This document discusses how perception and self-image are everything in today's distracted, online world. Millennials are willing to sacrifice privacy to curate their ideal self-image and gain social acceptance on social media. Constant connectivity through smartphones and social media encourages social comparison and influences behavior as people strive to project only their best selves. What people share online about their lives, including food, relationships, and activities, reflects how they want to be perceived and is a form of personal branding and identity work. Clicking "like" and following causes on social media have become new steps in civic engagement and philanthropy as people's obsession with self-image drives participation in online campaigns and conversations around social issues.