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2015 Popcorn Sale
District Kickoff
1
Today’s Kickoff Agenda:
• Why do we sell popcorn?
• Unit Kernel’s role
• Changes in 2015
• Sales Methods
• Sale Timeline &...
3
Why do we sell P O P C O R N ?
• TO FUND THE SCOUTING PROGRAM!
• Popcorn provides a higher level of commission than
most o...
CAC Popcorn Fun Facts:
• Our council is #4 in sales in the nation!
• Our council has the best per registered boy average
a...
6
Major Changes in 2015
– Sale is 6 weeks long – 2 weekends with order form only,
5 weekends to sell product on hand
– Sale ...
Major Changes in 2015
– Unit commission structure is different and simplified!
– Unit Kernels have 9 days to collect Scout...
Major Changes in 2015
– Council website –
www.crossroadsbsa.org/popcorn
Please be patient as we rebuild
from scratch
– Squ...
Product Improvements
• New packaging!
2014
2015
What’s NOT changing in 2015?
– Rewards program in the form of Scout Shop vouchers
– Accepting individual container and ful...
12
13
August District Popcorn Kickoff
Sept. 1 Online Sales Promotional Period Begins
Sept. 1 by 11:59 p.m. Initial Unit Order...
14
Crossroads of America Council
2015 Popcorn Product Mix
Containers per
Case
Retail Price Returnable?
Available
Initial O...
RESOURCES:
• Unit Kernel Manual
• Family Guides
– 1 order form
– Product picture page
– Prize flyer
– 2-week blitz flyer
–...
RESOURCES:
• Unit Kickoff materials provided to you:
- Sample agenda
- Patch
- Poster (storefront sales table)
- Online sa...
17
www.crossroadsbsa.org
www.crossroadsbsa.org/popcorn
19
SALES METHOD #1:
20
SALES METHOD #2:
21
SALES METHOD #3:
22
SALES METHOD #4:
23
Why Sell Online?
 No deliveries! Trail’s End ships the product
directly to the consumer.
 It’s easy! Scouts create their...
Online Sales
• Single sign-on to get Scouts’ online sales figures!
• New social media templates – Visual Tool Kit
– Twitte...
Military Sales
• $30 or $50 military donations (on order form)
• Set up booth at a VFW or American Legion
26
Prize Program
• Coolest thing ever!
27
28
Prize Program-Top Sales CHOICES
• Sell $5,000
– iPad Air 2 OR voucher
• Sell $3,000
– Polaroid waterproof action
camera wi...
BONUS PRIZE – TOP 20 SELLERS
30
BONUS PRIZE
• NEW!
• 2-week Blitz
• September 4-18
• Sell $350 or more and
get a $15 iTunes gift
card by mail
• PARENT mus...
ORDER YOUR PRIZES
32
How do the 2015 Popcorn Prizes work?
Scout Shop vouchersare earned at $200 and more in sales. Voucher...
33
Simplified commission structure!
• 32% $0-199 average per boy sales
• 34% $200-399 average per boy sales
• 36% $400-699 av...
College Scholarship!
35
Just for Fun!
• Guinness World
Record for the
longest popcorn
string!
• October 17th at
Indianapolis Motor
Speedway
(same ...
WHAT NOW???
• Log on to the Trail’s End system!
• Explore council website! Bookmark it in your browser!
• Plan your Unit P...
Thank you!
38
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2015 Northstar District Popcorn Kickoff Presentation

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2015 Northstar District Popcorn Kickoff Presentation

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2015 Northstar District Popcorn Kickoff Presentation

  1. 1. 2015 Popcorn Sale District Kickoff 1
  2. 2. Today’s Kickoff Agenda: • Why do we sell popcorn? • Unit Kernel’s role • Changes in 2015 • Sales Methods • Sale Timeline & Deadlines • Product Mix • Prize Program • Review support materials & resources 2
  3. 3. 3
  4. 4. Why do we sell P O P C O R N ? • TO FUND THE SCOUTING PROGRAM! • Popcorn provides a higher level of commission than most other fundraisers. • Popcorn sale financially supports all levels of local Scouting – we’re reinvesting in ourselves! • Known product associated with Scouting’s brand. • Teaches Scouts: – Salesmanship – Responsibility – Entrepreneurship – Leadership – Money handling 4
