20 improved quistions for midterm

TOP 10 Learning Questions for Chapter 1: Defining Marketing for the 21 st Century Ria Abendan/ Yang Zhao April 2011

4. Value is the sum of customers’ perceived _______ and _______. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing can be summed up as ... ,[object Object],[object Object],[object Object],[object Object],[object Object],Improve the question

Value and Satisfaction are important concepts in Marketing ,[object Object],[object Object],VALUE QUALITY SERVICE PRICE

Marketing can be summed up as ... ,[object Object],[object Object]

Marketing can be summed up as ... ,[object Object],[object Object],[object Object],[object Object],[object Object]

10 Questions Chapter 2: Developing Marketing Strategies and Plans Steven Michael Y. Andrada/Yang Zhao April 15, 2011 www.stevenandrada.blogspot.com 1/73

3. What part of the core business process that defines the target markets & prospecting for new customers ,[object Object],[object Object],[object Object],[object Object],[object Object],25/73 www.stevenandrada.blogspot.com

What exactly is Market Sensing Process? ,[object Object],[object Object],[object Object],18/73 www.stevenandrada.blogspot.com Improve the question

Core Business Process 19/73 www.stevenandrada.blogspot.com

Researching, developing & launching a product 21/73 www.stevenandrada.blogspot.com Question 3:

Defining target markets & prospecting for new customers ,[object Object],22/73 www.stevenandrada.blogspot.com Question 3:

Building deeper understanding, relationship & offerings ,[object Object],23/73 www.stevenandrada.blogspot.com Question 3:

Receiving & approving orders, shipping goods & collecting payment ,[object Object],24/73 www.stevenandrada.blogspot.com Question 3:

What exactly is Market Sensing Process? 26/73 www.stevenandrada.blogspot.com ,[object Object],Schedule time to walk the Show floor, attend seminars and networking events. These are opportunities to learn as much as you can about all aspects of the state of the field and to incorporate the insights you discover into your on-going business plan.

What exactly is Market Sensing Process? ,[object Object],Market Sensing

What exactly is Market Sensing Process? ,[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana/ Yang Zhao April 2011 http://kavellana.blogspot.com

6. One of the emerging trends in the business sector is an increase in _____ sector activity http://kavellana.blogspot.com ,[object Object],[object Object],[object Object],[object Object],[object Object]

____ sector's activities increased is one of the emerging trends in the business sector. ,[object Object],[object Object],[object Object],[object Object],[object Object],Improve the question

http://kavellana.blogspot.com ,[object Object],Some Emerging Business Trends

Some Emerging Business Trends http://kavellana.blogspot.com ,[object Object]

____ sector's activities increased is one of the emerging trends in the business sector. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana/Yang Zhao April 2011 http://kavellana.blogspot.com

TOP 10 Learning Questions for Chapter 4: Conducting Marketing Research and Forecasting Demand Megha Behani/ Yang Zhao 15th April ’2011

#3: Which amongst the following contact methods is the most versatile and require more administrative planning and supervision? ,[object Object],[object Object],[object Object],[object Object],[object Object]

When we do a personal interview, what kind of requirements person would be asking? Improve the question

Personal Interview is the most expensive versatile method and requires higher supervision ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept: what are the Contact Methods to reach the desired customers? ,[object Object],[object Object],[object Object],[object Object]

Types of marketing demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of marketing demand ,[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for Chapter 4: Conducting Marketing Research and Forecasting Demand By: Megha Behani/Yang Zhao 15 th April ‘2011 Main Source: Kotler, Philip and Keller, Lane Marketing Management,13 th edition

TOP 10 Learning Questions for Creating Customer Value, Satisfaction & Loyalty and Ch 5 Joan Soliven/ Yang Zhao April 15, 2011 http://joansoliven.blogspot.com/

3. It is the feeling of satisfaction or dissatisfaction of the customer from a product’s outcome versus customer’s expectation. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://joansoliven.blogspot.com/

What kind of customers can be loyal customers, how to define? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Improve the question

Customer Satisfaction ,[object Object],http://joansoliven.blogspot.com/

Characteristics of Highly Satisfied customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Marketing Management 13 th Edition by Philip Kotler

Customer Loyalty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Four Types of Marketing Activities to Improve Loyalty and Retention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for Ch6: Analyzing Consumer Markets Roleigh “Rolly” Tuazon /Yang Zhao 15 April 2011

1. What three factors influence consumer behavior? ,[object Object],[object Object],[object Object],[object Object],[object Object]

A girl who wants to but LV bag. She compared the bag with different shop and filtered out the higher price, to pay attention the lower price. which of the following belongs to this perception? ,[object Object],[object Object],[object Object],[object Object],[object Object],Improve the question

Factors Influencing Consumer Behavior ,[object Object],Cultural Social Personal Concept 1:

A girl who wants to but LV bag. She compared the bag with different shop and filtered out the higher price, to pay attention the lower price. which of the following belongs to this perception?

