This document discusses Wooga's approach to game localization for the mobile market. It outlines Wooga's localization goals of creating an adaptive workflow and improving quality. It then details Wooga's three "pillars of focus" for localization - having a collaborative team, using the right tools like WALT, and leveraging feedback sources such as an in-game "WTF" button and rating/grading systems. The document concludes by stating Wooga learned the importance of these pillars through their localization practices.

1. Staying in the game: Game Localization
practices for the mobile market
– A Wooga story

2. 1. Wooga & Localization
2. Mobile Game Market
3. Optimization Goals
4. Focus “Pillars”
5. Wooga Learnings

7. Portuguese Turkish Polish Russian Dutch
Traditional
Chinese
Simplified
Chinese
Indonesian Japanese Thai
Norwegian Swedish Danish Korean Arabic
English French German Spanish Italian
2009 2014
English
Spanish
French
Italian
German
Indonesian
Filipino
Turkish

8. Freelance
In House Agency

9. 1. Wooga & Localization
2. Mobile Game Market
3. Optimization Goals
4. Focus “Pillars”
5. Wooga Learnings

10. Mobile Game Localization

13. Opportunity awaits!

14. Goals:
• Creating an adaptive workflow
• Finding a meaningful way to improve
quality

15. 1. Wooga & Localization
2. Mobile Game Market
3. Optimization Goals
4. Focus “Pillars”
5. Wooga Learnings

16. TEAM
TOOLS
FEEDBACK
Pillars of Focus

17. TEAM
TOOLS
FEEDBACK
1. Pillar: Collaborative Team

18. Space for Collaboration

19. Translators
Localization
QA
Dev. Team Localization
Manager
Freelancers
Agency
Direct Communication

20. TEAM
TOOLS
FEEDBACK
2. Pillar: The Right Tools

21. 2. Pillar: the right tools

22. W.A.L.T.

28. TEAM
TOOLS
FEEDBACK
3. Pillar: Feedback Sources

30. WTF

31. WTF@wooga.com

33. In-game feedback

34. • Rating Screen
• Grading system
• Comments field
• Reward system

35. 1. Wooga & localization
2. Mobile Game Market
3. Optimization Goals
4. Focus “Pillars”
5. Wooga Learnings

36. What we learned
TEAM
TOOLS
FEEDBACK

37. Questions, please!