Digital marketing in China-
Compare, contrast & learn?
18th march, 2021
The document discusses digital marketing trends in China, including the rise of live streaming and social media platforms like WeChat for marketing. It highlights tools like live streaming, short videos, and messaging as effective digital marketing approaches in China. Industry perspectives on opportunities in digital transformation and the importance of trust in digital marketing are also covered.
Insurance Digital Claim Journey – Analytics OverlayIndusNetMarketing
As the Claims Business is undergoing a radical digital transformation, eliminating frauds across all levels has become a business imperative. Here’s how the power of Analytics can deal with it.
What to expect?
1. The Changing Face of the Insurance Sector in the Digital Era
2. Insight protecting Insurance Claim Management against Fraud using Analytics
3. Streamlined Customer Journey through Digital Ecosystem
Thousands of Employees, Millions of Devices, Billions of Things – Welcome to ...Capgemini
The Internet of Things is a network of connected devices fast becoming pervasive. These devices are bringing fundamental changes in the way business is done today; along with organization's internal processes and its digital strategy. These changes have already spurred a new wave of innovation and efficiency.
As the technology evolves, businesses should develop the ability to separate the true game changers from the hype and be prepared for a world where the number of things to be managed increases by an order of magnitude.
This presentation introduces the capabilities and imperatives that organizations need to advance.
Presented at Mobile World Congress 2015 by Simon Short.
The future of insurance distribution: New models for a digital customerAccenture Insurance
This report argues that incumbents need to embrace digital disruption, form partnerships and adopt innovative technologies to improve customer engagement and create new opportunities for growth. It introduces five new distribution models that insurers should consider, as well as six ‘lenses’ through which they can be evaluated.
Your insurance clients know that far-sighted players are already confronting the future of insurance distribution. Use this report to help them assess their options.
Listen to an experienced, global panel of insurance professionals present, discuss and answer your questions on the theme of “2018 Digital Insurance Predictions”.
Brought to you by The Digital Insurer and sponsored by KPMG.
The 7 Biggest Technology Trends To Disrupt Banking & Financial Services In 2020Bernard Marr
New technology changes the operations and realities of organizations in all industries when it is widely adopted. It's no different with the latest innovation introduced by artificial intelligence, blockchain, and other technology. Here we look at the 7 biggest technology trends that will disrupt banking and financial services in 2020.
Reinforce the insurance value chain with predictive modelling and mlIndusNetMarketing
This ebook expands your knowledge of the insurance value chain and provides with end to end solution to elevate the customer experience through advanced technologies:
AI optimising marketing and distribution
Automating underwriting process by Machine learning model
Predictive analytics powered by AI to speed up claiming process
Webcast Presentation - What's in your (e) Wallet? Transforming payments and t...GRUC
Payments and transactional services present multiple ‘moments of truth’ for demanding clients who are often interacting with us anytime and anywhere. For financial services organizations, the 24/7 nature of the industry and its intense competition have made innovation and optimization of these capabilities critical. Learn about the experiences of IBM clients in transforming their payments and transactional services with IBM Rational DevOps capabilities.
See how banks, brokerages and insurance firms are aligning the life cycles of legacy back offices with the agile sprints of the mobile payments development shops and value-added technology partners.
Presented by:
Bruce Baron, Financial Services Sector Offerings Leader, IBM
Bruce Baron serves as the Offerings Lead for IBM Rational for the Financial Services Sector. Bruce and his team set the strategy, define our offerings and work to drive a collaborative cross-functional team of sales, marketing, enablement and development in assisting clients with solving business issues by bringing to bear all product segments and IBM brands. Prior to IBM Rational Bruce was a Strategy Consultant to Financial Services clients and has years of client experience as an e-business and six-sigma consultant in Financial Services at GE Capital.
Peter Eeles, Financial Services Sector Industry Lead, IBM Rational Worldwide Tiger Team, IBM
Peter Eeles is Industry Lead for the Financial Services Sector in IBM Rational's Worldwide Tiger Team, where he helps organizations improve their software development and delivery capability. This is often in conjunction with an architecture-centric initiative such as SOA or strategic reuse, where Peter has particular in-depth knowledge. Peter comes from a delivery background and was previously Chief Architect of IBM Rational's Worldwide Solution Delivery organization. He is co-author of "The Process of Software Architecting" (2009), "Building J2EE Applications with the Rational Unified Process" (2002), and "Building Business Objects" (1998).
