The document discusses email marketing and online surveys. It provides statistics on email marketing and explains that email allows for targeting specific audiences. It also discusses how to effectively implement email marketing by being honest, relevant, consistent and personal. The document then covers how to use online surveys to receive feedback, showcase events, conduct market research, and communicate with employees. It provides examples and best practices for crafting compelling surveys and boosting response rates through reminders, setting expectations, and offering incentives.
This document discusses email marketing strategies for nonprofits. It defines email marketing as a form of direct digital marketing that uses email to promote products and services. The pros are that it is affordable, can reach a large audience quickly, and allows tracking efforts. The cons are that most people won't open emails, it requires consistency, and unsubscribing is easy. It also discusses A/B testing emails, automating emails, and recommended email marketing tools like SendGrid and Mailchimp.
The document discusses the evolution of customer engagement as internet use changes. It notes that by 2012, 65% of customer service interactions will occur online. As customers now have online audiences, companies must engage and influence online communities, not just individual customers. This presents both opportunities, like low-cost real-time research, and challenges, like determining who customers are and where to find them online. The document outlines listening, evaluating, and engaging with customers on social media sites like Facebook and Twitter to understand customer needs and provide support. It provides examples of basic engagement responses and emphasizes responding empathetically and honestly to influence brand perception.
The document provides information on email marketing success strategies based on a presentation by Sheryl Connelly. Some key points:
- Email marketing can generate high returns, with an average of $42 returned for every $1 spent according to the Direct Marketing Association.
- A hotel and conference center doubled their revenue and reduced costs by $3375 in 3 months by implementing a targeted email marketing campaign.
- The secret formula to email marketing success is creativity, relevancy, strategy, and using the right tools. This involves things like relevant subject lines, templates, segmentation, welcome campaigns, and testing.
- Attendees are encouraged to take advantage of training and coaching resources, tools, and lists to
This document discusses how to effectively use email marketing to increase sales. It recommends building relationships with customers by creating valuable content in emails to gain their trust and credibility over time. Key best practices include only emailing customers who opt-in, avoiding spam, growing email lists organically, being consistent, and choosing an email provider to handle technical aspects and stay compliant with regulations. Segmenting lists and using autoresponders are advanced tactics to further engage customers. The document emphasizes that email marketing can be highly effective when done right through a permission-based approach of providing value to customers.
How to do SEO on a small website without backlinks? We all know that backlinks are a good SEO ranking engine that is hard to find today."><meta name="robots"
Cold Calling Trends: How to turn your cold calls HOTRCN
This document discusses strategies for improving cold calling effectiveness. It provides tips on researching buyer behavior to understand when prospects are ready to buy. It also recommends forming a hypothesis for why contacts do not respond to emails, voicemails, and messages. Additional tips include leaving 3 voicemails then stopping, using personalized and provocative email subject lines, and calling prospects in between contact attempts. The document also discusses how tracking email engagement and view data can help revive stalled opportunities and increase deal closing.
Building a World Class Email Preference CentreSilverpop
This document discusses best practices for building a world-class preference center to engage customers. It recommends capturing key personalization data like birthdate and address through a clean, simple opt-in process. Preference centers should give customers options to update their preferences, change their email address, select communication frequencies and topics, and easily opt-out of communications while promoting ongoing engagement. The document provides 27 examples and considerations for preference center design to improve subscription rates and reduce unsubscribes.
This document discusses email marketing strategies for nonprofits. It defines email marketing as a form of direct digital marketing that uses email to promote products and services. The pros are that it is affordable, can reach a large audience quickly, and allows tracking efforts. The cons are that most people won't open emails, it requires consistency, and unsubscribing is easy. It also discusses A/B testing emails, automating emails, and recommended email marketing tools like SendGrid and Mailchimp.
The document discusses the evolution of customer engagement as internet use changes. It notes that by 2012, 65% of customer service interactions will occur online. As customers now have online audiences, companies must engage and influence online communities, not just individual customers. This presents both opportunities, like low-cost real-time research, and challenges, like determining who customers are and where to find them online. The document outlines listening, evaluating, and engaging with customers on social media sites like Facebook and Twitter to understand customer needs and provide support. It provides examples of basic engagement responses and emphasizes responding empathetically and honestly to influence brand perception.
The document provides information on email marketing success strategies based on a presentation by Sheryl Connelly. Some key points:
- Email marketing can generate high returns, with an average of $42 returned for every $1 spent according to the Direct Marketing Association.
- A hotel and conference center doubled their revenue and reduced costs by $3375 in 3 months by implementing a targeted email marketing campaign.
- The secret formula to email marketing success is creativity, relevancy, strategy, and using the right tools. This involves things like relevant subject lines, templates, segmentation, welcome campaigns, and testing.
- Attendees are encouraged to take advantage of training and coaching resources, tools, and lists to
This document discusses how to effectively use email marketing to increase sales. It recommends building relationships with customers by creating valuable content in emails to gain their trust and credibility over time. Key best practices include only emailing customers who opt-in, avoiding spam, growing email lists organically, being consistent, and choosing an email provider to handle technical aspects and stay compliant with regulations. Segmenting lists and using autoresponders are advanced tactics to further engage customers. The document emphasizes that email marketing can be highly effective when done right through a permission-based approach of providing value to customers.
