The document provides information about the Girl Scout cookie program to help girls sell more cookies through engaging activities and digital tools. It outlines how cookie sales funds are allocated, with most going to local Girl Scout programming. Metrics from prior years show high sales numbers. Tools like Cookie Club and booth scheduling apps help girls and volunteers manage the sales process. Dates for upcoming sales periods and trainings are also included.

4. Together with
LBB we will
show you HOW
• to engage
more girls
• to reach more
customers
• to sell more
Cookies

5. we inspire girls, families and
volunteers with our program
and marketing support.

6. we make
cookie
season
easier
in a digital
world

7. Our cookie brands earn customer
loyalty and passionate fans

8. How the cookie crumbles
Price per box- $4
Troop
Cost of
bonus
cookie sale 1%
Girl
support
Troop
Rewards
4%
Proceeds
3%
18%
Council-sponsored
program, events,
properties &
Cost of
training
cookies
50%
24%
Troop Proceeds- $.55 per box
1-125 packages.
Bonus Proceeds-$.10 per box for
troops with a per girl average of 126+.
Cadette/Senior/Ambassador Option
$.05 per box additional if C/S/A troops
vote to take additional proceeds in lieu
of individual recognitions. Form on
girlscoutsgwm.org.
Where does the money go?
All of the revenue earned through the
Girl Scout Cookie Program benefits
our communities and Girl Scouts in
New Hampshire & Vermont.

9. 2013 gsgwm cookie stats
• 9,615 girls sold 1,330,878 packages or 110,906
cases!
• Troops earned $820,061.10 dollars in troop
proceeds! High Sellers
• 2500 5 girls
• 1000 29 girls
• 500 204 girls
Operation Cookie 9,593 boxes (Virtual)
GOC
800 boxes
(Council)
Troop Reward
300+troops

10. Rewards that INSPIRE GIRLS!

12. Cookies Live!
Back by popular demand!
2nd Annual
Virtual Cookie Rally!
National
Web Event
JANUARY 11th, 2014!
Girls learn exactly
how! they can bring
their dreams to life!

13. Rallies!
• Ultimate Cookie Party
• Step by Step on HOW
to host a rally
• Sample Stations
• Best Practice: Girls
sell 15 packages more
on the average

14. Wonder-filled Rallies!
Message Clips
Cookie Box Message Ribbon
Goal Necklaces

15. Wonder-filled Rallies!
Message Maker
GOC Card Center
Booth Skits

16. Wonder-filled Rallies!
Cookie Booth Raps
Rewards Show
It’s CookIe tIme, so stop on by.
We have your favorites for a
limited time.
Thin Mints, Samoas, Tagalongs
too.
Buy some for a friend and some
Cookie
for you!
Scientist
Booth Skits
Photos

17. February 7th &
th
8
Watch for
updates on
girlscoutsgw.org
and through our
eBudde emails

18. Can we inspire busy Volunteers?
By delivering on-the-go Resources!
Volunteers can go to
littlebrownie.com TODAY to check
out the fabulous interactive
volunteer guide!

19. MORE Digital Cookie Program Tools!
we inspire families
Bilingual family resources available at
www.littlebrownie.com
Pin-worthy ideas and crafty marketing
ideas for Moms and Dads who want to
support their daughter’s cookie activities
Action-packed interactive games to
help girls practice their cookie pitches
before they meet the public!

20. Let’s show
them
We value their
time!!!
• The most flexible training
available for busy
volunteers!
• Customized for YOUR
Council on the 5th Tab
• Upload training
videos, quizzes, etc. for ONTIME delivery of valuable
information!
• BRAND NEW lessons for

21. America’s FAVORITE Cookies!

22. There is something special about Super Six

23. Girl Scouts do a world of good!

24. Little Brownie Packaging Updates 2013-14
New Little Brownie Packaging Updates for 2013-2014
Tear Strip Style
Tuck Flap Style
• Current packages have a mix of
tear strip and tuck flap style
closures.
• Packages with tear strips being
updated to tuck flap style for
consistency.
• GreenPalm URL added to GP seal
on pack
• Soft change-over 2013-14 season
www.greenpalm.org

25. New GSUSA Cookie Case Designs 2013-14!
New GSUSA Case Designs for 20132014
Standardized for both Bakers to provide a
consistent consumer experience

26. Would You Like to Buy
Some Girl Scout Cookies?
ONLY AVAILABLE ONCE A
YEAR
12-27-13 to 03-16-14
Your cookies will be delivered
on 02-08-14

27. Gift of Caring
You can also purchase
cookies to be donated to
Operation Cookie
Girl Scouts will deliver the
cookies.

28. Operation Cookie
Virtual Gift
of Caring
Sell 20 boxes
for Operation
Cookie and
earn…

29. Operation Cookie
Available
on-line
Wraps around a Thin Mint Box!

30. technology

31. littlebrownie.com – leader in digital technology
5 Most popular
website pages:
• Cookies
• Clip Art
• Volunteer
Activities
• Cookie Club
• YouTube Videos

32. Online Volunteer Training – user friendly
Online Cookie Training:
• Great for new and experienced leaders
• Program, Marketing, Technology, Cookies, Council
•
Module 5 Council Customized Messaging, Lessons
and Info
• Shorten trainings, Dynamic lessons and videos

