The document provides summaries of marketing campaigns run by various brands at cafes. It describes campaign objectives, durations, scope, dynamics and touchpoints used. Some key campaigns mentioned are Toyota (Etios launch), Axe (new fragrance launch), Bajaj (Pulsar bike relaunch), Nissan (Micra launch), Nike (new apparel launch), Cadbury (5 Star engagement campaign), Xbox (gaming zone experience), ITC (Fiama/Vivel product launch), Sony (PSP product experience), Fair & Lovely (skin lightening product launch), Vodafone (Blackberry promotion), Samsung (new handset branding), Apple (iMac product launch), Tata
A creative copywriter with years of experience, excellent English and Spanish is looking for a job. Check out my portfolio - maybe I'm the one to fit your company in a best way!
BRAND STAND IS A SINGLE SOURCE NETWORKED DESTINATION MEDIA COMPANY, OFFERING VARIED LOCATIONS AND AUDIENCES FOR YOUR BRAND PROMOTIONS.We know how important it is to have a well organised platform that Clients and Agencies can capitalize on, to find the right locations & TG. With controlled environment & permissions for activations, we have built relationships that inspire trust & loyalty.
As a market leader, we offer our clients the best of the locations in most organised fashion.
Networked Destinations™ is a platform for your Brand visibility, Customer Engagement, Sampling, Lead generation, Product demonstration that have been effectively used by brands from across FMCG, Durables, Automobile, Technology and E-Commerce companies. We reach 1000+ Cafes, 500+ Restaurants, 500+ Retail Stores, 100+ Book Stores & more.
Call us to know more about how Networked Destinations™ can add value to your campaigns.
Case study on the launch and Re-Launch of Nespresso. The Marketing strategy adopted to penetrate the gourmet coffee market. Nestle's and Nespresso's operating model shift and creating a complete customer journey and experience around coffee. Innovation in business model and marketing strategy adopted.
MLT Case Study: Unisource Product LaunchMLT Creative
Unisource Worldwide, Inc. is the leading independent marketer of commercial printing and business imaging papers, packaging systems, and facility supplies and equipment in North America. The MLT Creative team was challenged to build an integrated program around the introduction of Unisource’s new “green” paper product, porcelainECO. The porcelainECO “Put It In Play” Giveaway was promoted through several channels and directed users to a special mobile landing page to register and win. With a limited promotion window, the campaign had to be carefully timed and choreographed. The campaign utilized trade advertising, email marketing, mobile landing pages, QR codes, and social media marketing.
The scenario is changing, but how the key player are acting? As DINN! we try to challenge bank strategy creating successful and amazing design project innovating bank, not only, players.
How would you like your brand to join conversations of over 300000 young people who spend over 45 minutes at our 900+ cafes every day? At Cafe Coffee Day we're all about making the circle bigger, so get in touch with us to see how you can get in touch with those who matter to you!
Visit www.cafecoffeeday.com for more details.
A creative copywriter with years of experience, excellent English and Spanish is looking for a job. Check out my portfolio - maybe I'm the one to fit your company in a best way!
BRAND STAND IS A SINGLE SOURCE NETWORKED DESTINATION MEDIA COMPANY, OFFERING VARIED LOCATIONS AND AUDIENCES FOR YOUR BRAND PROMOTIONS.We know how important it is to have a well organised platform that Clients and Agencies can capitalize on, to find the right locations & TG. With controlled environment & permissions for activations, we have built relationships that inspire trust & loyalty.
As a market leader, we offer our clients the best of the locations in most organised fashion.
Networked Destinations™ is a platform for your Brand visibility, Customer Engagement, Sampling, Lead generation, Product demonstration that have been effectively used by brands from across FMCG, Durables, Automobile, Technology and E-Commerce companies. We reach 1000+ Cafes, 500+ Restaurants, 500+ Retail Stores, 100+ Book Stores & more.
Call us to know more about how Networked Destinations™ can add value to your campaigns.
Case study on the launch and Re-Launch of Nespresso. The Marketing strategy adopted to penetrate the gourmet coffee market. Nestle's and Nespresso's operating model shift and creating a complete customer journey and experience around coffee. Innovation in business model and marketing strategy adopted.
MLT Case Study: Unisource Product LaunchMLT Creative
Unisource Worldwide, Inc. is the leading independent marketer of commercial printing and business imaging papers, packaging systems, and facility supplies and equipment in North America. The MLT Creative team was challenged to build an integrated program around the introduction of Unisource’s new “green” paper product, porcelainECO. The porcelainECO “Put It In Play” Giveaway was promoted through several channels and directed users to a special mobile landing page to register and win. With a limited promotion window, the campaign had to be carefully timed and choreographed. The campaign utilized trade advertising, email marketing, mobile landing pages, QR codes, and social media marketing.
The scenario is changing, but how the key player are acting? As DINN! we try to challenge bank strategy creating successful and amazing design project innovating bank, not only, players.
How would you like your brand to join conversations of over 300000 young people who spend over 45 minutes at our 900+ cafes every day? At Cafe Coffee Day we're all about making the circle bigger, so get in touch with us to see how you can get in touch with those who matter to you!
