The document discusses 10 key technology trends for 2009-2010: (1) green IT, (2) virtualization, (3) cloud computing and SaaS, (4) unified communications, (5) mobile phones and connectivity, (6) data centers, (7) security, (8) storage, (9) web 2.0 and social media, and (10) enterprise applications and open source. It promotes an upcoming technology conference called Interop that will address these trends and how organizations can leverage IT investments for maximum business benefit. The conference is aimed at IT managers, CIOs, and solution providers.

1. Perspectives Technology trends 2009 – 2010 --Brian Pereira, Executive Editor, Network Computing magazine

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3. Tracking trends Interaction with solutions vendors Dialog with industry analysts Tracking technology beats thro’ reports, whitepapers, media CIO Forums, Conferences and Exhibitions Industry forums: Nasscom, CSI, COM-IT, FICCI-Frames Partner events, exhibitions, conferences Content from InformationWeek , USA Experienced journalists, international editors

5. Trend #1: Green IT Large enterprises moving to CSR, sustainability and Green IT initiatives Vendors pitching energy efficient products Enterprises replacing power hungry devices with energy efficient ones At the Global level there is more awareness about reducing the carbon footprint and enthusiasm for carbon credits Manufacturers adhere to strict standards set by Energy Star, RoHS, WEEE Way to go: Audit your energy consumption and replace equipment, appliances Energy efficient products (low carbon footprint) and data center consolidation (reduce footprint) Virtualization and Optimization technologies Natural energy resources (Wind farms, Hydro power, solar power) Using products made of environmental friendly materials Adopt Corporate Social Responsibility and sustainability initiatives www.networkcomputing.in

6. Trend #2: Virtualization Enterprises see virtualization as a means to cut IT spends and maximize ROI CIOs are enthusiastic about it and many have adopted it Virtualization optimizes usage of IT infrastructure (servers, storage, networks), through consolidation Reality: Gartner: Globally, only 12% of the server population is virtualized Indian companies are cautious, in the exploration stage, doing it in phases M&A and consolidation of IT infrastructure is driving virtualization Awareness could be better, especially in the mid- and small-sized companies www.networkcomputing.in

7. Trend #3: Cloud computing, SaaS Service providers are here, Indian companies talking to them 2008: SaaS market in India worth $70 mn Cloud computing market projected to be $1bn Gartner : Worldwide cloud services revenue to exceed $56.3 bn in 2009 Cloud computing can save IT costs: 30 – 60 % Reality: Low level of adoption, cautious approach, undecided Partial deployment, pilot trials Non-mission critical apps Private clouds, in-sourcing Dampers: Inconsistent bandwidth, unreliable power, associated costs, security concerns, interoperability www.networkcomputing.in

8. Trend #4: Unified Communications Unified communications (UC) enables multi-mode communication on a common platform. It integrates e-mail, instant messaging, mobile phone, voicemail and video --- with IP telephony as the basic platform. Frost and Sullivan report : UC market expected to grow by 14.2 percent in 2009, reaching $3.36 billion (approx. Rs 336 crore) by end of the year. Estimated to reach $6.58 billion (approximately Rs 658 crore) by 2014. The economic crisis has accelerated the adoption of UC tools. UC is fast becoming a critical business tool and is enabling companies to address real-world challenges like widely dispersed workforces, globalization, rising travel costs and the need to reduce carbon emissions. www.networkcomputing.in

9. Trend #5: Mobile phones, VAS, connectivity Growth of mobile subscriptions surpasses landline subscriptions TRAI: Wireless subscription reaches 427.28 Million (June 30, 2009) TRAI: Wireline subscription declines to 37.54 Million 11.9 mn New subscribers in June 2009 Approx. 12 – 14 million new wireless subscribers every month! Fastest growth in rural sector Demand for budget handsets and high-end models (business mail) VAS and apps /appstore will drive mobile telephony growth. Microfinance apps, value-added services already driving growth in rural sector With the proliferation of 3G we see demand for DVB-H based services (like mobile TV) www.networkcomputing.in

10. Trend #6: Data Centers Demand for data center facilities has increased. Service providers are responding by investing heavily in data centers. Shift to IP based communication and lower bandwidth costs has seen more players in the data center space (traditionally Telecos). Client-server model is being replaced by SOA and Web 2.0. Focus on reducing the footprint (by consolidating systems and virtualization) Focus on reducing opex – by reducing energy consumption and cooling. Deploying more energy efficient systems. Components like hard drives utilize less power (40% less in some cases) Processors shut down segments (like cores) that are idling Blade servers use less power www.networkcomputing.in

11. Trend #7: Security IT spending has decreased but cos continue to spend on security Unified Threat Management solutions gaining momentum esp in small and medium enterprises Greater focus on end-point security Multiple layers of defense Security as a service (managed) gaining more acceptance Threats: Hackers now motivated by financial gain Cyber crime is more organized; hackers older and professional Sophisticated threats: Cross-site scripting (XSS), SQL injection, zero-day exploits www.networkcomputing.in

12. Trend #8: Storage Digital data is growing at an explosive rate in the enterprise. Email, user generated content, rich media (docs, attachments) With cuts in IT spending, companies are adopting storage optimization technologies Thin provisioning, cloud storage, open storage, data deduplication, eco-friendly storage Unified storage technologies gaining momentum www.networkcomputing.in

13. Trend #9: Web 2.0 and Social media Enterprises are using social media sites to promote products and services and for e-commerce Traditionally the Railways and the Travel and Hospitality sectors have been the biggest users of online media for commerce Other verticals are aggressively using Web 2.0 and Social media Automobiles, Education, FMCG, Entertainment, Advertising & Media… www.networkcomputing.in

14. Trend #10: Enterprise applications and Open Source Large enterprises have already deployed ERP, SCM, CRM etc and are just tweaking these or dealing with integration and interoperability issues. ISVs are pitching at SMBs. Many are looking at Software as a Service as a way to lower TCO (pay as you use). Open Source applications like OpenOffice.org, Apache Web server, Linux distributions are widely adopted in Indian enterprises. www.networkcomputing.in

15. Which trends will impact your industry? #1: Green IT #2: Virtualization #3: Cloud computing and Saas #4: Unified Communications #5: Mobile phones, connectivity and VAS #6: Data centers #7: Security #8: Storage #9: Web 2.0 and Social Media #10: Enterprise Applications, Open source

16. Experience all this at one place Experience these trends at our Technology Conference and Exhibition , Interop . Interop has been running successfully for many years in Las Vegas, New York, Tokyo, Sao Paulo, and Moscow. First time in India: Interop in Mumbai, Oct 7 – 9 (Bombay exhibition Center). 72 speakers spread across 24 sessions, 6-8 Keynotes, three plenary panel discussions, and several workshops and special sessions. . Theme : To highlight ways in which IT investments can be leveraged for maximum business benefit . Audience: IT managers, CIOs and CTOs from enterprises across India; Solution providers, experts, analysts and technology evangelists. www.interop.com/mumbai

18. Thank you www.interop.com/mumbai www.networkcomputing.in [email_address]