Perception ,[object Object],[object Object],[object Object],[object Object]

A girl who wants to but LV bag. She compared the bag with different shop and filtered out the higher price, to pay attention the lower price. which of the following belongs to this perception? ,[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for Ch6: Analyzing Consumer Markets Roleigh “Rolly” Tuazon/Yang Zhao 15 April 2011

http://sheilanorturingan.blogspot.com Chapter 8 Identifying Market Segments &Targets Sheilanor C. Turingan /Yang Zhao April 14, 2011 TOP 10 Learning Questions for

1. Market Segmentation means: ,[object Object],[object Object],[object Object],[object Object],[object Object],http://sheilanorturingan.blogspot.com

The four segmentation variables are geographic , _____, psychographic and behavioral. ,[object Object],[object Object],[object Object],[object Object],Improve the question

To compete more effectively: TARGET MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://sheilanorturingan.blogspot.com

Market Segmentation defined as: ,[object Object],http://sheilanorturingan.blogspot.com

Identifying consumers through Segment Marketing http://sheilanorturingan.blogspot.com Market segment Group based on similar needs &wants Decide which to target

The four segmentation variables are geographic , _____, psychographic and behavioral. ,[object Object]

http://sheilanorturingan.blogspot.com Chapter 10 Identifying Market Segments &Targets Sheilanor C. Turingan/Yang Zhao April 14, 2011 TOP 10 Learning Questions for

TOP 10 Learning Questions for Ch 9: Creating Brand Equity Soleil Gan/ Yang Zhao April 2011 http://taeyangxinyi.blogspot.com

1. Which of the following is NOT a component of Brand Equity? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://taeyangxinyi.blogspot.com

What is the brand equity? ,[object Object],Improve the question

Brand Asset Valuators Components of Brand Equity 3 http://taeyangxinyi.blogspot.com From Philip Kotler’s, Marketing Management, 13 th ed. BRAND EQUITY Differentiation Energy Relevance Esteem Knowledge CALCI-N

Individuality is not a component of brand equity, rather it is… 4 http://taeyangxinyi.blogspot.com From Philip Kotler’s, Marketing Management, 13 th ed. BRAND EQUITY Differentiation Energy Relevance Esteem Knowledge CALCI-N Differentiation -measures the degree to which a brand is seen as different from others Example: Chuckie chocolate milk advertises CALCI-N as an ingredient versus Moo who doesn’t have said ingredient

What reflects the consumers think, feel, and act with respect to the item, prices, market share, and profitability it commands for the firm? ,[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for Ch 9: Creating Brand Equity Soleil Gan/Yang Zhao April 2011 http://taeyangxinyi.blogspot.com

TOP 10 Learning Questions for Chapter 10 Crafting the Brand Positioning Pearl Hazelle S. Velasco/ Yang Zhao April 14, 2011

3. The Product Life Cycle is composed of the following except ,[object Object],[object Object],[object Object],[object Object],[object Object]

Which of the following has a product life cycle that is hard to predict? ,[object Object],[object Object],[object Object],Improve the question

The Product Life Cycle has four stages… ,[object Object],[object Object],[object Object],[object Object]

The graph shows the PRODUCT LIFE CYCLE.

Which of the following has a product life cycle that is hard to predict? ,[object Object],[object Object]

TOP 10 Learning Questions for Chapter 10 Crafting the Brand Positioning Pearl Hazelle S. Velasco/Yang Zhao April 14, 2011

TOP 10 Learning Concepts for Chapter 11: Dealing with Competition Lady Charmayne Hao/Yang Zhao April 2011

How to identify primary competitors? Concept # 2 Industry How many and how different? Level Of growth to a global scale Level Of management control style Expenses that a firm must account when manufacturing a product or service Circumstances that determine when To enter and exit Number of Sellers and Differentiation Degree Entry, Mobility, and Exit Barriers Cost Structure Degree of Globalization Degree of Vertical Integration

what the company should monitor variables when analyzing competitors? ,[object Object],[object Object],[object Object],Improve the question

How to identify primary competitors? Concept # 2 Industry Number of Sellers and Differentiation Degree Entry, Mobility, and Exit Barriers Cost Structure Degree of Globalization Degree of Vertical Integration

Beating competition! Improving market share and profitability ,[object Object],[object Object],[object Object],[object Object],[object Object]

what the company should monitor variables when analyzing competitors? ,[object Object]

TOP 10 Learning Concepts for Chapter 11: Dealing with Competition Lady Charmayne Hao/Yang Zhao April 1, 2011 Source: Kotler, Philip and Keller, Lane Marketing Management, 13 th edition Pearson one, Prentice Hall, Inc., 2009

