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FE&S’ 
2015 Industry Forecast 
October 21, 2014
 Review data from FE&S’ 2015 Foodservice Equipment and 
Supplies Industry Forecast. 
 Explore the economic issues impacting the foodservice 
industry with industry experts Hudson Riehle and David 
Henkes. 
 Forecast the operating environment for 2015. 
 Answer your questions. 
Today’s Agenda
Meet Our Panelists 
David Henkes 
Vice President, Technomic 
Twitter: @davidhenkes 
Hudson Riehle 
Sr. VP, Research & Knowledge Group 
National Restaurant Association 
Twitter: @HudsonRiehle
These slides are from a free webcast from Foodservice Equipment & 
Supplies magazine. You may access the free on-demand archive here: 
http://www.fesmag.com/forecast2015
THANKS TO OUR SPONSOR
2015 FOODSERVICE 
OPERATOR OUTLOOK
Operators’ Anticipated Sales Volume: 2014 vs. 2013 
Increase 
55% 
Stay the 
same 
32% 
Decrease 
13% Net growth rate: 
2014: +2.74% 
2013: +3.50% 
2012: +3.37% 
2011: +2.20% 
2014 Sales Volume by Market 
Sector 
Comm. Non-comm 
Increase 58% 51% 
Same 26% 38% 
Decrease 16% 11%
Operator Gross Profits for 2014 
Increases in gross profit continues in a positive direction at a conservative pace. 
Increase 
41% 
Decrease 
22% 
Stay the same 
37% 
Net growth rate 
Gross Profit: 
2014: +0.9% 
2013: +0.8% 
2012: +0.7% 
2011: +0.1% 
2014 Change by Market Sector 
Comm Non-comm 
Increase 52% 29% 
Same 21% 54% 
Decrease 27% 17%
Gross Profit Growth Trend (6 Years) 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
2009 2010 2011 2012 2013 2014 
Increase Remain the Same Decrease
Anticipated Operator Sales Growth for 2015 
About 20% more operators anticipate sales growth in 2015 than they did at this time in 
2014. 
Increase 
55% 
Stay the same 
32% 
Decrease 11% 
Net projected growth rate 
2014: + 2.74% 
2015 Growth by Market Sector 
Comm Non-comm 
Increase 67% 41% 
Same 17% 47% 
Decrease 16% 12%
Operators’ Anticipated Gross Profit for 2015 
Operators anticipate conservative gross profit growth for 2015 although there are many 
factors that could derail growth such as rising food costs, increasing labor costs and 
unexpected changes in the economy. 
Increase 
35% 
Decrease 
22% 
Stay the 
same 
43% 
Net growth rate 2015 
Gross Profit: + .71% 
2015 Gross Profit Growth by Market Sector 
Comm Non-comm 
Increase 46% 26% 
Same 26% 57% 
Decrease 28% 17%
OPERATOR PURCHASING 
BEHAVIORS
Activity Planned for 2015 
There are no significant changes from 2014 in the anticipated types of equipment purchases 
for 2015. 