How to do SEO on a small website without backlinks? We all know that backlinks are a good SEO ranking engine that is hard to find today."><meta name="robots"
Cold Calling Trends: How to turn your cold calls HOTRCN
This document discusses strategies for improving cold calling effectiveness. It provides tips on researching buyer behavior to understand when prospects are ready to buy. It also recommends forming a hypothesis for why contacts do not respond to emails, voicemails, and messages. Additional tips include leaving 3 voicemails then stopping, using personalized and provocative email subject lines, and calling prospects in between contact attempts. The document also discusses how tracking email engagement and view data can help revive stalled opportunities and increase deal closing.
Building a World Class Email Preference CentreSilverpop
This document discusses best practices for building a world-class preference center to engage customers. It recommends capturing key personalization data like birthdate and address through a clean, simple opt-in process. Preference centers should give customers options to update their preferences, change their email address, select communication frequencies and topics, and easily opt-out of communications while promoting ongoing engagement. The document provides 27 examples and considerations for preference center design to improve subscription rates and reduce unsubscribes.
Using Email Drip Campaigns to Thank Donors and Raise More FundsTechSoup
In this webinar, we will talk about email drip campaigns, what they are, where to set them up, and how to use them to raise more funds for your nonprofit. With Giving Tuesday coming soon, now is the perfect time to set up that email drip campaign to thank current donors and then ask them to reengage in six months and continue supporting your nonprofit.
Things Sales People Should Never Stop DoingAbhishek Shah
Selling for a living is challenging due to highs and lows, constant pressure to reach sales targets, and demanding customers and prospects. Some ways to succeed include prospecting daily, improving skills continuously, listening more than talking, establishing clear call objectives beyond just closing the sale, creating yearly, quarterly, monthly, and weekly plans, studying products in depth, networking in relevant events, asking insightful questions, delivering customer-focused presentations, adapting approaches to personality styles, setting challenging goals, being persistent, forging relationships, and showing respect to all people.
The document provides best practices for email marketing. It discusses the importance of having a targeted list of subscribers who have opted in, automating email campaigns to send relevant content on a schedule, and personalizing emails with the recipient's name. It also recommends designing emails for mobile by keeping the most important content above the fold, using catchy subject lines, and avoiding common mistakes like sending emails without permission or using boring subject lines. The document then provides steps for setting up a MailChimp account, importing contacts, and creating an email campaign to direct recipients to a blog website.
social Email marketing. Targeting your email marketing, email segmentation through analytics, blog your email, following up email, use an auto-responder
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsMakesbridge
This document discusses key metrics for measuring the success of email marketing campaigns, including delivery rate, open rate, click-through rate, bounce rate, unsubscribe rate, spam complaints, conversion rate, segment performance, and overall ROI. It provides recommended targets for each metric and tips on how to improve metrics like focusing on list quality, subject lines, and providing value in emails. Overall ROI is identified as the most important metric for determining the actual return on marketing investment. The document recommends regularly measuring performance to identify weaknesses and areas for improvement.
We're taking it back to the old school this week, as the UK's kids begin a new school term. Come and enroll in the email marketing preschool to learn the basics of email marketing.
This document discusses internet marketing and promotions using AttainResponse. It summarizes that email is the most effective form of promotion online. AttainResponse combines email, media, and email campaigning into a powerful internet marketing system. The opportunity is described to earn referral commissions up to 20% for signing others up, with the potential to generate a full-time income.
The document discusses the advantages and strategies for effective email marketing. It notes that email marketing is much less expensive than traditional direct mail marketing and allows small businesses to build customer relationships. Some key points made include that email marketing should be targeted, build relationships, have low costs, and provide measurable results. It also provides tips for an effective email marketing strategy such as determining appropriate formats, frequency of emails, legal responsibilities, and evaluating results.
Beyond Facebook Marketing
Facebook should not be businesses' only marketing platform. A diverse marketing strategy using text, email, websites and in-person events is most effective. Content on all channels should align with clearly defined brand pillars and goals. Websites need compelling headlines and calls to action. In-person events build authority when businesses provide expertise. Email is a powerful tool when lists are built through lead magnets. Texts succeed with opt-ins and time-sensitive deals. The goal is converting attention into paying customers through strong calls to action across all touchpoints.
Find out exactly how to leverage power of targeted social marketing campaigns so you no longer have to chase down agents or wonder when the next lead may come in. In these slides, I will share with you how to get qualified exclusive leads (that are home buyers in your area) in your inbox consistently every. single. week. with predictability.
This document provides 37 tips for growing an email list, including asking people to sign up in person, at events, and on social media pages and profiles. It recommends testing different calls to action, keeping sign-up forms short, adding sign-up options to websites, blogs, and newsletters, and encouraging existing subscribers to share content. The tips are intended to help marketers expand their reach and increase email list subscriptions through various online and offline methods.
