What Is Web 2.0 April 2006 Fraser Valley Technology Networktroyangrignon
Web 2.0:
What is it? Why should you care?
How do you make it work for you?
Ean Jackson
Troy Angrignon
Presented at the Fraser Valley Technology Network
May 11, 2006
A presentation I delivered for the State Department back in October 2008 - a customized version of a workshop that I deliver with examples across government.
What Is Web 2.0 April 2006 Fraser Valley Technology Networktroyangrignon
Web 2.0:
What is it? Why should you care?
How do you make it work for you?
Ean Jackson
Troy Angrignon
Presented at the Fraser Valley Technology Network
May 11, 2006
A presentation I delivered for the State Department back in October 2008 - a customized version of a workshop that I deliver with examples across government.
Behind Every Leader Webinar - EAs Mastering the What IfsVickie Evans
hether it is the End of the World, Sandy, Katrina, or a computer crash, assistants need to be the ones running the "what ifs" and keeping calm in the eye of the proverbial storm. Expecting the unexpected and managing chaos is a job requirement for top assistants and that is exactly what BEL presenters “Be the Ultimate Assistant” author Bonnie Low-Kramen and Technology expert Vickie Sokol Evans will be talking about in their Podcast. It's all in the preparation, including having plenty of coffee available. Are you ready?
Host: Victoria Rabin, Behind Every Leader
Presenters: Bonnie Low-Kramen and Vickie Sokol Evans
The team at Contagious Magazine spends its days finding, filtering and reviewing the most innovative exercises in branding, technology, and popular culture, and delivering our collective wisdom to our beloved subscribers.
Once a year, we round up the highlights, tell you what's important and why, and push it out to the world, for free.
Welcome to Most Contagious, the only retrospective you'll ever need. Available on a beautiful website here: http://www.mostcontagious.com
www.contagiousmagazine.com
Once a year, Contagious round up the highlights from the last twelve months, tell you what’s important and why, and push it out to the world.
It’s been an extraordinary year; economies in turmoil, empires torn down, dizzying technological progress, the evolution of brands into venture capitalists, the evolution of a generation of young people into entrepreneurs...
So sit back and take a look at the only retrospective of the year you’ll need and feel free to share it with everyone you know.
Brief introduction to digital revolution and digital Communications. Including where and how starting conversations in the new social landscape.
Used in IED Madrid in the Fashion Communication Course in may 2012 where I was invited as a guest speaker.
My speech to a group of local television broadcasters blends practical suggestions with an overview of broad trends in the future of television, expressed as a series of questions
A brief deck (it's a lot of slides, but can be run through in 30 mins or so) to provide a basic overview of how markets and marketing has changed and why that should drive in social media. Special thanks to Lee White for some of the slides that define social media, to gaipingvoid.com for the cartoons and Flickr users for the pictures.
Behind Every Leader Webinar - EAs Mastering the What IfsVickie Evans
hether it is the End of the World, Sandy, Katrina, or a computer crash, assistants need to be the ones running the "what ifs" and keeping calm in the eye of the proverbial storm. Expecting the unexpected and managing chaos is a job requirement for top assistants and that is exactly what BEL presenters “Be the Ultimate Assistant” author Bonnie Low-Kramen and Technology expert Vickie Sokol Evans will be talking about in their Podcast. It's all in the preparation, including having plenty of coffee available. Are you ready?
Host: Victoria Rabin, Behind Every Leader
Presenters: Bonnie Low-Kramen and Vickie Sokol Evans
The team at Contagious Magazine spends its days finding, filtering and reviewing the most innovative exercises in branding, technology, and popular culture, and delivering our collective wisdom to our beloved subscribers.
Once a year, we round up the highlights, tell you what's important and why, and push it out to the world, for free.
Welcome to Most Contagious, the only retrospective you'll ever need. Available on a beautiful website here: http://www.mostcontagious.com
www.contagiousmagazine.com
Once a year, Contagious round up the highlights from the last twelve months, tell you what’s important and why, and push it out to the world.
