The goal of this EuroIA 2015 presentation is to introduce participants into the fascinating topic of designing ecosystems. As Arthur C. Clarke would say, software, hardware and physical spaces now work together in such a seamless way that is "indistinguishable from magic".
A myriad of web-connected, bluetooth-powered devices is ushering in a new era of enhanced interactions. These next-gen connected-objects neither have a screen nor input mechanism, which represents a non-charted territory for designers.
The Consumer Electronics Show (CES) is the worlds leading Technology confrnece held at the start of the year. VCCP have pulled together its thoughts on what this could mean for Advertisers and Brands over the next 6-12 months.
GAFAnomics: Using APIs to gain unfair competitive advantage in the network ec...Fabernovel
At FABERNOVEL, we’re convinced APIs are a powerful lever for traditional companies willing to enter and thrive in a world dominated by the GAFA (Google, Amazon, Facebook, Apple), Unicorns (Uber, Airbnb…), Chinese giants (Alibaba, Tencent…) and all similar actors that have deeply changed the way goods and services are produced, shared and distributed.
As outlined in our latest study, these new players share one common feature: they’re all structured as networks, connecting individuals, businesses, information and goods to one another.
Havas Media - 8 Trends from CES for 2015Tom Goodwin
I co-authored this deck with Shaun Farrar, Kevin Hung and Greg James following CES 2015. It outlines some of the key trends we saw and how marketers can act on them.
The Revolution Will Not Be Televised: Managing Content and Experience in the ...Jonathan Stark
Mobile computing as we know it today is just one application of wireless technology, and a fairly limited one at that. The iPhone - perhaps the most advanced piece of consumer electronics ever created - is going to look like a fax machine compared to what's coming. Mobile is a warning shot - the coming wireless wave will profoundly change every aspect of society and potentially redefine what it means to be human. Please join mobile consultant Jonathan Stark for a look at the past, present, and future - and what we can do to prepare for the revolution.
The Consumer Electronics Show (CES) is the worlds leading Technology confrnece held at the start of the year. VCCP have pulled together its thoughts on what this could mean for Advertisers and Brands over the next 6-12 months.
GAFAnomics: Using APIs to gain unfair competitive advantage in the network ec...Fabernovel
At FABERNOVEL, we’re convinced APIs are a powerful lever for traditional companies willing to enter and thrive in a world dominated by the GAFA (Google, Amazon, Facebook, Apple), Unicorns (Uber, Airbnb…), Chinese giants (Alibaba, Tencent…) and all similar actors that have deeply changed the way goods and services are produced, shared and distributed.
As outlined in our latest study, these new players share one common feature: they’re all structured as networks, connecting individuals, businesses, information and goods to one another.
Havas Media - 8 Trends from CES for 2015Tom Goodwin
I co-authored this deck with Shaun Farrar, Kevin Hung and Greg James following CES 2015. It outlines some of the key trends we saw and how marketers can act on them.
The Revolution Will Not Be Televised: Managing Content and Experience in the ...Jonathan Stark
Mobile computing as we know it today is just one application of wireless technology, and a fairly limited one at that. The iPhone - perhaps the most advanced piece of consumer electronics ever created - is going to look like a fax machine compared to what's coming. Mobile is a warning shot - the coming wireless wave will profoundly change every aspect of society and potentially redefine what it means to be human. Please join mobile consultant Jonathan Stark for a look at the past, present, and future - and what we can do to prepare for the revolution.
CES Rewind
Fallon Creative Technologist Jacob Abernathy presents 10 trends you and your brands need to know about the gadgets revealed at this year's Consumer Electronic Show – ground zero for the future of consumer electronics and technology!
Jacob will put perspective on everything you missed in an engaging multimedia demonstration that details trends ranging from the rise of tablet computing, and gaming everywhere, to the explosion of car technologies powering our everyday driving.
With each passing day, our relationship with computers grows more personal. The touch of a human hand has replaced the mouse, and conversational interfaces now seem set to replace all manner of button or conventional interface. Is this pure hype, or a true step change in the evolution of personal computing?
In this workshop we will look at the current state of conversational interfaces, the challenges and benefits they bring, and where things are heading.
Digital Revolution and Consumer Trends for 2013 Own Company
Whirlpool EMEA presents: Digital School, Lesson 9 | Consumer Trends 2013.
