Wild Social Media Strategy


 Digital & Interactive Group
 Corporate Partner Summit
         May 19, 2010
Speakers from the Wild:

• Michael Brinkman
  – Senior Manager, Digital & Interactive
    Group
• Dewayne Hankins
  – Mana...
Agenda
•   Our Social Media Strategy
•   “Windows” into the NHL
•   By The Numbers
•   Wild Social Media in Action
•   Wil...
Our Goals with Social Media
“To interact with our fans in a fun and engaging
       way to expose and develop our brand”

...
Our Goals with Social Media
           Build product awareness
    Target both younger and older demographics

           ...
What we promise to our followers

 A unique way to interact with our fanbase
             Be the first to know

          ...
The NHL


400,000+
 fans on
Facebook
The NHL
370,000+ followers
     on Twitter
About our friends and followers
• Facebook
  – 53,074 friends
  – 56% male
  – 33% 18-34
  – Top 3 countries:
    U.S., Ca...
About our friends and followers


• Twitter
   – 7,357 followers
   – Does not keep
     demographics
   – Loyal and
     ...
Growth is Slow and Steady

                    Twitter Over
                   Last 3 Months




Facebook Over
Last 6 Mont...
Encourage Interaction




              Why this worked
     Because it doesn’t hurt to thank our
     loyal followers for...
Riding the Wave




        Why this worked
    Fans were excited after a huge
   comeback victory, we gave them a
       ...
Increasing Wild.com Traffic




                Why this worked
          Activating our fans and sending
            back...
What’s In It For Me?




           Why this worked
     An exciting giveaway made fans
     excited to sign up for the ch...
Twitter: Getting Inside the Room
Twitter: Contests
Twitter: Increase Traffic & Respond
Wild TV
• Viral video creates instant traffic but you
  can’t plan it
• Top 5 videos of 2010:
   – Modano Tribute
   – Mod...
Syndication is Key
Additional Areas of focus…
• Blogs
   – Lighthouse
   – The Owner’s Box
• RSS
• PONDcasts
• Online toolbars
   – Firefox B...
Additional Areas of focus…
• Email
   – 1 million emails per
     month
   – Subscription lists
   – Pre-sales,
     Corpo...
Making our brand interactive




         sponsorship.wild.com
Making our brand interactive




           tickets.wild.com
Making our brand interactive




           myseats.wild.com
What’s next? Choose Wisely.
Upcoming SlideShare
Loading in …5
×

Mn Wild Social Media Strategy

1,258 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,258
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mn Wild Social Media Strategy

  1. 1. Wild Social Media Strategy Digital & Interactive Group Corporate Partner Summit May 19, 2010
  2. 2. Speakers from the Wild: • Michael Brinkman – Senior Manager, Digital & Interactive Group • Dewayne Hankins – Manager, Web & Creative Services
  3. 3. Agenda • Our Social Media Strategy • “Windows” into the NHL • By The Numbers • Wild Social Media in Action • Wild TV • Additional Areas of Focus
  4. 4. Our Goals with Social Media “To interact with our fans in a fun and engaging way to expose and develop our brand” Increase brand activation Give Wild fans new ways to express fandom Drive web traffic to wild.com Social media was responsible for 5,000 referring visits in 2009 and 60,000 in 2010 (1,200% increase)
  5. 5. Our Goals with Social Media Build product awareness Target both younger and older demographics Get Instant Feedback An open and instant channel to what our fanbase says about us We Need the ability to have thick skin Create new opportunities Create new windows into the Wild Increase Revenue opportunities
  6. 6. What we promise to our followers A unique way to interact with our fanbase Be the first to know Exclusive content “Behind-the-scenes” info you can’t get elsewhere How we do it We use a collaborative effort with staff in marketing and communications Use various opinions – once shared, it is going to a large audience
  7. 7. The NHL 400,000+ fans on Facebook
  8. 8. The NHL 370,000+ followers on Twitter
  9. 9. About our friends and followers • Facebook – 53,074 friends – 56% male – 33% 18-34 – Top 3 countries: U.S., Canada, Finland
  10. 10. About our friends and followers • Twitter – 7,357 followers – Does not keep demographics – Loyal and passionate fans
  11. 11. Growth is Slow and Steady Twitter Over Last 3 Months Facebook Over Last 6 Months
  12. 12. Encourage Interaction Why this worked Because it doesn’t hurt to thank our loyal followers for using our product
  13. 13. Riding the Wave Why this worked Fans were excited after a huge comeback victory, we gave them a venue to discuss
  14. 14. Increasing Wild.com Traffic Why this worked Activating our fans and sending back to wild.com provided instant traffic.
  15. 15. What’s In It For Me? Why this worked An exciting giveaway made fans excited to sign up for the chance to win it.
  16. 16. Twitter: Getting Inside the Room
  17. 17. Twitter: Contests
  18. 18. Twitter: Increase Traffic & Respond
  19. 19. Wild TV • Viral video creates instant traffic but you can’t plan it • Top 5 videos of 2010: – Modano Tribute – Modano named #1 star – Herb Brooks video tease – Movember Tribute – Boogaard presents the new third jersey • Pre-roll and ad panels lead into each video • Sully wants to coach!
  20. 20. Syndication is Key
  21. 21. Additional Areas of focus… • Blogs – Lighthouse – The Owner’s Box • RSS • PONDcasts • Online toolbars – Firefox Boom – Wild Toolbar
  22. 22. Additional Areas of focus… • Email – 1 million emails per month – Subscription lists – Pre-sales, Corporate offers list • Mobile – Text Alerts – WAP
  23. 23. Making our brand interactive sponsorship.wild.com
  24. 24. Making our brand interactive tickets.wild.com
  25. 25. Making our brand interactive myseats.wild.com
  26. 26. What’s next? Choose Wisely.

×