The document discusses using Facebook effectively for business marketing. It provides examples of how small businesses in Fayetteville, West Virginia successfully use Facebook to reach customers. The summary highlights the key points: 1) Small local businesses in Fayetteville, WV have large Facebook followings, reaching thousands of users despite the town's small population. 2) The document outlines 7 types of engaging Facebook content for businesses, including questions, promotions, sharing conversations and reposts, comedy, and insider tips. 3) Examples show how Fayetteville businesses use tagging, contests and responding to comments to start conversations and increase engagement with customers.

1. THE BEST DOLLAR YOU'LL NEVER SPEND 02.06.2012

3. WELDers: Haynes & Ari Haynes Mansfield Creative Director Haynes supervises our designers and developers, and supports the branding of all WELD content. He’s got his hand in every project that passes through our doors. Ari Wile In-house Lead Designer Ari fuses an innate sense of aesthetics with her knack for copywriting. The result adds cayenne pepper to our clients’ jambalaya. She also coordinates projects and resources in the design studio. 3

6. The New Deal Your customers are searching for you online… are you there? Today internet users control their own media broadcast. There is less force feeding of commercials. Instead, via search engines, social media and forums, your customers shape their media exposure to match their interests. 6

7. Social Media is…the Power of the People 7 On the internet everybody is a reporter, and anybody can join the conversation. Social media includes the various online technology tools that enable people to communicate easily via the internet to share information and resources. “ The Revolution will not be televised…”

11. More Bang For No Buck – What’s in it for me? 11 Cult of Personality Small businesses thrive on a story and personality that is created by the owner(s) and expanded upon by their employees. An effective Facebook presence showcases that personality and story. Around the World in 40 Likes – Amplified Word-of-Mouth Power The average Facebook user has 245 friends. If only 5 friends share your message, it is exposed to over 1225 people (that’s almost twice as large at 624, the population of Davis, WV). The message they receive about your company comes prequalified source that they trust – a friend. This is amplification of word-of-mouth advertising.

13. Pages and Groups and Bears… Oh My! 13 Deciphering the Different Facebook Options What is a personal account? Just what is sounds like, an account for a person. You’ll need one of these to create and maintain your company’s page. What is a page? Local business or place; company, organization or institution; brand or product; artist, band or public figure; entertainment; cause or community What is a group? It’s kind of like a club, an online forum to organize and discuss among a small group.

14. Small Town, Big Reach – A Case Study 14 Fayetteville, West Virginia - Population 2667 At WELD, our home is Social Marketing - literally. Many of us live in Fayetteville. It’s a small community in Southern West Virginia with a meat and potatoes seasonal tourism industry. Our local business are grabbing Facebook by the gills. Facebook LIKE-ulation 3,605 Waterstone Outdoors - 1585, Marathon Bikes - 472, Secret Sandwich Society - 976, Vandalian - 872 How do they do it? There are very few hard and fast rules in social marketing. But, to give you a start, here are 7 flavors of Facebook content you can generate.

16. Tag! You’re it… 16 Use tagging for attention Tagging allows you to name the people in your photos. Proceed with caution, though. Not everybody wants their vacation publicized. Try tagging your loyal local customers, with permission, and see how it goes. Or… tag yourself to start the process. By the way, Your Facebook Page can be tagged in photos as well!

17. Tag Team Facebooking - Sock Monkeys are Global! 17 Make tagging a contest… The Waterstone Outdoors owners have a healthy (mostly) infatuation with sock monkeys. It gets infectious, and now folks upload images of the many places they travel with their primate friends.

18. The Question, aka, What the What? 18 Welcome to your super-fan focus group! Answering a question is often easier than asking one or offering information. A friendly question is an invitation to chat.

19. The Question, The Sequel 19 Would you ignore a comment or question in your store? Of course not! The same rules apply online. Pssst… Respond to your fans’ comments personally by using the “@” feature.

20. The Promotion 20 Products, events, what’s new. What’s hot? Only 1 like?… Yes, but the video has been viewed 125 times since posted 15 days ago.

21. The Promotion, Part Deux 21 Products, sales, events – post them while they’re hot. Super Tip: Monitor the responses your posts get. Ditch them if they don’t spur likes and comments.

22. The Conversation 22 Super Tip Continued: When you get likes and comments, react and continue the conversation Who’s buying a pair of gloves?... This guy is.

23. Repost, Reuse, Recycle 23 Reruns aren’t bad as long as they’re good. Did something catch your attention on Facebook, or elsewhere on the internet, that is relevant your like of business? Share it!

24. Passing Laughing Gas 24 Did it make you laugh? You’re probably not alone… Bonus points if your post is original.

25. The Inside Scoop 25 You’re sitting on a goldmine of local knowledge! Places to stay. Events. Local tips about trail access.

26. The Inside Scoop, Again 26 How about a video series?

27. Thanks! Contact Haynes Mansfield Creative Director - WELD [email_address] 27