The document discusses best practices for selecting a web content management system (CMS). It recommends evaluating vendors based on functional requirements, how well their systems fit your specific sites, and through competitive testing and demos with real users. The selection process should involve an increasingly intimate series of interactions with vendors to uncover hidden issues before making a decision, as implementation services often cost more than software licenses alone. Thorough testing at each stage is emphasized to fully understand requirements and ensure the selected system will work for your needs.