SlideShare a Scribd company logo
[object Object],How to Select a Web Content Management System Tony Byrne Founder, Real Story Group
Real Story Group: What We Do Copyright © 2010 Real Story Group www.realstorygroup.com Analyze strengths and weaknesses of the tools....and vendors Advise on successful technology selection
Four Traditional Approaches to Selection Copyright © 2010 Real Story Group www.realstorygroup.com 1. 2. 3. 4.
Don’t let it come down to this.... Copyright © 2010 Real Story Group www.realstorygroup.com
Series of increasingly intimate encounters... Copyright © 2010 Real Story Group www.realstorygroup.com http://www.stanfield.com/circles-main.html
Getting to the right “fit” Copyright © 2010 Real Story Group www.realstorygroup.com Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Requirements Research Proposals Demos Pilot Proofing Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor
But really a multi-dimensional exercise Copyright © 2010 Real Story Group www.realstorygroup.com Source:  http://www.realstorygroup.com/Research/Channel/CMS/Vendors
Functional Evaluation Copyright © 2010 Real Story Group www.realstorygroup.com
Better yet: How does it fit your sites? Copyright © 2010 Real Story Group www.realstorygroup.com
Categorizing the Web CMS Vendors Copyright © 2010 Real Story Group www.realstorygroup.com Big, expensive, often oversold Big, expensive, more focused Complex, but lower-priced Easy to deploy, harder to extend Most “out of box,” least extensible  Source:  http://www.realstorygroup.com/Research/Channel/CMS/Vendors
Mid-range / Mid-market Copyright © 2010 Real Story Group www.realstorygroup.com
“ Checklist RFPs” Copyright © 2010 Real Story Group www.realstorygroup.com
Test, test, and test again  Copyright © 2010 Real Story Group www.realstorygroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hold a real bake-off…in your kitchen Copyright © 2010 Real Story Group www.realstorygroup.com
Hidden Surprises Emerge... Copyright © 2010 Real Story Group www.realstorygroup.com
You also learn more about the  Vendor Copyright © 2010 Real Story Group www.realstorygroup.com
How do they compare? Copyright © 2010 Real Story Group www.realstorygroup.com
Wait a second... the real costs are in services Copyright © 2010 Real Story Group www.realstorygroup.com Credit:  http://blog.clayenos.com /
Alternative: “Combination RFP” -- Test both Copyright © 2010 Real Story Group www.realstorygroup.com SI #1 SI #2 SI #3 SI #4 #3 ISV + + + + ➠ ➠ ➠ ➠ #2 ISV #1 ISV #4 ISV Bid #3 Bid #4 Bid #2 Bid #1
Key Take-Aways: WCM Selection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Real Story Group www.realstorygroup.com
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Real Story Group www.realstorygroup.com

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How to Select a Web Content Managment System

  • 1.
  • 2. Real Story Group: What We Do Copyright © 2010 Real Story Group www.realstorygroup.com Analyze strengths and weaknesses of the tools....and vendors Advise on successful technology selection
  • 3. Four Traditional Approaches to Selection Copyright © 2010 Real Story Group www.realstorygroup.com 1. 2. 3. 4.
  • 4. Don’t let it come down to this.... Copyright © 2010 Real Story Group www.realstorygroup.com
  • 5. Series of increasingly intimate encounters... Copyright © 2010 Real Story Group www.realstorygroup.com http://www.stanfield.com/circles-main.html
  • 6. Getting to the right “fit” Copyright © 2010 Real Story Group www.realstorygroup.com Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Requirements Research Proposals Demos Pilot Proofing Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor Vendor
  • 7. But really a multi-dimensional exercise Copyright © 2010 Real Story Group www.realstorygroup.com Source: http://www.realstorygroup.com/Research/Channel/CMS/Vendors
  • 8. Functional Evaluation Copyright © 2010 Real Story Group www.realstorygroup.com
  • 9. Better yet: How does it fit your sites? Copyright © 2010 Real Story Group www.realstorygroup.com
  • 10. Categorizing the Web CMS Vendors Copyright © 2010 Real Story Group www.realstorygroup.com Big, expensive, often oversold Big, expensive, more focused Complex, but lower-priced Easy to deploy, harder to extend Most “out of box,” least extensible Source: http://www.realstorygroup.com/Research/Channel/CMS/Vendors
  • 11. Mid-range / Mid-market Copyright © 2010 Real Story Group www.realstorygroup.com
  • 12. “ Checklist RFPs” Copyright © 2010 Real Story Group www.realstorygroup.com
  • 13.
  • 14. Hold a real bake-off…in your kitchen Copyright © 2010 Real Story Group www.realstorygroup.com
  • 15. Hidden Surprises Emerge... Copyright © 2010 Real Story Group www.realstorygroup.com
  • 16. You also learn more about the Vendor Copyright © 2010 Real Story Group www.realstorygroup.com
  • 17. How do they compare? Copyright © 2010 Real Story Group www.realstorygroup.com
  • 18. Wait a second... the real costs are in services Copyright © 2010 Real Story Group www.realstorygroup.com Credit: http://blog.clayenos.com /
  • 19. Alternative: “Combination RFP” -- Test both Copyright © 2010 Real Story Group www.realstorygroup.com SI #1 SI #2 SI #3 SI #4 #3 ISV + + + + ➠ ➠ ➠ ➠ #2 ISV #1 ISV #4 ISV Bid #3 Bid #4 Bid #2 Bid #1
  • 20.
  • 21.