- Generation G
- Point & Know
- Maturialism
- Social Lite
- Pricing Pandemonium
- Be Ethical
- Be Faster & Friendly
- Second screen
- Data shaped
- The mass and the virgin Consumers
Conversational intelligence builds on the advancements in artificial intelligence and cognitive computing to help organisations to lower costs, lower risk, and increase value. This is achieved through a variety of outcomes, such as enhancing engagement through providing personalized understanding, scaling and elevating human expertise, infusing products and services with contextually aware knowledge, enabling automated, intelligent business process and powering the ability for disruptive data discovery and exploration that have otherwise eluded organisations for decades.
Conversations play an important role in building these relationships, but they are increasingly taking on digital forms, which are very hard to track. These conversations hold valuable information, but how can companies extract actionable insights? What role does Conversational Intelligence play?
Listen to an interview that Founder & CEO Neil Movold did with B2M's Simon Fawkes on the subject of Conversational Intelligence and the answers to these questions.
https://b2m.co.nz/conversational-intelligence/
Hot off the Crowd – FABERNOVEL's watch based on crowdfunding and crowdsourcin...Fabernovel
The new Hot Off the Crowd edition is online! Our watch based on crowfunding and crowdsourcing platforms: Kickstarter, Indiegogo, AngelList, Product Hunt… FABERNOVEL is digging the gold out of the crowdfunding mine: emerging trends and tomorrow's it technologies. And this time, we decided to shed light on GitHub, “the real open platform for code”, halfway between a Facebook for coders and a software factory outlet, limitless, to craft new applications.
***
La troisième et nouvelle édition de Hot Off the Crowd est en ligne ! Les pépites et les tendances telles qu’elles émergent sur nos plateformes de crowdfunding et de crowdsourcing préférées : Kickstarter, Indiegogo, AngelList, ProductHunt. Et cette fois, coup de projecteur sur GitHub, “the real open platform for code”, entre facebook pour codeurs et magasin d’usine logicielle, sans limite, pour fabriquer des applications.
frogs from around the world predict the 15 most significant technology trends you will see in 2014. Check out the list and cast your votes on what you think is Likely or Not Likely: http://fro.gd/1ksg2iS
In the past 15 years technology has changed in ways that no one could have foreseen. Now, with the convergence of the mobile Web and touch screen technology we’re embarking on another journey into the unpredictable.
However If we’re all heading in the same direction why not make use of the hive mind to prepare ourselves? We asked some leading industry thinkers what they thought. To make it easier to digest, we’ve grouped these thoughts in to common themes.
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
2013 trendleri neler?
Beklentiler neydi ve bu trendlerin ne kadarı gerçekleşti?
Bu hafta paylaştığımız araştırmada bu soruların yanıtlarına ulaşabileceksiniz...
İyi okumalar...
Whirlpool presents the volume 2 of the Digital School. Lesson 2 is dedicated to explain how everyday objects can become smart and more connected to each other and to the users.
CES Rewind
Fallon Creative Technologist Jacob Abernathy presents 10 trends you and your brands need to know about the gadgets revealed at this year's Consumer Electronic Show – ground zero for the future of consumer electronics and technology!
Jacob will put perspective on everything you missed in an engaging multimedia demonstration that details trends ranging from the rise of tablet computing, and gaming everywhere, to the explosion of car technologies powering our everyday driving.
With each passing day, our relationship with computers grows more personal. The touch of a human hand has replaced the mouse, and conversational interfaces now seem set to replace all manner of button or conventional interface. Is this pure hype, or a true step change in the evolution of personal computing?
In this workshop we will look at the current state of conversational interfaces, the challenges and benefits they bring, and where things are heading.
Digital Revolution and Consumer Trends for 2013 Own Company
Whirlpool EMEA presents: Digital School, Lesson 9 | Consumer Trends 2013.
- Generation G
- Point & Know
- Maturialism
- Social Lite
- Pricing Pandemonium
- Be Ethical
- Be Faster & Friendly
- Second screen
- Data shaped
- The mass and the virgin Consumers
Conversational intelligence builds on the advancements in artificial intelligence and cognitive computing to help organisations to lower costs, lower risk, and increase value. This is achieved through a variety of outcomes, such as enhancing engagement through providing personalized understanding, scaling and elevating human expertise, infusing products and services with contextually aware knowledge, enabling automated, intelligent business process and powering the ability for disruptive data discovery and exploration that have otherwise eluded organisations for decades.
