The document discusses 12 predictions for the content technology industry in 2010 made by analysts at CMS Watch. The predictions include: 1) ECM and DM will become more separate, 2) Faceted search will be used more in enterprise apps, 3) DAM vendors will focus more on SharePoint integration, 4) Mobile apps will be important for DM and search, 5) WCM vendors will focus more on intranets, 6) Thick clients will see backlash, 7) Cloud services will become more common, 8) Document services will see renewed interest, 9) Gadgets/widgets will be used more in portals, 10) Records managers will face resistance to change, 11) Collaboration tech will diverge for

1. 2010 Content Technology Predictions The CMS Watch Analyst Team: Tony Byrne Theresa Regli Alan Pelz-Sharpe Jarrod Gingras Kas Thomas Adriaan Bloem Apoorv Durga

2. For a bit of end of year fun the analysts at CMS Watch got together and made some guesses as to what 2010 might hold… Each year we get some right, and some wrong – hopefully more right than wrong… but we will let you be the judge of that.  Find the full post here: http://www.cmswatch.com/Trends/1760-2010-Predictions By the way, we also have a YouTube video you may also want to check out that gives a richer explanation of each of these predictions… http://www.youtube.com/watch?v=kRCygQAawnE Introduction

3. ECM as a marketing and technical concept has great validity. But the idea of having a single overarching platform to manage all sources of content management only works well in those enterprises that follow a unified and services-oriented architectural approach to IT. In 2010, we will see more vendors returning to core document management and workflow requirements, and becoming bolder about their lack of interest in embracing broader ECM functionality (DAM, WCM, Collaboration, and so forth) -- at least not in an integrated platform. 1. ECM and DM go separate ways

4. Full-text search is of little value when trying to mine corporate document silos. Most firms continue to rely upon good electronic filing systems (information architecture). However, most firms don't correctly file business documents, and become over reliant on search engines to magically sort and find chaotic information piles. In these environments, faceted search (logically chunking large search result sets) will enjoy a revival. 2. Faceted search pervades enterprise apps

5. Most if not all DAM (Digital Asset Management) vendors will debut a SharePoint "connector." We will see continued adoption / use of SharePoint as a front-end to DAM. At the same time, DAM vendors will struggle to meet the proliferating demand for DAM technology in Europe. Some DAM vendors are already declining to respond to RFPs because they know they can't support clients on the continent. 3. DAM and SharePoint

6. Does your ECM package come with its own mobile app store? In 2010, it might. Smarter phones, more bandwidth, and an increasingly mobile workplace will push the traditionally more staid document management and search vendors to develop richer mobile interfaces. Meanwhile, major enterprises (and vendors) will need to adapt their search and information access strategies in the face of mobile application search, with a new emphasis on precision over recall, and a fresh look at faceted results. 4. Mobile for DM and Search

7. Intranet managers have had to take on greater responsibilities in the past year, especially for internal collaboration and community services. But they frequently tell us that their Web CMS vendors have turned their attentions slavishly to the needs of public website marketers. Amid a crowded market for e-marketing-oriented WCM solutions, in 2010 some opportunistic WCM vendors will renew their focus on the specific needs of Intranet scenarios. 5. WCM and Intranets

8. Some content technology vendors are rolling out thick clients at a time when IT has not forgotten the headaches around user provisioning, security, and version control they experienced when Java applet technology was all the rage. It won't take CMS vendors long to figure out that Flex is no substitute for AJAX and especially HTML 5. 6. Thick client backlash

9. A majority of the 200+ content technology vendors we cover will come out with optional, cloud-based storage, archiving, and processing services. Big candidates for processing services are episodic but server-intensive tasks like publishing, indexing, and transcoding. And before year's-end we will see the first wave of a backlash as well, as vendors unfamiliar with running (or brokering) such services stumble noticeably in early attempts, and customers become more savvy about security, SLAs, network performance, and other vital considerations. This will slow, but not halt, the rise of cloud-based supplemental services across nearly all the technologies we cover. 7. Cloud alternatives become pervasive

10. Document Services (Document Composition, Document Output Management) will attract increased attention from vendors as well as customers. Most of these technologies are not new. But enterprises will discover the huge potential of verticalized applications by integrating document services into existing ECM systems. Examples include electronic billing, statement/policy generation, and presentation. Many vendors already have some offerings here and we will start seeing better integrated solutions in 2010. 8. Document services make a comeback

11. Lightweight technologies like Gadgets and Widgets have become increasingly popular on the public web. In 2010, enterprises will more intently use them to build tactical solutions ("quick wins") and then slowly migrate to more strategic options. So portal vendors will not only support these frameworks but also will start providing a roadmap for moving from Gadgets to Portlets, and vice-versa. 9. Gadgets and Widgets sweep the Portal world

12. There is a fight already brewing between records managers and business managers, but in 2010 the battle will join in earnest. Throughout much of the past decade, record managers succeeded in getting more executive attention in the wake of scandals and stiffer legal/regulatory requirements. Today, though, the RM profession is perceived as being behind the times and focused on paper documents; sadly there is some truth to this. At a time when enterprises have fallen behind the curve in dealing with e-mail as a primary source of records, the potential for Cloud Computing and new viral collaborative technologies raise further questions about the RM profession's ability to adapt and deal with changing times. As a result the movement for simple retention rather than detailed RM practices will continue to gain ground. 10. Records Managers face renewed resistance

13. Many collaboration and social networking vendors are struggling to support internal ("behind the firewall") and external community scenarios off the same codebase. In 2010, many will give up the struggle and acknowledge that these business scenarios have fundamentally diverged. We will see more separate offerings from the same vendor, with increasingly different user experiences, security models, performance goals, and so on. At the same time, vendors will add and promote integration hooks as more customers seek to "move" discussions and collaboration across enterprise boundaries. 11. Divergence collaboration and social technologies

14. Many firms are now recognizing the need to localize applications and content across cultural and geographic boundaries. Though the technology has been around for while to enable this, a mindset shift is propelling this requirement forward. For some firms it is the perceived or actual threat of competition from countries such and India and China. For others it is the recognition that employees and partners operate more effectively in their native language rather than using English as a second language. For others it is the potential to sell outside of saturated English-language market. Many collaboration and social computing vendors in particular will get caught flat-footed in their assumption that application interfaces need only support English. 12. Multilingual requirements rise to fore

15. For more information about CMS Watch research on the content technology areas discussed above, please contact us at: [email_address] Download free samples of our research here: http://www.cmswatch.com/Reports/Try/ Thank you

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