In the year 2014, while e-commerce was majorly a business-to-consumer (B2C) game a platform best constructed for consumer brands and retail transactions, business-to-business (B2B) was barely on the limelight. B2B ordering solutions were very few, pricey, and complex in nature. Because of this, it was difficult for small wholesale distributors and retailers to implement B2B ordering solutions in their businesses.
Insurance Digital Claim Journey – Analytics OverlayIndusNetMarketing
As the Claims Business is undergoing a radical digital transformation, eliminating frauds across all levels has become a business imperative. Here’s how the power of Analytics can deal with it.
What to expect?
1. The Changing Face of the Insurance Sector in the Digital Era
2. Insight protecting Insurance Claim Management against Fraud using Analytics
3. Streamlined Customer Journey through Digital Ecosystem
Thousands of Employees, Millions of Devices, Billions of Things – Welcome to ...Capgemini
The Internet of Things is a network of connected devices fast becoming pervasive. These devices are bringing fundamental changes in the way business is done today; along with organization's internal processes and its digital strategy. These changes have already spurred a new wave of innovation and efficiency.
As the technology evolves, businesses should develop the ability to separate the true game changers from the hype and be prepared for a world where the number of things to be managed increases by an order of magnitude.
This presentation introduces the capabilities and imperatives that organizations need to advance.
Presented at Mobile World Congress 2015 by Simon Short.
The future of insurance distribution: New models for a digital customerAccenture Insurance
This report argues that incumbents need to embrace digital disruption, form partnerships and adopt innovative technologies to improve customer engagement and create new opportunities for growth. It introduces five new distribution models that insurers should consider, as well as six ‘lenses’ through which they can be evaluated.
Your insurance clients know that far-sighted players are already confronting the future of insurance distribution. Use this report to help them assess their options.
Listen to an experienced, global panel of insurance professionals present, discuss and answer your questions on the theme of “2018 Digital Insurance Predictions”.
Brought to you by The Digital Insurer and sponsored by KPMG.
The 7 Biggest Technology Trends To Disrupt Banking & Financial Services In 2020Bernard Marr
New technology changes the operations and realities of organizations in all industries when it is widely adopted. It's no different with the latest innovation introduced by artificial intelligence, blockchain, and other technology. Here we look at the 7 biggest technology trends that will disrupt banking and financial services in 2020.
Reinforce the insurance value chain with predictive modelling and mlIndusNetMarketing
This ebook expands your knowledge of the insurance value chain and provides with end to end solution to elevate the customer experience through advanced technologies:
AI optimising marketing and distribution
Automating underwriting process by Machine learning model
Predictive analytics powered by AI to speed up claiming process
Webcast Presentation - What's in your (e) Wallet? Transforming payments and t...GRUC
Payments and transactional services present multiple ‘moments of truth’ for demanding clients who are often interacting with us anytime and anywhere. For financial services organizations, the 24/7 nature of the industry and its intense competition have made innovation and optimization of these capabilities critical. Learn about the experiences of IBM clients in transforming their payments and transactional services with IBM Rational DevOps capabilities.
See how banks, brokerages and insurance firms are aligning the life cycles of legacy back offices with the agile sprints of the mobile payments development shops and value-added technology partners.
Presented by:
Bruce Baron, Financial Services Sector Offerings Leader, IBM
Bruce Baron serves as the Offerings Lead for IBM Rational for the Financial Services Sector. Bruce and his team set the strategy, define our offerings and work to drive a collaborative cross-functional team of sales, marketing, enablement and development in assisting clients with solving business issues by bringing to bear all product segments and IBM brands. Prior to IBM Rational Bruce was a Strategy Consultant to Financial Services clients and has years of client experience as an e-business and six-sigma consultant in Financial Services at GE Capital.
