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Google+ & SEO Strategies | BossRocket.com | Doing Business in DC
The document provides marketing tips and strategies for various digital marketing channels including search engine optimization, social media, email marketing, and networking. It discusses how to measure marketing success, optimize websites for search engines, leverage different social media platforms, craft effective email campaigns, and get to know potential customers through following their online activities and sharing relevant resources. Key recommendations include focusing content on users, keeping communications short, personal and regular, and building relationships by sharing value before asking for anything in return.
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- 1. Marketing 101 Investment (Qualified) Expense (Un-Qualified) Prospects 10 1,000,000 Conversion Rate 25% 0% = Customers 2.5 0 Average Buy $100 $0 =Total Revenues $250 $0 Proper marketing is an investment in prospects to feed your sales cycle. Measuring marketing success: (Total Revenues-Total Costs)/Prospects > MarketingExpense/Prospects
- 2. Search Engine Optimization(SEO) Technical Content meaningful directory structure human-oriented URL links with keywords meaningful terminology site is easy to navigate grammatically correct crawler understanding free of spelling errors well structured, e.g. section headers , links Google SEO Guide: http://static.googleusercontent.com/external_content/untrusted_dlcp/www.goo gle.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf
- 3. Search Influencers Google + Traffic YouTube Google Comments Maps Your Site Traffic Google Updates Authorship Links Zagat Google Biz Page
- 4. Email Marketing Why •Converts •People ‘catchup’ on email •Traffic begets search traffic Pay Attention •Others’ Email Campaigns •Preview Pane •Short •Who, what, when, where, why, how •Call to action •Converse (don’t announce) •Regular •Reader-centric •Personal If I Had More Time, I Would Have Written You a Shorter Letter. – Pascal, Twain, Wilson, Thoreau, Luther, Franklin, Locke, Bohun, Cicero ….
- 5. Know, Like, Trust 1. Follow Prospect’s Blog Made Simple • http://reader.google.com/ For your customers and best • Use web page on cell prospects. phone or tablet Let them know you’re sharing by ‘cc’ing them. 2. Follow Prospect’s social Ask who you can introduce them to and follow up. media Keep a running list of Resources • Set up lists and add to (groups, articles, smart people) for everyone you meet. browser • Schedule time for each list • Tweet deck or hootsuite 3. Link to their site 4. Comment on their posts
- 6. Slides and Shamelessplugs at http://bossrocket.com/wdcep BR Deals Resources • Email Campaign • These slides • WordPress site • Links • Sales Tracking • ORIGINAL Tuesdays • Google eBook Networking • SEO Setup • BNI Tuesday Dupont Referral Group
Editor's Notes
- #2 Marketing is a feeder for your sales pipeline. If you market to the wrong audience then you’re wasting your money.Evaluate every marketing effort (website, social media, email marketing, phone calls, direct mail, networking, etc…) on its ability to impact sales using this formula
- #3 SEO is so hard because it is a combination of technical and content. Generally those who get one side don’t get the other.Small business owners need to either know enough to do it themselves, or to be able to evaluate a professional.Always changing.Consult Google SEO Guide (free)Become a master, visit SEO/SEM MeetupTools: InBound Writer, SEO Yoast
- #4 Lots of factors influence getting traffic to your site from Google. These are some of the things that you can do to build a continual flow of traffic.
- #5 Email marketing is alive and well. Email still coverts at higher rates that most other media and measuring success is simpler.Trick to good email marketing: Not: what you want them to do What does the reader get out of this (even if it’s what you’re selling)Elements: Reader oriented, short, quote from someone else, actionable
- #7 Biggest mistakes Paul has made(previous biz) Not networking enough(previous biz) Not joining a referral group(previous biz) Not doing email marketingNot starting Boss Rocket on a WordPress site