Recipe Card<br />Get Cooking with <br />“The New Media”<br />Prepared by <br />Chef Rick Doran<br />
 .<br />Tamari<br />This soybean product is very similar in flavor to soy sauce, but it is subtler and a little bit thicke...
 .<br />Phyllo (Filo) <br />Paper-thin pastry sheets whose name comes from the Greek word for "leaf." It's the pastry used...
Let’s take a look at the ingredients of <br />“The New Media” <br />Recipe Card<br />
1 cup 	“Media and Communication Trends” <br />½ cup	“Search Marketing”<br />2 tsp	“Social Networks”<br />1 cup	“E-Mail Mar...
	A fortress protects you and makes you feel safe. <br />     A strongly held belief is a fortress. It protects your view o...
4. Beliefs about CircumstancesDo you shape your circumstances or do they shape you? Will they get better or grow worse? Wh...
Ad spending declined in 2009 at 4%<br />Modest growth in 2010 of 2%<br />Traditional media will decline through 2010<br />...
Ad Sales : 2009 - 2010<br />Source: Jack Myers Ad Sales Forecasts<br />
Why the Shift?<br />
Search Engine Marketing – The practice of employing search engines to help increase website traffic and sell products and ...
Community based websites where:<br />Users post biographical profiles, photos, video, artwork, games and much more<br />Bl...
Social Networks<br />
Social Networks<br />80% of affluent consumers use social media ($100,000 income plus average age 45.9 years)<br />Shop –o...
Immediate<br />Intimate<br />Accurate<br />Low Cost<br />Focused Audience<br />E-Mail Marketing<br />
Must be permission-based<br />Be correctly timed to invite users’ response<br />Be linked to website or landing page<br />...
Mobile Marketing<br />Wireless content; on-demand delivery when and where the user says- or not at all<br />Cost-effective...
SMS (Short Message Marketing) Delivery of text-only messages typically no longer than 160 characters<br />MMS (Multimedia ...
Mobile Marketing<br />Reebook’s “Run Easy” Campaign –Texted their favorite place to run – posted on runeasy.com<br />Websi...
It’s hip and hot<br />It’s cheap, credible and authentic<br />Dictated by users, not marketers<br />Not targeted<br />You ...
Viral Video<br />
Blogs- online journals expressing individual views and commentary<br />Webcasting – Video/Audio presentation that occur in...
Combining  Media<br />Internet combined with traditional media boosts recall for the traditional media ads – and vice vers...
Attracting Customers<br />Web<br />
Combining Media<br />
Vote On-Line<br />Facebook Sites<br />Blogs<br />Viral Videos<br />Combining Video<br />
The Plan<br />To beat your opponent in a Game of Chess you need to plan every move<br />To beat your opponent in winning t...
The Plan<br />
Analytics  <br />E-mail Response and E-Mail Sign-ups<br />Phone Calls<br />Coupon Redemptions<br />Purchases On-Line<br />...
Learn as much as you can<br />Think about how to use New Media for  your business<br />Find partners who can help you lear...
Allow advertisers to talk with customers, not just to customers<br />           New Media<br />
New Media<br />Businesses will live or die by the experience they offer customers…. <br />at every touch point including  ...
Sources<br />The Nielsen Company<br />Jack Myers Ad Sales Forecasts<br />Second Wind<br />Marketresearch.com<br />
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Get Cooking with the New Media

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This presentation, presented by Rick Doran from R&A Marketing, will introduce and stress the importance of the new media on the overall marketing strategy retailers implement.

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Get Cooking with the New Media