29% 
26% 
22% 
19% 
30% 
62% 
0% 20% 40% 60% 80% 100% 
Kitchen Equipment Replacement 
Dining room Replacements 
Dining room Renovation 
Kitchen Renovation 
New Construction 
None of these
Percent of 2015 E&S Budget by Activity Type 
New 
Construction 
13% 
Renovations 
21% 
Green or 
Sustainable 
Initiatives 
Replacements 
59% 
7% 
2015 E&S Budget by Market Sector 
Comm Non-comm 
New 
Construction 18% 5% 
Renovation 22% 19% 
Replacement 54% 69% 
Green 6% 7%
Operators’ 2015 E&S Budgets 
Increase 
39% 
Reamin 
the same 
42% 
Decrease 
19% 
7% 
17% 
24% 
52% 
$2.5 million or 
more 
$500K-$2.49 
million 
$100-$499.9K 
Under $100K 
2015 E&S Budget Growth 
Projected Net Growth Rate 2015 = 1.64% 
2015 E&S Budget 
Comm Non-comm 
Increase 49% 28% 
Same 29% 55% 
Decrease 22% 17%
Percent of E&S Budget – Product Categories 
18.2% 17.9% 
9.0% 11.6% 
5.1% 
8.6% 
7.2% 
5.7% 
11.3% 
5.0% 
9.8% 
13.6% 14.9% 17.6% Primary Cooking 
11.9% 10.9% 
5.5% 5.7% 
12.4% 9.6% 
8.0% 8.3% 
8.0% 
4.7% 4.5% 6.0% 
10.4% 10.0% 11.8% 
10.8% 
4.6% 
11.2% 
6.8% 
6.3% 
11.5% 
4.9% 4.1% 5.0% 4.0% 3.4% 
5.8% 4.4% 4.3% 3.3% 3.8% 
14.8% 14.9% 16.2% 17.1% 14.2% 
9.4% 9.2% 8.3% 8.7% 9.8% 
Eqpt 
Refrigeration 
Warewashing/ 
Safety 
Food Prep Eqpt. 
Serving Eqpt. 
Storage & Handling 
Eqpt. 
Smallwares 
Tabletop Items 
Furnishings 
Paper Goods/ 
Disposables 
Jan/San Supplies 
2015 2014 2013 2012 2011
Percent of 2015 E&S Budget – Market Sector 
9.5% 6.3% 
3.5% 7.6% 
10.1% 7.7% 
5.2% 5.7% 
12.8% 3.2% 
5.5% 
11.8% 
7.9% 
21.9% 
10.5% 
2.8% 
7.8% 
10.1% 
5.9% 
7.6% 
21.3% 
15.3% Primary Cooking 
Eqpt 
Refrigeration 
Warewashing/ 
Safety 
Food Prep Eqpt. 
Serving Eqpt. 
Storage & Handling 
Eqpt. 
Smallwares 
Tabletop Items 
Furnishings 
Paper Goods/ 
Disposables 
Jan/San Supplies 
Commercial Non-commercial
Percent of Operator E&S Purchases by Channel 
Traditional E&S 
Dealers 
30% 
Broadline 
Distributors 
Direct from 16% 
Manufacturer 
13% 
Buying Group 
10% 
Club Store 
1% 
Specialty 
Distributor 
14% 
On-line Catalog 
House 
4% 
Cash & Carry 
5% 
Other 
7%
Operator E&S Purchases Made Online 
None 
27% 
1-5% 
19% 
6-15% 
10% 
More than 25% 
24% 
16-25% 
20% 
Average = 25.5% 
Commercial = 20.5% 
Non-commercial = 29.7%
DEALER OUTLOOK FOR 2015
Dealers Anticipated Sales Volume: 2014 vs. 2013 
Increase 
62% 
Stay the same 
30% 
Decrease 
8% 
Trend: 
(% Increase) 
2014: 62% 
2013: 75% 
2012: 53% 
2011: 61% 
Net growth rate: : 
2014: +5.17% 
2013: +5.38% 
2012: +4.20%
Product Categories Driving Dealers’ 2014 Sales Growth 
6% 
2% 
18% 
11% 
22% 
39% 
34% 
33% 
33% 
56% 
67% 
83% 
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
Refrigeration/Ice Machines 
Primary Cooking Eqpt 
Food Prep Eqpt 
Storage & Handling Eqpt 
Smallwares 
Warewashing/Safety Eqpt 
Serving Eqpt 
Furnishings 
Tabletop Items 
Paper Goods/Disposables 
Janitorial/Sanitation 
Other
Growth of 2014 E&S Sales Gross Profit 
Gross profits remained positive in 2014 but were more modest than in 2013. 
Increase 
37% 
Decrease 
15% 
Stay the same 
48% 
Net growth rate 
Gross Profit: 
2014: +1.24% 
2013: +1.80% 
2012: +3.76%
Dealers Anticipated Sales for 2015 
Increase 
65% 
Stay the 
same 
28% 
Decrease 
7% 
Net projected growth 
rate 2015: + 4.86% 
Dealers project continued growth for 2015 at a net 
growth rate similar to 2014.