Peter Eeles, Financial Services Sector Industry Lead, IBM Rational Worldwide Tiger Team, IBM
Peter Eeles is Industry Lead for the Financial Services Sector in IBM Rational's Worldwide Tiger Team, where he helps organizations improve their software development and delivery capability. This is often in conjunction with an architecture-centric initiative such as SOA or strategic reuse, where Peter has particular in-depth knowledge. Peter comes from a delivery background and was previously Chief Architect of IBM Rational's Worldwide Solution Delivery organization. He is co-author of "The Process of Software Architecting" (2009), "Building J2EE Applications with the Rational Unified Process" (2002), and "Building Business Objects" (1998).
In the year 2014, while e-commerce was majorly a business-to-consumer (B2C) game a platform best constructed for consumer brands and retail transactions, business-to-business (B2B) was barely on the limelight. B2B ordering solutions were very few, pricey, and complex in nature. Because of this, it was difficult for small wholesale distributors and retailers to implement B2B ordering solutions in their businesses.
Financial Services: Digital Platforms, Ecosystems and Marketplaces. itnewsafrica
Digital Finance Africa 2022 - https://itnewsafrica.com/event/ -hosted by IT News Africa is the definitive annual event on technology leadership in the
financial services industry. It asks the hard questions not asked in other
conferences, and identifies the skills required to steer a course in an age
where the entire industry is transforming rapidly. This is a Summit for bold,
visionary leaders who are willing to take calculated risks as much as they
are willing to consolidate, who know what to give up as much as what they
expect to gain.
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM...ACTUONDA
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM.
Presentación de Elisa Martin Garijo, Chief Technology IBM Spain
@ElisaGarijo
Primer encuentro BIG MEDIA
Conectando Media, Audiencia y Publicidad con Datos
24 de junio 2014, Madrid
• Sponsor Platinum : Perfect Memory
• Sponsor Gold : Stratio, Paradigma
• Con el apoyo de : Big Data Spain, Medios On
• Socio tecnológico : Agora News
• Organizadores : Actuonda y Cátedra Big Data UAM-IBM
• Contacto : Nicolas Moulard (Actuonda) moulard@actuonda.com @Radio_20
www.bigmediaconnect.es
89% of consumers switch to a competitor after a poor CX Abhishek Sood
89% of consumers switch to a competitor following a poor customer experience, according to an Oracle study. But how can you use digital technology to improve your customers' experience?
Uncover how several prominent businesses embraced digital technologies to retain customers and increase profits. For example, Domino's Pizza had a 23% growth in profit after it allowed customers to track their deliveries online.
Discover the 4 factors that can make a digital transformation project profitable and worthwhile.
Three Strategies to Maximize Your Insurance Distribution ChannelVlocity
Slides from Vlocity webinar hosted with AITE Research, ABD Insurance for Insurance Carriers, Agents and Brokers.
Brent Rineck, the CIO of ABD Insurance will discussed how they are successfully using Vlocity Insurance and Salesforce to gain a single view into their customer's insurance product portfolios to provide household level marketing, selling, and relationship management.
Jamie Bisker, Senior Insurance Analyst, AITE Research discussed how to build the insurance distribution workforce of the future; retaining and recruiting a new generation of talent.
Fintech in insurance. Focus on RoboAdvice - Changing the face of wealth management landscape on back of trend of “self-service”, disintermediation, automation spurred by the internet.
The ongoing digital revolution and the remarkable rise of the commercial Internet over the last decade have transformed tradi- tional business models and empowered customers to engage at their convenience with organizations with whom they interact and transact across multiple channels. Today, they can browse product and service options on the go (mobile search), engage with a live agent (chat/video), resolve issues through self-service (i.e., chatbots), collabo- rate with peers to review options (social), negotiate and make purchases (e-commer- ce/m-commerce), and have items delivered directly to their doorstep.
While enterprises have enthusiastically adopted Digital 1.0 (online, mobile, and social) and asset-light (cloud-enabled) ser- vices, the next frontier is Digital 2.0.
