2015 Identity Summit - Tale of Two Views: B2C vs. B2E
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With Floris Van Den Dool, Managing Director Information Security Services Europe, Africa and Latin America, Accenture. Find out what the major dynamics and differences between these two identity use cases are, what’s really important to each, what’s really not! We’ll also cover what are the implications of design decisions (i.e. social authN, identity analytics) and if a customer can really use a single IAM platform to enable both use cases. Throughout the discussion, we’ll highlight what are the noteworthy benefits for ForgeRock Partners, ForgeRock Customers and ForgeRock Customers’ Customers
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2015 Identity Summit - Tale of Two Views: B2C vs. B2E
- 1. TALE OF TWO VIEWS: B2C VS. B2E November 2015
- 2. Copyright © 2015 Accenture. All rights reserved. 2 The New Normal…
- 3. 3Copyright © 2015 Accenture All rights reserved. P P R C E M R I M P O R O S E V O R N S N O L A B O T O E C A C I D E N T I T Y L U X A I A I A E C T L S L O W T U I E N A I A S D A R V L E L E E D Digital business revolves around Identity Intelligently sharing employee & customer identity data are promoted as ways to unlock more valuable services
- 4. 4Copyright © 2015 Accenture All rights reserved. P P R C E M R I M P O R O S E V O R N S N O L A B O T O E C A C I D E N T I T Y L U X A I A I A E C T L S L O W T U I E N A I A S D A R V L E L E E D Digital business revolves around Identity Intelligently sharing employee & customer identity data are promoted as ways to unlock more valuable services
- 5. Identity enabled services are in demand Both B2E and B2C seek to harness capabilities enabled by the consumerisation of identity Copyright © 2015 Accenture. All rights reserved. 5 Market Trends Social Digital Workplace Social Identity Mobile BYOD Consumer Apps Personalisation Millennials Cross Sell Contextual Location Specific Time Specific
- 6. Punching Above Your Weight Identity management is expected to deliver more sophistication in a shorter timeframe (1) Scale (2) Speed (3) Sophistication Clients across industry are seeking more outputs from the investments being made B2C demands elastic services that can rapidly expand to internet scale$ Copyright © 2015 Accenture. All rights reserved. 6 Market Trends
- 7. 7Copyright © 2015 Accenture. All rights reserved. Many Boards now identify identity management threats as a top risk to the business Security must keep pace with technology innovation to protect and enable the business from Cyber Threats B2E •Orphaned accounts •Privileged users •Unmanaged service accounts •Entitlement creep •Toxic pairs B2C •Scammers •Phishing •Bots •Identity theft •Rogue apps •Fraud A Tangled Web Market Trends Identity Monitoring Security Analytics Intelligent Controls
- 8. B2E + B2C Convergence Customer is king, whether the customer is the Employee or the Consumer Copyright © 2015 Accenture. All rights reserved. 8 Employee Consumer Primacy of the Customer Market Trends
- 9. Thank you, any questions? Floris van den Dool Managing Director, Accenture Information Security Services Europe, Africa and Latin America floris.van.den.dool@accenture.com Copyright © 2015 Accenture. All rights reserved. 9
Editor's Notes
- Theme The major dynamics and differences between these two identity use cases are, what’s really important to each, what’s really not!