Dealers Amount of Business Booked for Next 
Fiscal Year Compared to This Time Last Year 
More 
52% 
Same 
31% 
Less 
17% 
Net rate ahead of last 
year: 
2014: +4.07% 
2013: +3.80% 
2012: +2.41% 
Trend: 
(% More) 
2014: 52% 
2013: 46% 
2012: 49% 
2011: 45% 
2010: 34%
Percent of Sales by Product Category 
25.10% 
26.14% 
4.98% 
9.12% 
4.50% 
4.48% 
10.75% 
6.73% 
3.41% 
2.33% 
2.46% 
Primary Cooking 
Eqpt 
Refrigeration/ Ice 
Machines 
Warewashing/ 
Safety Eqpt 
Food Prep Eqpt 
Serving Eqpt 
Storage & 
Handling Eqpt 
Smallwares 
Tabletop Items 
Furnishings 
Paper Goods/ 
Disposables 
Janitorial/ 
Sanitation 
23.29% 
26.97% 
5.37% 
10.74% 
5.16% 
4.70% 
9.81% 
6.55% 
3.11% 
2.17% 
2.13% 
Primary Cooking 
Eqpt 
Refrigeration/ Ice 
Machines 
Warewashing/ 
Safety Eqpt 
Food Prep Eqpt 
Serving Eqpt 
Storage & 
Handling Eqpt 
Smallwares 
Tabletop Items 
Furnishings 
Paper Goods/ 
Disposables 
Janitorial/ 
Sanitation 
2014 Projected for 2015
Product Categories That Will Drive 2015 Sales Growth 
1% 
16% 
11% 
16% 
32% 
32% 
26% 
47% 
42% 
63% 
58% 
89% 
Refrigeration/Ice… 
0% 20% 40% 60% 80% 100% 
Primary Cooking Eqpt 
Food Prep Eqpt 
Serving Eqpt 
Smallwares 
Warewashing/Safety Eqpt 
Storage & Handling Eqpt 
Tabletop Items 
Furnishings 
Paper Goods/Disposables 
Janitorial/Sanitation 
Other
QUESTIONS FOR OUR 
PANELISTS
Assessing the foodservice 
industry’s performance thus 
far in 2014.
FE&S 2015 Equipment and Supplies Forecast 
Recapping 2014 – Technomic’s Take: 
Year got off to a slow start due to the weather. 
Growth has been slow but steady since then. 
Overall industry achieved approximately 3% 
nominal growth, or flat in real terms 
Still a lot of need for innovation
Reasons for Optimism
FE&S 2015 Equipment and Supplies Forecast 
1. Economy declined 2.1% in the first quarter but 
has since rebounded to post increases in excess 
of 3% 
2. Number of jobs finally caught up to pre-recession 
levels 
3. Consumer confidence is at its highest level in 7 
years
Restaurant Industry’s Share 
of the Food Dollar 
1955 
Present 
1955: 25% 2014: 47% 
Source: National Restaurant Association
How have operators’ 
concerns changed as the 
business climate has evolved?
Top Challenges Facing Operators 
AUGUST 2014 
Food Costs 29% 
Government 16 
The Economy 16 
Recruiting Employees 9 
Sales Volume 8 
AUGUST 2012 
The Economy 28% 
Food Costs 20 
Government 14 
Sales Volume 12 
Recruiting Employees 5 
AUGUST 2013 
Government 24% 
The Economy 19 
Sales Volume 18 
Food Costs 16 
Recruiting Employees 6 
Source: National Restaurant Association, Restaurant Industry Tracking Survey
How stable is the foodservice 
industry heading into 2015?
FE&S’ 2015 Equipment and Supplies Forecast 
Contributing factors to the industry’s stability: 
The restaurant industry is pretty mature, which 
leads to stability 
Eating out is in the consumers’ DNA 
Weathered the recession well 
Industry growth will take off once the middle and 
lower classes get stronger
What will 2015 look like for 
the foodservice industry?
