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This presentation, presented by Carl Wochele from R&A Marketing, will introduce and stress the importance of Search Engine Marketing has on an everyday marketing plan.

Business
1 of 21
Let’s talk about evolution Search Engine Marketing Search Engine Optimization Pay Per Click
Throughout marketing history media has always evolved
The evolution of media… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
During evolution some things become extinct
… while other things become endangered species that must adapt to survive ME! YOU?
The point is… ,[object Object],[object Object],[object Object],[object Object]
The “marketing DNA” we all know does not change online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
R&A Fundamental Belief ,[object Object]
R&A online strategy ,[object Object],[object Object]
What SEM is NOT ,[object Object],[object Object],[object Object],[object Object]
SEM Search Engine Marketing SEO Search Engine Optimization PPC Pay Per Click Relational, organic search Transactional, paid search
What is search? Paid search Organic search
SEO: why it’s important to your marketing plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Search engine optimization Titles URL Description
What to look for in your SEO plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to look for continued…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PPC: why it’s ALSO important to your marketing plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
What to look for in your PPC programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Big Furniture Discounts 3-way savings ends soon Shop now for best selection, savings AD WORDS LANDING PAGE
Why use both SEO and PPC ,[object Object],[object Object],[object Object],[object Object]
Parting comments ,[object Object],[object Object]

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