Ideas for mobile advertising.

2. Barcodes are everywhere. . .
Everyone is excited about 2D barcodes, but the real story is with 1D
barcodes. 2% of products have 2D, 97% of products have 1D!

3. ShopSavvy™
Mobile Shopping Assistant
ShopSavvy is an award-winning application that connects consumers with
products, brands and retailers.
• Users scan 1D or 2D barcodes on any of more than 22 million products
using their phone’s built in camera.
• ShopSavvy returns product results with prices from online and nearby
local retailers.

4. Progress Report
The First Five Months
• 1 million+ ShopSavvy Users and 2.8 million+ downloads
in US (EU launch last month)
• 105,000+ downloads last month alone
• Won Google’s Android Developer Challenge
• T-Mobile’s featured app for US launch of the Google
phone in October ‘08
• T-Mobile’s featured app for EU launch in March ‘09
• Soon available on the world’s largest carrier: Vodafone
• Second most popular app in Google’s Market, available
soon for iPhone, RIM, Palm and Windows Mobile

5. Coverage
Brands are starting to notice. . .

6. Ideas
Driving foot traffic with games
Integrate print (circular), web and mobile platforms to generate in-
store fun, engagement and activity. Using ShopSavvy’s location
awareness combined with an intriguing game, retailers
can generate regular foot traffic.
- Scavenger hunt with weekly clues in circulars and on web.
Clues prompt user to enter store to find the next clue with their mobile phone.
- Users connect (scan) loyalty card to track action.
- Customers scan items from clues to get next clue and so on. Instant savings
could be awarded. Hunt could continue week to week until a ‘grand prize’ was
discovered and awarded.
- ShopSavvy could return different results based on the user’s prior shopping
activity, demographics, location and overall engagement.
- Perfect for a partnership with a manufacturer and/or merchant network (Visa,
Mastercard, Discover, Amex)

7. Ideas
Loyalty action rewards
Brands could reward ‘points’ for simply scanning their brands and
providing feedback.
- ShopSavvy could track scanning behavior in a particular retailer (i.e. for each
item in store scanned, user would receive ‘points’ which could be redeemed for
discounts, free items, etc.)
- ShopSavvy could track scanning behavior for a particular manufacturer.
- ShopSavvy could award additional points for item feedback or reviews provided
via the application (i.e. tell me what you like or don’t like about this product)

8. Ideas
Building social connections
Brands attempting to build social connections using social networks
like Facebook, Twitter and MySpace can use ShopSavvy to help
connect their ‘fans’ to one another.
- Users who scan a particular brand are asked if they would like to join the brand’s
community (best for aspirational brands).
- Users opt-in to allow the brand (via ShopSavvy) to discover other members or
fans in close proximity. ShopSavvy could ‘pop’ a screen with details about
nearby fans (even a chat window). Distance could be set to 10 meters to 10
kilometers).
- Brand could send location aware alerts whenever ‘fan’ entered a particular mall
or walked near a store; offering a special offer, discount or additional information
relevant to the consumer.

9. Ideas
Reflexive pricing
What if a retailer could alter their price based on a customers
location, mode and demographic? ShopSavvy allows retailers to
‘know’ where potential customers are, who they are and what
information they are receiving.
- Retailer X knows that Bob is in Retailer Y’s store. Retailer X knows Bob earns
$80K per year and has no kids. Bob scans a plasma TV. Retailer X knows that
Retailer Y’s price will show up $10 more than their price. Retailer X knows that
Retailer Y’s store is less than 1 mile away. Retailer X wants Bob’s business, but
realizes that ten dollars isn’t enough of a savings to get Bob to drive a mile.
Retailer X decides to deliver Bob an instant savings of $150 with a timer - come
within an hour to get this ‘Special Price’.
- Offer could be embeded with map, timer, etc…

10. Ideas
Added value with expertise
Why not offer mobile users FREE information about the products
they are scanning? Tightly integrate that information around your
brand.
- Retailers and/or manufacturers can offer third-party or paid product reviews and
related information.
- Content can be text, picture, audio or video based
- Provide immediate connect to consumers in buying mode via instant text chat or
even telephonic connections (chat is less intrusive).
- Offer related items such as warranties, cables and service.
- Why not offer instant purchase options, loyalty card integration and in-store
pickup too?

