Carie Lewis Carlson outlines 15 strategies for using social media to engage fans and convert them into constituents who advocate and donate. The organization has over 1.8 million Facebook fans and raises over $1 million through Facebook fundraising. Key strategies include answering all questions from fans, monitoring all brand mentions, providing value to fans through engaging posts, and explicitly asking fans to take actions like donating while tracking results. The goal is to build meaningful relationships that encourage advocacy and fundraising in support of the organization's mission.
Competing with social networks: Why should someone join or support your organ...Wild Apricot
Being a member of a business association or volunteering for a charity used to be the ultimate ways to network -- that is, until LinkedIn, Facebook and Twitter came along! How can your membership-driven organization survive and even thrive within a landscape of always-on social networking?
#GivingTuesday this year will be on December 1, 2015. The movement was started by philanthropists in 2012 as a way to help nonprofits raise money by piggybacking on the energy of the holiday shopping season. #GivingTuesday is always on the first Tuesday after Thanksgiving.
Charities, donors, businesses, and community groups are encouraged to use the hashtag to promote philanthropic giving among friends, family, and co-workers.
In this presentation delivered by Erica Klinger (The Seattle Foundation), Michelle Johnson (Legal Voice) and Sarah MacDonald (Legal Voice), you will learn how to plan the best #GivingTuesday crowdfunding campaign for your organization.
This presentation is hosted by 501 Commons and SeaTech4Good.
Wild Apricot Expert Webinar Series: Leading Engagement From the Outside-InWild Apricot
Join Anna Caraveli, PhD and Elizabeth Weaver Engel, M.A., CAE, as they share insights that radically shift our understanding of member engagement – to one based on an outside-in approach that encourages viewing the world from your members perspective and focussing on the outcomes they want to achieve.
Learn how to choose the right fundraiser for your school or nonprofit, coordinate volunteers and participants, boost turnout with social media and ultimately raise more money - TONS of tips, hints and tricks in our popular fundraising webinar presentation!
On March 1, the Community Foundation of Sarasota County attended the North Port Art Association's "Where Art Meets Community," an evening gathering of nonprofits staff, board members and others in the community. Presented by Susie Bowie.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
Matterness is a way to make people feel known, acknowledged and invited to participate in all your organizational efforts. Passive audiences become active, and passionate supporters then become your best ambassadors. Supporters enthusiastically contribute their knowledge, networks and funds to support your cause. This presentation, given at a Valley Gives 1.5 hr in-person workshop, covers the principles of Matterness to make your people feel acknowledged, empowered and activated using social media, along with examples and a deep case study. Slide deck includes discussion prompts for nonprofits around fundraising and organizational behavior.
Developed in collaboration with Allison Fine, my partner in MatternessConsulting.com
Social Media Twitter & Facebook TrainingHolly Solomon
Expand Socially's Presentation from Training delivered 9-13 in Columbus, OH. The training will focus on the basics:
1- What Are the Current Trends in Social Media Today?
2- What is Facebook and Twitter and Why Should You Use It?
3- Facebook Overview
4- Twitter Overview:
Turning likes into donations using Facebook and GiveMNJeff Achen
Facebook was the #2 source of web traffic during Give to the Max Day in 2011, surpassing email and email newsletters. For nonprofits, as in many other sectors, Facebook has become the dominant social network for engaging supporters. Join GiveMN Digital Strategist Jeff Achen for this 45 minute webinar (30 min. presentation; 15 min. Q&A) focused on relationship building and fundraising through Facebook. Learn about managing your organization page; Facebook tips, tricks and tools; Facebook Groups; and the GiveMN Facebook app for processing donations right on your Facebook page. Yeah, we’re pretty sure you’ll “like” this webinar.
Install the GiveMN Facebook app at http://givemn.razoo.com/p/facebook-widget
Competing with social networks: Why should someone join or support your organ...Wild Apricot
Being a member of a business association or volunteering for a charity used to be the ultimate ways to network -- that is, until LinkedIn, Facebook and Twitter came along! How can your membership-driven organization survive and even thrive within a landscape of always-on social networking?