Conversations play an important role in building these relationships, but they are increasingly taking on digital forms, which are very hard to track. These conversations hold valuable information, but how can companies extract actionable insights? What role does Conversational Intelligence play?
Listen to an interview that Founder & CEO Neil Movold did with B2M's Simon Fawkes on the subject of Conversational Intelligence and the answers to these questions.
https://b2m.co.nz/conversational-intelligence/
Hot off the Crowd – FABERNOVEL's watch based on crowdfunding and crowdsourcin...Fabernovel
The new Hot Off the Crowd edition is online! Our watch based on crowfunding and crowdsourcing platforms: Kickstarter, Indiegogo, AngelList, Product Hunt… FABERNOVEL is digging the gold out of the crowdfunding mine: emerging trends and tomorrow's it technologies. And this time, we decided to shed light on GitHub, “the real open platform for code”, halfway between a Facebook for coders and a software factory outlet, limitless, to craft new applications.
***
La troisième et nouvelle édition de Hot Off the Crowd est en ligne ! Les pépites et les tendances telles qu’elles émergent sur nos plateformes de crowdfunding et de crowdsourcing préférées : Kickstarter, Indiegogo, AngelList, ProductHunt. Et cette fois, coup de projecteur sur GitHub, “the real open platform for code”, entre facebook pour codeurs et magasin d’usine logicielle, sans limite, pour fabriquer des applications.
frogs from around the world predict the 15 most significant technology trends you will see in 2014. Check out the list and cast your votes on what you think is Likely or Not Likely: http://fro.gd/1ksg2iS
In the past 15 years technology has changed in ways that no one could have foreseen. Now, with the convergence of the mobile Web and touch screen technology we’re embarking on another journey into the unpredictable.
However If we’re all heading in the same direction why not make use of the hive mind to prepare ourselves? We asked some leading industry thinkers what they thought. To make it easier to digest, we’ve grouped these thoughts in to common themes.
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
2013 trendleri neler?
Beklentiler neydi ve bu trendlerin ne kadarı gerçekleşti?
Bu hafta paylaştığımız araştırmada bu soruların yanıtlarına ulaşabileceksiniz...
İyi okumalar...
Whirlpool presents the volume 2 of the Digital School. Lesson 2 is dedicated to explain how everyday objects can become smart and more connected to each other and to the users.
oT can give you great insight into consumer behaviour and demand, helping to you create the innovative, revenue-generating services of the future. However, there are still lots of challenges around collecting data from devices, which often have significant limitations in terms of processing power, memory and interfaces.
In this presentation, Danilo talks about how Amazon AI services can be used to augment device capabilities to make data collection, storage and analytics easier. He also considers how people can start interacting with machines in a more natural way, for example using natural language understanding (NLU), automatic speech recognition (ASR), visual search and image recognition, text-to-speech (TTS).
Learning objectives:
- Learn how to design IoT solutions using services such as AWS Greengrass and AWS IoT
- Gain insights into practical use cases for Amazon AI services
- Understand the possibilities of using AI from an IoT device
A lecture I gave for the course "Linux per tutti, tutti per GNU/Linux" about the importance of Free Software (and open standards) for the future of our common Internet and Web.
Course site http://trentowiki.it/ISFGNULinux
IoT, AI, ML Mix or How to Deal with New Technologies (Borys Pratsiuk Technolo...IT Arena
Lviv IT Arena is a conference specially designed for programmers, designers, developers, top managers, inverstors, entrepreneurs and startuppers. Annually it takes place at the beginning of October in Lviv at Arena Lviv stadium. In 2016 the conference gathered more than 1800 participants and over 100 speakers from companies like Microsoft, Philips, Twitter, UBER and IBM. More details about the conference at itarena.lviv.ua.
The normal interaction with computers is with keyboard and a mouse. For display a rectangular somewhat small screen is used with 2D windowing systems. The mouse was invented more the 40 years ago and has been for 20 years dominant input. Now we are seeing new types of input devices. Multi-touch adds new dimensions and new applications. Natural user interfaces or gesture interfaces where people point to drag objects. Computers are also beginning to recognize facial expressions of people, so it knows if you are smiling. Voice and natural language understanding is getting to a usable stage. All this calls all types of new applications.
Displays are getting bigger. What if any surface was a screen? If you could spray the wall with screen? Or have you phone project images to the wall.
This lectures explores some of these new types of interactions with computers and software. It makes the old mouse look old.