  1. 1. Recipe Card<br />Get Cooking with <br />“The New Media”<br />Prepared by <br />Chef Rick Doran<br />
  2. 2.  .<br />Tamari<br />This soybean product is very similar in flavor to soy sauce, but it is subtler and a little bit thicker. <br />Cream of Tartar <br />After wine is made, the acid left in wine barrels is processed into cream of tartar. Cream of tartar is added to egg whites in beginning beating stages for more stability and volume. Also contributes to creamier frostings and candy.   <br />Recipe Card<br />
  3. 3.  .<br />Phyllo (Filo) <br />Paper-thin pastry sheets whose name comes from the Greek word for "leaf." It's the pastry used for many Greek and Middle Eastern main dishes and sweets. <br />Recipe Card<br />
  4. 4. Let’s take a look at the ingredients of <br />“The New Media” <br />Recipe Card<br />
  5. 5. 1 cup “Media and Communication Trends” <br />½ cup “Search Marketing”<br />2 tsp “Social Networks”<br />1 cup “E-Mail Marketing”<br />1 tsp “Mobile Marketing”<br />Dash “Other New Media<br />1 can “Combining Traditional Media with New Media”<br />Combine all the ingredients with a great plan and learn how to survive in today’s volatile economy!<br />Recipe Card<br />
  6. 6. A fortress protects you and makes you feel safe. <br /> A strongly held belief is a fortress. It protects your view of reality. You defend your fortress when you feel it’s under attack. But is every strongly held belief true? The sincerity of the believer does not determine the truth of the belief. Don’t panic, I’m not attacking your fortresses. I have no idea what you believe but I do know you have 4 categories of beliefs:1. Beliefs about GodIs he there or not? Does he care or not? Has he spoken to us or not? Is the future written or do you have free will? You have a belief. 2. Beliefs about SelfAre you essentially good or basically bad? Are you broken or whole? Do you matter? You have a belief.3. Beliefs about OthersDo others give to you or take from you? Can they be trusted? What do you mean to them? You have a belief.<br />A Fortress of Beliefs<br />
  7. 7. 4. Beliefs about CircumstancesDo you shape your circumstances or do they shape you? Will they get better or grow worse? What do you really deserve? You have a belief.Is there a chance that one of your beliefs is wrong and your fortress has become a prison?I’m not a motivational speaker. I’m a business consultant. Stay with me.Frances Frei of Harvard Business School says you cannot change a person’s behavior until you change their beliefs. I agree with her. Feelings are the products of actions. Actions are the products of beliefs.<br /> I teach how to change the behavior of customers by changing what customers believe. <br /> But in each instance, the first change of belief must happen in the heart of the business owner.Are you up for it?Roy H. Williams<br />A Fortress of Beliefs<br />
  8. 8. Ad spending declined in 2009 at 4%<br />Modest growth in 2010 of 2%<br />Traditional media will decline through 2010<br />New Media will experience double-digit growth through 2010 – Online, Mobile, Videogame, Cinema ads and product placement.<br /> Trends<br />Source: The Nielsen Company<br />
  9. 9. Ad Sales : 2009 - 2010<br />Source: Jack Myers Ad Sales Forecasts<br />
  10. 10. Why the Shift?<br />
  11. 11. Search Engine Marketing – The practice of employing search engines to help increase website traffic and sell products and services<br />Organic Search – results based on relevance to a search term or keyword<br />Paid Search – Ad listing served by keyword relevance<br />Search Marketing<br />
  12. 12. Community based websites where:<br />Users post biographical profiles, photos, video, artwork, games and much more<br />Blog in personal journals<br />IM and e-mail<br />Invite friends to link to their pages<br />Advertise in classifieds and more<br />Social Networks<br />
  13. 13. Social Networks<br />
  14. 14.
  15. 15. Social Networks<br />80% of affluent consumers use social media ($100,000 income plus average age 45.9 years)<br />Shop –on line 4 or more hours per week<br />For the new demographic of younger people – If it’s not on the Internet - It doesn’t exist<br />
  16. 16. Immediate<br />Intimate<br />Accurate<br />Low Cost<br />Focused Audience<br />E-Mail Marketing<br />
  17. 17. Must be permission-based<br />Be correctly timed to invite users’ response<br />Be linked to website or landing page<br />Offer “forwarding” links<br />Be “rich” for better click-through<br />Be creatively comp0sed<br />E-Mail Marketing<br />
  18. 18.
  19. 19.
  20. 20. Mobile Marketing<br />Wireless content; on-demand delivery when and where the user says- or not at all<br />Cost-effective message customization<br />Highly interactive<br />In 2010, over 95% of the US population will use mobile<br />
  21. 21. SMS (Short Message Marketing) Delivery of text-only messages typically no longer than 160 characters<br />MMS (Multimedia Messaging Services) Delivery of messages containing text plus multimedia objects<br />LBS (Location Based Services) Provides relevant content to user groups in a specific place<br />ALI (Automatic Location Information) Allows for exact pinpointing of cell phone location; combines with LBS to make content more relevant<br />Mobile Marketing<br />
  22. 22. Mobile Marketing<br />Reebook’s “Run Easy” Campaign –Texted their favorite place to run – posted on runeasy.com<br />Website would have offers<br />Runners could sign up for text messages about special events or offers<br />
  23. 23. It’s hip and hot<br />It’s cheap, credible and authentic<br />Dictated by users, not marketers<br />Not targeted<br />You Tube<br />Viral Video<br />
  24. 24. Viral Video<br />
  25. 25. Blogs- online journals expressing individual views and commentary<br />Webcasting – Video/Audio presentation that occur in real time.<br />Podcasting – Personally programmable audio media –Add video and it’s Vodcasting<br />Other<br />
  26. 26. Combining Media<br />Internet combined with traditional media boosts recall for the traditional media ads – and vice versa!<br />Advertising works first on a subconscious, emotional level, then on a rational level<br />
  27. 27. Attracting Customers<br />Web<br />
  28. 28. Combining Media<br />
  29. 29. Vote On-Line<br />Facebook Sites<br />Blogs<br />Viral Videos<br />Combining Video<br />
  30. 30.
  31. 31.
  32. 32.
  33. 33. The Plan<br />To beat your opponent in a Game of Chess you need to plan every move<br />To beat your opponent in winning today’s consumer you need to plan every move<br />
  34. 34. The Plan<br />
  35. 35.
  36. 36.
  37. 37. Analytics <br />E-mail Response and E-Mail Sign-ups<br />Phone Calls<br />Coupon Redemptions<br />Purchases On-Line<br />The Plan<br />
  38. 38. Learn as much as you can<br />Think about how to use New Media for your business<br />Find partners who can help you learn the ropes and execute campaigns <br />Mentor employees so digital becomes second nature to them<br />New Media<br />
  39. 39. Allow advertisers to talk with customers, not just to customers<br /> New Media<br />
  40. 40. New Media<br />Businesses will live or die by the experience they offer customers…. <br />at every touch point including <br />the use of the “New Media”<br /> ROE = Return on Experience<br />
  41. 41. Sources<br />The Nielsen Company<br />Jack Myers Ad Sales Forecasts<br />Second Wind<br />Marketresearch.com<br />

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