  5. 5. CAC Popcorn Fun Facts: • Our council is #4 in sales in the nation! • Our council has the best per registered boy average at $141. (National average is $67.09.) • Our council has the best per unit average $4,185. • For boys that sell popcorn, our council’s average is $479/boy, versus national average of $339 5
  6. 6. 6
  7. 7. Major Changes in 2015 – Sale is 6 weeks long – 2 weekends with order form only, 5 weekends to sell product on hand – Sale starts earlier than ever before! September 4th – Two-week blitz, September 4-18, order form sales only – Sale ends sooner than ever before! October 18th – Seven products are non-returnable – Two new low-price-point products (initial order only, non-returnable) 7
  8. 8. Major Changes in 2015 – Unit commission structure is different and simplified! – Unit Kernels have 9 days to collect Scout popcorn orders, prize orders, add all orders, place unit final order online, and return any unsold popcorn – Prizes will be ordered by each unit submitting one spreadsheet to the council (no online ordering program) – Enhanced prize program • BB gun with fun kit choice at $750 in sales! • New $1,000 prize level choice! LEGO! • iPad Air 2 choice for $5,000 or more! 8
  9. 9. Major Changes in 2015 – Council website – www.crossroadsbsa.org/popcorn Please be patient as we rebuild from scratch – Square credit card readers through Trail’s End – Improvements to the Trail’s End computer system: • www.trails-end.com • Single sign-on for popcorn system and online sales • New scholarship website 9
  10. 10. Product Improvements • New packaging! 2014 2015
  11. 11. What’s NOT changing in 2015? – Rewards program in the form of Scout Shop vouchers – Accepting individual container and full case quantity returns – Run out of popcorn during the sale and need more? Reserve your additional order through the council popcorn website (not Trail’s End website) for pick-up at Camp Belzer on Tuesdays, OR limited supply available at outer offices. – Every-other-week popcorn e-newsletters (to Unit Kernels) – Font size of Trail’s End log-in screen 11
  12. 12. 12
  13. 13. 13 August District Popcorn Kickoff Sept. 1 Online Sales Promotional Period Begins Sept. 1 by 11:59 p.m. Initial Unit Order Due Sept. 4—18 2-week Take Order Blitz Sept. 16-19 Popcorn Pre-sort & Distribution (district dates vary) Sept. 19 Storefront Sales Begin Sept. 22, Sept. 29, Oct. 6, Oct. 13, Oct. 20 Tuesday Camp Belzer pick-ups & returns Oct. 18 Popcorn Sale Ends Oct. 20 20% of initial order payment due Oct. 27 by 11:59 p.m. Final Unit Order Due Oct. 27 Final Belzer Return (and Pick-Up) Day Oct. 27 Unsold Popcorn Return Deadline Oct. 27 Prize Orders Due Nov. 11-14 Popcorn Pre-sort & Distribution (district dates vary) Nov. 17, Nov. 24, Dec. 1, Dec. 8 Cash ‘n Carry at Camp Belzer Dec. 4 Final Payment Due
  14. 14. 14 Crossroads of America Council 2015 Popcorn Product Mix Containers per Case Retail Price Returnable? Available Initial Order (due 9/1/15) Available Final Order (due 10/27/15) $50 Military Donation (ribbon magnet) 1 $50 Yes Yes Yes $30 Military Donation (ribbon magnet) 1 $30 Yes Yes Yes Chocolate Lover’s Collection Tin 1 $55 No Yes Yes Sweet & Savory Collection Box 1 $40 No Yes Yes Cheese Lovers Collection Box 1 $30 No Yes Yes White Chocolatey Pretzels Bag 12 $25 No Yes Yes Premium Caramel Corn with Almonds, Pecans, & Cashews Bag 12 $20 Yes Yes Yes Chocolatey Triple Delight Bag 12 $20 No Yes Yes Kettle Corn Microwave Box 6 $20 Yes Yes Yes Unbelievable Butter Microwave Box 6 $20 Yes Yes Yes Butter Light Microwave Box 6 $20 Yes Yes Yes White Cheddar Cheese Bag 12* $15 Yes Yes Yes Caramel Corn Bag 12 $10 Yes Yes Yes Popping Corn Bag 12 $10 Yes Yes Yes 8-pack Unbelievable Butter Microwave Box 12 $10 No Yes No 3-pack Unbelievable Butter Microwave Box 12 $5 No Yes No NOTE: Once the "extra" non-returnable products are depleted at Camp Belzer (and outer offices) from the Initial Order in September, we will not be placing another Trail's End order for them until the Final Order in late October. * = Container quantity per case changed. 2014 was 6 containers per case.