2015 Preliminary U.S. Economic Outlook 
Gradual Improvement 
INDICATOR 2014 2015 
Real Gross Domestic Product 2.1% 3.0% 
Real Disposable Personal Income 2.6% 2.8% 
Consumer Price Index 1.7% 2.0% 
Source: National Restaurant Association, projections as of October 2014
FE&S’ 2015 Equipment and Supplies Forecast 
Technomic’s take: 
2015 will see overall foodservice industry sales 
grow by 3.1% nominally or 1.2% in real terms 
Slightly better economic environment for the U.S. 
should benefit the foodservice industry 
But restaurants remain in a take-share market
FE&S’ 2015 Equipment and Supplies Forecast 
Technomic’s projected growth rate by segment: 
Limited-service restaurants will grow by 3.5% in 
2014 and 3% in 2015 
Full-service restaurants will grow by 2.5% in 2014 
and 3% in 2015 
Bars and taverns will grow by 2.5 percent in 2014 
and 2015 
In other words, restaurants will be in a take-share 
mode in 2015.
How are consumers’ spending 
habits changing?
FE&S’ 2015 Equipment and Supplies Forecast 
Many factors impact consumers’ approach 
1. Consumers’ outlook varies by location and 
other demographics 
2. As a percent of consumers’ budget, food 
ranks third behind housing and 
transportation. Insurance/pensions starting to 
creep up the list, too. 
3. It’s best to examine consumer behavior on a 
segment by segment basis.
Any concerns heading into 
2015?
FE&S’ 2015 Equipment and Supplies Forecast 
Three reasons for concern heading into 
2015: 
1. Wholesale food prices on pace for 
fastest growth in three years 
2. Although moderate, menu price 
growth outpacing other segments like 
grocery 
3. Job creation still slower than previous 
recoveries
Questions? 
©2011 Foodservice Equipment & Supplies – 2012 Industry Forecast
 Due to a slow start, overall restaurant industry sales will be 
flat in 2014 
 2015 will bring better real growth but the industry will 
remain in take-share mode 
 Consumers’ approach will vary considerably depending on 
their location, age group and more 
Key Takeaways
THANKS TO OUR SPONSOR
 You can download today’s slides by clicking on the green 
folder below. 
 This webcast will be available in archive format shortly via 
www.fesmag.com. 
 View past FE&S webcasts at: 
www.fesmag.com/resources/webcasts 
 We are listening too: send your ideas for future webcasts 
to joe@zoombagroup.com. 
Reminders
Visit FE&S online at: 
www.fesmag.com 
Follow us on Twitter: 
@FESmagazine, @FES_Editor 
©2011 Foodservice Equipment & Supplies – 2012 Industry Forecast 
Keep in Touch!

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Foodservice Equipment & Supplies 2015 Industry Forecast

  • 1. FE&S’ 2015 Industry Forecast October 21, 2014
  • 2.  Review data from FE&S’ 2015 Foodservice Equipment and Supplies Industry Forecast.  Explore the economic issues impacting the foodservice industry with industry experts Hudson Riehle and David Henkes.  Forecast the operating environment for 2015.  Answer your questions. Today’s Agenda
  • 3. Meet Our Panelists David Henkes Vice President, Technomic Twitter: @davidhenkes Hudson Riehle Sr. VP, Research & Knowledge Group National Restaurant Association Twitter: @HudsonRiehle
  • 4. These slides are from a free webcast from Foodservice Equipment & Supplies magazine. You may access the free on-demand archive here: http://www.fesmag.com/forecast2015
  • 5. THANKS TO OUR SPONSOR
  • 6.