#GivingTuesday this year will be on December 1, 2015. The movement was started by philanthropists in 2012 as a way to help nonprofits raise money by piggybacking on the energy of the holiday shopping season. #GivingTuesday is always on the first Tuesday after Thanksgiving.
Charities, donors, businesses, and community groups are encouraged to use the hashtag to promote philanthropic giving among friends, family, and co-workers.
In this presentation delivered by Erica Klinger (The Seattle Foundation), Michelle Johnson (Legal Voice) and Sarah MacDonald (Legal Voice), you will learn how to plan the best #GivingTuesday crowdfunding campaign for your organization.
This presentation is hosted by 501 Commons and SeaTech4Good.
Wild Apricot Expert Webinar Series: Leading Engagement From the Outside-InWild Apricot
Join Anna Caraveli, PhD and Elizabeth Weaver Engel, M.A., CAE, as they share insights that radically shift our understanding of member engagement – to one based on an outside-in approach that encourages viewing the world from your members perspective and focussing on the outcomes they want to achieve.
Learn how to choose the right fundraiser for your school or nonprofit, coordinate volunteers and participants, boost turnout with social media and ultimately raise more money - TONS of tips, hints and tricks in our popular fundraising webinar presentation!
On March 1, the Community Foundation of Sarasota County attended the North Port Art Association's "Where Art Meets Community," an evening gathering of nonprofits staff, board members and others in the community. Presented by Susie Bowie.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
Matterness is a way to make people feel known, acknowledged and invited to participate in all your organizational efforts. Passive audiences become active, and passionate supporters then become your best ambassadors. Supporters enthusiastically contribute their knowledge, networks and funds to support your cause. This presentation, given at a Valley Gives 1.5 hr in-person workshop, covers the principles of Matterness to make your people feel acknowledged, empowered and activated using social media, along with examples and a deep case study. Slide deck includes discussion prompts for nonprofits around fundraising and organizational behavior.
Developed in collaboration with Allison Fine, my partner in MatternessConsulting.com
Social Media Twitter & Facebook TrainingHolly Solomon
Expand Socially's Presentation from Training delivered 9-13 in Columbus, OH. The training will focus on the basics:
1- What Are the Current Trends in Social Media Today?
2- What is Facebook and Twitter and Why Should You Use It?
3- Facebook Overview
4- Twitter Overview:
Turning likes into donations using Facebook and GiveMNJeff Achen
Facebook was the #2 source of web traffic during Give to the Max Day in 2011, surpassing email and email newsletters. For nonprofits, as in many other sectors, Facebook has become the dominant social network for engaging supporters. Join GiveMN Digital Strategist Jeff Achen for this 45 minute webinar (30 min. presentation; 15 min. Q&A) focused on relationship building and fundraising through Facebook. Learn about managing your organization page; Facebook tips, tricks and tools; Facebook Groups; and the GiveMN Facebook app for processing donations right on your Facebook page. Yeah, we’re pretty sure you’ll “like” this webinar.
Install the GiveMN Facebook app at http://givemn.razoo.com/p/facebook-widget
Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.
My Boss Doesn't Get It - How Social Media is Changing the Way We Communicate ...Carie Lewis Carlson
This presentation was done by myself and my boss at Convio Summit 2010 in Baltimore. We talk about how to sell social media internally as well as how to integrate it into your existing communications channels like your website and email program.
Introduction to Social Media Marketing training & campaign execution on Facebook & Tiktok etc platform
1.Detailed understanding of Social Media Marketing.
2.How to execute each paid channel
and Analyse that by sharing the understanding.
3. What is the use of each channel, what are the analytics generated from each channel?
I hope it would be helpful.
P.S Do share your thoughts by commenting.