This presentation is about basics of marketing, definition, comparison with branding, channels of marketing, types of email marketing, and basics of effective email marketing, metrics involved, importance of subject lines as well as email automation
Whereoware: 5 Silverpop Emails to Implement TodayWhereoware
Whreoware presents 5 Silverpop Emails to Implement Today. Presented during the 9th Annual Silverpop Client Summit. Find out how to increase the effectiveness of your Silverpop email campaigns by targeting the people who matter. Take your email marketing program to the next level by focusing on high value emails.
The document promotes a marketing service that claims it can help local businesses dominate search engine results and get more customers. It argues that traditional advertising is declining while online searches are increasing, so businesses need an online presence. The service says it can get clients to the top of search rankings quickly and cheaply through direct response marketing techniques and an exclusive focus on that client's business and location. It promises positive returns within 90 days and a free video presentation for any business that provides their contact details.
The document provides best practice guidelines for email marketing. It recommends focusing email content on the customer's needs rather than just promoting products. Key factors for success include having a clear objective for each campaign, sending relevant content to engaged subscribers, and optimizing subject lines, headlines, and the preview pane to drive opens and clicks. Emails should entice readers with benefits rather than features, load quickly, and guide recipients to relevant landing pages for a positive experience. Above all, the guidelines stress the importance of brevity, quality over quantity, and thorough testing and review.
How Neat Revenue Works in Email marketing and why ?Neatrevenue2
The document is a website for an affiliate marketing blog that provides information on affiliate marketing, email marketing, blogging, and traffic strategies. It includes articles on various topics within these areas as well as recommendations for books and tools. The website encourages visitors to follow them and contains legal disclaimers about earnings.
Email marketing 101, How to run email marketing campaigns, Email marketing fu...Deep Mehta
An indepth course in email marketing covering the whole process of email marketing - types of emails, how to avoid the promotions tab, how to analyze an email, tools popular in email marketing, key performance indicators in email marketing, how to UTM tag an emailer, how to write good subject lines & preheader text, anatomy of a good email
Sales Hacker Conference San Francisco - Craig Rosenberg - 5 Ways Salespeople ...Sales Hacker
This document discusses 5 sales hacking techniques: 1) Extreme personalization of outreach messages, 2) Leveraging visual content like GIFs and videos, 3) Offline touches like sending gifts, 4) The "high-low play" of targeting both individual contributors and decision makers, and 5) Creating strategic content to reach decision makers. Examples are provided for each technique, such as personalized emails highlighting common interests, including a funny GIF, sending running shoes to prospects, and creating a risk report to share with executives.
How a Tech Company Increased Briefing Calls 50% by Combining Physical Mail an...MarketingSherpa
In our next MarketingSherpa webinar, you'll learn how an enterprise software solutions startup was able to develop a marketing campaign that repeatedly generated impressions from influential buyers and decision-makers at a fraction of the cost of traditional direct mail campaigns.
Join Daniel Burstein, Director of Editorial Content, MECLABS, and Bob Birge, Marketing Director, Blue Pillar, as they discuss how to:
• Create and design physical, dimensional mailers to coincide with email campaigns
• Stand out in a typically red ocean environment
• Create real brand awareness at a cost that would make even the most frugal companies blush
• Conduct a campaign that delivers high-level qualified lead opportunities into the sales pipeline
• Make a serious impact for your company with minimal time and financial investment
• Raise your batting average significantly by using proven, age-old traditional marketing practices in today’s crowded, tech-driven environment
This presentation is provided courtesy of Oracle Eloqua
Week 4 Digital Overload and Privacy Summer 2013 HUM140Ray Brannon
The document discusses various privacy and security issues related to social media and online activity. It provides links to resources about how personal information is shared through sites like Facebook, how to protect privacy on such sites, and the potential dangers of oversharing. It also discusses how companies collect personal data through various means and the importance of being aware of privacy policies and terms of service.
Using Email Drip Campaigns to Thank Donors and Raise More FundsTechSoup
In this webinar, we will talk about email drip campaigns, what they are, where to set them up, and how to use them to raise more funds for your nonprofit. With Giving Tuesday coming soon, now is the perfect time to set up that email drip campaign to thank current donors and then ask them to reengage in six months and continue supporting your nonprofit.
Things Sales People Should Never Stop DoingAbhishek Shah
Selling for a living is challenging due to highs and lows, constant pressure to reach sales targets, and demanding customers and prospects. Some ways to succeed include prospecting daily, improving skills continuously, listening more than talking, establishing clear call objectives beyond just closing the sale, creating yearly, quarterly, monthly, and weekly plans, studying products in depth, networking in relevant events, asking insightful questions, delivering customer-focused presentations, adapting approaches to personality styles, setting challenging goals, being persistent, forging relationships, and showing respect to all people.
