
• Community/Sharing
Goal Setting
• View recognitions and
set package goal
• Track progress
• Set reach goals
• Monitor performance within
troo...
Goal Getter Patch
Earned for setting goals in COCO Cookie
Command at www.abcsmartcookies.com
Cookie Share
Cookies for our military personnel, local Food
Banks and Shelters for victims of domestic
violence
•Cookies r...
Sell 5 packages for Cookie Share to earn this patch!

Cookie Share Patch
Walk-About Weekend
Friday, January 24 - Sunday, January 26, 2014
•Full weekend of door to door sales
•Start of booth sales...
Consumer Marketing
• Ability to import contacts
• Automatic Thank You card
generation
• Send e-cards to friends and
famili...
Online Patch
Earned by girls who sell 12 packages through COCO
online and/or COCO mobile smart phone app
Custom Order Card
• Multipurpose, customized
order card for our
council
• Features our council’s
recognition program
• Inc...
Resources
For Families
Online Family Engagement

Program
Benefits/
5 Key Skills

Ways to
Support
Your
Girl Scout

Family
Activities

“Ask Me
Abou...
Resources
For Volunteers
Digital Resources for easy
access at
www.abcsmartcookies.com
• Family Involvement
Materials
• Sample Session Plans
by Grad...
Volunteer Toolkit

• Guidance for training, goal setting, ordertaking and booth sales
• Girl-led materials
Volunteer Toolkit

• New Cookie & Technology flyers
• 8 Ways to change the world flyer
• Goal chart & booth identifier
Social Media

• ABC’s custom
YouTube channel
• Girl-led material
• Favorite cookie videos
• 5 Skills video
• Training and ...
Social Media
• ABC Bakers
volunteer
focused
Facebook page
• Share sales
success stories
with other
volunteers
across the
c...
Flickr Art Gallery

Download
exciting images
in high or low
resolution from
our online art
gallery
Online Order Management

Enhancements:
NEW Dashboard for easy access to key sales information
Improved recognition orderin...
Snap Enhancements
• NEW Dashboard for easy access
to key sales information
• Improved recognition ordering
process
• Impro...
• Our SU Delivery is scheduled for:
Booth Sales
Council Sponsored Booth Sales
•Council schedules booth sales:
Kroger/Walmart in Northern Kentucky
• Lottery dr...
Service Unit Booth Coordination
•Secure booth locations within the SU
•Assign Troops to booth locations within the SU
•Kno...
OUR RECOGNITION Program
Our RecognitionPROGRAM
1000+ sellers
•Engraved brick to be placed at Camp Judy Layne
•and $100 Best Buy gift Card
•and $10 cookie dollars
•and in...
1500+ sellers

$125 gift card to Best Buy
AND
$10 cookie dollars
Girl Rewards
2000+packages

Lunch and Limo Ride with the CEO
Top Seller

iPad
Troop Bonus Awards
100% girl participation and 175 PGA

2 Eco Tote bags
100% girl participation and 275 PGA

Troop earns 1...
Key Points for
Family Training

Have
FUN!
How To
Get Help

Online
Resources
Skill Building
Goals
Cookies

Safety
Dates
Fun for girls!
•
•
•
•

100 Mystery Houses
Bling Your Booth Contest
Cookie Rally
Cookie Diva Program
• COOKIE DIVA PROGRAM
• COOKIE CUPBOARDS
• Open January 24 – March 16 – place PLANNED
ORDER IN SNAP
• Updated list available in January on websi...
Troop Cookie Sale Manager Agreement
• Explains financial responsibilities
and obligations.
• Must have a background check
...
A.C.H. Form
New
Form!

• Must have one for each
troop on file.
• Detailed steps for
payment of product on
back
Important Deadlines

• Online webinars available December 1st.

• Girls begin selling JANUARY 1st!
• Troops initial order ...
Handouts
&
Snap Review
2014 Cookie Training for Troops
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2014 Cookie Training for Troops

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2014 Cookie Training for Troops