Social Butterflies: The Strong Wings of Social FundraisingJessica Earl
Would you like to convert online followers into donors? Do you wish your Facebook fans would do more than just "like" your posts? Online giving is on the rise as donors begin to trust the digital space, so it’s time to learn what content will make your audience step up and contribute. This presentation offers tools and tips to convert social media followers into donors, including embracing the crowdfunding and peer-to-peer fundraising scene.
This Facebook strategy workshop was shared at a Nonprofit Resource Center workshop at the Womens Resource Center of Manatee County. Presented by Susie Bowie and Suzanne Dameron. Thanks to everyone who joined us!
Social Media Best Practices for Non-Profit & Public Sector Organizations - p...Wild Apricot
A presentation on the motivations for using social media to forward the goals of non-profits, public sector and member driven organizations. How can social media help you meet goals such as fundraising, event promotion and member recruiting? Where should you start? How do you define success? Originally presented at the Canadian Institute "Managing Social Media 2009" conference in Toronto.
The Georgia Center for Nonprofits hosts a statewide campaign for nonprofits to raise donations call Georgia Gives. We were asked to provide participating nonprofits with some basic social media tips to improve their fundraising effort.
Social Media Networking for Non ProfitsKristen Bonk
On August 24th, United Way South-Southwest Suburban Metropolitan Chicago invited me to present to non-profit management about online social networking.
I LOVED using www.slideshare.net throughout the entire process and hope this helps someone else as much as it helped me.
Susie Bowie (Community Foundation of Sarasota County) and Tina Arnoldi (Coastal Community Foundation of South Carolina) designed and presented this fun and interactive session at the Council on Foundation's Fall Conference for Community Foundations in Charlotte, NC. Join the ride!
This presentation was given at the Community Foundations conference on 9/14/10. A lot of the information about social media strategy and ROI is useful for anyone.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
National Security Agency - NSA mobile device best practices
Nonprofit Center of Northeast Florida
1. Carie Lewis Carlson
Deputy Director, Online Communications
@cariegrls
[ Using Social Media in Advocacy & Fundraising ]
2. [ My name is Carie, and I’m a social media addict. ]
3. “I just got a keychain and address labels in
the mail from you guys. Now that I see
you posting on Facebook and know you're
legit, I'll be sending a donation. Thanks
for the work you do.”
– Posted to our Facebook Page wall, January 2010
[ Just a Fad? ]
4. [ By The Numbers ]
• 1.8 million Facebook fans
• 200,000 Twitter followers
• 103% growth rate on Facebook from ’12-’13
• $1 million raised on Facebook (lifetime)
• Over 300,000 actions taken on Facebook each year
• All positions in social media have been paid for by
Facebook fundraising.
Integration and engagement are the keys to
our growth and success in social media.
5. How We’re
Structured
Carie Lewis
Deputy Director, Online Communications
Social media, online advertising, web strategy
Bailey Fogarty
Social Communications Specialist
Brand monitoring, analytics
Victoria Ramm
Community Manager
Posting and engagement
Online Volunteers
Sarah Barnett
Senior Manager, Social Media
Social media channel manager
Katie Feldman
Community Specialist
Ancillary page management
Vacant
Social Media Intern
Administrative support
Katie Carrus
Editorial Director
Web channel manager
Sarah Butler
Online Ad Coordinator
online advertising channel manager
6. [Strategies That Make Us Successful ]
• Answer everyone who comes to us
with a legitimate question or concern
• Do not use tools to schedule or post
•Monitor every mention of our brand
• Facebook response time = under 2 hours,
Twitter = 30 minutes.
• Don’t delete comments unless they violate our
commenting policy
• Very selective about what we post
• Every post must provide fans some
kind of value or benefit.
• Never post more than once a day unless there
is breaking news.
• Social is a small part of many people’s jobs,
but we are the gatekeeper.
• We read dozens of industry publications daily!
