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2016 Vendor Map
Exposing the real weaknesses and strengths of
Digital Workplace and Marketing Technologies
July 13, 2016
www.realstorygroup.com
2
Join Real Story Group at DX Summit 2016!
Workshop: The Right Way to Select Digital Experience Technology
Session: What Would a Real Quadrant Look Like?
When: November 14-16
Where: Chicago, IL
Early Bird Registration is open! Save $300 at www.dxsummit.com/2016
Copyright © 2016 Real Story Group www.realstorygroup.com
RSG: A Different Kind of Analyst Firm
Analyze weaknesses
and strengths of the
tools....and vendors
Advise and mentor on
successful technology
selection
Benchmark your digital
effectiveness
Copyright © 2016 Real Story Group www.realstorygroup.com
RSG Research Areas:
Digital Workplace & Marketing Technologies
We are a buyer's
advocate for enterprises
looking to invest in
digital transformation.
We provide in-depth
research analyzing
weaknesses and
strengths of technology
and vendors.
Copyright © 2016 Real Story Group
What Real Independence Looks Like
5
Copyright © 2016 Real Story Group
PLUS ÇA CHANGE…
Agenda
Copyright © 2016 Real Story Group
VendorMap
Copyright © 2016 Real Story Group
The City Center
Copyright © 2016 Real Story Group
VendorMap
Copyright © 2016 Real Story Group
Overarching Themes
•  Center vs. Periphery
–  Suite vs. Best of Breed
–  New vs Old
–  Product vs. Platforms
–  Cloud-native vs. Cloudable
•  Pervasive Fragmentation
–  This is not a bad thing!
–  Major regional differences
–  Substantial model variation
•  Licensing
•  Channel
•  Tenancy / Hosting / Services
•  Boundary Overlap
–  Also not inherently a bad thing…
–  But as a customer you need to be careful
10
Copyright © 2016 Real Story Group
WCM: Innovation and Change
Copyright © 2016 Real Story Group
DAM: The Marketers Cometh
Copyright © 2016 Real Story Group
Campaign and Lead Mgmt: Untapped Potential
Copyright © 2016 Real Story Group
Social-Collab: Moving Away from Platforms
Copyright © 2016 Real Story Group
Portals: Still Relevant?
Copyright © 2016 Real Story Group
ECM: Persistent Need; New Approaches
Copyright © 2016 Real Story Group
THE RIGHT WAY
TO DECIDE
Agenda
Copyright © 2016 Real Story Group
Strategic Alternatives
Service
Service
Service
1) Platform Alignment 2) Best of Breed
•  Pros and Cons to both approaches
•  The ideal is likely a hybrid of the two
Major
Platform
3rd-
party
add-on
3rd-
party
add-on
Service
Service
Service
Service
Service
Service
18
Copyright © 2016 Real Story Group
One Way to Select a Vendor
GEEKS MYSTICS
LOSERS POSERS
h/t Martin White – intranetfocus.com
19
Copyright © 2016 Real Story Group
Agile Approach
20
Agile =
•  Team-based
•  Test-oriented
•  Hands-on
•  Iterative
Copyright © 2016 Real Story Group
Stay in Touch…
explore@realstorygroup.com
linkedin.com/in/tonybyrne1
realstorygroup.com/Excerpt

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Webinar: 2016 Digital Vendor Map: What Does It Mean?

  • 1. 2016 Vendor Map Exposing the real weaknesses and strengths of Digital Workplace and Marketing Technologies July 13, 2016 www.realstorygroup.com
  • 2. 2 Join Real Story Group at DX Summit 2016! Workshop: The Right Way to Select Digital Experience Technology Session: What Would a Real Quadrant Look Like? When: November 14-16 Where: Chicago, IL Early Bird Registration is open! Save $300 at www.dxsummit.com/2016
  • 3. Copyright © 2016 Real Story Group www.realstorygroup.com RSG: A Different Kind of Analyst Firm Analyze weaknesses and strengths of the tools....and vendors Advise and mentor on successful technology selection Benchmark your digital effectiveness
  • 4. Copyright © 2016 Real Story Group www.realstorygroup.com RSG Research Areas: Digital Workplace & Marketing Technologies We are a buyer's advocate for enterprises looking to invest in digital transformation. We provide in-depth research analyzing weaknesses and strengths of technology and vendors.
  • 5. Copyright © 2016 Real Story Group What Real Independence Looks Like 5
  • 6. Copyright © 2016 Real Story Group PLUS ÇA CHANGE… Agenda
  • 7. Copyright © 2016 Real Story Group VendorMap
  • 8. Copyright © 2016 Real Story Group The City Center
  • 9. Copyright © 2016 Real Story Group VendorMap
  • 10. Copyright © 2016 Real Story Group Overarching Themes •  Center vs. Periphery –  Suite vs. Best of Breed –  New vs Old –  Product vs. Platforms –  Cloud-native vs. Cloudable •  Pervasive Fragmentation –  This is not a bad thing! –  Major regional differences –  Substantial model variation •  Licensing •  Channel •  Tenancy / Hosting / Services •  Boundary Overlap –  Also not inherently a bad thing… –  But as a customer you need to be careful 10
  • 11. Copyright © 2016 Real Story Group WCM: Innovation and Change
  • 12. Copyright © 2016 Real Story Group DAM: The Marketers Cometh
  • 13. Copyright © 2016 Real Story Group Campaign and Lead Mgmt: Untapped Potential
  • 14. Copyright © 2016 Real Story Group Social-Collab: Moving Away from Platforms
  • 15. Copyright © 2016 Real Story Group Portals: Still Relevant?
  • 16. Copyright © 2016 Real Story Group ECM: Persistent Need; New Approaches
  • 17. Copyright © 2016 Real Story Group THE RIGHT WAY TO DECIDE Agenda
  • 18. Copyright © 2016 Real Story Group Strategic Alternatives Service Service Service 1) Platform Alignment 2) Best of Breed •  Pros and Cons to both approaches •  The ideal is likely a hybrid of the two Major Platform 3rd- party add-on 3rd- party add-on Service Service Service Service Service Service 18
  • 19. Copyright © 2016 Real Story Group One Way to Select a Vendor GEEKS MYSTICS LOSERS POSERS h/t Martin White – intranetfocus.com 19
  • 20. Copyright © 2016 Real Story Group Agile Approach 20 Agile = •  Team-based •  Test-oriented •  Hands-on •  Iterative
  • 21. Copyright © 2016 Real Story Group Stay in Touch… explore@realstorygroup.com linkedin.com/in/tonybyrne1 realstorygroup.com/Excerpt