It’s been an extraordinary year; economies in turmoil, empires torn down, dizzying technological progress, the evolution of brands into venture capitalists, the evolution of a generation of young people into entrepreneurs...
So sit back and take a look at the only retrospective of the year you’ll need and feel free to share it with everyone you know.
Brief introduction to digital revolution and digital Communications. Including where and how starting conversations in the new social landscape.
Used in IED Madrid in the Fashion Communication Course in may 2012 where I was invited as a guest speaker.
My speech to a group of local television broadcasters blends practical suggestions with an overview of broad trends in the future of television, expressed as a series of questions
A brief deck (it's a lot of slides, but can be run through in 30 mins or so) to provide a basic overview of how markets and marketing has changed and why that should drive in social media. Special thanks to Lee White for some of the slides that define social media, to gaipingvoid.com for the cartoons and Flickr users for the pictures.
Companies and Communities: Participating without being sleazyDawn Foster
Online communities are all the rage in today's talk of Web 2.0, social media, new media, and other buzzwords. However, despite the hype, communities should not be dismissed as a fad. Online community engagement is a critical part of any company's strategy. This presentation examines best practices and tips for engaging with online communities and will help you understand how to incorporate community efforts into broader company initiatives.
Closing keynote at GOVIS 2009 by Nat Torkington. First part: a Web 2.0 hypemerchant social media consultant. Second part: a bozo manager. Third part: honest truths.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
7. 7
TimBanks.ca"run,ifyoucan'thide"
Tim Banks is the CEO of APM, a Canada wide construction and property development company, with its
head office in Charlottetown, PEI. My family has lived on PEI for over eight generations and I was born
at the Prince County Hospital in Summerside, PEI. I am hoping someone will soon develop a blood test
to authenticate when you actually become an "Islander" as I am still having problems explaining where
I'm from?
Twitter Feed Monday, July 13, 2009
Tim's Tweets Where was the Guardian Editor....
1 Premier Ghiz and wife Kate
have new baby girl Juila
Elizabeth 8 lbs 12 ounces at Where was the Guardian Editor Friday when he sent Wayne Thibodeau out to
11:30 pm congratulations to cover the Cavendish Music Festival... Wayne's a good reporter and great at
all 4 days ago
2 Stratford Towers Pulls Plug on covering the legislature and other top news items... but our Tourism industry is
project...Condominium BLEEDING and we need some “good” news... so what do we get in Saturday's
project cancelled... blame
focused on "Lagoon" which
paper... a picture of some whining VIP with a 19 people petition wanting to
was there before move the VIP tent closer to the stage... a "bullshit" negative story that should
project...weird? 5 days ago have never made it pass go let alone take half the copy... I couldn't believe
3 Banks found
"guilty"....http://bit.ly/ it... the biggest event on PEI and it gets 2nd page billing and half of which was
NedgM 6 days ago negative... tourist operator's are looking for something positive and that's just
4 Donnie Clow a native Islander
was appointed CEO of
what they got in spades from the promoters... surely had the Guardian sent an
Crombie Properties which is entertainment reporter out to the site they would have figured out that 19
controlled by Sobeys... see whining VIP's (most of which belonged to one family) really wasn't much of a
www.timbanks.ca for full
story. 10 days ago story... and if I were the promoters and tourist operators I'd be sitting in the
5 Thinking about the perect publisher's office today telling him where the Guardian could shove their
burger http://bit.ly/yWke8
maybe just go to Shirley's in advertising in the future... good news sells papers too...
Brackley for one 12 days ago ‘We love ’em all’
6 To follow me on Twitter click Thousands enjoy Day 1 of the three-day Cavendish Beach Music Festival
here and either login to your WAYNE THIBODEAU
account or create a new one.
Who knows what social media is?