7. [ All Networks are Not Created Equal. ]
Where our constituents are
For customer service and
relationship building
but is our action oriented
community
People talk about us here
A customer service and
relationship building tool
Tweets are split between
being a news source and
engaging with audience
8. [ Let’s talk about measuring success... ]
Engagement means
nothing if it is not working
towards your goals.
9. [ Goals ]
Our goals in using social media are: advocacy, fundraising, providing
customer service, and increasing brand sentiment online by
promoting the good work of the organization.
Customer service
& engagement Interest & trust
Positive connection
to the brand
Better chance of
becoming a member
More likely to
share our content
Everything we do online is tied to advocacy and fundraising – social media is no exception.
10. [ Give them what they want! ]
By providing our fans what they want like:
• fun contests
• polls asking for their opinion
• listening to feedback on posts
• answering every question
• Show ways to make a difference
• other engagement opportunities
We believe they will feel enough of a
connection with the brand to do
what we ask such as:
• donating
• taking action
• filling out a form
• Answering a question
• RSVPing to an event
11. [ But Perhaps Most Importantly…]
We don’t measure success by
# of fans or followers
OR
how many likes or shares a post got.
“…that’s so myspace.” –C. Lewis Carlson
12. [ What Matters? ]
The Like or Follow is the beginning of the
relationship between you and a fan,
not the end.
Ask yourself:
• Do those people do what you want them to do? (tie to goals)
• How can you get them to do it? (think like a user)
• How are you making it a valuable community for both you and
your fans? (be selective and creative)
• How will you get them to come back? (engage)
You must be relevant, interesting, concise, responsive, and provide value to your fans.
13. • # of actions taken
• # of donors
• Amount of donations*
• # of new names to file
• Customer service turnarounds
• Sentiment %
• Growth rate
• Most popular content
• # mentions
• Notable mentions
[ What We Measure ]
Likes, comments, and shares tell you if your audience finds your content interesting. Conversion metrics tell you if you’re successful.
14. [ Don’t Forget About the Intangibles! ]
Our Weekly Social Media Mentions
Report showcases notable mentions
about our brand in social media.
Includes mentions from:
• Supporters/members/fans
• Other organizations
• Companies
• Celebrities
Sent to executives to showcase
intangible benefits from social media
as well as give them an insight of what’s
buzzing online that week related to our brand.
15. [ Tactics on Converting Fans to Constituents ]
Get excited!!
16. #1: Ask explicitly with a solid call to action.
How to do it: – Add “Please RT” or
“please share” or “take action
now” to your posts. Note: use
sparingly or it will not mean as
much.
Why it works: People tend to do
things if you just ask.
17. #2 – Make every piece of content shareable, especially
your thank you page.
How to do it: – Use a free tool like
AddThis to make your emails,
webpages, and advo/donation
forms shareable on Facebook
and Twitter
Why it works: Your existing
constituency is more likely to
share your content and recruit
like-minded friends, and right
after they’ve taken action is the
peak time for their engagement
with you.
18. #3: Replicate all of your asks inside Facebook.
How to do it: Use Facebook Causes
fundraising projects or your CMS’
API technology to bring forms onto
a custom Facebook tab.
Why it works: People on Facebook
want to stay on Facebook, and will
convert at higher rates if you keep
them there.
19. #4: Answer and thank everyone.
How to do it: Answer everyone that asks a
question in a comment string or writes on
your wall. On Twitter, set up keyword
monitoring for anyone that shares their
donation.
Why it works: When someone gets a
response, it builds trust and loyalty.
Donors want to feel that you appreciate
them and that they’re not just another
donor. They will be more likely to donate
again or recruit others (modern-day
donor cultivation!)
20. #5: Get serious about social monitoring.
How to do it: Use Tweetdeck and Google
Alerts (free) or purchase a social CRM
like SmallAct, Spredfast
Why it works: When someone is talking
about you, you can respond and give
them the info they need, like help
with their donation or clear up
misinformation. Set it up so you see
every single mention – whether they
tag you or not.
