Assignment 8 draft 3

Assignment 8 –
A2 Individual Coursework
Presentation Draft 3

Kaya Sumbland

What I’ve learnt from Draft 2…
I have learn that although I had a lot of
research – that I should look into why
certain situations happen. For example –
why ‘the girl who became 3 boys’ did
this. Enabling greater understanding
within my topic. Video on the blog…

I should look within social groups and minority groups needs for
socialising online and why the feel like they need to do this.

However, for the research I did, it would have to be put into too
many episodes. Therefore, it was decide it would be better to look
within one of my subtopics within internet socialising – being
Online Dating, which I will look within all aspects within it.

Research on ‘Online Dating’
Historical
Context
Online Dating started from the launch of
Match.com in 1995
when the internet started to become familiar with mass people

Online Dating was seen as a Taboo in society as…
•
• It wasn’t the norm •
• You seen unconfident •
• People will think you can’t get anyone
•
• You’ll be seen as lame and socially restricted
•
•

However, in recent years, it has become more accepted and
normal way of meeting a partner because many people are now
joining –
whereby 80% of people claim to know someone that has found
love online.

Why is online a
channel to meet?
There are countless reasons for people to date online
The main reasons to start up an account online are that…

• People are lonely
• It’s a ‘safety net’ to meet someone
• People are too busy to physically socialise
• Fed up with the meeting market
• Some think its an easy way to ‘get sex’
• Want a variety of choice
• Low confidence in getting a man or woman
• They want a specific partner with the same interests,
ethnicity, culture etc.
• People are part of a minority group

Social
groups In further analysis of social group, minority groups prominently
find great comfort in having the access to date online
These commonly are…

Social
groups
For Example…

How relationships
change over time

Relationships are complex. Depending on the social context
relationships have vastly changed.
Starting from the 1900s women were owned by their husbands.
They had no rights – e.g to vote. They would not live
independently.
Where as now from being an object before, women are not their
own human choosing who they marry and sharing the same
equality.
Dating websites enforce this equality where the women have the
same rights in rejecting and approaching anyone that appeals to
them.

Relationships have only got better

How it has
formed over time

The main reason Online Dating websites have overcome their
‘taboo’ status is that it is becoming more and more common to
seek online help.

Due to 1 in 5 relationships starting online, 48 million more
people used a dating website in 2012!

Further the number of sites is also
increasing being over 1400 sites across the
internet –
Leaving plenty to choose from for the 57%
increase to the use of online dating sites

Not only in the UK but across the globe!

Globalisation

Explosion of online dating agencies has a globalisation effect.
Globalisation is essentially a economic feature – rather than a social one.
Multiple businesses today are either inspiring to go global, and some of them
already have.
Technological upsurge that has enabled fast information processing,
distribution and sharing. As such online dating agencies grabs this unblocked
advantage because this is just what makes their operations successful and this
its clear that globalisation is in fact an obvious effect to online dating.

These people who want to date online are adapting a new well
moulded character of assertiveness first because they are
exhausted of the conservative nature of their real society and
secondly because they know that dating through online dating is a
pure risk taking event. This therefore means that one must be
ready to embrace whatever the outcome of our step without
breaking down if by any chance we are stubbed on our very backs
by the perceived online dates in this online dating agencies.
http://www.articlesnatch.com/Article/Online-Dating-As-A-Globalization-Effect-/288956#.UIqZSMXR52A

Role of
social media

Social media allows people to…
• Connect more rapidly, easily and conveniently. This consist on
TV, the internet and radio.
•
• Overestimate intimacy
•
• Making individuals more susceptible to a sort of media shaping
our attitudes, beliefs and behaviours from those in
networking
•
• Compare themselves with others around them
However this happens not only within social media but
specifically online dating agencies – which possibly put
people off using the sites.