  • 8. Operators’ Anticipated Sales Volume: 2014 vs. 2013 Increase 55% Stay the same 32% Decrease 13% Net growth rate: 2014: +2.74% 2013: +3.50% 2012: +3.37% 2011: +2.20% 2014 Sales Volume by Market Sector Comm. Non-comm Increase 58% 51% Same 26% 38% Decrease 16% 11%
  • 9. Operator Gross Profits for 2014 Increases in gross profit continues in a positive direction at a conservative pace. Increase 41% Decrease 22% Stay the same 37% Net growth rate Gross Profit: 2014: +0.9% 2013: +0.8% 2012: +0.7% 2011: +0.1% 2014 Change by Market Sector Comm Non-comm Increase 52% 29% Same 21% 54% Decrease 27% 17%
  • 10. Gross Profit Growth Trend (6 Years) 60% 50% 40% 30% 20% 10% 0% 2009 2010 2011 2012 2013 2014 Increase Remain the Same Decrease
  • 11. Anticipated Operator Sales Growth for 2015 About 20% more operators anticipate sales growth in 2015 than they did at this time in 2014. Increase 55% Stay the same 32% Decrease 11% Net projected growth rate 2014: + 2.74% 2015 Growth by Market Sector Comm Non-comm Increase 67% 41% Same 17% 47% Decrease 16% 12%
  • 12. Operators’ Anticipated Gross Profit for 2015 Operators anticipate conservative gross profit growth for 2015 although there are many factors that could derail growth such as rising food costs, increasing labor costs and unexpected changes in the economy. Increase 35% Decrease 22% Stay the same 43% Net growth rate 2015 Gross Profit: + .71% 2015 Gross Profit Growth by Market Sector Comm Non-comm Increase 46% 26% Same 26% 57% Decrease 28% 17%
  • 14. Activity Planned for 2015 There are no significant changes from 2014 in the anticipated types of equipment purchases for 2015. 29% 26% 22% 19% 30% 62% 0% 20% 40% 60% 80% 100% Kitchen Equipment Replacement Dining room Replacements Dining room Renovation Kitchen Renovation New Construction None of these
  • 15. Percent of 2015 E&S Budget by Activity Type New Construction 13% Renovations 21% Green or Sustainable Initiatives Replacements 59% 7% 2015 E&S Budget by Market Sector Comm Non-comm New Construction 18% 5% Renovation 22% 19% Replacement 54% 69% Green 6% 7%
  • 16. Operators’ 2015 E&S Budgets Increase 39% Reamin the same 42% Decrease 19% 7% 17% 24% 52% $2.5 million or more $500K-$2.49 million $100-$499.9K Under $100K 2015 E&S Budget Growth Projected Net Growth Rate 2015 = 1.64% 2015 E&S Budget Comm Non-comm Increase 49% 28% Same 29% 55% Decrease 22% 17%
  • 17. Percent of E&S Budget – Product Categories 18.2% 17.9% 9.0% 11.6% 5.1% 8.6% 7.2% 5.7% 11.3% 5.0% 9.8% 13.6% 14.9% 17.6% Primary Cooking 11.9% 10.9% 5.5% 5.7% 12.4% 9.6% 8.0% 8.3% 8.0% 4.7% 4.5% 6.0% 10.4% 10.0% 11.8% 10.8% 4.6% 11.2% 6.8% 6.3% 11.5% 4.9% 4.1% 5.0% 4.0% 3.4% 5.8% 4.4% 4.3% 3.3% 3.8% 14.8% 14.9% 16.2% 17.1% 14.2% 9.4% 9.2% 8.3% 8.7% 9.8% Eqpt Refrigeration Warewashing/ Safety Food Prep Eqpt. Serving Eqpt. Storage & Handling Eqpt. Smallwares Tabletop Items Furnishings Paper Goods/ Disposables Jan/San Supplies 2015 2014 2013 2012 2011
  • 18. Percent of 2015 E&S Budget – Market Sector 9.5% 6.3% 3.5% 7.6% 10.1% 7.7% 5.2% 5.7% 12.8% 3.2% 5.5% 11.8% 7.9% 21.9% 10.5% 2.8% 7.8% 10.1% 5.9% 7.6% 21.3% 15.3% Primary Cooking Eqpt Refrigeration Warewashing/ Safety Food Prep Eqpt. Serving Eqpt. Storage & Handling Eqpt. Smallwares Tabletop Items Furnishings Paper Goods/ Disposables Jan/San Supplies Commercial Non-commercial