33. Booth Scheduler & Cookie Locator
BoothLocator
Scheduler
Booth locations/times entered in eBudde
Councils sets up rules so sign-ups are fair
Troops sign-up/auto synced to Cookie Locator
Site confirmations for store managers
Integrates w/Cookie Locator
Online service, allows customers to locate
booth sale sites
Connects with GSUSA’s Cookie Finder
Promote the Cookie Locator on your
website, Facebook, Pinterest , Twitter, email
signatures
Customers can find cookies with our
Cookie Locator and
Cookie Locator Mobile Phone App
iPhones, Android Smart Phones
download the free app or call **GSCOOKIES

34. Bringing more customers into the sale
Reaches more
consumers and drives
new visitors to
girlscoutcookies.org
We amplify the voice of Girl Scouting!

36. eBudde
New default
password for
everyone!
955Samoas!!
(Yes with the !!)

37. Initial Order Report
registered girls will be uploaded
OC –TGOC
full cases/extra boxes

38. Girl Orders tab
Girl payments Entered and Troop Gift of Caring –TGOC

39. Troop Sales Report

40. Cookie Cupboards
• Located at offices and volunteers homes throughout the
council.
• Troops enter a Pending order in eBudde Monday to get
additional cookies for booth sales to pick-up on Friday.
•Troops can order in cases or packages (packages must
equal a case). Mixed cases cannot be returned.
•Cupboards will take returns on Monday (Tuesday if
Holiday falls on Monday ) from orders picked up on
Friday. They will only except for returns full un-opened
cases of same flavor. Only 25% of original order can be
returned.
•Goal is to be empty by the end of sale.
•We may consolidate cupboards as the sale proceeds.

41. Cookie Cupboards
Pending Orders

42. Cookie Cupboards
Addresses of Locations and information on
Cookie Cupboards will be on our website at
www.girlscoutsgwm.org
Manchester, NH
Thetford, VT
Nashua, NH
Bennington, VT
Exeter, NH
Rutland, VT
W. Chesterfield, NH
Essex, VT
Sanbornton, NH
Barre, VT

43. Cookie Club goes to NEW platform!
Girls manage their
cookie business online!
NEW Platform
• Troop leader gives
access
• Fresh look updated
screens

44. Cookie club patch
Girls who send 20 emails through
Cookie Club will earn patch!

45. Cookie Club – Troop Leader View
45

46. Cookie Club – Troop Setup
46

47. Troop Leader Reports in Cookie Club
 Troop leader logs in and
clicks on “Reports”
 Troop leader can select
from the list of reports to
view the detailed reports
 Troop leaders can also
select an archive to
export a XLS file to their
desktop
47

48. Cookie Club – Troop Reports
48

49. Cookie Club Dashboard – Snapshot of Your Season!
49

50. Ask Family & Friends – Ecard Preview
50

51. Booth Sales
Make sure booth sales are recorded in eBudde so that will be
downloaded to the Cookie Locator.
If a troop is going to another Community for a booth sale they
must let the Community Product Sale Coordinator know to
make sure there is not a booth sale being hosted at that site
already.
New this year! Wal-Mart agreement with GSUSA on having Girl
Scouts host booth sales at their Wal-Mart and Sam's Club
locations.
Educate troops not to order booth sale cookies on their initial
orders. And if they do they are responsible for payment of
these cookies on their initial order ACH sweep and they cannot
be returned if booth sales don’t happen or don’t sell all cookies
ordered.

52. Step
1

53. Step
2

54. Step
3

55. Step
4

56. Step

57. Step

58. • Booth Scheduler App
• Cupboard Keeper App
2012 Pilot Program Fascinating Facts:
•309,569 cookie packages were picked up and electronically signed
for using our Cupboard Keeper mobile app.
•More than 910,000 cookie packages were recorded as sold using
the Booth Sale Recorder mobile app.
Booth Sale Recorder App
Cupboard Keeper App
Girl Scouts do a world of good!
Source: eBudde Booth Report & Distimo Monitor Report – March 2012

59. Delivery

60. Delivery

61. Distribution and Delivery
 Standard Delivery
 Trailer Delivery (2500 cases)
 Community Group
Delivery (2500 Cases)

62. ACH
Sweep Dates:
February 21
2.50/box on initial order
March 7
balance due as of 3-4-2014
March 28
Final balance due
Alerts, if necessary, are due
February 18 - 1 pm
March 4 - 1 pm
March 25 - 1 pm

63. 2014 Important Dates
October – December Trainings
December 27
Sale Begins
Feb 7-8th
National Girl Scout Cookie Day
February 13-20
Delivery
Feb 21-March 16
Booth Sales
March 13
1st ACH Sweep
March 27
Final ACH Sweep

64. 2013-2014
Girl Scout Cookie Season
All proceeds stay in our community
• Girls learn five essential business and leadership skills:
–Goal Setting
–Decision Making
–Money Management
–People Skills
–Business Ethics
• The cookie sale is teaching me to be a future business
leader

65. 2014 Financial Literacy Badges

66. 2014 Cookie Volunteers
Thank you
for all you do!