  15. 15. RESOURCES: • Unit Kernel Manual • Family Guides – 1 order form – Product picture page – Prize flyer – 2-week blitz flyer – Parent letter Existing Scouts - received by mail in mid-Aug. New Scouts - receiving at sign-up night on Aug. 27 • Order Form / Sales Tips 15
  16. 16. RESOURCES: • Unit Kickoff materials provided to you: - Sample agenda - Patch - Poster (storefront sales table) - Online sales postcard • District Popcorn Fact Sheet • District Popcorn Kernel • Council popcorn website – www.crossroadsbsa.org 16
  17. 17. 17 www.crossroadsbsa.org
  18. 18. www.crossroadsbsa.org/popcorn
  19. 19. 19
  20. 20. SALES METHOD #1: 20
  21. 21. SALES METHOD #2: 21
  22. 22. SALES METHOD #3: 22
  23. 23. SALES METHOD #4: 23
  24. 24. Why Sell Online?  No deliveries! Trail’s End ships the product directly to the consumer.  It’s easy! Scouts create their own accounts on scouts.trails-end.com .  All online sales starting September 1 until October 18 count toward the prize program.  Diverse national product line, different from your paper order form  Video tutorials will be available online this fall! 24
  25. 25. Online Sales • Single sign-on to get Scouts’ online sales figures! • New social media templates – Visual Tool Kit – Twitter – Facebook • New “address book” feature • Distribute the online sales postcards that you’re getting today to each of your Scouts 25
  26. 26. Military Sales • $30 or $50 military donations (on order form) • Set up booth at a VFW or American Legion 26
  27. 27. Prize Program • Coolest thing ever! 27
  28. 28. 28
  29. 29. Prize Program-Top Sales CHOICES • Sell $5,000 – iPad Air 2 OR voucher • Sell $3,000 – Polaroid waterproof action camera with mounting kit OR voucher • Sell $1,500 – Monster Jam OR voucher • Sell $1,000 – Brickworld Indy OR voucher 29
  30. 30. BONUS PRIZE – TOP 20 SELLERS 30
  31. 31. BONUS PRIZE • NEW! • 2-week Blitz • September 4-18 • Sell $350 or more and get a $15 iTunes gift card by mail • PARENT must submit form by Monday, Sept. 21 by 5:00 pm to be eligible. 31
  32. 32. ORDER YOUR PRIZES 32 How do the 2015 Popcorn Prizes work? Scout Shop vouchersare earned at $200 and more in sales. Vouchers are calculated by sales (rounded down to the nearest $100) x 5%. For example, sales of $365 would earn a $15 voucher($365, round down to $300, $300 x 0.05 = $15) Vouchers are automatically issued for sales $200 - $699. At the $750 level, the Scout may choose the prize OR the voucher -- not both. Other top sales level choices (either voucherOR prize) occur at $1,000, $1,500, $3,000, and $5,000. Vouchersexpire 5/31/2016 and must be used in a Crossroadsof America Council Scout Shop. They may not be used for online orders or at Scout camps. Prizes will be mailed to Unit Kernels no later than 12/31/15 if unit invoice is paid in full by 12/4/15. BB gunsmust be picked up by the Scout parent/legal guardian at a CAC Scout Shop and submit a signed waiver by the parent/guardian. District Name Unit Type (Pack/Troop/Crew) Unit Number Unit Kernel First & Last Name Unit Kernel Email Address Scout First & Last Name Order Form Sales Online Sales Storefront Sales Total Sales Patch (Y/N) (sold at least 1 container) $750 sales: BB Gun or Voucher? $1,000 sales: Lego Brickworld or Voucher? $1,500 sales: MonsterJam or Voucher? $3,000 sales: Polaroid Action Camera or Voucher? $5,000 sales: iPad Air or Voucher? Iron Horse Pack 1234Joe Baggadonuts joe@donuts.com Scout 1 $ 2,570.00 $ 550.00 $ 200.00 $ 3,320.00 Yes Voucher Iron Horse Pack 1235Joe Baggadonuts joe@donuts.com Scout 2 300 55 35 $ 390.00 Yes Iron Horse Pack 1236Joe Baggadonuts joe@donuts.com Scout 3 800 100 100 $ 1,000.00 Yes Lego Brickworld Iron Horse Pack 1237Joe Baggadonuts joe@donuts.com Scout 4 750 0 0 $ 750.00 Yes BB Gun Type each Scout’s sales & prize choice in spreadsheet. Email to popcorn@crossroadsbsa.org by 10/27/15. Spreadsheet will be on council website & in e-newsletters.
  33. 33. 33
  34. 34. Simplified commission structure! • 32% $0-199 average per boy sales • 34% $200-399 average per boy sales • 36% $400-699 average per boy sales • 38% $700+ average per boy sales Don’t want the council prize program? Add an additional 3% commission in lieu of vouchers or prizes. 34
  35. 35. College Scholarship! 35
  36. 36. Just for Fun! • Guinness World Record for the longest popcorn string! • October 17th at Indianapolis Motor Speedway (same day & location as Cub Fun Day) 36
  37. 37. WHAT NOW??? • Log on to the Trail’s End system! • Explore council website! Bookmark it in your browser! • Plan your Unit Popcorn Kickoff • Prepare your unit’s popcorn communication plan • Prepare your initial order (due by Sept. 1st) Suggested initial order – Unit Sales Plan Worksheet This will allow you to order up to 100% of your 2014 sales. Remember the 7 products that are non-returnable. 37
  38. 38. Thank you! 38

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