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Designing for
Innovation
Janice Fraser
jfraser@pivotal.io
@clevergirl (twitter)
September 2014
@clevergirl
Keep in touch!
@clevergirl
Leadership in User Experience
is more than faithful execution
of Best Practices.
Leadership in User Experience
is about manifesting a better
world.
Doing thought experiments.
Observing to see the next
improvement.
Being bold as well as being
subtle.
Standardizing what we’ve
learned, which gives us time-
leverage to take on the next
hard thing.
INNOVATION
HOW DO YOU MANIFEST
AN INNOVATION?
INNOVATION PATTERN
Constrain
Provoke
Attempt
Watch
Building
Hallways
Classrooms
Grade

Levels
Teachers
Tests
Grades
Building
Hallways
Classrooms
Desks
Teachers
Grade Levels
Tests
Grades
Building
Hallways
Classrooms
Desks
Teachers
Grade Levels
Tests
Grades
CONSTRAINTS
How do children learn?
PROVOCATION
ATTEMPT
THE SPACE
COLLABORATORS
INTENSE CURIOSITY
LEARNING COMMUNITY
WATCH
Brightworks “Learning Arc”
AGENCY
THE BWX INNOVATION
A learning community designed to make
better humans
Constrain
Attempt
Provoke
Watch
CONSTRAIN
PROVOKE
ATTEMPT
Watch.
WATCH
This makes me feel dead inside.
Analysis
Plan
Stakeholders
Feedback
Revise
Budget
Approval
Execute
Measure
@clevergirl
This makes my heart sing.
@clevergirl
Thank you!

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