The document summarizes information about the 10th Global Bottled Water Congress happening in November 2013 in Nashville. It provides details on the conference agenda, previous congresses, speakers, and market trends in the global bottled water industry. Key points include that bottled water volume has surpassed carbonates to become the largest volume category. The developing regions of Asia Pacific, Africa, and the Middle East will continue to drive industry growth due to increasing urbanization and economic stability. Innovation in packaging will also be important to sustain growth in more developed markets.

1. zenithinternational
specialist consultants to the food and drink industries worldwide
STRATEGY & MANAGEMENT  MERGERS & ACQUISITIONS  COMMERCIAL & MARKET  OPERATIONS & TECHNICAL  WATER & ENVIRONMENT  PACKAGING & DISTRIBUTION
2013 Global Bottled Water
Congress and market trends
Richard Hall
Chairman
MattWilton
Commercial Consulting Director
Webinar
Wednesday 25 September 2013

2. zenithinternational
specialist consultants to the food and drink industries worldwide© Zenith International Ltd 2013
2013 Global Bottled Water Congress
2
Richard Hall
Chairman, Zenith International

3. zenithinternational
specialist consultants to the food and drink industries worldwide© Zenith International Ltd 2013
Event outline
3
• 10th Global Bottled Water Congress
• 12-14 November 2013, Nashville, USA
• In association with FoodBev Media
• Alongside the IBWA Annual Business Conference & Trade Show and the
NAMA CoffeeTea&Water Show
• Around 150 delegates each year from top global and regional producers
• Sponsored by leading industry suppliers Aptar, Bericap and NSF
• Full programme and online booking at www.zenithinternational.com/events
• Discounted rates available until 4 October 2013

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specialist consultants to the food and drink industries worldwide© Zenith International Ltd 20134
Previous Congresses

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specialist consultants to the food and drink industries worldwide© Zenith International Ltd 2013
2013 programme
5
• Alongside IBWA Annual Business
Conference & Trade Show and NAMA
CoffeeTea&Water Show
• Conference: Force of nature
• Day of detailed market briefings
• Gala Dinner
• Global Bottled Water Awards
• Sponsored by leading suppliers Aptar,
Bericap and NSF

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specialist consultants to the food and drink industries worldwide© Zenith International Ltd 2013
Force of nature
6
• Premium water case studies
• US market opportunities
• North America regional overview
• World view of water
• Attracting new consumers
• Innovation and investment
• Innovation presentations
• Market data briefings

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specialist consultants to the food and drink industries worldwide© Zenith International Ltd 2013
Conference speakers
7
International producers
Regional leaders and innovators
Industry representatives and advisers
Industry suppliers

8. zenithinternational
specialist consultants to the food and drink industries worldwide
STRATEGY & MANAGEMENT  MERGERS & ACQUISITIONS  COMMERCIAL & MARKET  OPERATIONS & TECHNICAL  WATER & ENVIRONMENT  PACKAGING & DISTRIBUTION
Global bottled water
Latest trends and analysis
Matt Wilton
Commercial Consulting Director, Zenith International

9. zenithinternational
specialist consultants to the food and drink industries worldwide© Zenith International Ltd 2013
212 223 234
250
269
288
0
50
100
150
200
250
300
350
2007 2008 2009 2010 2011 2012
Global bottled water volume 2007-12
000 million litres
+6.7% +7.5% +7.1%
90 countries

10. zenithinternational
specialist consultants to the food and drink industries worldwide© Zenith International Ltd 2013
49.9%
38.6%
11.4%
Global bottled water types 2007-12
Still bulk water continues to gain market share
212 billion litres 288 billion litres
90 countries
2007 2012
50.3%
34.9%
14.8%
Still to 10 litres
Still bulk over 10 litres
Sparkling