The ongoing digital revolution and the rise of the commercial Internet have empowered customers to engage at their convenience with companies across multiple channels. Likewise, contact centers have become multichannel, self-enabling engagement hubs spanning the customer lifecycle – from marketing, to sales, and service. Enterprises that adopt this model will emerge as masters of the customer experience (CX) – driven by three megatrends: systems convergence, intelligent self-service technologies, and zero-UI design thinking.
At Alpha, we have following business priorities that our executives are trying to solve:
1. Can Alpha be the Transformation Pioneer in modernising Digital Banking?
Disruptions in the business landscape and the impact of technology are compelling banks to shift to innovative business models, while delivering superior experience with agility. Banks are challenged majorly on two fronts. On one hand, the changing customer expectations and the entry of innovative players in the market are driving them to be highly competitive to stay relevant. On the other hand, new regulations are striving for changes that promote more competition and collaboration in the ecosystem. They have created an undeniable need for the payment architecture and banking services to be highly flexible and efficient.
The team at Alpha constantly innovates and works towards shaping the future in payments, digital channels, credit services, digital core, and commercial and corporate banking. How can the team ensure growth and market leadership in the sector?
2. How can Alpha foray into consulting industry and become amongst the top 10 consulting companies in the next 5-10 years?
The pandemic has forced several sectors to adopt new ways of working. Even the primarily client-driven consulting sector has had to adapt to new methods of service, structure, technology and operation.The upcoming years will be all about going digital. Artificial Intelligence would be used to process, handle and analyse huge amounts of data efficiently and faster.
The task for Consulting firms therefore, would be to add value to their clients by using analytical tools and offer quantifiable results, combining the domain knowledge of SMEs with technology to provide products and solutions.
The team at Alpha wants to leverage its long drawn domain expertise and serve its client to become the most sought after consulting firms in the world.
How Insurers Can Harness Artificial IntelligenceCognizant
Once science fiction, artificial intelligence now holds vast potential for insurers interested in reinventing their business models and transforming customer experience.
Similar to Webinar: Digital Marketing in China - Compare, contrast, and learn? (20)
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
2. 2
Disclaimer
Presentations are intended for educational purposes only and do not replace independent
professional judgment. Statements of facts and opinions expressed are those of the
participants individually and, unless expressly stated otherwise, are neither the opinion nor
position of The Digital Insurer. The Digital Insurer do not endorse or approve, and assume
no responsibility for, the content, accuracy or completeness of the information presented.
3. 3
Working together to accelerate the digital transformation of insurance
Key Questions
5. 5
Discussion Agenda
Opening remarks
Changing environment & DM trends - TDI
Live streaming as a marketing tool - Bihubao
AI’s contribution to digital marketing - ChaCha
We Chat use in insurance – WaterDrop
Industry perspectives & opportunities - IptiQ
Panel discussion including Q&A
TDI updates & wrap up
Working together to accelerate the digital transformation of insurance
6. 6
How to participate:
If you have a question please type into the Q&A area
If you have a comment please type into the chat area
Session format:
The moderator will use a combination of their own questions and those from the
audience
Working together to accelerate the digital transformation of insurance
How to participate
9. 9
9
Changing Consumer Behaviours – What we Want!
Convenience
My time, My place, My way
Speed
Choice
Fair Value & Treatment On Demand
Personalisation
Recognition & Respect
Rewarded Loyalty
Reduced Risk Social Good
10. 10
6 ways technology is impacting customer behaviour
Source : http://customerthink.com/6-ways-technology-impacts-customer-thinking-behavior-and-experience/
Decreased Customer Attention
The need for Personalisation
The ease of access to info
Brand trust & likability
Rising customer expectations
Increasing need for ‘good’ customer experience
Impact on
Consumer
Behaviour
11. 11
Insurance & the real competition for consumers
Source : The Digital Insurer
INSURERS
Cultural
“Obsession”
Customer
Competitors
Product
Primary Value Driver
Platform
16. 16
China – some callouts on digital marketing
User generated video content
Q1 2021 – 170+ million users
Rise of virtual influencers
Messaging and more
QQ :700mn MAU ; We Chat: 1.2 billion MAU
Rise of livestreaming & v-commerce
US$305 billion livestreaming ecommerce forecast in 2021
Source: Forbes:
https://www.forbes.com/sites/laurenhallanan/2021/02/08/5-china-marketing-trends-you-must-know-in-2021/
And let’s not forget about
- The Power of content
- AI in marketing
17. 17
Working together to accelerate the digital transformation of insurance
Live steaming as a marketing tool
壁虎互助
18.