The document provides best practices for email marketing. It discusses the importance of having a targeted list of subscribers who have opted in, automating email campaigns to send relevant content on a schedule, and personalizing emails with the recipient's name. It also recommends designing emails for mobile by keeping the most important content above the fold, using catchy subject lines, and avoiding common mistakes like sending emails without permission or using boring subject lines. The document then provides steps for setting up a MailChimp account, importing contacts, and creating an email campaign to direct recipients to a blog website.
social Email marketing. Targeting your email marketing, email segmentation through analytics, blog your email, following up email, use an auto-responder
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsMakesbridge
This document discusses key metrics for measuring the success of email marketing campaigns, including delivery rate, open rate, click-through rate, bounce rate, unsubscribe rate, spam complaints, conversion rate, segment performance, and overall ROI. It provides recommended targets for each metric and tips on how to improve metrics like focusing on list quality, subject lines, and providing value in emails. Overall ROI is identified as the most important metric for determining the actual return on marketing investment. The document recommends regularly measuring performance to identify weaknesses and areas for improvement.
We're taking it back to the old school this week, as the UK's kids begin a new school term. Come and enroll in the email marketing preschool to learn the basics of email marketing.
This document discusses internet marketing and promotions using AttainResponse. It summarizes that email is the most effective form of promotion online. AttainResponse combines email, media, and email campaigning into a powerful internet marketing system. The opportunity is described to earn referral commissions up to 20% for signing others up, with the potential to generate a full-time income.
The document discusses the advantages and strategies for effective email marketing. It notes that email marketing is much less expensive than traditional direct mail marketing and allows small businesses to build customer relationships. Some key points made include that email marketing should be targeted, build relationships, have low costs, and provide measurable results. It also provides tips for an effective email marketing strategy such as determining appropriate formats, frequency of emails, legal responsibilities, and evaluating results.
Beyond Facebook Marketing
Facebook should not be businesses' only marketing platform. A diverse marketing strategy using text, email, websites and in-person events is most effective. Content on all channels should align with clearly defined brand pillars and goals. Websites need compelling headlines and calls to action. In-person events build authority when businesses provide expertise. Email is a powerful tool when lists are built through lead magnets. Texts succeed with opt-ins and time-sensitive deals. The goal is converting attention into paying customers through strong calls to action across all touchpoints.
Find out exactly how to leverage power of targeted social marketing campaigns so you no longer have to chase down agents or wonder when the next lead may come in. In these slides, I will share with you how to get qualified exclusive leads (that are home buyers in your area) in your inbox consistently every. single. week. with predictability.
This document provides 37 tips for growing an email list, including asking people to sign up in person, at events, and on social media pages and profiles. It recommends testing different calls to action, keeping sign-up forms short, adding sign-up options to websites, blogs, and newsletters, and encouraging existing subscribers to share content. The tips are intended to help marketers expand their reach and increase email list subscriptions through various online and offline methods.
This presentation is about basics of marketing, definition, comparison with branding, channels of marketing, types of email marketing, and basics of effective email marketing, metrics involved, importance of subject lines as well as email automation
Whereoware: 5 Silverpop Emails to Implement TodayWhereoware
Whreoware presents 5 Silverpop Emails to Implement Today. Presented during the 9th Annual Silverpop Client Summit. Find out how to increase the effectiveness of your Silverpop email campaigns by targeting the people who matter. Take your email marketing program to the next level by focusing on high value emails.
The document promotes a marketing service that claims it can help local businesses dominate search engine results and get more customers. It argues that traditional advertising is declining while online searches are increasing, so businesses need an online presence. The service says it can get clients to the top of search rankings quickly and cheaply through direct response marketing techniques and an exclusive focus on that client's business and location. It promises positive returns within 90 days and a free video presentation for any business that provides their contact details.
The document provides best practice guidelines for email marketing. It recommends focusing email content on the customer's needs rather than just promoting products. Key factors for success include having a clear objective for each campaign, sending relevant content to engaged subscribers, and optimizing subject lines, headlines, and the preview pane to drive opens and clicks. Emails should entice readers with benefits rather than features, load quickly, and guide recipients to relevant landing pages for a positive experience. Above all, the guidelines stress the importance of brevity, quality over quantity, and thorough testing and review.
How Neat Revenue Works in Email marketing and why ?Neatrevenue2
The document is a website for an affiliate marketing blog that provides information on affiliate marketing, email marketing, blogging, and traffic strategies. It includes articles on various topics within these areas as well as recommendations for books and tools. The website encourages visitors to follow them and contains legal disclaimers about earnings.
Email marketing 101, How to run email marketing campaigns, Email marketing fu...Deep Mehta
An indepth course in email marketing covering the whole process of email marketing - types of emails, how to avoid the promotions tab, how to analyze an email, tools popular in email marketing, key performance indicators in email marketing, how to UTM tag an emailer, how to write good subject lines & preheader text, anatomy of a good email
Sales Hacker Conference San Francisco - Craig Rosenberg - 5 Ways Salespeople ...Sales Hacker
This document discusses 5 sales hacking techniques: 1) Extreme personalization of outreach messages, 2) Leveraging visual content like GIFs and videos, 3) Offline touches like sending gifts, 4) The "high-low play" of targeting both individual contributors and decision makers, and 5) Creating strategic content to reach decision makers. Examples are provided for each technique, such as personalized emails highlighting common interests, including a funny GIF, sending running shoes to prospects, and creating a risk report to share with executives.