11. zenithinternational
specialist consultants to the food and drink industries worldwide© Zenith International Ltd 2013
Global trends 2012/13
• Global volume of bottled water has surpassed
carbonates and it is a volume driven category. Prices
remain low and private label is a pressure in
developed markets.
• Global market is still fragmented with big four
international players commanding approximately a
quarter of volume. There are some established
regional players, notably Wahaha and Suntory in Asia
Pacific plus San Benedetto in Europe..
• Environmental concerns remain, although affordability
remains the key driver of purchase.
• Core messages of health and hydration are still
relevant, but challenged by innovation in other
‘healthy’ soft drinks.
• Still, bulk water over 10 litres remains a driver,
reflecting the importance of markets where such
products are in greater demand and where water
supply remains inadequate

12. zenithinternational
specialist consultants to the food and drink industries worldwide© Zenith International Ltd 2013
36.4%
16.6%
15.5%
13.0%
8.3%
6.1%
4.2%
Global bottled water regions 2007-12
Asia Pacific and Africa gain share but the latter remains small
212 billion litres 288 billion litres
2007 2012
26.2%
22.4%
16.5%
16.2%
8.1%
7.4%
3.2%
Asia Pacific
West Europe
North America
Central & Latin
America
Middle East
East Europe
Africa
90 countries

13. zenithinternational
specialist consultants to the food and drink industries worldwide© Zenith International Ltd 2013
Region trends 2008-12
North America
West Europe
East Europe
Latin America
Asia Pacific
Africa
Middle East
-2
0
2
4
6
8
10
12
14
16
18
0 20 40 60 80 100 120
Bubble size shows 2012 volume
Annualvolumegrowth2008-12
Litres per person in 2012
High potential. Explore
opportunity
Growth and
consumption. Invest
High consumption, low
growth. Hold/acquire

14. zenithinternational
specialist consultants to the food and drink industries worldwide© Zenith International Ltd 2013
USA bottled water volume 2007-12
32.0 31.7
30.8 31.4
32.4
34.1
0
5
10
15
20
25
30
35
2007 2008 2009 2010 2011 2012
+8.0% -1.0%
- 2.9%
+2.0%
+3.2%
+5.4%000 million litres

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specialist consultants to the food and drink industries worldwide© Zenith International Ltd 2013
69.2%
14.3%
2.4%
14.1%
Still to 2 litres
Still 2-10 litres
Sparkling
Still over 10 litres
USA bottled water segments 2012
Total 34 billion litres

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specialist consultants to the food and drink industries worldwide© Zenith International Ltd 2013
Summary and future evolution
• The developing regions of Asia Pacific, Africa and
Middle East will continue to drive growth due to
increasing urbanisation and economic stability.
• Growing awareness of water safety and lack of
mains water a key driver for growth in these
markets.
• The bulk water segment is expected to grow at the
fastest pace over the next 5 years, mainly driven
by the Asia Pacific region.
• Small pack sizes of still bottled water continue to
benefit from health consciousness and on-the-go
convenience.
• Innovation in packaging is key to ensure the
category retains momentum in more developed
markets.
• Further industry consolidation is expected as the
larger companies acquire small/niche players to
increase capacity and product portfolio and gain a
foothold in the less developed regions.
0
100
200
300
400
500
2012 2014 2016 2018 2020
Forecast to 2020
billion litres

17. zenithinternational
specialist consultants to the food and drink industries worldwide
STRATEGY & MANAGEMENT  MERGERS & ACQUISITIONS  COMMERCIAL & MARKET  OPERATIONS & TECHNICAL  WATER & ENVIRONMENT  PACKAGING & DISTRIBUTION
For more information about the Global Bottled Water Congress, please
contact:
Nick Crossland
Marketing & Events Consultant
ncrossland@zenithinternational.com
t +44 1225 327941
Or visit www.zenithinternational.com/events
For more information about this presentation, please contact:
Matt Wilton
Commercial Consulting Director
mwilton@zenithinternational.com
t +44 (0)1225 327931