Everyware - "the future is already here, it's just not well distributed yet"Mike Ellis
In this Ignite presentation, I examine the notion of "everyware" - the merging and flowing of data and content between virtual and real spaces and the layering of virtual content onto the real world. Although this isn't hugely new, I argue that the growing convergence between device ubiquity, network speed, lowering cost, user familiarity, accurate LBS, geo-lo'd services and higher computing power points to a horizon where everyware is becoming a reality at last
The normal interaction with computers is with keyboard and a mouse. For display a rectangular somewhat small screen is used with 2D windowing systems. The mouse was invented more the 40 years ago and has been for 20 years dominant input. Now we are seeing new types of input devices. Multi-touch adds new dimensions and new applications. Natural user interfaces or gesture interfaces where people point to drag objects. Computers are also beginning to recognise facial expressions of people, so it knows if you are smiling. Voice and natural language understanding is getting to a usable stage. All this calls all types of new applications.
Displays are getting bigger. What if any surface was a screen? If you could spray the wall with screen? Or have you phone project images to the wall.
This lectures explores some of these new types of interactions with computers and software. It makes the old mouse look old.
An opinionated investigation into the impact of the Internet of Thing on APIs. What will remain and what will change? How will the future API design, protocols and developer experience be impacted by the promises and limitations of IoT. If you are wondering if IoT is hype or reality and how you will integrate it with it from an API perspective this talk is for you. This presentation will get you an (admittedly) opinionated overview over the current state of the art and possible future direction of APIs in IoT.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
4. 1995 2015
1B people visit
facebook on a
single day
Netscape IPO 1998
Google is
founded.
500,000
searches
per day
2M Google
searches
per second
Makes $20B a
year from
advertising
(more than the
primetime
revenues of CBS,
NBC, ABC, and
FOX combined)
Amazon reaches
250M active
customers
Apple reaches 800M
iTunes accounts
Amazon sells its
first book online
facebook
is founded
2006
Google purchases
YouTube
2003
Apple opens the
iTunes Music Store
2013
YouTube reaches more
adults aged 14-34 than
any cable TV network
2014
2004
amazon sells more e-books
than print books
2011
1995
$20B
$40B
$60B
$80B
$100B
$120B
$140B
$160B
$180B
$200B
Apple Annual Revenue
2005
Software has driven two decades of innovation
5. 1995 2015
1B people visit
facebook on a
single day
Netscape IPO 1998
Google is
founded.
500,000
searches
per day
2M Google
searches
per second
Makes $20B a
year from
advertising
(more than the
primetime
revenues of CBS,
NBC, ABC, and
FOX combined)
Amazon reaches
250M active
customers
Apple reaches 800M
iTunes accounts
Amazon sells its
first book online
2005
facebook
is founded
2006
Google purchases
YouTube
2003
Apple opens the
iTunes Music Store
2013
YouTube reaches more
adults aged 14-34 than
any cable TV network
2014
2004
amazon sells more e-books
than print books
2011
1995
$20B
$40B
$60B
$80B
$100B
$120B
$140B
$160B
$180B
$200B
Apple Annual Revenue
Software alone? Not, really
2002 iPod
Sales: $5.7B
2005 iPod Nano
Sales: $13.9B
2007 iPhone
Sales: $24.9B
2010 iPad
Sales: $24.9B
2012 iPhone5
100M units sold
7. The iPod opened up a new path for innovation
hardware
software
+
branded
iPod
PLAY
• browse audio
• play audio
• rate audio
MANAGE
• browse audio
• play audio
• rate audio
• add audio
• delete
• make playlist
• stream audio
• burn CDs
BUY
• find audio
• buy audio
• buy games
= ecosystem
iTunes
iTunes Store
The devices form a symbiotic relationship with mutually beneficial roles
plagiarism?
v
v
9. Wi-Fi
Room Key
RFID
RFID
Point of Sale
iBeacon
NFC
Park
Admission
Amazon Alexa
Disney
Magic
Band
iPhone
…where wireless interactions define the user experience
Bluetooth LE
Eddystone
10. Room Key
Point of Sale
Park
Admission
Disney
Magic
Band
Mickey greet visitors
by name *
Photos are uploaded
to visitors account
Direct access to
3 attractions
without lanes
2nd time rides
are slightly
different *
Restaurants
Waitperson
greets visitors
by name in the
table of their
choice
Seamless integration is the key to quality
mydisneyexperience.com
mydisneyexperience.com
FastPass
* = not implemented yet
11. Room Key
Point of Sale
Park
Admission
Disney
Magic
Band
Photos are uploaded
to visitors account
Direct access to
3 attractions
without lanes
Restaurants
Waitperson
greets visitors
by name in the
table of their
choice
“Eventually everything
connects — people,
ideas, objects. The quality
of the connections is the
key to quality”.