How a Tech Company Increased Briefing Calls 50% by Combining Physical Mail an...MarketingSherpa
In our next MarketingSherpa webinar, you'll learn how an enterprise software solutions startup was able to develop a marketing campaign that repeatedly generated impressions from influential buyers and decision-makers at a fraction of the cost of traditional direct mail campaigns.
Join Daniel Burstein, Director of Editorial Content, MECLABS, and Bob Birge, Marketing Director, Blue Pillar, as they discuss how to:
• Create and design physical, dimensional mailers to coincide with email campaigns
• Stand out in a typically red ocean environment
• Create real brand awareness at a cost that would make even the most frugal companies blush
• Conduct a campaign that delivers high-level qualified lead opportunities into the sales pipeline
• Make a serious impact for your company with minimal time and financial investment
• Raise your batting average significantly by using proven, age-old traditional marketing practices in today’s crowded, tech-driven environment
This presentation is provided courtesy of Oracle Eloqua
Week 4 Digital Overload and Privacy Summer 2013 HUM140Ray Brannon
The document discusses various privacy and security issues related to social media and online activity. It provides links to resources about how personal information is shared through sites like Facebook, how to protect privacy on such sites, and the potential dangers of oversharing. It also discusses how companies collect personal data through various means and the importance of being aware of privacy policies and terms of service.
The document provides information about programs and services offered by the Meade County Public Library in February 2012. It lists a variety of adult programs including computer classes, exercise classes like Zumba and yoga, art classes, book clubs, music events, and workshops. It also announces programs for preschoolers, families, tweens, teens, and high school students, including storytimes, crafts, movies, and discussions. Library services mentioned include accessing ebooks and audiobooks online, using the bookmobile, and interlibrary loans.
The document announces several upcoming summer events at the Meade County Public Library including a Summer Reading Splash Bash on July 30th with activities like dunking a librarian and a slip n slide. Story times and toddler activities will be held throughout August. Additional events include a Little Princess craft night, family movie night, video game and Bakugan tournaments, homework help, homeschool networking, various yoga classes, and paper crafting sessions.
This presentation was given as part of "Storytimes With Purpose and Punch," a pre-conference workshop at the 2011 Kentucky Public Library Association Conference. Contact Mary Landrum (mlandrum@lexpublib.org) at the Lexington Public Library if you have any questions or need help finding additional resources for your storytime.
This document discusses various strategies for saving money and becoming financially independent, including paying yourself first by saving 10% of your income, limiting impulse purchases by waiting 30 days before buying something unnecessary, and bringing lunch to work instead of eating out to save $2-5 per day. It also mentions trading ordinary items like a doorknob sculpture or KISS snow globe for opportunities like a recording contract or a role in a movie as part of a one-for-one trade challenge that resulted in acquiring a house in a year.
This document discusses the importance of follow-up for businesses and provides strategies for improving follow-up processes. It notes that most companies stop following up after only a few touches and that the majority of sales occur after multiple follow-ups. The document then outlines best practices for automating follow-up sequences for both new and existing customers. It also presents a case study of a business that doubled its sales by fixing its follow-up processes.
Your Email Marketing campaigns have a goal: to bring ROI. To reach this goal, Relevance is key. And Relevance comes from Data. Let’s look at the way to connect this Data to your campaigns, in order to perform better.
The document outlines the agenda for a 2010 email marketing bootcamp and certification. It includes sessions on email strategy, audience development, campaign best practices, deliverability, measurement and more. The goal is to help attendees understand how to effectively use email marketing to achieve business objectives like acquisition, retention and engagement.
Real World Aff Mgt Tips - Mark Russell & Keith Budden/Arctic Sunriseauexpo Conference
The document discusses various strategies for effectively motivating and incentivizing affiliates. It recommends understanding affiliates' needs and tailoring different strategies for different affiliate types, such as cash back, content, voucher code, and comparison sites. The strategies include optimizing websites for conversions, providing education materials, offering exclusive deals and commissions, and ensuring timely and respectful communication.
The third Industry-Wide Web Summit will bring together home furnishings retailers, manufacturers, and suppliers to brainstorm new online solutions, work through conflicts, and address misconceptions about selling furniture online. The agenda includes sessions on implementing email marketing and social media, incorporating web-based marketing, creating an engaging website, and understanding online furniture shoppers. Attendees will also participate in a roundtable discussion with industry experts. The goal is to help businesses struggling with their online strategy and show that furniture can be successfully sold online.
The document discusses strategies for integrating online and offline marketing to increase enrollment. It recommends starting with enrollment goals and budget to guide marketing approaches. Interactive strategies like search engine optimization, paid search, and affiliates can generate leads at costs of $45-125 per lead. An integrated campaign using multiple channels can help meet enrollment goals in a cost-effective way while improving conversion rates. Tracking media exposure and consumer behavior across channels is important for measuring results.