21. #6: Give them multiple ways to donate - whatever is
comfortable for them.
How to do it: Give options to donate
on Facebook, on your website, via
mobile, via a custom tab, etc. AND
PUSH PEOPLE TO THEM.
Why it works: Some people still aren’t
comfortable with donating on
Facebook, and some don’t want to
leave. Give them all possible options.
22. #7: Use Facebook ads to boost posts with a
fundraising or advocacy ask.
How to do it: Even $100 will
produce results via Facebook’s
robust ad targeting system.
Why it works: You can target ads to your fans via a
promoted post, linking to a certain post. Use this
for donation and action campaigns. This is a great
way to ensure fans see your posts, and convert
them to your house file.
23. #8: Make it a safe plans for fans.
How to do it: Have a commenting
policy on your page and enforce it.
Why it works: Your fans don’t
necessarily know everything about
you, so when they come to your
page you don’t want a bunch of
spam, misinformation, etc. on your
page. It could deter them. Be there!
(And don’t disable posting or
commenting by fans!)
24. #9: Close the loop.
How to do it: When you ask fans to
do something, let them know what
happens as a result.
Why it works: People want to see
how their time and money is
making a difference. Show
them by following up and
closing the loop, and they’ll be
more inclined to do it again
when you ask.
25. #10: Track everything.
How to do it: Use Google Analytics or
your CMS’ trackable link system to
uniquely source all different
promotion types.
Why it works: How will you know if
you’re converting fans to
constituents if you’re not tracking it?
Test different ad text, images, post
types, etc. to see what resonates
best with your audience.
26. #11: Make real world events social by replicating
events on Facebook.
How to do it: Create a Facebook event for
all of your events, even online (like
webinars). Add Twitter handle to your
registration fields, and create a Twitter
hashtag. Add RSVP on Facebook on the
registration thank you page.
Why it works: People on Facebook like to
stay on Facebook, and show the world
all the fun things they’re doing. They
might even suggest to friends. This gets
people online, offline.
27. #12: Don’t dismiss custom tabs yet.
How to do it: Create custom tabs to
show people how they can become
a member / donate / take action
Why it works: Timeline may have
gotten rid of landing tabs, but you
can still push people to tabs.
Pushing people to our member tab
to get our magazine was the most
successful donation method last
year.
28. #13: Make it about THEM.
How to do it: Instead of saying “sign
our disaster preparedness
pledge” say “you wouldn’t leave
your pet behind in a disaster,
would you? Then sign the
pledge!”
Why it Works: People ask “what’s in
it for me?” Make it about them
and they’ll be more likely to do
what you want. (This was the
most successful post on 2012)
29. #14: Post a variety of types of content.
How to do it: Ask for opinions, post
actions, post funny photos or
videos.
Why it works: People like variety.
Switch it up. Don’t beat people
over the head with asks, but don’t
just post fluff all the time. That
way when you do ask for
something, they’ll know you mean
it / need it.
30. #15: Make your content as relevant as possible to your fans.
How to do it: Localize your posts
so that they are
geographically relevant.
Why it works: When something is
more relevant to you, you’re
more likely to pay attention and
do something about it.
31. [ That All Being Said… ]
You need to take the time to build a substantial, loyal
base before you ask for anything. Do this by listening
and responding to their feedback!
32. [ Final Thought ]
#SMWES // @cariegrls
“Social media is
free….
free like a
puppy.”
I’ve been at HSUS for 7 years, started in advertising, built the social media department out of need, now focus on larger strategy.There is a huge learning curve with social media, so please ask questions.
Monthly Social Media Working Group for admins All Admins must sign anadmin contractNo social media policy for employees but hold quarterlyprivacy trainings
Success is no longer just about how many friends you have.
It may not cost money, but it takes time and resources to do social media right in order to successfully tie it to your bottom line.