2013 01-03 sgf-mobile_first_sebastian kriese

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3 likes•1,025 views

This document discusses how Wooga, originally a web game developer, transformed into a mobile gaming company focused on smartphones and tablets. It highlights key learnings from their first mobile game Diamond Dash, including the importance of native feel, accessibility, social features, and optimizing for tablets. Data showed that social and logged in players were more engaged and likely to spend. The document also outlines Wooga's process of providing all employees with iPhones/iPads to kick off becoming a mobile company and improving games post-launch through new features and content.

Mobile
First

Turning
a
web
game
developer

into
a
smartphone
&
tablet
company

Sebas'an
Kriese

1

50
million
ac/ve
users

70%
female,
core
age
30-‐50

Forecast
Tablets
Units
sold
worldwide
(in
million)

180

Source:
Gartner
Inc.
(2012)

160

140

120

100

80

60

40

20

2011
2012
2013
2014
2011
2012
2013
2014
2011
2012
2013
2014

-‐

iPad
Android
Windows

Kickoﬀ
to
become
a
mobile
company

iPhone
/
iPad

for
all

employees

Christmas

2011
15

5
learnings
from
Diamond

Dash:
our
ﬁrst
mobile
game

16

1. Native Feel
Three
user
tests
per
week

20

1. 2.Accessibility Quick
Access

Play
aRer
just
1

click!

22

MoneXzaXon

8x

Logged
in
players
are
8x

more
likely
to
spend

money

24

AcXvity

2x

Logged
in
players
play

twice
as
long

25

Virality

1.9mio

1.9mio
visitors
come

each
month
from

Facebook

26

1. 2. 3. 4.
5.Post-Launch
Treatment

Daily
AcXve
Users

Dec
2011
Mar
2012
Jul
2012
29

1. 2. 3. 4.
5.Post-Launch
Treatment

Color

Revenues

Splash

Magic

Powers

Dec
2011
Mar
2012
May
2012
Jul
2012
30

5
Key
Learnings

1.
NaXve
Feel
2.
Accessibility
3.
Social

Pre- Launch Post-
Launch Launch

4.
iPad
5.
Post-‐Launch
Treatment

31

"This is a story of progressive success: launched in 2012, The Sandbox is a world crafting game in 2D with touch controls and access to over 200+ physics elements. It was nominated by Apple for Best Game of 2012 and 2013 and now enjoys over 13M players; 600,000 Facebook fans; and over 1.5M creations shared online. The Sandbox is considered a reference among ""Minecraft-like"" titles on mobile. In this session, Sebastien will talk about the continuous game development over these 3 years of existence. With the experience of over 35 updates, Sebastien will explore best practices of game updates to keep players hooked, as well as effective community management, helping it become a viral hit! "

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2013 01-03 sgf-mobile_first_sebastian kriese

1. Mobile First Turning a web game developer into a smartphone & tablet company Sebas'an Kriese 1

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6. Wooga: Games for everyone

7. 50 million ac/ve users 70% female, core age 30-‐50

8. Team of 260 from 37 na/ons, in Berlin

9. Forecast Tablets Units sold worldwide (in million) 180 Source: Gartner Inc. (2012) 160 140 120 100 80 60 40 20 2011 2012 2013 2014 2011 2012 2013 2014 2011 2012 2013 2014 -‐ iPad Android Windows

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15. Kickoﬀ to become a mobile company iPhone / iPad for all employees Christmas 2011 15

16. 5 learnings from Diamond Dash: our ﬁrst mobile game 16

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18. 1. Native Feel Redesign UI 18

19. 1. Native Feel First Test 19

20. 1. Native Feel Three user tests per week 20

21. 1. Native Feel Redesign UI 21

22. 1. 2.Accessibility Quick Access Play aRer just 1 click! 22

23. 1. 2. 3.Social Facebook Connect 23

24. MoneXzaXon 8x Logged in players are 8x more likely to spend money 24

25. AcXvity 2x Logged in players play twice as long 25

26. Virality 1.9mio 1.9mio visitors come each month from Facebook 26

27. 1. 2. 3. 4. iPad Tablet opXmized 27

28. 1. 2. 3. 4. iPad Tablet opXmized 28

29. 1. 2. 3. 4. 5.Post-Launch Treatment Daily AcXve Users Dec 2011 Mar 2012 Jul 2012 29

30. 1. 2. 3. 4. 5.Post-Launch Treatment Color Revenues Splash Magic Powers Dec 2011 Mar 2012 May 2012 Jul 2012 30

31. 5 Key Learnings 1. NaXve Feel 2. Accessibility 3. Social Pre- Launch Post- Launch Launch 4. iPad 5. Post-‐Launch Treatment 31

32. Contact me: sebasXan.kriese@wooga.com

33. Join Wooga now! wooga.com/jobs

2013 01-03 sgf-mobile_first_sebastian kriese

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