The document summarizes a presentation for small businesses on marketing strategies. It includes polls to gauge the audience, discussions of marketing philosophies and best practices like assessing customer needs and asking for referrals. Specific tactics covered include email marketing, social media, advertising and direct marketing techniques such as mail personalization and creating a sense of urgency. Case studies looked at a nonprofit's and startup's marketing challenges and how testing can help optimize efforts.
How to Find, Influence & Convert More Prospects Into CustomersPARESH PATEL
This document provides tips on how to find, influence, and convert more prospects into customers. It discusses engaging prospects early before they are active buyers, understanding customers and objectives, publishing content to attract prospects, practicing customer-centric selling daily, and how sales and marketing should not be left solely to sales and marketing teams. The document also includes sections on prospect engagement funnels, calculating marketing needs, customer profiling, content planning, pipeline execution, and overcoming challenges in sales.
Wellborn Digital Marketing Boot Camp || Tracking ROI to Maximize Your Marketi...Surefire Local
Leave this webinar with a better understanding of: How to analyze your current marketing activities to assess past performance, Understanding attribution and connecting marketing activities to ROI, What to include in your marketing budget for 2017.
The document provides an overview of direct mail fundraising and best practices. It discusses how direct mail has been used for over 800 years and can be used to acquire, retain, and convert donors. Key tactics discussed include personalization, endorsements/testimonials, and including premiums. Choosing the right database and testing lists is presented as both an art and a science. Metrics like response rate and long-term donor value are important to measure success. The document also compares different media like email, SMS, telephone and recommends direct mail for its ability to reach all potential donors and build brand awareness. Tips for writing effective direct mail letters include using simple, concrete stories told from a first-person perspective.
Get the Most out of Your Traffic: Smart Strategies to Increase ConversionPedram Farsaii, MBA
Marketers are projected to spend over $67 BILLION in digital campaigns by the end of 2016…WOW. With that type of spending, there are seemingly no limits to driving traffic to your site. But, how do we take these visitors and better convert them in the rapidly evolving digital landscape? It’s time to re-think the traditional view of the conversion funnel:
- Why every door into your website can lead to important conversion insights.
- Better leveraging data to pinpoint weak spots of your website.
- Proven testing tactics that can help you drive more conversions!
http://AutomationEdge.org - How Your Business Can Benefit Email Marketing By Capturing More Leads And Building A Stronger Relationship With Your Loyal Customers
[Webcast] How to Get Your Email Marketing Off the GroundSendGrid
The document provides an overview of how to get email marketing off the ground. It discusses delivering email at scale, the benefits of marketing email over other channels in terms of ROI, and key concepts to understand like deliverability before sending campaigns. Metrics for measuring campaign performance are also reviewed like open and click rates. Finally, tips are provided for growing email lists and campaigns over time through reliability, scalability and APIs.
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketingten24 Digital Solutions
This document provides an overview and best practices for optimizing email marketing. It discusses email marketing trends like the rise of mobile and social media integration. It also provides tips for email design, content development, list growth, and metrics. The presentation aims to help marketers improve email optimization, messaging, click-through rates, and conversions.
There so many ways to market your business to find and keep the customers you really want, but which ideas work best and where should you be investing your time, effort and budget. This practical training workshop for tourism operators covered more than 20 simple and effective ways you can be marketing your business and connecting with more of the right customers.
This workshop was presented by Todd Wright of Threesides Marketing for Shellharbour Tourism. Threesides are well known operators in regional tourism and destination marketing, and the digital and social marketing scene. They have worked with individual operators, tourism destinations, local councils and state tourism marketing bodies.
Gain more customer by Fix follow up failure - Co nhieu khach hang hon bang ch...Hapec Media
Co nhieu khach hang hon bang cham soc khach hang! "67% nguoi mua noi khong ngay hom nay se san sang de mua hang trong nam toi" - Gartner Research.
"80% dau moi khach hang bo di se mua hang trong 2 years". —Sirius Decisions.
Ban se can mot ke hoach cho viec cham soc khach hang neu ban co tu 3 cau tra loi yes cho nhung cau hoi duoi day:
1. They forget.
2. They focus on hot leads.
3. Unconverted leads fall through the cracks.
4. They think the people will call back.
5. They don’t want to be pushy.
6. They don’t realize the potential impact follow-up can have on their business
How to Effectively Use LinkedIn as a Sales Prospecting ToolSalesScripter
LinkedIn is one of the best places to find prospects. But with this access to business professionals comes an area of caution as you do not want to make a bad or negative impression.
If you sell in the B2B space, you need to join us on our next webinar “How to Effectively Use LinkedIn as a Sales Prospecting Tool” where we will outline some key things that you can do and not do so that you are able to generate leads and get into new accounts.
In this webinar, we will discuss:
How to find target prospects
How to connect with prospects
What to say when you reach out
How to follow-up and stay in touch
How to Transform Your Business Into a Marketing Services ProviderinterlinkONE
This presentation was delivered by John Foley, Jr. at the 2012 PODi AppForum.
It delivers an in-depth look at the dramatic changes that have affected the print industry recently along with proven strategies, plans and tactics that print service providers can follow to grow their business despite the decrease in printed materials.
