VIEW THIS RECORDING HERE - https://www.realstorygroup.com/WebinarCollab Enterprise collaboration tools have been around for more than two decades, and social networking platforms have at least eight years of experience in the enterprise. Yet digital workplace leaders often face confusing questions — and plenty of frustration — around these technologies. Digital leaders must ask: What are the most important capabilities to have? If we build it, will they come? How do we engender greater collaboration and sharing? What are the long-term architectural consequences of the near-term choices we make? How should we differentiate among vendors? Join RSG Founder Tony Byrne for some research-based answers to these questions. He will blend survey results with the anecdotal experience of your peers among G2000 enterprises to provide an essential primer on contemporary social-collaboration technology. VIEW THIS RECORDING HERE - https://www.realstorygroup.com/WebinarCollab

1. Social-Collaboration Technology 101
Exposing the real weaknesses and strengths of
Digital Workplace and Marketing Technologies
August 3, 2016
www.realstorygroup.com

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RSG: A Different Kind of Analyst Firm
Analyze weaknesses
and strengths of the
tools....and vendors
Advise and mentor on
successful technology
selection
Benchmark your digital
effectiveness

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RSG Research Areas:
Digital Workplace & Marketing Technologies
We are a buyer's
advocate for enterprises
looking to invest in
digital transformation.
We provide in-depth
research analyzing
weaknesses and
strengths of technology
and vendors.

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VendorMap

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What Real Independence Looks Like
5

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Future Gazing
Virtual Reality Wearables / IoT
Robots / Machine Learning Artificial Intelligence / Translations
Image Sources: Microsoft, Apple, Pixabay, Skype

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Agenda: Three Considerations
1. What is Social-Collaboration?
2. How do we connect leader and
employee aspirations in a business
context?
3. How can we measure how good we
are at this?

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A definition
col·lab·o·rate
“Work jointly on
an activity toward
a common goal…”
net·work
“Connect with others
outside the context of
a specific goal…”

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Networking & Collaboration...together

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HOW DO WE CONNECT
ENTERPRISE AND
EMPLOYEE NEEDS?

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The Social-Collaboration Gap
“We need to collaborate more”
“We need the right answers”
Exec Level: Aspirational
Staff-Level: Practical
Business Applications Close This Gap

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Social-Collaboration Application Archetypes
„ Communities
Informal/UnstructuredFormal/Structured
„ Knowledgebase Management
„ External Collaboration
„ Project Collaboration
„ Socializing Legacy Processes
„ Innovation Support
„ Expertise Location
„ Enterprise Conversation
„ Social Q & A
Collaboration-oriented Networking-oriented
„ Adaptive Case Management

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From Sites & Spaces to Products
„ Communities
Informal/UnstructuredFormal/Structured
„ Knowledgebase Management
„ External Collaboration
„ Socializing Legacy Processes
„ Innovation Support
„ Expertise Location
„ Enterprise Conversation
„ Social Q & A
Collaboration-oriented Networking-oriented
„ Enterprise Networking
Make policies/procedures/manuals/guides
findable
Share best practices
Deliver Answers
Socialize change
Connect people to knowledge
An employee-centric Digital
Workplace manages these
applications as products
„ Project Collaboration
Accelerate repeatable team efforts

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SharePoint Social Collab Services: “Feature Complete”
Source: RSG Enterprise Collaboration Evaluations

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SP Is Missing Key Business Applications
Source: RSG Enterprise Collaboration Evaluations

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Not Just Picking on Microsoft
„ Communities
Informal/UnstructuredFormal/Structured
„ Knowledgebase Management
„ External Collaboration
„ Project Collaboration
„ Socializing Legacy Processes
„ Innovation Support
„ Expertise Location
„ Enterprise Conversation
„ Social Q & A
Collaboration-oriented Networking-oriented
„ Enterprise Networking
SharePoint IBM
Oracle

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Ideation / Innovation Support
17

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Official Knowledgebase
18

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Expertise Location
19

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HOW WELL ARE WE
DOING?

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Collaboration / Social Software – Use Case Maturity
Source: RSG Social-Collaboration Survey 2016
57%
56%
46%
46%
43%
30%
28%
28%
26%
26%
25%
Project Collabora6on
Team Communica6on
Knowledgebase Management
Communi6es of Prac6ce
Simple Workplace Forms
Innova6on / Idea Management
Enterprise Conversa6on
External Collabora6on
Social Q&A
Socialize Legacy Processes
Expert Locator
Social use
cases are
less mature
compared to
traditional
collaboration
use cases

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Collaboration / Social Software – Key Themes
Source: RSG Social-Collaboration Survey 2016
55%
43% 41%
57%
46% 46%
Project Collabora6on Knowledgebase Management Communi6es of Prac6ce
2014 2016
Use Case Maturity: 2014 vs. 2016

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RealStoryGroup.com/RealScore
Score Your Social-Collab Effectiveness

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RealScore for Acme
The trains are running, but the tracks are in
serious need of repair...37
Organizational Development: 7 / 25 Business Capabilities: 7 / 20 Systems: 8 / 15
Your Results Compared
Total Possible: 60
Your Raw Score: 22
Organizational Development Business Capabilities Systems

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Your Results Compared Continued
Total Possible: 60
Your Raw Score: 22
Manufacturing Industry Average: 32.3
Cross-Industry Average: 35.5
Organizational Development Business Capabilities Systems
Acme Results….

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Organizational Development by Metric• Tangibles and Intangibles such as organizational resources,
processes, and structures
Analytics &
Optimization
Community
Management
Total Possible: 25 Your Score: 7 Industry Average: 13.3 Cross-Industry Avg: 14.6
Culture and Alignment
Governance &
Program Management
Staffing & Resources
Manufacturing
RealScore: Organizational Development

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Stay in Touch…
jgingras@realstorygroup.com
www.linkedin.com/in/jarrodgingras