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Building successful Games (Campus Party Europe 2012)
This document outlines six key learnings for building successful games from a company with 50 million active users and a team of 200 people from 30 nations. The learnings are: 1) Get the core game loop right before adding features, 2) Don't solely follow the opinions of highest paid people, 3) Use metrics from testing to improve the game, 4) Focus on ongoing engagement to extend the game's lifespan, 5) Prioritize the best ideas over just good ideas, and 6) Social mobile gaming is the future given its growing popularity and monetization opportunities.
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Building successful Games (Campus Party Europe 2012)
- 1. Building successful games: six key learnings
- 6. Vision: Games for everyone
- 7. 50 million ac+ve user, 70% female (age 20-‐60)
- 8. Team of 200 from 30 na+ons, in Berlin
- 9. 6 Lessons Learned
- 10. GET THE 1 BASICS RIGHT
- 12. Issues in the core game loop Relaxing Work @ a ship vs
- 13. Issues in the core game loop Exploring places Managing a ship vs
- 14. Adding features won’t fix a broken core game loop Feature2 Feature1 Core game loop
- 15. DON’T FOLLOW 2 THE HIPPO
- 17. HIPPO = Highest Paid Person’s Opinion
- 18.
- 19.
- 20.
- 21.
- 22. 3 USE METRICS
- 24. A/B test: Invite BuTon 111 110 100
- 25. A/B test: Invite BuTon 111 +6% 110 100
- 26.
- 27. Garden @ Launch Garden Today
- 28. ENGAGEMENT 4 IS KEY
- 29. Monthly Ac+ve Users TYPICAL game product lifecycle Time
- 30. Monthly Ac+ve Users DESIRED game product lifecycle Time
- 33.
- 34. 5 FOCUS
- 35. Don‘t ask... Is this a good idea?
- 36. But... Is this idea beTer than other ideas?
- 37. Local Social Networks Facebook VS.
- 39. SOCIAL MOBILE 6 IS THE FUTURE
- 40. Units sold 2011 (in million) 2000 1800 30% Smartphones 1600 1400 1200 1000 800 600 Notebooks 400 200 0 Consoles Tablets PC TV Mobile Phone
- 41. Forecast Tablets 180 Units sold worldwide (in million) 160 140 120 100 80 60 40 20 2011 2012 2013 2014 2011 2012 2013 2014 2011 2012 2013 2014 2011 2012 2014 2013 -‐ iOS Android Microsoa QNX
- 42. Today 1 iOS game live
- 43. MonePzaPon 3x Mobile players spend 3x more money
- 44. AcPvity 2x Logged in players play twice as long
- 45. Virality 1.9mn 1.9mn visitors come each month from Facebook
- 46.
- 48. 1. Get basics right 2. Don’t follow HIPPO 3. Use metrics 4. Engagement is key 5. Focus 6. Future = Social Mobile
- 49. Contact me: jan@wooga.com And check out: wooga.com/jobs