–Charles Eames
mydisneyexperience.com
mydisneyexperience.com
FastPass
Mickey greet visitors
by name *
2nd time rides
are slightly
different *
* = not implemented yet
= software
= hardware
= spaces
Seamless integration is the key to quality
12. Seamless integration is the key to quality
When Amazon fire TV is purchased online through amazon.com…
13. Seamless integration is the key to quality
…the device already knows the user name and personalized content is displayed (after password)
Amazon Prime favorites, watchlist, etc
v
19. software (in the cloud, devices…)
design ecosystems integrate:
with their own connected-products
and/or branded spaces in the physical world
API
retail spaces hotels amusement parks airports
etc.
3
1
2
20. software (in the cloud, devices…)
with their own connected-products
and/or branded spaces in the physical world
API
1 Ui design
multi-device
experiences
Do designers design ecosystems?
21. software (in the cloud, devices…)
connected-products
and/or branded spaces in the physical world
API
2
consumer
electronicsinternet of
things
personal
devices
UX design
Do designers design ecosystems?
22. software (in the cloud, devices…)
and/or branded spaces in the physical world
API
retail spaces hotels amusement parks airports
etc.
3
1
Do designers design ecosystems?
with their own connected-products
omni-channel
experiences
service design
23. –Angela Anrendts
“Digital people are incentivized to drive digital. And
store managers are interested in the store. We blew
that all up (…)
I hired a chief customer officer who came from
Lloyds who built us a huge insights and analytics
department. We put in traffic counters in all the
stores, because I could get traffic online but I
couldn’t get traffic offline and so I couldn’t get any
crossover behaviors. (…)
Offline stores will be able to see all your behavior
online. We are blurring the physical and digital, and
it’s not just the retail experience. It is the service."
former Burberry CEO, now president retail at Apple
25. Google Chromecast
Wi-Fi
From a design standpoint,
think of Wi-Fi as network:
personal devices and
objects connected by radio
Interbrand coined this meaningless
but catchy term in 1999 to refer to IEEE
802.11. Most people associate it with
internet access. It is way much more.
These days, wireless modules provide both
WLAN and bluetooth capabilities with minimal
footprint (1 sq cm.) They are pretty cheap ($3)
Wireless module:
AzureWave NH387
Please, don’t call
this an access
point!
Apple Watch Bluetooth/Wi-Fi module = $3 | display = $20 | CPU = $10 | RAM = $7
26. 802.11 ac
next-gen Wi-Fi
802.11 ac 2013 433 Mbps
Three antennas transmit and receive up to
three streams of data at the same time.
six times faster
(namely 50 MBps,
25 MBps in reality )
867 Mbps 1.3 Gbps
2 antennas can support two
streams at the same time
3 antennas can add up
to 162 MB per second,
81 MBps in reality)
802.11 g 2003 54
802.11 ac uses the 5GHz band which is less
crowded ( no interferences by cordless
phones, Bluetooth devices, microwave ovens… )
3 x 31 x 1 2 x 2
802.11 n 2009 72
Google OnHub
Wouldn’t be
much easier to
say Wi-Fi 5.0?
802.11 ac will eventually support 8 simultaneous streams adding up 6.93Gbps = 850 MB per second (802.11 ac second wave)
802.11 a 1999 54
802.11 b 1999 11
Mbps 150 Mbps 450 Mbps
Mbps
Mbps
Mbps
This is the
access point!
27. All these devices keep a secret
Amazon
Alexa
Modem
Router
HP 8610
Printer
Philips Hue
Bridge
Computer Microsoft
Xbox
28. They all know the network password
They don’t need your computer to communicate to each other
29. They all know the network password
They don’t need your computer to communicate to each other
30. They speak the same protocol (TCP/IP)
Sometimes they need a "translator"
This device
(bridge, aka
gateway)
translates
ZigBee to
the router
TCP stands for Transmission Control Protocol. TCP guarantees that all data packets gets delivered. IP guarantees that packages will reach the right destination.
