1. Data & the Blurring Lines of Media
Tina McCain
Bethany Reilly
Clearspring Confidential 1

2. Advertisers Creating Content
• Engaging an audience
• Connecting people with their dreams
• Generating awareness while viewers are engaged
• Creating a resource of value
• Speaking to an audience looking for answers
Clearspring Confidential 2

3. Paid, Earned, Owned
• Social media is changing the way we interact with media and brands
• Social tools and social data can be used so each media type informs and inspires the other
Clearspring Confidential 3

4. Clearspring Confidential 4

5. Social Buzz Favors Giants
Clearspring Confidential 5

6. Lift in Interest by Brand
% lift in interest for brands during the Super Bowl
game day vs the day before
Clearspring Confidential 6

7. Lift in Interest by Minute
% Increase in interest for brands during the Super Bowl
Interest = search, shares and clicks
~2000% interest in
Chevy
AB sees second highest
lift in interest
First major interest spike
goes to Pepsi
Clearspring Confidential 7

8. Interest in Budweiser by State
Clearspring Confidential 8

9. Where did Bud Fans Share?
Fans most often shared Bud content via . . .
Clearspring Confidential 9

10. Interest in Madonna by Nation
Clearspring Confidential 10

11. Sign up!
Let us target the right spot!
Thank You!
Clearspring Confidential 11