  • 19. Percent of Operator E&S Purchases by Channel Traditional E&S Dealers 30% Broadline Distributors Direct from 16% Manufacturer 13% Buying Group 10% Club Store 1% Specialty Distributor 14% On-line Catalog House 4% Cash & Carry 5% Other 7%
  • 20. Operator E&S Purchases Made Online None 27% 1-5% 19% 6-15% 10% More than 25% 24% 16-25% 20% Average = 25.5% Commercial = 20.5% Non-commercial = 29.7%
  • 22. Dealers Anticipated Sales Volume: 2014 vs. 2013 Increase 62% Stay the same 30% Decrease 8% Trend: (% Increase) 2014: 62% 2013: 75% 2012: 53% 2011: 61% Net growth rate: : 2014: +5.17% 2013: +5.38% 2012: +4.20%
  • 23. Product Categories Driving Dealers’ 2014 Sales Growth 6% 2% 18% 11% 22% 39% 34% 33% 33% 56% 67% 83% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Refrigeration/Ice Machines Primary Cooking Eqpt Food Prep Eqpt Storage & Handling Eqpt Smallwares Warewashing/Safety Eqpt Serving Eqpt Furnishings Tabletop Items Paper Goods/Disposables Janitorial/Sanitation Other
  • 24. Growth of 2014 E&S Sales Gross Profit Gross profits remained positive in 2014 but were more modest than in 2013. Increase 37% Decrease 15% Stay the same 48% Net growth rate Gross Profit: 2014: +1.24% 2013: +1.80% 2012: +3.76%
  • 25. Dealers Anticipated Sales for 2015 Increase 65% Stay the same 28% Decrease 7% Net projected growth rate 2015: + 4.86% Dealers project continued growth for 2015 at a net growth rate similar to 2014.
  • 26. Dealers Amount of Business Booked for Next Fiscal Year Compared to This Time Last Year More 52% Same 31% Less 17% Net rate ahead of last year: 2014: +4.07% 2013: +3.80% 2012: +2.41% Trend: (% More) 2014: 52% 2013: 46% 2012: 49% 2011: 45% 2010: 34%
  • 27. Percent of Sales by Product Category 25.10% 26.14% 4.98% 9.12% 4.50% 4.48% 10.75% 6.73% 3.41% 2.33% 2.46% Primary Cooking Eqpt Refrigeration/ Ice Machines Warewashing/ Safety Eqpt Food Prep Eqpt Serving Eqpt Storage & Handling Eqpt Smallwares Tabletop Items Furnishings Paper Goods/ Disposables Janitorial/ Sanitation 23.29% 26.97% 5.37% 10.74% 5.16% 4.70% 9.81% 6.55% 3.11% 2.17% 2.13% Primary Cooking Eqpt Refrigeration/ Ice Machines Warewashing/ Safety Eqpt Food Prep Eqpt Serving Eqpt Storage & Handling Eqpt Smallwares Tabletop Items Furnishings Paper Goods/ Disposables Janitorial/ Sanitation 2014 Projected for 2015
  • 28. Product Categories That Will Drive 2015 Sales Growth 1% 16% 11% 16% 32% 32% 26% 47% 42% 63% 58% 89% Refrigeration/Ice… 0% 20% 40% 60% 80% 100% Primary Cooking Eqpt Food Prep Eqpt Serving Eqpt Smallwares Warewashing/Safety Eqpt Storage & Handling Eqpt Tabletop Items Furnishings Paper Goods/Disposables Janitorial/Sanitation Other
  • 29. QUESTIONS FOR OUR PANELISTS
  • 30. Assessing the foodservice industry’s performance thus far in 2014.
  • 31. FE&S 2015 Equipment and Supplies Forecast Recapping 2014 – Technomic’s Take: Year got off to a slow start due to the weather. Growth has been slow but steady since then. Overall industry achieved approximately 3% nominal growth, or flat in real terms Still a lot of need for innovation
  • 32.