Alexa, turn on
the lights
31. They share the same postal system (TCP/IP)
They router has provided every device with an IP address
TCP stands for Transmission Control Protocol. TCP guarantees that all data packets gets delivered. IP guarantees that packages will reach the right destination.
192.168.0.56
192.168.0.30
192.168.0.61
192.168.0.20
192.168.0.21
192.168.0.1 The router is the post office of the network.
It gives itself the first IP address
32. They provide services to each other
Thanks to Bonjour, uPNP, DLNA… no human intervention is required
TCP stands for Transmission Control Protocol. TCP guarantees that all data packets gets delivered. IP guarantees that packages will reach the right destination.
Is there
anyone Who
can print?
Bonjour printing
services coming!
Nope but if you want PLEX
movies just let me knoW
No, sorry.
No idea
33. They provide services to each other
Project Brillo and Google Weave promise to extend their interoperability
This iOT OS feels like android intents on the physical world. It is supposed to be Nest compatible: https://goo.gl/mS6SZX
Is there
anyone Who
can cook this
recipe?
Turning on the oven!
Setting the right temperature
flash forward
34. They maintain their own webpages
Amazon Echo: http://echo.amazon.com NETGEAR geni HP Embedded Web Server
192.168.0.1 192.168.0.30
35. …and they talk to the cloud
TCP stands for Transmission Control Protocol. TCP guarantees that all data packets gets delivered. IP guarantees that packages will reach the right destination.
I am running
out of ink!
LAN
WAN
This is called the ACCESS POINT
(wide area network)
(local area network)
36. …and their cloud talks to other clouds
Google API explorer: https://developers.google.com/apis-explorer/#p/
Alexa, What’s on
my calendar?
1
2
4
Google APIsAmazon APIs
3
8:3O American flight 1231
8:3O American flight 1231
APIs: The future is Now http://www.uie.com/articles/api_future/
Programmable Web : http://www.programmableweb.com/
37. Competitive advantage vs Collaborative advantage
Choose your music for the ride
–LuisVilla
music-enabled uber car Streaming your spotify playlists using uber app
38. bluetooth
Men are like bluetooth:
connected when your
nearby, but search for other
devices when you’re away
45. Is my product
most enjoyed
on the go?
Question #2
Yes
No
Yes
No
Yes
No
1 TO 1? on the go?
mostly
w/o cloud?
enjoyed
NOMAD
SEDENTARY
46. Is my product
most enjoyed
on the go?
Question #2
Yes
No No
Yes
No
1 TO 1? on the go?
mostly
w/o cloud?
enjoyed
SEDENTARY
47. Can my product be
enjoyed without
Cloud access?
Question #3
Yes
No No
Yes
No
1 TO 1? on the go?
mostly
w/o cloud?
enjoyed
NEEDS THE CLOUD
“CLOUD FREE”
48. Can my product be
enjoyed without
Cloud access?
Question #3
Yes
No No No
1 TO 1? on the go?
mostly
w/o cloud?
enjoyed
NEEDS THE CLOUD
49. Yes
No
Yes
No
Yes
No
1 TO 1? on the go?
mostly
w/o cloud?
enjoyed
But what about the throughput? 2.1 Mbps ?
Airdrop
Bloothoth 1.1 BR = 1 Mbps | Bloothoth 2.0 EDR = namely 2-3 Mbps (2.1 Mbps in real conditions ) | Bloothoth 4.0 LE = 1 Mbps
50. Yes
No
Yes
No
Yes
No
1 TO 1? on the go?
mostly
w/o cloud?
enjoyed
Airdrop = + WiFi Direct
Airdrop
But what about the throughput? 2.1 Mbps ?
51. Yes
No
Yes
No
Yes
No
1 TO 1? on the go?
mostly
w/o cloud?
enjoyed
Airdrop = + WiFi Direct
Android Beam = + WiFi DirectNFC
Airdrop
But what about the throughput? 2.1 Mbps ?