TOP 10 Learning Questions for Setting Product Strategy #28 Ivy Villamor/Yang Zhao April 14, 2011 A Downloadable Template For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria

2. Which of the items below is a basic component of an attractive market offering to customers? ,[object Object],[object Object],[object Object],[object Object],[object Object]

A company can classify its products into four types. Which type of product produce a high volume sales and is heavily promoted but has low margins because it is viewed as an undifferentiated commodity? ,[object Object],[object Object],[object Object],[object Object],[object Object],Improve the question

[object Object],Product Features & Quality Services Mix & Quality ,[object Object],Concept 1: WOW Customer by Satisfying the 3 Components of Market Offering… Attractiveness of the Market Offering

A company can classify its products into four types. Which type of product produce a high volume sales and is heavily promoted but has low margins because it is viewed as an undifferentiated commodity? ,[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions Ch 13 Designing and Managing Services Ronald Patrick G. Wenceslao/Yang Zhao April 2011 rgwenceslao.blogspot.com

3. A home-service massage is a good example of what type of service mix category? 4 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Services are typically produced and consumed simultaneously. Which of the following are _____ characteristic of services. ,[object Object],[object Object],[object Object],[object Object],[object Object],Improve the question

Examples for each categories of service mix 5 Pure tangible good - eggs Good with accompanying services – Subaru Impreza Hybrid – Food courts / fast food Service with accompanying goods – Jollibee Delivery Pure service

Services are typically produced and consumed simultaneously ,[object Object]

Services are typically produced and consumed simultaneously. Which of the following are _____ characteristic of services. ,[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for Ch 14 Developing Pricing Strategies and Programs Zaragoza/Yang Zhao April 15, 2011 meghanngettingthere.blogspot.com

1. Consumers use PRICE as an indicator of _____________. ,[object Object],[object Object],[object Object],[object Object],[object Object],meghanngettingthere.blogspot.com

Which of the following belongs to if people would like to go HK during Christmas, because it has discount for shopping and hotel. ,[object Object],[object Object],[object Object],[object Object],[object Object],Improve the question

Consumers arrive at Price Perceptions via 4 Key Points meghanngettingthere.blogspot.com Reference Prices Price – quality Inferences Price Endings Price Cues

Because of PRICE, consumers make JUDGEMENTS when COMPARING SIMILAR PRODUCTS meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition $20.88 $14.68 400 Tablets 270 Tablets

which of the following belongs to if people would like to go HK during Christmas, because it has discount for shopping and hotel. ,[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for Ch 14 Developing Pricing Strategies and Programs Zaragoza/ Yang Zhao April 15, 2011 meghanngettingthere.blogspot.com

TOP 10 Learning Questions for Chapter 16 – Managing Retailing, Wholesaling, and Logistics Joseph Gabriel N. Morales/ Yang Zhao April 14, 2011

In Logistics, what are the marketing decisions that have to be considered? ,[object Object],[object Object],[object Object],[object Object],[object Object],Question 4

What type of warehouse can be treated by using advanced materials under the control system of a central computer ? ,[object Object],[object Object],[object Object],[object Object],Improve the question

Marketing Decisions in Logistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Marketing Management 13 th Ed by Philip Kotler

What type of warehouse can be treated by using advanced materials under the control system of a central computer ? ,[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for Chapter 16 – Managing Retailing, Wholesaling, and Logistics Joseph Gabriel N. Morales/Yang Zhao April 14, 2011

TOP 10 Learning Questions for Chapter 18 Managing Mass Communications Francis Benson C. Hugo/ Yang Zhao April 14, 2011 http://ph.linkedin.com/in/francisbensoncabehugo

1. Which of the 5 M’s of Advertising involves consideration of market share, consumer base and competition? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://ph.linkedin.com/in/francisbensoncabehugo

Which of the following is mass communication tools? ,[object Object],[object Object],[object Object],[object Object],[object Object],Improve the question

These are the 5 major decisions in developing an advertising program! http://ph.linkedin.com/in/francisbensoncabehugo

Money asks the question: “How much can be spent?” ,[object Object],[object Object],[object Object],http://ph.linkedin.com/in/francisbensoncabehugo

Which of the following is mass communication tools? ,[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for Ch 19: Managing Personal Communications Caroline P. Quarte/ Yang Zhao April 2011 http://carolinequarte.blogspot.com/

[object Object],[object Object],[object Object],[object Object],Answer 2. Direct marketing channels include _________, catalogs, and telemarketing ? http://carolinequarte.blogspot.com/

what is the use of consumer direct channels to reach and deliver good and service to customer without using Marketing middlemen? ,[object Object],[object Object],[object Object],[object Object],[object Object],Improve the question