11. Ideas
Consumer generated sales
Why not allow consumers to determine what should be on sale?
- Retailer could set a certain number of items as ‘ShopSavvy Deals’ in the store
based on location, time of day or any number of factors. Users who ‘found’
them could then accept the offer and then move the offer to another item in the
store. The next consumer to scan the other item would be able to accept the
offer and then set the next sale item. Lots of PR for very few actual deals.
- Manufacturers could offer a similar deal within the context of a coupon or a
rebate. Users would be allowed to move the offer from item to item within the
same manufactures product line.

12. Ideas
Branded user generated conversation
Consumers are already using ShopSavvy to shop. Why not allow
consumers to interact based on their prior activity?
- Build branded chat conduits between users. Bob scanned a plasma TV last
week, this week Jill is scanning that same plasma TV. ShopSavvy could
connect the two via a branded chat session to allow Bob to share his experience
with Jill and for Jill to ask questions of Bob. Brand could insert a third-party - i.e.
expert into the conversation if it wished.
- Chat room could be permanent and allow multiple online and offline
conversations. Continued conversations could continue long after chat conduit
was closed. Function would be similar to IRC chat, but easier to use and, of
course, branded.

13. Ideas
Opt-in rebate, coupon and warranty offers
Offer users the ability to opt-in to receive rebates, coupons and
warranty offers via the application and via email.
- User would scan item, ShopSavvy could ask user if he wanted to see if there was
a coupon or rebate offer. Opt-in would be for both on app and in email offers. If
there is an instant offer it could show up right away on the handset, if one was
later found we could email it at a later time. Great way to increase opt-in rates
(i.e. directly tied to an item, versus hey do you want special offers from Sony,
“no!”)

14. Ideas
Branded or themed ShopSavvy
Allow users to brand or theme their installation of ShopSavvy.
- Each page within ShopSavvy could be ‘skinned’ or branded.
- We could build single-brand version of ShopSavvy or simply private label a full
or partial version of the application.

15. Ideas
Buy now and in-store pickup
Retailers could offer ‘quickpay’ feature to their users on ShopSavvy
(integrated with Cardinal Commerce).
- Items from retailer would show up as ‘QuickPay’ offers allowing the user to click
the price, enter a pin and ‘buy-it-now’ for in-store pickup.

16. Ideas
Branded Features (existing or new)
Offer users features that are branded by a retailer or manufacturer.
- Recommend a product to a friend (offers discount to friend and benefit to user)
- Price Alerts - 50% of ShopSavvy users create an use price alerts. Why not
sponsor them? Retailers could even review them to cause action. Look at
outstanding price alert UPCs and make offers.
- Wishlists - 90% of ShopSavvy users create an add products to wishlists. Why
not sponsor them? Bridal, Baby and Gift brands would be perfect.
- Find Deals - Allow user to hit a button for a specific retailer that shows all the
items that are the lowest price in the store. Loss leader finder.

17. Specific Ideas?
Custom ideas for your brands . . .
Are your clients asking you for ideas around mobile advertising? Let
us help, just tell us:
- who your clients are
- what they are trying to accomplish
- what resources they have (data, programs, etc).
We can then create some custom ideas for you to present.

18. ShopSavvy Team
Startup within a mature business
ShopSavvy has been incubated by Architel, a company owned by
ShopSavvy co-founder Alexander Muse. With 55 employees, network
operations center and dedicated data center, Architel has helped the
ShopSavvy team stay lean and focused.
• Alexander Muse - Co-founder. Serial entrepreneur.
• Rylan Barnes - Co-founder and lead developer. Rylan
won Google ADC for ShopSavvy.
• Jason Hudgins - Co-founder. Jason was part of the
Google ADC winning team that build TuneWiki.
• The Hulk - actually, Architel provides IT, support, legal
and accounting staff as-needed. (just don’t make them angry…)

19. Alexander Muse
Co-Founder, Big in Japan Inc.
amuse@biggu.com
1+214.550.2003
Website: http://biggu.com
Blog: http://texasstartupblog.com
Twitter: http://twitter.com/amuse