- Speaker Notes Technology Vision / the world of ‘New Normal’ Increasing number of technology connected devices, eg wearables and machine to machine sensors Vast generation and exchange of data that seeks to interact with centralized infrastructure Maximizing the benefits puts the focus on assuring data integrity, lifecycle and correlating with other useful data Next slide is about: Digital business revolves around Identity
- Speaker Notes Linking from the previous cartoon, the ‘New Normal’ and introduction of new devices like IoT presents new risks and opportunities The digital business will be swimming in data from sensors, customer journeys, employee interactions. That data is more valuable when it’s correlated Identity can be that enabler, “primary key” for correlating interactions by individuals and devices: Through multiple endpoints Over time From different locations Whether consumer or employee, Identity as the corner stone for Digital Business to increase value in B2E/B2C: To ensure a comprehensive and holistic view of user journeys across systems To enable a consistent, personalized, relevant service regardless of channels and technology platforms Next slide is about: Identity Enabled Services, difference of implementations for B2E and B2C
- Speaker Notes Linking from the previous cartoon, the ‘New Normal’ and introduction of new devices like IoT presents new risks and opportunities The digital business will be swimming in data from sensors, customer journeys, employee interactions. That data is more valuable when it’s correlated Identity can be that enabler, “primary key” for correlating interactions by individuals and devices: Through multiple endpoints Over time From different locations Whether consumer or employee, Identity as the corner stone for Digital Business to increase value in B2E/B2C: To ensure a comprehensive and holistic view of user journeys across systems To enable a consistent, personalized, relevant service regardless of channels and technology platforms Next slide is about: Identity Enabled Services, difference of implementations for B2E and B2C
- Speaker Notes The digital themes enabled by the consumerisation of identity are driving change and innovation in both B2E and B2C. Where two views differ are often the priorities and implementations of these digital themes, to the domains of B2E and B2C Social B2E many seeking to provide a more engaging, productive working atmosphere through Digital Workplaces Promotion of B2E portals (like Bank of America?) Integration of social tools like Yammer, Chatter B2C Firms seeking to promote streamlined customer experience Looking to engage new channels through marketing (Facebook, Youtube) Building social communities (customer to customer help forums) Enabling portability of identity (social, login with facebook, bring your own identity) Mobile B2E Promotion of bring your own device Particular for remote staff/sales/engineers Digital toolkits for employees, from iPads in the field to growing interest in Augmented Reality (mention Shell?) These need portable identity or federated sign on to use mobile apps B2C Firms seeking to engage new consumer groups through mobile apps to untap new revenue or to gain insight into experience and usage Looking to engage new channels through marketing (Facebook, Youtube) Growing priority for single sign on enabled mobile apps, even cross-app single sign on (Amazon app examples) Contextual B2E Enablement drivers to facilitate a geographically mobile workforce Increasing focus on ability to work outside of the office, and needing the tools to support (and ideally recognize that) B2C Time specific (one of many examples) Eg a Video Content Delivery platform that not only recommends based upon who is logging in, but knows that at 4pm you want to watch PG movies with your kids, and at 11pm probably want to watch Game of Thrones Personalisation B2E Shift from role based controls to context and attribute based Not just security, but significant enablement drivers Creating a productive, engaging workplace is key to attracting and retaining the right talent, particularly the next generation millennial workforce B2C Personalised data is seen as key to opening cross sell opportunities, from the bundling of services in CMT or FS, to Holiday recommendations based on travel history to Identity is the new loyalty card, providing customers the benefit of more relevant services in exchange for trust and confidence in sharing data Next slide is about: The ability to deliver fast, at scale, on a budget is critical to both B2E and B2C
- Speaker Notes To deliver these Identity Enabled Services, both B2C and B2E share a pressing demand to deliver more, faster, for less Scale Identity platforms need to be elastic and capable of growing to internet scale B2C -> consumer identity services (Millions of users) B2E -> extensibility of the platform to Business Partners and Federated External parties equally pushes need for scale (Hundreds of Thousands+) Speed Firms expect their identity platforms to rapidly stand up environments, frequently using cloud based hosting for Dev/Test (AWS, Azure example) Delivery methodology is shifting towards an agile and continuous delivery model B2C -> In order to meeting the connected timelines of front end / user interface teams B2E -> In order to demonstrate value sooner / to respond to compliance remediation Sophistication Platform enhancements like Advanced Authentication are expected to be integrated as standard or within a short time Multi factor authentication Risk based authentication Context based authentication Next slide is about: Role of Security in the Digital Identity world
- Speaker Notes Identity has its role in facilitating Cyber Security [Fraud, Breach, Trust news articles? Talk Talk, Vodafone] B2E Threats & well publicized breaches often stem from abuse of privileged user accounts or unmonitored service accounts Malicious use of accounts by internal employees High-jacking of orphaned accounts from leavers Proliferation of unnecessary access gained through past job history B2C Failure of the consumer to safeguard their credentials can equally reach the news Poor standard of passwords, or sharing credentials across other sites which are breached can still affect a firm reputationally (eg news about iCloud hack) Impersonation of users or abuse of backup channels (eg CIA director hacked in October 2015 through impersonation of a Verizon employee to gain access to his AOL personal mail account) These prompt the need for holistic and comprehensive business processes, monitoring, analytics to proactively and reactively mitigate cyber threats Next slide is about: Summary -> convergence of B2E and B2C identity m
- Speaker Notes There is a slow convergence of B2E and B2C identity management The changes within the workplace has already started There is now a blurred line between how a consumer or employee interacts with applications, services and the IoT Identity and contextual management is more important than ever to manage this convergence and consumerisation It doesn’t necessitate a single identity platform, but promotes a harmonisation of business process, infrastructure and delivery model Next slide is about: Wrap Up, Questions