course work. project to present style guide and mockup to fictional client as a proposal to develop a website.

1. PPBA
Puppy Parenting Baedeker Alliance
Information Design Strategy
IMD 320
February 14, 2014

2. (3)  Assets table
(18)
 Stakeholder “herstory”
(4)  Architecture Map
(19)
 Stakeholder objectives
(5)  Wireframes
(20)
 Stakeholder goals
(6)  Styles Guide
(21)
 User demographic
(7)  Mockups
(25)
 User personas
(8)  References
(28)
 User scenario
(11)  Contact information (29)
 Functional content specs
(12)
 Features table
(17)
TABLE OF CONTENTS
 Stakeholder identification

3. STAKEHOLDERS
Stacy Brady (center) and her two
adopted daughters, Iris and Cecelia
Website design staff, and any
outside consultants.

4.  Stacy gained her knowledge of canines through
10 years experience as a veterinarian and her
husband owns a dog training facility in
California. Their daughters often get
questions from their friends in the
neighborhood and at school about caring for a
new puppy. The constant interest showed that
creation of an online source of information
was urgently needed.
HISTORY
 If not for the vision of her two daughters,
the Brady’s would not have the determination
to create a website. With the new technology
so wide spread and so many animal shelters
full of dogs, why not make it easier for
eager new puppy parents to learn everything
they need to know. What they see on the web
now is only schools for dogs to be trained.

5.  Provide secure login and preserve user
progress
 Use multimedia to provide an engaging
experience: animation, audio, etc.
OBJECTIVES
 Train people how to care for puppies!

6.  The site needs to provide enough information
for the user to feel comfortable and
confident in their parenting skills.
 The site should provide various levels of
knowledge so that users are not limited to
the basics and do not leave feeling shortchanged.
 The site should provide a rewarding
experience by providing a certificate of
completion at the end.
The site will also include retail for puppy
accessories so users do not have to leave the
GOALS
 The site would need to attract first time dog
owner, particularly puppy parents.

7. USER DEMOGRAPHICS
 Age: Child – Adult
 Gender: Male or Female
 Education: Elementary –
College and beyond
 Computer Experience:
Intermediate level user;
no programming knowledge
needed
 Previous knowledge of the
subject matter: None
 Functionality: Present the
information in a fun way.
Make it easy to understand
and remember. No
information overload

8. USER PERSONA

9. USER PERSONA

10. USER PERSONA

11. Scenario
Scenario: Elma went to the PetSmart website to research
how much items cost for a new puppy. She saw an ad for
free Puppy Parenting tutorial for new parents. She
clicked the link/ ad and it brought her to the website.
She explored the home page and found that the site was
free for the first two levels of the course. She could
sign in with her current Facebook or Google+ account.
After logging in, she was given a random account ID and
began to watch the instructional animation. The course
had a delightful map resembling a dog park; as Elma
progressed past the first lesson, she received a
virtual doggie treat for her success. Also, the second
spot on the map lit up showing that she was now able to
move forward. The game-like feel aroused her interest
and made her want to continue!

12. FUNCTIONAL
CONTENT
SPECIFICATIONS
FOR
PUPPY PARENTING

13. 1
HEADER
.
SPECIFICATIONS
The header will have a background png image that spans the
full width of the screen. The image will be centered and
repeat along the x-axis. It will be 80 pixels in height
and at top. Within that header will be the site logo
(left aligned). Login button and language selector are
aligned right, all sitting within a responsive full-width
framework. Puppy parent trainees will be able to save
their work/progress. The login process will be done with
a Facebook or Google+ account. This saves the
verification process, since these organizations have
already done that. After the initial social connection, an
alternate username and id will be generated.
Below the header, a slideshow will display some of the
site features and some images will have buttons within the
slide that the user can click to go directly to the
feature that interests them.

14. 2
NAVIGATION
.
SPECIFICATIONS
Below the slideshow will rest the main
navigation. Although it is below the slider at
first, the navigation is sticky so that when
scrolling below the fold, the navigation will
remain at the top of the page. The navigation
consists of All; Pix (pictures); Videos; Shop;
and Course Map. Navigation is horizontal in
bold, black text. Active or selected navigation
will be highlighted in our custom orange while
text color is bone-white.

15. 3
CONTENT
.
SPECIFICATIONS
Below the navigation will be various modules or
<divs> of one of three sizes. It will look like a
grid layout. Each module will contain images
representing different courses within the puppy
parenting course, images from the gallery, or
different products puppy parents may find of interest
(to buy). Each module/div will have a description
below, just in case the image does not speak for
itself. Also an icon will let the user know which
menu category the modules coordinate.

16. 4
FOOTER
.
SPECIFICATIONS
The footer will be small. It will contain the
information and help links, social networking
links, and site copyright information.

17. Project Feature
Header Logo
Slideshow buttons
How will the feature be
implemented?
The site logo will be located
at the very top of every
none
page. It is a quick link to
the home page.
When each slide changes, it If scripting is disabled then
will have a custom designed
the slideshow will not
button that will navigate to function, but a default image
related information.
will display instead.
Buttons such as Facebook
icon, google+ icon
Social media buttons
Login
Main navigation
none
Clicking the login will cause
a pop-in window to display
If the user is not ‘social’,
that contains buttons login
a login cannot be created.
with either Facebook or
Google+ ( or other )

Progress Map

Lessons

Products

Videos
none

Pictures

Modules
What are concerns about the
feature?
Content
Png image of the brand logo
HTML, Javascript, Jquery
Jpeg images, png or gif
button images
HTML and CSS
Facebook API, Google API,
other social media API
HTML, CSS, PHP
Hangulga (to translate
the site to another
language)
Rounded boxes will display
images with text below
Direct links to lessons and
progress map must be disabled
for users who are not logged
Images, html, css, php

18. Asset
Logo
Menu
Format
Png
Text
Description
n/a
Bold, dark
Bold, minimum
1.3em
Text
Web safe font
Slideshow
Jpeg or other web
format images
Full page width
Jquery or Javascript
With html and css
Module images
Jpeg or png
Various sizes
Html, css
Icons
Standard icons,
custom colored
Videos
Embedded from
YouTube
Other Info
Html, css
Image
manipulation
software and open
source files
Circular with the
corresponding
pictogram within it
Standard media
player
Coding
Html, css
Html, css
Html, css

19. Info
Architecture

20. WIREFRAMES

21. STYLE GUIDE

25. MOCKUPS

28. REFERENCES
 "Chelsea Dresser." Flickr. Yahoo!, n.d. Web. 7 Feb. 2014.
<http://www.flickr.com/photos/orangesugar/4720837321/in/photostream/>.
 "Dog House 8." Flickr. Yahoo!, n.d. Web. 7 Feb. 2014.
 "Dog House 8." Flickr. Yahoo!, n.d. Web. 7 Feb. 2014.
<http://www.flickr.com/photos/netherlandart/5680484484/in/photostream/>.
 "Estate Sale Finds." Flickr. Yahoo!, n.d. Web. 7 Feb. 2014.
 "Henry." Flickr. Yahoo!, 25 Aug. 2009. Web. 7 Feb. 2014.
<http://www.flickr.com/photos/13895571%40N04/3776742127/in/photostream/>.
 "Pike's Bed." Flickr. Yahoo!, n.d. Web. 14 Feb. 2014.

29. ANGELA Y SMITHERS
aysdesign@stu.aii.edu
me