Direct Marketing is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen. http://carolinequarte.blogspot.com/ http://carolinequarte.blogspot.com/ Direct Mail Catalogs Telemarketing

what is the use of consumer direct channels to reach and deliver good and service to customer without using Marketing middlemen? ,[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for Chapter 20 Introducing New Market Offerings Louie Mark Quizon/ Yang Zhao April 15, 2011 http://louiemarkquizon.blogspot.com

7. ________ is an individual’s decision to become a regular user of the product ,[object Object],[object Object],[object Object],[object Object],[object Object],http://louiemarkquizon.blogspot.com

Which of the following is the right step of the Consumer-Adoption Process? ,[object Object],[object Object],[object Object],[object Object],[object Object],Improve the question

http://louiemarkquizon.blogspot.com How does a Consumer Adopt to a New Product and Service?

http://louiemarkquizon.blogspot.com The consumer becomes aware of the innovation but lacks information about it

http://louiemarkquizon.blogspot.com The consumer is stimulated to seek information about the innovation

http://louiemarkquizon.blogspot.com The consumer considers whether to try the innovation

http://louiemarkquizon.blogspot.com The consumer tries the innovation to improve his or her estimate of its value

http://louiemarkquizon.blogspot.com The consumer decides to make full and regular use of the innovation

5 stages for adopters to move through the new products ,[object Object],[object Object],Awareness : The consumer becomes aware of the innovation but lacks information about it Interest : The consumer is stimulated to seek information about the innovation Evaluation: The consumer considers whether to try the innovation Trial : The consumer tries the innovation to improve his or her estimate of its value Interest Evaluation Adoption Trial Awareness

Which of the following is the right step of the Consumer-Adoption Process? ,[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for Tapping into Global Markets 21 Sandel, Lee Aizabel L. /Yang Zhao April 14, 2011 www.leeaizabelsandel.blogspot.com

3. McDonalds, KFC and Apple Stores is an example of global companies that go into in foreign markets through which mode of entry? ,[object Object],[object Object],[object Object],[object Object],[object Object],04/29/11 RBSD-Marketing Department www.leeaizabelsandel.blogspot.com

which of the following country are using the different corlour packaging for Coca-Cola . ,[object Object],[object Object],[object Object],[object Object],[object Object],04/29/11 RBSD-Marketing Department Improve the question

5 Modes Of Entry Into Foreign Markets 04/29/11 RBSD-Marketing Department www.leeaizabelsandel.blogspot.com Direct Exporting Licensing Direct Investments Joint venture Indirect Exporting Level of Commitment, Risk, Control, Profit Potential

Licensing is a way of exporting through issuing a license for the use of manufacturing process, trademark, patent, trade secret, or other items of value for a fee or royalty. 04/29/11 RBSD-Marketing Department www.leeaizabelsandel.blogspot.com Direct Exporting Licensing Direct Investments Joint venture Indirect Exporting Level of Commitment, Risk, Control, Profit Potential

Global Organization Strategies 04/29/11 RBSD-Marketing Department www.leeaizabelsandel.blogspot.com World as Single Market “ Glocal” Multinational

“ Think Global , Act Local” is Coca-Cola’s new philosophy that standardizes certain elements and localizes certain elements where they have a good mix of marketing ideas. 04/29/11 RBSD-Marketing Department www.leeaizabelsandel.blogspot.com “ Glocal” Red team Blue team Folkloric Parintins Festival

TOP 10 Learning Questions for Tapping into Global Markets Sandel, Lee Aizabel L. /Yang Zhao April 15, 2011 www.leeaizabelsandel.blogspot.com

TOP 10 Learning Questions for Chapter 22: Managing A Holistic Marketing Organization For The Long Run Mira Lynn Serrano/Yang Zhao April 14, 2011 miralynnserrano.blogspot.com

[object Object],[object Object],[object Object],[object Object],[object Object],1. Most companies use a Functional Organization in their Marketing Departments for an effective Internal Marketing because of the main advantage of administrative ________ . miralynnserrano.blogspot.com

Which of the following is under the Marketing Vice President in the Functional Organization. ,[object Object],[object Object],[object Object],[object Object],[object Object],Improve the question

FUNCTIONAL ORGANIZATION 5 miralynnserrano.blogspot.com is the most COMMON form of Marketing organization and for Administrative SIMPLICITY

Effective Internal Marketing using FUNCTIONAL ORGANIZATION 7 miralynnserrano.blogspot.com Marketing Vice President Consists of FINGERS as Specialists or Managers with different Functions

Functional Org. of the vice president

Which of the following is under the Marketing Vice President in the Functional Organization. ,[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for Chapter 22: Managing A Holistic Marketing Organization For The Long Run Mira Lynn Serrano/ Yang Zhao April 14, 2011 miralynnserrano.blogspot.com

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