  • 34. FE&S 2015 Equipment and Supplies Forecast 1. Economy declined 2.1% in the first quarter but has since rebounded to post increases in excess of 3% 2. Number of jobs finally caught up to pre-recession levels 3. Consumer confidence is at its highest level in 7 years
  • 35. Restaurant Industry’s Share of the Food Dollar 1955 Present 1955: 25% 2014: 47% Source: National Restaurant Association
  • 36. How have operators’ concerns changed as the business climate has evolved?
  • 37. Top Challenges Facing Operators AUGUST 2014 Food Costs 29% Government 16 The Economy 16 Recruiting Employees 9 Sales Volume 8 AUGUST 2012 The Economy 28% Food Costs 20 Government 14 Sales Volume 12 Recruiting Employees 5 AUGUST 2013 Government 24% The Economy 19 Sales Volume 18 Food Costs 16 Recruiting Employees 6 Source: National Restaurant Association, Restaurant Industry Tracking Survey
  • 38. How stable is the foodservice industry heading into 2015?
  • 39. FE&S’ 2015 Equipment and Supplies Forecast Contributing factors to the industry’s stability: The restaurant industry is pretty mature, which leads to stability Eating out is in the consumers’ DNA Weathered the recession well Industry growth will take off once the middle and lower classes get stronger
  • 40. What will 2015 look like for the foodservice industry?
  • 41. 2015 Preliminary U.S. Economic Outlook Gradual Improvement INDICATOR 2014 2015 Real Gross Domestic Product 2.1% 3.0% Real Disposable Personal Income 2.6% 2.8% Consumer Price Index 1.7% 2.0% Source: National Restaurant Association, projections as of October 2014
  • 42. FE&S’ 2015 Equipment and Supplies Forecast Technomic’s take: 2015 will see overall foodservice industry sales grow by 3.1% nominally or 1.2% in real terms Slightly better economic environment for the U.S. should benefit the foodservice industry But restaurants remain in a take-share market
  • 43. FE&S’ 2015 Equipment and Supplies Forecast Technomic’s projected growth rate by segment: Limited-service restaurants will grow by 3.5% in 2014 and 3% in 2015 Full-service restaurants will grow by 2.5% in 2014 and 3% in 2015 Bars and taverns will grow by 2.5 percent in 2014 and 2015 In other words, restaurants will be in a take-share mode in 2015.
  • 44. How are consumers’ spending habits changing?
  • 45. FE&S’ 2015 Equipment and Supplies Forecast Many factors impact consumers’ approach 1. Consumers’ outlook varies by location and other demographics 2. As a percent of consumers’ budget, food ranks third behind housing and transportation. Insurance/pensions starting to creep up the list, too. 3. It’s best to examine consumer behavior on a segment by segment basis.
  • 46. Any concerns heading into 2015?
  • 47. FE&S’ 2015 Equipment and Supplies Forecast Three reasons for concern heading into 2015: 1. Wholesale food prices on pace for fastest growth in three years 2. Although moderate, menu price growth outpacing other segments like grocery 3. Job creation still slower than previous recoveries
  • 48. Questions? ©2011 Foodservice Equipment & Supplies – 2012 Industry Forecast
  • 49.  Due to a slow start, overall restaurant industry sales will be flat in 2014  2015 will bring better real growth but the industry will remain in take-share mode  Consumers’ approach will vary considerably depending on their location, age group and more Key Takeaways
  • 50. THANKS TO OUR SPONSOR
  • 51.
  • 52.  You can download today’s slides by clicking on the green folder below.  This webcast will be available in archive format shortly via www.fesmag.com.  View past FE&S webcasts at: www.fesmag.com/resources/webcasts  We are listening too: send your ideas for future webcasts to joe@zoombagroup.com. Reminders
  • 53. Visit FE&S online at: www.fesmag.com Follow us on Twitter: @FESmagazine, @FES_Editor ©2011 Foodservice Equipment & Supplies – 2012 Industry Forecast Keep in Touch!