52. No
Yes Yes
No
Yes
No
1 TO 1? on the go?
mostly
w/o cloud?
enjoyed
throughput?
limited
No
No
we need a more detail diagram to visualize
the trade-offs and compromises
My Passport Wireless
53. Wi-Fi
hotspot
USB USB
charging
1 TO 1 on the go
mostly
w/o cloud
enjoyed
My Passport Wireless
throughput
limited
1 TO ∞
sedentary w/o cloud
enjoyed
throughput
non-limited"promiscuous"
"paired"
Wi-Fi
Wi-Fi
hotspot
Wi-Fi
USB 3
Wi-Fi
USB
Access is very
limited
It works as a NAS
device: anyone in the
network can access
Only authenticated
users can access
Three connection modes were created for the user to pick
54. Wi-Fi
hotspot
The Passport Wireless creates its own Wi-Fi. Only the
mobile devices / computers connected to its SSID can
access the drive content.
FTP (File Transfer
Protocol) enables the
transfer of content
with wireless cameras
that support FTP
56. Turns radio on
as seldom as possible
Turns radio off
as soon as possible
Low latency
Fast connection
in 6 ms
Low memory footprint
Low bandwidth
Ultra low power
battery 1+year
57. TX (transmit) power level can be customized
Bluetooth is most effective at the 30 ft range, depending on the environment.
Bluetooth maximum range is 100 ft.
LE
Bluetooth LE range can extend beyond 100 ft.
https://goo.gl/wdoZvk
100ft / 30m
Bluetooth 2.0
Bluetooth LE
30ft / 9m
150ft /
45m
59. Welcome to the Bloototh
Are Bluetooth 4.0, Bluetooth LE and
Bluetooth Smart the same?
Question:
60. Bluetooth Smart
BR
Basic Rate
1 Mbps1.1 (2002)
EDR
Enhanced Data Rate
2-3 Mbps2.0 (2004)
HS
High Speed
3.0 (2009) Alternative MAC/PHY
LE
Enhanced Data Rate
1 Mbps4.0 (2010)
Single-mode device with LE-only radio
Bluetooth Smart Ready
Dual-mode device with BR/EDR and LE radio
3 Mbps nominal and 2.1 Mbps
practical data transfer
Welcome to the Bluetooth ceremony of confusion!
62. slavemaster
Once a device has been slaved, (paired) only
the master can set it free. Users tend to
forget which device it was paired with.
The interaction with physical buttons when
pairing devices can be frustrating. Users tend
to forget to open the bluetooth panel in their
devices. Sometimes the order matters.
· Mac: Disconnect = disconnects but also forgets
· iOS: Forget affordance but no way to disconnect
· Android : Affordances for both disconnect and forget
Many Ui Inconsistencies across platforms makes
bluetooth not easy to remember
Bluetooth tend to drain the device’s
battery. User’s lack visibility and
control.
Once a device has been slaved, it
doesn’t advertise itself. Much
frustration happens when users can’t
even see their devices on the list
?
63. slavemaster
central peripheral
LE
As opposed to a broadcaster, this device is "connectable"scans and connects to devices
Connecting to a Bluetooth LE is easier than “Pairing
devices” but users expect to “sync”. Lots of confusion
when the name of the device is not even listed on the
Bluetooth iOS/android settings panel.
64. slavemaster
central peripheral
broadcasterobserver
LE
Beacons transmit small packets of data
to advertise their presence
The observer "wakes up" but
can’t connect to the broadcaster
As opposed to a broadcaster, this device is "connectable"scans and connects to devices
Beacons can be intrusive in their attempt to
anticipate users intentions. Commercial messages
triggered by beacons can reach SPAM levels if
unchecked. Google Here (maps + beacons
recently shut down for this reason.
67. NFC stands for Near Field Communications. RFID is the read-only version of NFC
NFC
The NFC reader generates a magnetic field that induces a
voltage across the coil of an NFC tag.
The tag is a
miniature radio
module. It comprises
a small microchip
and a copper coil.
When the microchip power up, it starts
communicating its unique ID to the NFC reader.
An NFC tag costs 10 cents
72. cord cutter
customer
Roamio
TiVO
mini
TiVO service
TiVO
apps
router
TiVO
Living room experience
TV
phone
Multi-room experience
laptop
TiVO
online
TiVO
apps
tablettablet
tablet
"out-of-home" experience
second screens
primary screen
TiVO:experiencemap
tablet
Apply a “systems” approach to design
Join forces with the middleware / architecture team
73. Embrace device limitations
Take the most out of each member of the ecosystem
Boarding
Pass
smartphone
smart
Watch
location
user
profile
haptic
buzzer
74. Solve real user problems
Always evaluate “cool” technology from a UX lens
75. Thanks!
pablo sanchez @ pabsanch
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