19. ORC
community
SaaS
Product
design
Core services
Settlement
of claim
Core systems
Technologies
Scopes
Product
define
policies client claim SaaS …
Online
payment
OCR(character
recognition)
Big data
analysis
Long-term
insurance
Medical/health
Finance
product/loan
…
marketing
The staged achievements
Bihu ORC is the only platform
which has the whole ORC
insurance service ability to cover
all kinds of clients
Product
innovatio
n
… Development direction
keeps research and develop
insurance technologies,
consummate the cloud platform
and enrich the products.
Products and services from
third party
BIHU
Current situation and
direction
users
Internet
platfor
m
(small)
Internet
platfor
m (large)
Enterprise
22. 22
Poll 1 – What do you think?
Q: How relevant do you think live streaming is for digital
marketing outside China?
Response options
On a scale of 1 – 10
1 = Not at all relevant
10= Highly relevant
23. 23
Working together to accelerate the digital transformation of insurance
AI’s contribution to digital marketing
24. THE LARGEST INSURANCE INFOMATION AND
INTELLIGENT DECISION MAKING PLATFORM IN CHINA
2021.03.18
25. * Data source:Random questionnaire survey. User survey report of Horizon Research Consulting Group, etc
online
purchase
offline
purchase
stimulated
by
demand
Traditional
channels
user
need
internet
insuranc
e
direct purchase
turn to website
info
acquisition
search
compare
learnin
g
consult
back to
offline
purchase
shar
e
shar
e
purchase
decision
26. Intelligent analysis of insurance clauses, contents
* Note: 90 million users refer to the number of browsing users touched by the whole platform, which is not equal to the number of registered users
100thousand
products
90million
users*
200+
companys
6+million
contents
34. 34
Poll 2 – What do you think?
Q: How relevant do you think social platforms are for digital
marketing outside China?
Response options
On a scale of 1 – 10
1 = not at all relevant
10 = Highly relevant
35. 35
Working together to accelerate the digital transformation of insurance
Industry perspectives & opportunities
36. Product
Development:
Manufacture Products and
Risks for comprehensive
Protection
Customer
Experience,
Lead capturing
& Routing
Distribution
Channels:
quote, sell and close
e-app
Delivery;
User Experience
Connect and
Manage Back-end
Digital innovation expanding the value chain
Data modeling and
Omnichannel
Automated Claims
marketplace; product bundling;
measuring UX Q-scores
Digitization &
Distribution
Manufacture products for
• single sale, bundled sale
• X-sell, upsell
• All protection products (Life,
Health, P&C and commercial,
and product/service
warrantees )
Insurance buyers:
segments and data
models of life stages
Finding and configuring
segments and
acquisition costs
• Agent/Advisors
• Direct
• Call Center
• Other…ecosyste
m/marketplace
Ecommerce and buying
journeys for applicable
channels and product
single, bundle, X and upsell.
(Leveraging data attributes
for pricing, underwriting
and enhanced journey UX)
• Policy Admin
• Consumer Engagement
• Policy
Support/service/Claims
• Data & Analytics
Data Science
and modeling
37. Building expertise in many areas
• process landscape automated and
integrated across the organization
• response time of customers quickened
and waste and costs in operations
reduced
Digital portfolio of products and services
• multiple product portfolio that is fully digital
• ability to bundle and cross-sell
Advanced Analytics
• Personalized offerings (i.e., triggered on life
stages)