Role of
social media

An example of this was ‘The girl who became 3 boys’
Where she posed as various different boys creating fake accounts, enabling her
to go into relationships with her real friends.
Doing this she sexually abused her friends and mentally scarred them.
Significantly ruining their lives.
It shows how easy it is to pretend to be someone else.
This type of awareness them leads people to think it can happen to any website
online – emphasising's peoples worry of online dating.

However, in analysis of this case – it could be
interpreted that the girl felt she could not open
up to society on her sexuality of being a
lesbian, or that she was ashamed or shy.
Therefore she would find comfort in
pretending to be someone else online to be
able to express her feelings for her friends.
Though this does not consult that she sexually
abused them.

Sociological
theory

This is a video I found making humour of the worry in fake accounts on the
online dating sites. Having video’s such as this on the internet will slowly
recreate the taboo of the online dating world for the future.

The video follows a man dating online –
then shows a picture of a different guy
so the women thinks he good looking.
However he doesn't realise the woman
he is planning to meet is an ugly fat
man on the other side of the computer
only ‘to be continued’

Psychology
The Role of Perception
Perception is the process of attaining awareness or understanding of sensory
information.
This is what we process from our 5 senses…
• Touch
• Sight
• Hearing
• Taste
• Smell
•

When online there is a major decline of these senses, we can’t pick certain things
up from verbal communication. The only thing someone can rely and relate to is a
video or avatar and typed out words.

Using video the person can only use their sense of hearing – however the majority
of online dating communication is through screen words.
That way you cannot pick up pheromones… you cant communication via eyes,
gestures, voice, unknown to their touch

Psychology
What’s Missing?
Most of our perceptual equipment can be utilised in our online
relationships. Therefore, we miss out on huge chunks of
information about other people that you wouldn’t normally –
nevertheless this can happen in real life relationships.
relationships
Various studies have explored how much communication is
verbal as opposed to non verbal. The percentage splits have
been different, but what is not disputed is a very important
aspect of communication and the development of
relationships.
The big disadvantage of online relationships is that there is no body
language to read. One study shows that 93% of communication is
through non verbal means and only 7% down to verbal
communication
So online, we're stuck with having to try and do all of our
communicating with 7% of the tools we would normally use.

Psychology
Perception and Reality
Online relationships and how ‘real’ they are, we
need to ask ourselves how much we can trust the
very limited perceptual information we have to go
on. Who’s in front of the screen and who’s behind
it?
Does anyone really know or has our perceptual
equipment given us false information?
The big question is who are you on the internet?
Are you really ‘you’?
Many people never show every aspect in their
personality – not showing themselves to be who
they really are.
How can you ever tell the difference?
You can’t

Sociology

Byrme and Lenton (2001) - a Canadian study indicated that over 1 million
people tried an online dating site;

Parks and Floyd’s (1996) study on online newsgroups found that over 60%
has established a personal relationship with their internet group and about 8%
formed intimate relationships

Peris et al (2002) found that online relationships formed via Chat rooms were
healthy and complemented face-face relationships.
However, there is still a dearth of empirical sociological research on online dating
and intimacy (Barraket and Henry-Waring 2004).

Suffice it to say that the emerging field of research on intimate online
relationships has resulted in what Wildermuth (2001) observes as a lack of a
coherent core upon which to build theory.

http://www.tasa.org.au/conferences/conferencepapers04/docs/COMMUNICATION/HENRY_WARING_BARRAKET.pd

Sociology

We seek to explore how online dating blurs the boundaries between the public
and private and the virtual and the real (Moody 2001).