This presentation examines case studies of companies that have already found ways to adjust their business model, and succeed. It provides commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.
Key Takeaways:
- Discover various paths that you can take to transform your business into one that successfully offers full marketing services
- Learn how to make the necessary internal and external changes, including resources, messaging, and more
- Take home business strategies, marketing plans, and campaign ideas that will help your business grow!
On February 24th, Three Hats Marketing will host an Email Marketing Workshop. In this 2-1/2 hour workshop, we will demonstrate how a fictitious company goes through the entire process of email marketing from defining the strategy through the execution. We will walk you through, step-by-step addressing all of the issues your company should consider including:
* Strategy and Goals for your email marketing program
* Initial and on-going distribution list building techniques
* Designing and building engaging email templates
* Creating good content
* Creating landing pages to increase conversions
* List segmentation and results measurement
* and more!
This document discusses social media marketing and the omni-channel consumer. It provides examples of how furniture retailer Spiller Furniture used an integrated marketing campaign across multiple channels including social media, email, direct mail, websites and more to promote holiday sales events. The campaign reached over 20,000 people total and saw nearly 3,000 customer actions. The document emphasizes that today's consumers engage with brands across many different channels simultaneously and that an omni-channel approach is needed for effective marketing.
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SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
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Email Marketing
1. The Nuts & Bolts Email Marketing & Online Surveys/Forms
2. Some Quick Stats 247 billion 16,000 copies 20 million 13.4 billion
3. What is email marketing? Nothing new to the world of marketing
4. What is email marketing? As marketers we evaluate the following with any medium: 1. Who are we speaking to? 2. What is the goal of this medium? 3. How are we going to measure success?
5. What is email marketing? What does deliver? 1. Allows for targeting 2. It is data driven 3. It drives direct sales 4. Builds relationships, loyalty and trust 5. Supports sales through other channels email marketing
6. How does it work? You’ve got to remember to BE all about it!
28. So I can execute it—can I sell from it? $43.62 $6.85 vs. $19.33 11.9 to 27.8 billion
29. Show me the numbers! Medium Direct Mail Email #1 Email #2 # Sent 10,000 Sent 1,000 sent 10,000 Amount Spent $4200 (.42 per) $100 $100 Response/Open 2% 20% 20% Closing Rate 35% 2% 2% Avg. Ticket $999 $999 $99 Cost per Response $21.00 $.50 $.05 # Buyers 70 4 40 Cost per Buyer $60.00 $25 $2.50 Cost per Person .42 $.10 $.01
247 billion emails are sent everyday Every second the worlds email users produce messages equivalent to 16,000 copies of Shakespear’s Complete Works While reading this sentence 20 million emails have been sent 13.4 billion dollars were expected to be allocated to email marketing in 2009
As long as there is retail, and as long as there is an audience that pays for any medium there will be paid advertising in anything that we consume. Principles of any marketing plan, strategy or execution are exactly as they were before. The platform has simple changed.
Who are we speaking to? As most of you can speak of with your experience with our company or if you have worked with any advertising entitiy before, it is 100% about targeting the right lady that would be most likely to buy from you. What is the goal of this medium? A marketing plan with a goal is never an executable plan. The goal by me for exposure and sales down the road. Or generating high volume for this weekend. Or to get special orders only. Whatever that goal is, the medium has to reflect the goals of that. How are we going to measure success? Of course if the goals are met but also maybe there are ways to evaluate the medium beyond just seeing if sales increased or custom orders or website traffic went up in that specific area. What measurable is that medium going to provide to prove to the marketer that it is worth sticking around in this medium.
There are 8 BE’s that are essential to deliver effective email marketing at the customer level. When all of these eight BE’s are working in sync and cohesion together you will deliver results that drive Ms. Jones to purchase from you.
The subject line of every email should be enticing and should be relevant to the customer. More often than not the subject line of any direct email campaign is a relevant subject line to the person who created the email—not the customer who is receiving the email. Don’t make Ms. Jones dig through your email to find the relevant information. Place the info she wants to hear about your promotion above the fold if you will—just like it was good to be above the fold in the newspaper we want the information to the consumer where she can read it right away. Let’s take a look at an example:
Honesty is the best policy in any form of marketing---whether offline or online. However, honesty is of the upmost importance in the online world. One slip up of dishonesty and all of a sudden you are moving down a path that you can never recover from. Although it hurts to lose a customer and have her turn away from you, you have to give her the option to “opt out”. This has been a prevalent reaction in the world of marketing it was just never brought to your attention. Whenever an ad or marketing piece of any kind is put out into the marketplace potential consumers are choosing to opt in to your brand. You just never had the dialogue with the lady when she decided not to. In the world of email marketing the lady has to talk to you to opt in or to opt out of your brand. Explain to her what she is going to get. If she is going to get design tips—give her design tips. If she is only going to get specials—give her specials. Don’t say what she is going to get and don’t give it.
