Graphic design is a creative process that involves communicating ideas through visual elements. Graphic designers use tools to manipulate text, images, animations and color in order to convey inspiring and informative ideas in advertisements, websites, and other digital platforms. Communication is at the heart of a graphic designer's job, as they must get across a specific message based on their client's objectives. Graphic designers may specialize in areas like typography, logo design, branding, advertisements, web design, information design, interactive design, product packaging, animation, and motion graphics.