By focusing on notions of embodiment and disembodiment (Haraway 1991,
Herring 1993, 1994, Kramarae 1998 and Turkle 1995), place and space
(Massey 1995; Soja 1996, 1997; Stanley 2001 and van de Vall 2002)
scholars have tended to separate cyberspace from the ‘real’ world and in so
doing, have created a schism that has made it difficult to connect real life and
cyberspace.

http://www.tasa.org.au/conferences/conferencepapers04/docs/COMMUNICATION/HENRY_WARING_BARRAKET.pd

Sociology
Stefana Broadbent
How the Internet enables intimacy

Sociologist Stefana explores her own research
showing that communication technology is
capable of enabling deeper relationships,
relationships
bringing love across obstacles like distance and
workplace rules.
She did her research on a range of couples whether it be
married, family or friends.
There are different expectations now
For example In workplace…
• 50% of those with email, send private emails at work
• 75% have private convo’s
• While 100% Text

Fusion of
culture

Online dating helps bring together different cultures that otherwise would not
come together in certain area’s
For example within a closed community such as Southall where most people are
Islamic, if they seek for a partner through dating websites, they would possibly
find love with someone from a Chinese culture – consequently bringing two
cultures together.
This would then bring great positives upon their society, with experience and
knowledge.

Effects upon
society

Due to the fusion of culture, it has a positive effect of society.
Within a closed society there are not many opportunities – being closed off
from people and things different from you.

Online dating will help society in ways off…
• Bringing in new traditions
•

• Opening up a closed society
•

• Gains social capital
•

• Being more knowledgeable

Type of
websites Dating websites has made it easier and more efficient for people to find
love over the internet. Being able to click boxes and find your perfect
match people are depending more on these online sites than in real life.
Rather than being a niche activity 7.8 million singles logged on to an Online Dating
site – and a reason may be that there is many types to seek from.

Emotional Connections

Culture

Age

Fetish

Casual Sex

Sexuality

Roles and
expectations

You can’t please everyone. There are always going to be turn off and on’s.
Here are a few statistics of what peoples expectations are…

12% of women are turned off by baldness

19% of women want a man to earn more than them

21% of men don’t like love handles

14% of women and 17% of men don’t like it when someone dose
not have a profile picture

81% of women want a man with a sense of humour – while men
only 68%

Digital lives

Many people get fed up not finding love, therefore realising the opportunities of the
internet, and making a different identity to help this.
These people might see the perks in doing this, but eventually these people can forget
reality and isolate themselves from the real world – becoming so obsessed not to leave
their homes for days. Much like hyper reality or living in a fantasy world.

This is one of the main causes for concern for many people across the world –
that the person their talking to is a fake identity.

For example: Catfish
A woman created 15 identities over Facebook,
though the programme focused on the
directors relationship with a woman.
But all that she said was a lie and who she
was, was a lie because she was bored with her
own life.

The business
behind

Online dating is not only about making love connections – its
also about making big money!
The stigma of meeting a match online falls by the wayside, the industry's
growth is accelerating.
Online dating revenues are growing 10% to 15% year, on track to hit one point
nine billion dollars within three years, according to Piper Jaffray.
The pullback in consumer spending hasn't slowed down the industry at all.

Match.com and Chemistry.com generated $343 million in
revenue this year, reporting 1.4 million active subscribers, about
15% of the market.
eHarmony doesn't disclose its user numbers, but Piper Jaffray's
Gene Munster estimates that its revenues were about $250
million with about 13 % market share.

Pro’s and
This video found on YouTube is a man from Con’s
Con’s ModernMan.com explains why he thinks online dating
barley works…
He thinks…
• Women/Men get contacted by so many
people that its very hard to compete
•
• If you approach someone in real life – its
just you and her/him therefore you
don’t have to compete with hundreds
and you get all their attention
• It drops your level of confidence trying to send so many different interesting
messages, making a cool profile to which nothing comes back weighs a
man/woman down. Also people who are looking for a certain look, and you
don’t match that look, it puts you down.
•
• It is very expensive to pay for when your receiving barley any results,
consequently making you frustrated. Having a conversation in real life flows
much better and you get better results from it.

Pro’s and
Con’s
Con’s

Dr. Amanda Mathers, a former professor
of phycology at UCLA,
said that it wasn’t so much the act of online
dating, it was being so vulnerable about wanting
to find someone.