When she says no—act swiftly, promptly and without complaint. Most email programs like Tell Ms. Jones or through R&A Marketing will handle these opt out messages on your behalf by using programs and unsubscribe buttons. This is just not common courtsey—it is due to the 2003 spam act which requires clear and transparent language in regards to unsubrcibers of email lists. On top of that, being labeled as a spammer has many repercussions both in the short term as well as in the long term.
Don’t waste her time. If you are going to email—email with a purpose and a reason. Say you are sending out design tips and they are emailed without the knowledge of any of your stuff. Mary Jones calls into the store and asks about the tips that she just received. Is your staffer going to be ready to field that potential sale or inquiry? The same can be said for an online only offer that is emailed out. Lisa Jones prints it out and brings it into the store. Does your staff know what is going on? In these cases the emails were well executed and most likely worked. However, Ms. Jones was not able to be delivered exceptional service at the retail level because of lack of information. Relevancy both applies in the email as well as how the store represents the relevancy of that email.
However you first email your consumer she is going to expect the email to come that way—all the time. If you deliver tips and trends for months at a time—you should keep delivering to that customer base the information. If sales and specials are the direction, continue to delivering that every time. Tuesday and Wednesday have been found to be the best days to email in regards to delivering results as the retail level. That is enough time to plan a weekend of shopping and not to early to be placed on the back burner. Whatever day you begin sticking with—keep with that day based on the content that is sent that day. More often than not the success of emails create a sense that it will work this way—everytime—at anytime. There was a reason, a time, and a place why that Tuesday email at 12:30 PM worked. Keep that same time, method of delivery and day in mind the next time a campaign is determined.
A newspaper ad is sent out in a mass media vehicle that is delivered to a residence—not a person. Email is delivered to a person. Show her that you know her. Address the email to her first name. Perhaps you can reference a previous product that she bought and if it is working out OK. Or even if she had been in the store in the last week thank her for taking time out of her day to come and visit your store. You special you are sending out that week might be exactly the same but adding in a little personalization can go along way in determining whether she comes in or stays home.
Keep your list clean. Just like when you have .44 pieces of mail bounce back and your rectify that address, take care of the emails that are bouncing back. With R&A programs that handle email this entire piece of the package is handled efficiently and swiftly. Email servers and companies will “blacklist” you for sending to multiple bounced addresses over and over. Why they do this is that then your email list is acting of that of a spammer sending out to unsolicited email addresses. Whether it was true or not, it is an uphill battle to climb up and can result in domain names being blacklisted from domain names such as “Google, yahoo, or aol”. Those three make up a lot of the emails that you are sending in your list—all of a sudden you are not reaching most of your consumers as well as you would like to.
When you are emailing there are some safeguards that you can put in place that will allow your email to be delivered every time: Use the same from address in every email Let the consumer, on the front side, know where the email is coming from Avoid common spammer words in the live portions in your live html Let’s take a look at some common spam words and then how those can create a problem in your email
Research by the Direct Marketing Association that for every dollar spent on email marketing there was $43.62 ROI March 2008 survey by shop.org found that the Cost Per Order (CPO) for an email was $6.85 verses $19.33 for a paid search using search engines. August 2009 survey by Vernonis Suhler Stevenson’s annual communications industry forecast suggested that the total spend fro emails will grown from 11.9 billion in 2008 to 27.8 billion by 2013
Let’s apply the same principles we use to measure direct mail to evaluating an email marketing campaign that was purely transactional. In regards to the response/open rate we are using that number based on amount of traffic coming into the store verses an email of how many people are opening an email. From there the closing rate is how many people of the 2% who came in for the DM and then how many of the 20% who opened came into the store and bought.
That’s cool. There are some easy and effective ways you can start getting emails today. Create a sign up form on your website. We have one customer who is averaging one new customer per day signing up on their online email sign up form. At R&A we get about one per week and we only have 80 unique visitors a week visit our site. Make it apart of the sales process for your sales people. Give them extra bonuses for collecting emails on a consistent basis. Use the Tell Ms. Jones point of purchase which is intended to leave a safe haven for Ms. Jones to give her email willingly with no strings attached to a sale. Give away gift cards every month to one lucky winner to ensure she is going to sign up. On any direct mail piece that you use have part of your giveaway involve a scan to win where an email has to be inserted to become eligible for the savings. One of our clients ran this event for two weekends and got over 300 emails. The offer does not have to be a huge cash prize—have it be bonus savings in the store or a special financing offer for only those customers. If you know that it is going to be a sale you can afford to give a couple extra bucks to nail the sale.
Remember the BE’s that we talked about. Those customers who have given you their email are entrusting you with something very valuable and worthwhile to them. It would be the respectful thing and honest thing to begin emailing her right away. Even if you only sell one $999 sofa off of every email you send, that is a much better ROI than sending out 5,000 direct mails and only closing 35% of 50 people coming in. It may not be the numbers you are desiring but it sure it speaking louder than the yellow pages ad or newspaper ad being thrown out there every other week.
Email marketing is still a one way conversational stream. However it is an excellent jumping off point to creating conversation with your customer. Branching out to other mediums to hear the feedback directly from your consumer is one way to help ensure the honesty and truthfulness of your email policies.