PluribusFund presented at the Washington, DC Economic Partnership's (WDCEP) & Small Business Administration's (SBA) Alternative Sources of Funding event held on September 26, 2013. PluribusFund, a new DC-based startup, is a Crowdfunding Portal designed to channel investment in local DC Metro projects that strengthen and enrich our communities.

1. PluribusFund
DC Metro Crowdfunding
Platform
Crowdfunding Briefing

2. What is PluribusFund?
PluribusFund, a new DC-based startup, is a
Crowdfunding Portal designed to channel
investment in local DC Metro projects that
strengthen and enrich our communities.

3. But What Is Crowdfunding?
Crowdfunding is the collective effort of
many individuals who network and pool
their money via the Internet to support
projects initiated by other people or
organizations.

4. Examples of Crowdfunding
Campaigns
Tesla Science Center
A coalition of Nikola Tesla fans raised over
$850,000 in six days on Indiegogo.com to create
a museum dedicated to the inventor. As of today,
the campaign has raised over $1,370,000 towards
the museum.
Pebble E-Paper Watch
Pebble Technology raised over $10M on
Kickstarter.com to develop and deploy
programmable watches based on e-paper (similar
to Amazon Kindle). Donations over $99 included
pre-payment for watches and other perks.

5. Popular Crowdfunding Platforms
Name: Description:
Kickstarter
Largest crowdfunding platform in the world, primarily
focused on creative projects like art, consumer
products and video games
RocketHub
Similar to Kickstarter, yet projects can receive funds
even if they do not reach the target
Indiegogo
National crowdfunding site, focused on a wide array of
fundraising campaigns and not just creative projects
Fundly
Excellent fundraising site for charity.
PluribusFund
New DC-based crowdfunding site, focused on local
organizations and non-profits

6. Crowdfunding Demographics
Age: People aged 25-42 are highly likely to view a
crowdfunding campaign positively; older donors less
so.
Gender: Slightly more men than women have participated in
crowdfunding campaigns.
Education: Participants in crowdfunding campaigns are likely to
have completed a four-year degree.
Income: Higher wage-earners (>$100k/year) are more open to
crowdfunding than any other income bracket.
Crowdfunding can help social enterprises and non-
profits engage local enthusiastic community-minded
younger donors, a demographic that many
organizations have difficulty engaging.
Target Demographics:

7. OK, I’m Interested. What’s Next?
 The first step is to identify a compelling project your
organization has been hoping to support, and the
appropriate “gifts” that can be given in exchange
 Target project size for inaugural class of projects is
$10,000 - $30,000
 “Gifts” can be almost anything: a T-shirt, an invitation
to a donor party, or even something as simple as
recognition in a newsletter
 To engage users, we will need to create a compelling
narrative and accompanying media (pictures, video,
etc.) to convey the benefits of the project

8. What Else Do I Need To Provide?
To protect users and to build project credibility,
campaigns also need some additional important
information:
 Biography/background of the Project Leader
 Disclosure of organization ownership
 Budget/plans for how the raised funds will be spent
 Endorsement from your Leadership

9. How Can PluribusFund Help My
Organization?
 First and foremost, PluribusFund will help raise funds
for a project your organization has been wanting to
implement
 We will connect your organization to new funding
sources in key local, professional demographics
 We will lend as much support as necessary to help
make each project a success, to include:
 Helping to write project marketing materials
 Supporting town-hall meetings for interested investors and
donors
 Providing the IT platform and web advertising
 Assisting project budgeting and analysis

10. How does PluribusFund Benefit?
 We are helping you raise funds, you are helping
us build a sustainable, local business
 PluribusFund is a for-profit entity, designed to
channel local community investment and
engagement
 Our business model is commission-based
 The more successful you are, the more
successful we will be

11. How To Get In Touch
 For more information please reach out to:
Brian Whitesides
brian.whitesides@pluribusfund.com
 You can find out more at: www.pluribusfund.com
 Thank you for taking the time to review our
presentation, we hope to hear from you!