“Generally when people are looking for a love interest,
they do it on their own time and don’t announce it to the
world. When you’re involved with online dating, you’re
putting it out there that you want to find your match, that
you don’t want to be alone. It’s intimidating.”

Pro’s and
Con’s

Developing Potential Topic

What is the purpose of the Documentary?

• It is to make people feel more comfortable
about online dating that really want to
use it but feel embarrassed.
•
• However more prominently I want to show
that people are becoming too dependant
on the internet for Dating when they
should try more to get a relationship in
real life as its ultimately better


What would people learn about this topic?

• The pros and cons within online dating
•
• Why people seek relationships online
•
• Why people should date in reality
•
• Sociological and psychological reasons
•
• Effects on society


What style of Documentary is it?

It would be a informative documentary
I want it to be informative because I will want to tell my audience
facts and figures regarding this topic. Also I will inform the
audience on real stories of people who have date online.
I will do this by presenting many statistics and having expert
interviews


What would each episode be about?

Title - Find my Date
Episode 1 - Globalisation
Effects on society, global, business behind it, how its formed over time
Cho
Episode 2 - Why people seek online help epi sen
s od
Why, digital lives, minority groups e

Episode 3 - The effect of Online Dating
Real stories, fusion of culture, role of social networking, expectations

Episode 4 - Are we actually too dependant on the internet for
. Dating?
Psychology, sociology, pro’s and con’s

Audience

Age – 25 - 50
Ethnicity – British
Gender – Female and Male
Interests – Socialising

Social class – Middle and Working

Audience – Mass

Target and Secondary Audience

Target Audience
My target audience would females aged between 28 and 33.
Also I think it would be working class people because stereotypically they tend to spend
more time on the internet.
Further they would have interesting in socialising, staying at home for comfort and
probably be rejected a lot or are part of a minority group. Also being a mass audience.

Secondary Audience
My secondary audience would females and males aged between 40 and 50.
Also I think it would be middle class people because they tend to be more busy and have
less time to find love in real life
Further they would have interesting in socialising, work, going out.
Also being a mass audience.

Connect Purpose
They want to watch this documentary because it may be relevant for many of them, also
because many people they know may use online.
Further for people who want to start, this may give them courage to further pursue trying
to find love in reality or give them comfort to do it online.

Inspiration

The Batman Shootings –
BBC Three

I was inspired by the use of the
presenter in this documentary,
as she didn’t interfere with the
Interviews of witnesses, but just
helped get an understanding
and guide the documentary for
the audience.

Inspiration

Accused: The 74 Stone Babysitter –
Channel 4
I was inspired by the shots in this
documentary as it was quite simple and
basic – which captures what they’re
saying and doing e.g…

Mid shot whiles he’s doing Screen shot of pictures for Expert sitting to the right
things around his house the back story while talking

Channel and Time

For my Documentary I would have it on
channel 4, because…
- This channel is most suited to make a documentary to
do with the internet
-

- Has a mass audience
-

- Has done many dating documentaries such as – the
undatables, girl who became 3 boys, Catfish, Love
virtually, The internet romance scam, and Jewish mum of
the year
-
I will show it at 9pm because…
-

- There would be sexual references
-
- Many programmes targeted towards my audience are
usually on at 8pm throughout other channels
-

-

Conventions

I will have the expert name and
speciality written in the bottom left
corner with the name bolder than the
other.
Also I will have my the expert sitting on
the right side of the screen with a
setting or objects relating to their
profession in the background. I will
develop by having it in a close up
rather than mid

Plan
Establishing
shot

I am applying an establishing shot of many people at a computer at
once.
I would do this to show or emphasise the amount of people who are
online seeking these relationships.
Also each of them would be on various different sites and be various
different kind of people to show the variety and the cater for
everyone's need.

