TOP CONTENT IS SIMILAR FOR ALL GENERATIONS. Source: moz.com Pew Research Center 2015
Think about content people will share
(interesting images & facts)
CHAMPAGNE PREVENTS ALZHEIMER’S DISEASE. Most shared content in 2015 on London Evening standard site.
TOMS ONE DAY WITHOUT SHOES - INSTAGRAM. For each photo posted of bare feet, TOMS gave a pair of shoes to a
child in need. Millions of people around the world spent the entire day barefoot and tagged their friends to do the same.
Leverage a Trend
(viral videos, celebrity
endorsements, zombies, etc.)
RELATE RECENT NEWS TO PLANNED GIVING. While extraordinarily generous, Prince did not leave a Last Will and
Testament, therefore, his legacy philanthropy is left to the discretion of his family AFTER the government’s review.
IF IT WORKS, DO MORE OF IT. The ALS Ice Bucket Challenge is an exceptional example of viral social media content. It
leveraged the “feel good” factor and is still going with over $115m raised since 2014.
GIVEBIG PSA VIDEO. Sounders FC Captain Brad Evans voiced his GiveBIG support with Macklemore & Ryan Lewis
“Downtown” soundtrack. Over 31,000 views, a 23% increase compared to 2015
More than ½ of all online adults 65 and
older use Facebook (56%).
This represents 31% of all seniors.
NETWORKS ALL AGES USE DAILY:
FACEBOOK STILL RULES. It accounts for 70% of daily users. But the proportion of daily users in 2015 on Instagram,
Pinterest and LinkedIn increased significantly from 2014. Source: Pew Research Center 2015
Identify your target audiences
and define key messages
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SHOW THEM WHO YOU ARE. Your subscribers want to know the people behind your Facebook page. Share your
expertise, events, news and passion for your cause. This post had 418 likes, 47 shares and 38 comments.
Leverage brand ambassadors
Build a list of people that love your organization and will
share your content in their social networks.
• Media and bloggers
• marketingsherpa.com - Case Studies, Research and Training
• sethgodin.com – Author and Blogger
• pewinternet.org - Pew Research Center 2015
• hubspot.com – Content Marketing Platform
• moz.com – SEO and Search Software