  1. 1. Welcome to Girl Scout Cookie Program Training for Troops
  2. 2. THEME FOR THE 2014 COOKIE SALE This is What a Girl Can Do
  3. 3. Who can sell Girl Scout Cookies All registered Girl Scouts can sell cookies if they have parental permission.
  4. 4. 2014 Focus on Participation • In 2013 79% of eligible girls sold • Goal for 2014 is: 100% participation
  5. 5. America’s Best Cookies Thanks-A-Lot™ Shortbread cookies dipped in rich fudge and topped with an embossed thank you message in one of 5 languages. Cranberry Citrus Crisps Crispy cookie, made with whole grain, full of tangy cranberry bits and zesty citrus flavors. Shortbread Lemonades™ Traditional shortbread cookies. Savory slices of shortbread with a refreshingly tangy lemon flavored icing. Thin Mints Peanut Butter Patties® Caramel deLites® Crispy chocolate wafers dipped in a mint chocolaty coating. Crispy vanilla cookies layered with peanut butter and covered with a chocolaty coating. Vanilla cookies topped with caramel, sprinkled with toasted coconut, and laced with chocolaty stripes. Peanut Butter Sandwich Crisp and crunchy oatmeal cookies with creamy peanut butter filling.
  6. 6. New!! Cranberry Citrus Crisps!! •9g whole grain per serving •No palm oil •Made with real fruit •No hydrogenated oils •No artificial sweeteners •No artificial flavors Breakfast cookie market more than quadrupled in 2012 58% of consumers say whole grains is an important attribute
  7. 7. Girl Scout Cookies Dollars A Powerful Brand $200,000,000 $150,000,000 $100,000,000 $50,000,000 $0 GS PB Sandwich Nilla Wafer Oreo (14.3 oz) Chewy Chips Ahoy! * GSUSA, Nielsen All Outlet US Data - 52 weeks ending 4/20/13 GS PB Patties Chips Ahoy! GS Oreo Caramel (15.5 oz) deLites GS Thin Mints Oreo Double Stuf
  8. 8. Reduce Waste ABC is the only licensed Girl Scout cookie baker with all Baker’s Choice items in trays with film overwrap
  9. 9. The 5 Skills
  10. 10. When does the sale start? Optional order taking and use of COCO online marketing tools begins January 1, 2014
  11. 11. Important Dates Troop orders due in Snap January 3, 2014 Cookies deliver to Troops January 20-24, 2014 Walkabout weekend January 24-26, 2014 Booth Sales Start January 24, 2014 First ACH sweep February 17, 2014 National GS cookie days February 7-8, 2014
  12. 12. How do we sell cookies? Booth Sales Direct Sales Online Marketing Order Taking
  13. 13. GSKWRC goes Direct in 2014! Why change? •Cookies in hand sooner •Less work for volunteers •More opportunity for repeat •Higher sales growth sales
  14. 14. Impacts to Troops Initial orders placed in early January Initial order created without girl orders So how do you determine what to order? •80-85% of last years initial order – SNAP ARCHIVE REPORTS
  15. 15. Be Prepared For: •Needing More Cookies! •Demand will be high! • Using planned orders to pickup more from cupboards. • More weeks for pickups. • Place planned orders by Sunday midnight
  16. 16. GSKWRC Troops earned $677,247.90 in 2013 ! For 2014: Proceeds are .50/pkg with rewards OR .60/pkg with patches only J,C,S,A Troops only
  17. 17. ACH Withdrawals February 17, 2014 - 100% of initial order due (less Troop proceeds and UDF forms submitted) UDF forms due February 13 March 17, 2014 - 75% of balance due (less Troop proceeds and UDF submitted) UDF forms due March 10 March 24, 2014 -100% remaining balance (less Troop proceeds and UDF forms submitted) UDF forms due March 17
  18. 18. Resources For Girls
  19. 19. New Mobile App for Girls! • Set and track goals • Take and manage cookie orders • See a summary of orders and item totals • View nutritional information with product images
  20. 20. New Mobile App for Girls! • Track order payment and delivery status • Email confirmations automatically sent to customers • View recognitions, identify level achieved, track sales needed • Automatically sync with online COCO information
  21. 21. Online “Cookie Command” center for girls • Goal Setting • Sale Planning • Consumer Marketing • Community/Sharing
  22. 22. Goal Setting • View recognitions and set package goal • Track progress • Set reach goals • Monitor performance within troop • Cheer on troop teammates
  23. 23. Goal Getter Patch Earned for setting goals in COCO Cookie Command at www.abcsmartcookies.com
  24. 24. Cookie Share Cookies for our military personnel, local Food Banks and Shelters for victims of domestic violence •Cookies remain at the warehouse/No Troop handling •Sales added to individual girl sales & Troop sales •Each girl who sells 5 packages for Cookie Share earns the patch •Enter in Snap-Cookies Icon-Reorders-enter CShare sales for each girl •Will appear on the Troop balance summary in the Cshare row •Run reports in PACKAGES for complete accuracy
  25. 25. Sell 5 packages for Cookie Share to earn this patch! Cookie Share Patch