• Advanced analytics used across the value chain to
prevent high-cost cases; identify market micro-
segments; and enable accelerated underwriting
with real-time decision
Omnichannel customer experience
• full spectrum of digital channels
• multi-channel targeting of on and offline
marketing
• Increased sales and engagement through
optimized channel mix (SMS, email,
phone, chat…) and content
Automated Operations
38. Many Insurers are struggling with significant Gaps to keep up.
Cultural Debt:
Traditional org design
Market Gaps:
Monoline product
Execution Gaps:
Lengthy builds
Struggle with product pricing & design, manufacturing,
delivery, and servicing; challenges with:
new business processes, management practices,
compliance and information systems
everything about the nature of customer
relationships
Traditional Org Structures make rapid
evolution & innovation challenging; inability
to:
break silos
create agile culture
establish effective dev ops
frameworks
creat integrated cross-functional
teams
Struggle with creating new products to
reach new customers and expanding
new products to existing customers
Inability to configure multiple product
offers to new customers
Held back by Legacy Systems and high
cost processing (feature full stacks
versus use of cloud to digital
interactions, digital signals with API
architecture)
Technology Debt:
Legacy constraints
39. 39
Poll 3 – What do you think
Q: How important is trust in digital marketing?
Response options
On a scale of 1 – 10
1 = not at all important
10 = Highly important
42. 42
Dynamic InsurTech Maps
Hong Kong, China, SG, India, Indonesia & Portugal Maps now live – more launching soon
https://www.the-digital-insurer.com/dynamic-insurtech-maps/
Hong Kong’s Dynamic InsurTech Map IT’S DYNAMIC - CLICK AWAY!
Value Chain Innovations New Digital Business Models
InsurTech Supporters
Learning
Ecosystems
Comparison Sites
Source: FTAHK & TDI Analysis using TDI InsurTech Directory. Disclaimer : Not claiming to be exhaustive and may include InsurTechs that are no longer active. Please let us know if you think we need to make a change.
Sales
Industry / Govt Bodies
P2P & Community
Financing Hubs & Events
Underwriting & Risk Mgt
Administration / Systems
Analytics
Product Development Health & Wellness Commercial Platforms
Direct
Q3 2020
Marketing
MicroInsurance Risk Assessment
Working Together to Accelerate the Digital Transformation of Insurance
43. 43
Users are able to click through map logos to access digital booths on ITD
https://www.the-digital-insurer.com/dynamic-insurtech-maps/
Hong Kong’s Dynamic InsurTech Map IT’S DYNAMIC - CLICK AWAY!
Value Chain Innovations New Digital Business Models
InsurTech Supporters
Learning
Ecosystems
Comparison Sites
Source: FTAHK & TDI Analysis using TDI InsurTech Directory. Disclaimer : Not claiming to be exhaustive and may include InsurTechs that are no longer active. Please let us know if you think we need to make a change.
Sales
Industry / Govt Bodies
P2P & Community
Financing Hubs & Events
Underwriting & Risk Mgt
Administration / Systems
Analytics
Product Development Health & Wellness Commercial Platforms
Direct
Q3 2020
Marketing
MicroInsurance Risk Assessment
Working Together to Accelerate the Digital Transformation of Insurance
45. 46
TDI 2021 Insurer & InsurTech Innovation awards
Applications are open until 31st March, 2021
https://www.the-digital-insurer.com/tdi-2021-awards/home/
46. 48
www.the-digital-insurer.com
TDI Academy – virtual L&D platform on digital insurance
Digital insurance L&D Platform
Virtual
On-Demand
Preferential
Membership Certificate Mini-MBA
TDI PRIME – affordable annual membership – bring digital insurance to all your team
