How to manage a startup_Gruenderwoche RWTH Aachen_Jan Miczaika

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How to manage a startup_Gruenderwoche RWTH Aachen_Jan Miczaika

  1. 1. Eight  things  we’ve  learnt  …  
  2. 2. Eight  things  we’ve  learnt  …  
  3. 3. Wooga:      Games  for  everyone  
  4. 4. 50  million  ac+ve  users    70%  female,  core  age  30-­‐50  
  5. 5. Team  of  240  from  30  na+ons,  in  Berlin    
  6. 6. 1.  Focus  on  big  markets  
  7. 7. English  vs.  Distributed  2.  Hire  globally  
  8. 8. 3.  Work  locally  
  9. 9. 4.  Internal  comms  
  10. 10. Weekly  Mee:ngs  
  11. 11. 5.  Scale  through  small  teams  
  12. 12. 5.  Scale  through  small  teams  
  13. 13. 6.  Focus!  
  14. 14. Don‘t  ask...   Is  this  a  good  idea?  
  15. 15. But...  Is  this  idea  be?er  than  other  ideas?  
  16. 16. Local  Social  Networks   Facebook   VS.  
  17. 17. 7.  Everyone  speaks  for  the  company  
  18. 18. SOCIAL  MOBILE  8   IS  THE  FUTURE  
  19. 19. Units  sold  2011  (in  million)  2000  1800   30%     Smartphones  1600  1400  1200  1000   800   600   Notebooks   400   200   0   Consoles   Tablets   PC   TV   Mobile  Phone  
  20. 20. Forecast  Tablets    180     Units  sold  worldwide  (in  million)    160      140      120      100      80      60      40      20      -­‐         iOS   Android   MicrosoY   QNX  
  21. 21. Today   2  iOS    games   live  
  22. 22. Mone:za:on  3x    Mobile  players  spend  3x  more  money  
  23. 23. Ac:vity  2xLogged  in  players  play  twice  as  long  
  24. 24. Virality  1.9mn    1.9mn  visitors  come  each  month  from  Facebook  
  25. 25. 1. Frank  Sinatra   5.    Small  teams  2. Hire  UN   6.    Focus  3. But  local   7.    Speaking  4. Internal  comms   8.    Mobile  
  26. 26. Contact  me:  jan@wooga.com  And  check  out:  wooga.com/jobs    

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