  26. 26. Walk-About Weekend Friday, January 24 - Sunday, January 26, 2014 •Full weekend of door to door sales •Start of booth sales - first weekend cookies are available •100 Mystery houses throughout the council territory •A Girl that finds a mystery house wins gift for entire Troop •Winning Troops eligible for cluster drawing •Winning Troop in each cluster gets a limited edition Tshirt for all girls in •Troop plus the Troop adults •5 winners council-wide
  27. 27. Consumer Marketing • Ability to import contacts • Automatic Thank You card generation • Send e-cards to friends and families • Collect orders online • Maintain contact database for use next year
  28. 28. Online Patch Earned by girls who sell 12 packages through COCO online and/or COCO mobile smart phone app
  29. 29. Custom Order Card • Multipurpose, customized order card for our council • Features our council’s recognition program • Includes information about COCOmobile, the new mobile app for girls and COCO online upgrades too • Pocket order card included
  30. 30. Resources For Families
  31. 31. Online Family Engagement Program Benefits/ 5 Key Skills Ways to Support Your Girl Scout Family Activities “Ask Me About My Girl Scout” Tools
  32. 32. Resources For Volunteers
  33. 33. Digital Resources for easy access at www.abcsmartcookies.com • Family Involvement Materials • Sample Session Plans by Grade Level • Troop Goal Setting App • Send girls online “cheers” and share information through COCO
  34. 34. Volunteer Toolkit • Guidance for training, goal setting, ordertaking and booth sales • Girl-led materials
  35. 35. Volunteer Toolkit • New Cookie & Technology flyers • 8 Ways to change the world flyer • Goal chart & booth identifier
  36. 36. Social Media • ABC’s custom YouTube channel • Girl-led material • Favorite cookie videos • 5 Skills video • Training and selling ideas
  37. 37. Social Media • ABC Bakers volunteer focused Facebook page • Share sales success stories with other volunteers across the country
  38. 38. Flickr Art Gallery Download exciting images in high or low resolution from our online art gallery
  39. 39. Online Order Management Enhancements: NEW Dashboard for easy access to key sales information Improved recognition ordering process Improved order management process
  40. 40. Snap Enhancements • NEW Dashboard for easy access to key sales information • Improved recognition ordering process • Improved order management process
  41. 41. • Our SU Delivery is scheduled for:
  42. 42. Booth Sales Council Sponsored Booth Sales •Council schedules booth sales: Kroger/Walmart in Northern Kentucky • Lottery drawings for these locations • Lotteries run between 1/15 and 1/24/14 •No Booth sales at Kroger or Food City on Saturday 2/1/14 (due to Shop and Share)
  43. 43. Service Unit Booth Coordination •Secure booth locations within the SU •Assign Troops to booth locations within the SU •Know where troops are selling and ensure they know the rules and booth sale guidelines •Establish relationships with merchants •Don't schedule booths outside your Service Unit
  44. 44. OUR RECOGNITION Program Our RecognitionPROGRAM
  45. 45. 1000+ sellers •Engraved brick to be placed at Camp Judy Layne •and $100 Best Buy gift Card •and $10 cookie dollars •and invitation to and recognition at Annual Meeting
  46. 46. 1500+ sellers $125 gift card to Best Buy AND $10 cookie dollars
  47. 47. Girl Rewards 2000+packages Lunch and Limo Ride with the CEO
  48. 48. Top Seller iPad
  49. 49. Troop Bonus Awards 100% girl participation and 175 PGA 2 Eco Tote bags 100% girl participation and 275 PGA Troop earns 1 theme T-shirt
  50. 50. Key Points for Family Training Have FUN! How To Get Help Online Resources Skill Building Goals Cookies Safety Dates
  51. 51. Fun for girls! • • • • 100 Mystery Houses Bling Your Booth Contest Cookie Rally Cookie Diva Program
  52. 52. • COOKIE DIVA PROGRAM
  53. 53. • COOKIE CUPBOARDS • Open January 24 – March 16 – place PLANNED ORDER IN SNAP • Updated list available in January on website. • Obtain full cases ONLY – No returns • Cookie Authorization card – found in Troop Plan Book. • Last two weekends may get box mixture to equal 1 case.
  54. 54. Troop Cookie Sale Manager Agreement • Explains financial responsibilities and obligations. • Must have a background check within the last 3 years with Council – if not, can go online www.gskentucky.org – look for link. Cost $14.75
  55. 55. A.C.H. Form New Form! • Must have one for each troop on file. • Detailed steps for payment of product on back
  56. 56. Important Deadlines • Online webinars available December 1st. • Girls begin selling JANUARY 1st! • Troops initial order due in SNAP – Jan. 3rd. • Cupboard managers will enter all extra cookies obtained from cupboard (ongoing). • Troops enter all girl transfers in SNAP and order recognitions in SNAP – due March 19th. • Troops paperwork due to you – March 21st.
  57. 57. Handouts & Snap Review

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