TDI Academy programmes
47. 49
TDI Academy – virtual L&D platform on digital insurance
Common Core Curriculum
of 56 hours
Interactive: Click on lesson title to get more info
7 x 8 one-hour lessons On-demand 24x7 MCQs for each Range of Industry Experts
= Participant rating (out of 10)
8.6
https://www.the-digital-insurer.com/tdi-academy/prime-lessons/
1. OUR CHANGING
WORLD
2. TECH ENABLERS
3. DATA &
ANALYTICS
4. VALUE CHAIN
INNOVATIONS
5. NEW DIGITAL
BUSINESS
MODELS
1.1 4th Industrial
Revolution
1.2 Our Connected
World
1.3 Power
of Social
1.4 Changing
Consumer
Behavior
1.5 More Change
Coming
1.6 Why Data
is King
1.7 Cloud
Crushes Costs
1.8 Insurance
Re-booted
2.1 Tech Trends in
Insurance
2.2 AI, Machine
Learning & RPA
2.3 Blockchain
2.4 IoT
2.5 Chat &
Voice
2.6 Immersive
Technologies
2.7 APIs &
Microservices
2.8 Tech Architecture
Best Practices
3.1 The Power
of Data
3.2 Python
Basics
3.3 Python
Intermediate
3.4 Data Visualization
& Example Tools
3.5 Machine Learning
3.6 D&A Use Cases
- P&C
3.7 D&A Use Cases
- Life & Health
3.8 Predictive
Modelling
4.1 Sales Tools for
insurance Agents
4.2 Underwriting
- Life & Health
4.3 Underwriting
- P&C
4.4 Product
Development
4.5 Service &
Administration
4.6 Claims
- Life & Health
4.7 Claims - P&C
4.8 Implementing
Value Chain
Innovations
5.1 Platforms &
Ecosystems
5.2 Microinsurance
5.3 On-demand
Insurance
5.4 Comparison
Sites
5.5 Peer-to-peer
& Community
5.6 Health &
Wellness
5.7 Commercial
5.8 Building New
Digital Business
Models
6. MARKETING &
CUSTOMER
EXPERIENCE
7. STRATEGY &
TRANSFORMATION
6.1 Data-led
Marketing
6.2 Direct Digital
Marketing
6.3 Digital Marketing
for Advisors
(O2O)
6.4 Power of
Content
6.5 Omni Sales
& Servicing
6.6 Customer
Lifetime Value &
Customer Advocacy
6.7 Customer
Experience
6.8 Out-of-industry
Use Cases
7.1 Why Strategy
Beats Execution
7.2 Regulations &
Ethics in a Digital
World
7.3 Transforming
the Old vs
Building the New
7.4 Partnership in
a Digital World
7.5 Change
Management as a
Discipline
7.6 Agile & Lean
Basics
7.7 Cultural Change
for a Digital World
7.8 How to Succeed
When Most
Transformation Fail
8.3
8.5
8.3
8.7
8.5
8.7
8.2
8.6
8.3
8.8
8.6
8.6
8.7
8.4
8.3
8.3
8.5
8.7
8.5
8.7
8.4
8.3
8.6
8.5
8.7
8.6
8.3
8.7
8.5
8.7
8.5
8.9
8.7
8.6
8.8
8.7
8.5
8.5
8.3
8.7
8.6
8.6
8.5
8.6
8.4
8.9
8.7
8.7
8.9
8.4
8.6
8.5
8.7
8.5
8.7
9.0
48. 50
Poll
Q. How interested are you in virtual learning & development programs
on digital insurance?
Response options:
1. Yes - for me & my company
2. Yes - for me
3. Yes - for my company
4. No - I think we know enough in this space
Poll 4 – Interest in TDI Academy
Working together to accelerate the digital transformation of insurance
Next ADI Cohort starts 4th May
49. 51
Poll
Next TDI Webinar coming up
Working together to accelerate the digital transformation of insurance
https://www.the-digital-insurer.com/tdi-
webinars/
Digital Insurance in Israel
22nd April
1:00pm Israel
50. 52
Poll
TDI Webinars – Now available on-demand
https://www.the-digital-insurer.com/events/
Partnering for
success in a digital
world
L&D in a Digital
Age
Insights to Solutions
Digital Underwriting
Talking Insurance
Tech
Omni Advisor – The
Future of Agency
Digital Insurance in
Indonesia
52. 54
Contact Details
TDI Academy – learning for the digital age
Hugh Terry hugh.terry@the-digital-insurer.com
Simon Phipps simon.Phipps@the-digital-insurer.com
Gavin Li nipeng@bihubao.com
Jin Hua hejunhua@bxcc.vip
Randy Luo luoxiaoran@shuidi-inc.com
Donna Jermer donna_jermer@iptiq.com
53. 55
Thanks for your time!
(feedback please)
Digital marketing in china –
Compare contrast & learn?
18th march, 2021