Plan
Use of presenter
or voiceover

The presenter would be interactive with the public, but not
individuals who are telling a story or an expert, as channel 4
presenters usually are just a voiceover

Plan
Public
Interviews

I am applying public interviews by actually having actors
pretending to be from the streets in a place with a presentable
background but in all different places and different people to get a
wide variety and to appeal to different people in my audience.
These will mainly be people in their 20’s and 30’s however will be
younger and older people too.

Plan
Expert
Interviews

I will have the expert name and speciality written in the bottom
left corner with the name bolder than the other.
Also I will have my the expert sitting on the right side of the screen
with a setting or objects relating to their profession in the
background I will develop by having it in a close up rather than
.

mid

Plan
Supporting
footage/picture
s

I will use supporting images just to help inform my
audience – some people are visual learners. Also it helps
to show images of graphs to illustrate statistics

Plan
Use of Statistics,
graph or diagram

I am applying statistics by showing moving graphs or diagrams
while the presenter is saying what they are.
I want them to look appealing so they would be designed to
match the topic and what kind of statistic it is

Structure

Just introducing I will introduce The first subtopic It would lastly have
the social context ‘Why people seek of the episode the presenter
of online dating – online help’ to would be the expressing
going through quickly skim over different types of something very
where it began. who the minority websites to which interesting an
Then quickly skim groups are the helps people pick exclusive to the
over how it has different types of specific partners. audience ensuring
formed over time websites out there This would include that they carry on
from going global to cater clips from public to watch the
and reflecting of its and experts documentary in the
excessive use interviews related topics to follow
within to this
contemporary UK

Storyboard

Begin with a mid shot of An establishing shot to show
someone on the computer loads of people on the The presenter will in a long shot to
looking for a partner in the 90’s computer looking for love introduce the documentary

Show supporting footage of online The presenter will say a Statistics relating will show
dating with minority groups and rhetorical question, or some with words and some kind of
the different websites information on the topics graph or pie chart

Some supporting footage and
Show an expert interview Interviews with the public images are shown over a voice
saying facts on the subject asking opinions on the subject over of the presenter

Storyboard

End with the presenter saying
something interesting to watch
more

Script

Introduction -
I’m Kaya Sumbland and I’ve noticed the growth in people using
online dating websites to find love has increased and become a
global dependency in finding love.
I don’t know about you, but I sometimes think the internet is
running so fast online dating has become a popular customary
activity not only used by enjoyed by the niche.
From the 90’s taboo once associated with Online dating has been
compressed growing global across the world find 1 in 5
relationships for people in the UK today.
So I’ve come to find a answer to the big question ‘Are Britons too
dependant on the internet to find love?’ ‘are we too specific in our
needs’ and ‘can a relationship survive over the internet?’
Can going online really ‘Find my date’?

Actors / People

Presenter
The presenter would wear a coat and scarf as it is winter time. Also wear some
makeup, not too little and not too much. The boy language will be open to make the
audience feel comfortable. There would be no props as they are just to talk to the
camera.

Public Interviews
There would be only about 5 public interviews so their would be a variety of ages
between 19 – 50 also be people from different cultures, for example, white, black,
tanned, Asian. Their body language would be a range from closed and open to make it
seem like real people

Expert Interviews
The expert would wear makeup to seem professional. Also their hair would be done
nicely or neatly to emphasise this.
As it would be a close up shot of the face a costume would not be nessasary.

Location

My location would be in a park,
with a couple sitting in the
background. The park would have
some sort of romantic feature – for
example a water fountain to sort of
symbolise a place where a date
would be held.
Also being in an open area such as
this it the available lighting would
be flattering and better for the
presenter.
Not my picture
Also there is always somewhere
where it could be quiet to film in.

Music

http://www.youtube.com/watch?v=v5yEEVxXV2k

This is an acoustic beat from YouTube.
It’s a consistent beat that is very pleasing for the ears. It has an
upbeat feeling to it but not overly optimistic.
Its made of guitars and technological beats.

Assignment 8 draft 3

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