16. 16
Cash on hand, at June 30, 2008 - $71,670,324
Unpaid campaign debts, at June 30, 2008 - $890,921
Contributions, net total to June 30, 2008 - $337,990,555
• Contributions for Jan 2008 - $32 million
• Contributions for Feb 2008 - $55 million
• Contributons for Mar 2008 - $41 million
• Contributions for Apr 2008 - $31 million
• Contributions for May 2008 - $22 million
• Contributions for June 2008 - $50 million
19. 10
Objectives
The first step is deciding what you want
Create a S.M.A.R.T*. Objective (or two)
Make sure your objective contributes to at least
one organizational objective
*Specific, Measureable, Attainable, Relevant, Timed
20. 20
Objectives - cont’d
Internal and external stakeholder consultation
Marketing and communications
Operations
Support and service
Objectives need to be measurable, link measurement to success
metrics.
21. 21
Audience
This is critical
Who are you connecting to?
What role will they play?
Online behaviour is not real life
22. 14
Audience - cont’d
Determine from your available resources how you
will...
• segment your audience, and;
• discover their online characteristics
23. 17
Audience - cont’d
What capabilities and behaviours do they have:
• Lurkers? Contributors? Creators? Hunter/gatherers?
• Use mobile? Web-only?
• What sites do they visit?
• What do they look for?
24. 19
Audience - cont’d
Use any recent existing research available
Conduct secondary audience research to verify
and validate
Conduct primary audience research, if possible
Research all online conversations
25. 20
Example
Primary Audience:
• Drivers license holders, aged 18-30, live in towns and
cities across province, travel 2-3 times per day via car
or truck, generally tech-savvy and participatory online,
high use of mobile devices, likely to have a profile in
one or more social networks, high consumers of video,
etc…
26. 26
Audiences in general
NA Watch Join Organize
Criticize Create
10%
25%
16%
5 basic behaviours
6%
13%
30%
35-44 year old in US.
Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
Watch - read/watch.listen to social media (blogs, video, forums,
ratings, reviews)
Join - Maintain an on-line profile somewhere
Organize - Use RSS, tag photos, DIGG/Del.ic.ious
27. 27
Audience
35-44 year old in US.
Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
Watch - read/watch.listen to social media (blogs, video, forums,
ratings, reviews)
Join - Maintain an on-line profile somewhere
Organize - Use RSS, tag photos, DIGG/Del.ic.ious
28. 28
Audiences in general
Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
Blue Bars indicate the percentage of the selected demographic that are in each Social
Technographics group.
The white marks indicate the same percentages for the whole population of the country selected.
The index indicates how the demographic compares to the population — a score of 100 means the
demographic is the same as the population average.
29. 29
Audiences in general
Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
30. 30
Audiences in general
Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
31. 31
Strategy
How will you engage your audience?
Who gives, who gets?
How will they engage each other?
What are they looking for from each other?
How will this meet your goals?
What are you looking for?
Simple travel widget
Complex network of contributors with many actors, links and outcomes
32. 32
Strategy
Simple travel widget
Complex network of contributors with many actors, links and outcomes
33. 24
Implementation
Before you pick a tool, pick a type of tool:
• Should we be blogging?
• Host a discussion forum?
• Create videos?
• Join a social network?
• Replicate content?
34. 34
Implementation - cont’d
It will be a waste
of time using any
tool, if your
audience does
not use it, too.
That’s why your
audience
research is so
important.
(Image source: Robert Scoble & Darren Barefoot)
35. 35
Sustainment
You’ve launched, now what?
Plan for the end, or not
Monitor, and measure
What if it goes wrong?
What if it goes right?
36. 33
Sustainment - cont’d
OASIS
You are the host
• Treat everyone like a guest
• Interact, gauge reaction, ask questions, give honest
answers. Listen. Provide.
Nurture, measure, adjust
Results not what you want? Do things differently.
Results are good? Do more of the same!
37. 37
Key Points
Start with objectives
Know your audience
Measure, and monitor
Get leadership on-side
Look before you leap!