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In it for the long haul - How Wooga boosts long-term retention
Wooga emphasizes the importance of long-term retention in game development, advocating for the creation of games that can engage players for years. Key strategies include establishing long-term goals, incentivizing player investment, designing strong gameplay sessions, fostering social interactions, and planning content effectively. The findings are supported by challenges faced in scalable narrative development and maintaining player engagement.
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In it for the long haul - How Wooga boosts long-term retention
- 1. In It ForThe Long Haul: How Wooga Boosts Long-Term Retention Sebastian Nußbaum & Adam Telfer Wooga
- 3. First hit bubbleshooter on Facebook Highly engaged fans playing for 5 years 200 million installs across iOS, Android and Facebook >$30 million sales / year Reached #1 free e.g. in the US and top 5 grossing in 54 countries
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- 7. What is thesecret formula for creating the next hit game?
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- 9. Your game mustlast for years.
- 10. How does Woogaboost Long Term Retention?
- 11. Prototyping for Long TermRetention Adam Telfer Challenges of a Scalable Narrative Sebastian Nußbaum
- 12. 1. Why Focuson Long Term Retention? 2. Prototyping Long Term Retention Prototyping for Long Term Retention Adam Telfer
- 13. 1. Why Focuson Long Term Retention? 2. Prototyping Long Term Retention Prototyping for Long Term Retention Adam Telfer
- 14. What is thesecret formula for creating the next hit game?
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- 23. How do webuild the next hit?
- 24. Let’s go tonew genres!
- 25. Top 100 US:Genre Clusters Clash of Clans Saga Casino Core Builder Resource Management 15% 37% 12% 12%11%
- 26. What about the“Others”? 87% 13%
- 27. So let’s justcopy!
- 28. Clones don’t work (3reasons)
- 29. #1: Players haveinvested already
- 30. #2: This iswhere their friends are
- 31. #3: You aretargeting the same players.
- 32. How do wecreate the next hit?
- 33. “Just build agreat game” “Make it fun, and players will come”
- 34. The Funnest Gamesaren’t on top.
- 35. It’s the gamesthat the Fun lasts.
- 36. “Just make agame so everyone enjoys it”
- 37. Market size doesn’tmatter if you can’t retain players.
- 38.
- 39. Monetization is nothing withoutLasting Retention
- 40. “The longer aplayer waits until they pay, the more they will pay over their entire engagement with the game.” - Mark Robinson CEO of Game Analytics
- 41. Successful games focuson Lasting gameplay for years.
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- 54. Pearl’s Peril lasts formore than a year Jelly Splash does not
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- 57. How do wecreate the next hit?
- 58. Focus on creatinga game that lasts for years.
- 59. 1. Why Focuson Long Term Retention? 2. Prototyping Long Term Retention Prototyping for Long Term Retention Adam Telfer
- 60. How do youcreate a game that lasts for years?
- 61. 5 Steps to Long LastingGameplay
- 62. #1: Strong LongTerm Goal
- 63. #1: Strong LongTerm Goal
- 64. #1: Strong LongTerm Goal
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- 67. #2: Longterm Investments Rewardplayers for making longterm investments into the game
- 68. #3 Strong SessionDesign
- 69. #3 Strong SessionDesign
- 70. #3 Strong SessionDesign Ensure pacing is natural & Drive habits with 6+ sessions per day
- 71. #4 Create SocialPressure No Social PvP PvE +Social
- 72. #4 Create SocialPressure
- 73. #4 Create SocialPressure
- 74. #4 Create SocialPressure
- 75. #4 Create SocialPressure Create mechanics that force players to rely on each other to play at the highest level.
- 76. #5: Cost vsConsumption CONTENT!
- 77. #5: Cost vsConsumption Have a solid plan for how to create years of content for players
- 78. 5 Steps: #1 LongtermGoal #2 Longterm Investment #3 Session Design #4 Social Pressure #5 Plan for Content
- 79. How do youknow if a prototype will last for years?
- 81. Prototyping Goal: Is itfun for one month?
- 82. When you trya Month of Fun…
- 83. When you trya Month of Fun…
- 84. When you trya Month of Fun…
- 87. To build thenext hit: Focus on creating games that last for years. Stop games that don’t show they can scale to 1 month of fun.
- 88.
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- 90. Challenges of a ScalableNarrative Sebastian Nußbaum Head of Studio
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- 103. Q1 2013 Q42014 RevenueRevenue
- 104. Q1 2013 Q42014 Revenue
- 105. 5 Challenges! That almostKILLED the game…
- 106. 5 Challenges! That almostKILLED the game…
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- 114. A couple ofmonths in to production
- 115. Main Arc 2years +
- 116. Main Arc 2years +
- 117. Main Arc 2years +
- 118. Main Arc 2years +
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- 121. Main Arc Mid Arc 6weeks 6 weeks 6 weeks
- 122. Main Arc Mid Arc6 weeks
- 123. Main Arc Mid Arc6 weeks
- 125.
- 126.
- 127. Use cliffhangers tomake the weekly rhythm work
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- 144. Challenge#3: How do youPRESENT the story?
- 145. Challenge#3: How do youPRESENT the story?
- 149.
- 150. 2 seconds: skipping 4seconds: skimming
- 151. 2 seconds: skipping 4seconds: skimming 8 seconds: reading
- 152. 2 seconds: skipping 4seconds: skimming 8 seconds: reading 20 seconds: went shopping
- 153.
- 154.
- 155. All users Read SkimSkip 60% 30% 45% 0% 15%
- 156. All users Payers ReadSkim Skip 60% 30% 45% 0% 15%
- 157. Challenge#4: How will youPRODUCE all the content?
- 158. Challenge#4: How will youPRODUCE all the content?
- 159. Believe in smallteams and communcation
- 160.
- 168. Murphy’s Law “ Ifanything can go wrong, it will! “
- 172. Challenge#5: How do youkeep the PLAYER busy?
- 173. Challenge#5: How do youkeep the PLAYER busy?
- 174. For 1 weekof content for a player...
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- 176. 200 Man days... 3Hours! ● it takes 75 man days
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- 186. Q1 2013 Q42014 Revenue
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- 199. Focus on creatinggames that last for years! Adam Telfer
- 200. Focus on creatinggames that last for years! Adam Telfer
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