Visit www.cafecoffeeday.com for more details.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
3. WIPRO CAMPAIGN OBJECTIVE : BRANDING,RECRUITMENT & REFERRAL PROGRAM CAMPAIGN DURATION : 1 MONTH IN BANGALORE, 1 MONTH IN DELHI/NCR( CURRENTLY RUNNING) SCOPE OF CAFES : 28 CAFES CAMPIGN DYNAMICS: RESPONSE GENERATION OF INTERESTED CANDIDATES TO JOIN WIPRO BPO THROUGH SMS ON A NUMBER MENTIONED ON THE COLLATERALS. TOUCH POINTS AT CAFES :STANDEE, TABLE STICKER.
9. AXE http://www.afaqs.com/perl/news/story.html?sid=27046_Axe+Twist+now+on+Mocha+and+CCDs+menu CAMPAIGN OBJECTIVE :AXE TWIST LAUNCH”NEW FRAGRANCE” CAMPAIGN DURATION :1 months SCOPE OF CAFES :50 cafes CAMPIGN DYNAMICS: TRI COLOR BEVERAGE “AXE TWIST”,on purchase of 2 beverages 1 AXE glass free,also with every beverage a fragrance card was given out to each customer. TOUCH POINTS AT CAFES :tent cards / coasters / fragrance cards / 2 drinks free glass
12. BAJAJ-PULSAR CAMPAIGN OBJECTIVE :BIKE RELAUNCH “PULSAR 135CC” CAMPAIGN DURATION :1 MONTH SCOPE OF CAFES : 35 CAFES FOR BIKE DISPLAY,150 CAFES FOR STATIC VISIBLITY. CAMPIGN DYNAMICS: LEAD GENERATION THROUGH PROMOTER IN 35 CFES AND BRANDING EXERCISE.(7500 LEADS GENERATED) TOUCH POINTS AT CAFES :STANDEE , BIKE DISPLAY,PROMOTER,TENT CARD ON TABLES.
17. NIKE CAMPAIGN OBJECTIVE :NEW SPORTS APPAREL LAUNCH CAMPAIGN DURATION :1 MONTHS SCOPE OF CAFES :70 CAFES. CAMPIGN DYNAMICS: “Q-CODES” ON WALL VISUAL AND STANDEE FOR CUSTOMER DOWNLOADS TO ACCOUNT FOR CLICKS ON PRINT MEDIA.(Q – CODES TECHNOLOGY WAS USED IN A MEDIUM FOR THE FIRST TIME) TOUCH POINTS AT CAFES :WALL VISUAL AND STANDEE AT CAFES
19. CADBURY “5 STAR” CAMPAIGN OBJECTIVE :Customer engagement for fun aspect of the brand. CAMPAIGN DURATION : 1 MONTH SCOPE OF CAFES : 200 CAMPIGN DYNAMICS:each table had a jigsaw puzzle to be solved for a contest and winners were gratified by the brand. TOUCH POINTS AT CAFES : JIGSAW PUZZLE MAT AT THE TABLES
22. X-BOX CAMPAIGN OBJECTIVE : To reach out to the customer for product experience. “GAMING ZONE” CAMPAIGN DURATION : 6 MONTHS SCOPE OF CAFES : 10 CAMPIGN DYNAMICS:The customer could play the games on X BOX and would share their feedback.(very prime high footfall cafes were targeted and there was immense response to te gaming zone) TOUCH POINTS AT CAFES :table sticker with play creative, X Box installed at cafes.
25. ITC-FIAMA/VIVEL CAMPAIGN OBJECTIVE :PRODUCT AND BRAND LAUNCH CAMPAIGN DURATION :2 MONTHS SCOPE OF CAFES :150 CAFES CAMPIGN DYNAMICS:TO TARGET ALL FEMALE CUSTOMER WALK INS AT CAFES WITH INSTANT GRATIFICATION BY THE BRAND. TOUCH POINTS AT CAFES :SAMPLING OF FIAMA/VIVEL GIFT PACKS TO FEMALE CUSTOMERS/WALLVISUALS/STANDEE/TENT CARDS/DROP BOX CONTEST FORMS.
29. SONY-PSP http://www.domain-b.com/industry/Foods/20091116_gaming_zone.html CAMPAIGN OBJECTIVE :TO VENTURE AN INTERESTING CAMPAIGN THAT COULD ESTABLISH DIRECT CONTACT WITH THE CUSTOMERS. CAMPAIGN DURATION :1 MONTH SCOPE OF CAFES :60 CAFES CAMPIGN DYNAMICS:SONY PSP WAS INSTALLED AT ALL TABLES FOR THE CUSTOMER TO EXPERIENCE THE PRODUCT. TOUCH POINTS AT CAFES :PROMOTER/TENT CARD/FLOOR STICKER
32. HUL- “FAIR & LOVELY” CAMPAIGN OBJECTIVE :PRODUCT & BRAND LAUNCH “FORGET MARKS” CAMPAIGN DURATION :45 DAYS SCOPE OF CAFES :125 CAFES CAMPIGN DYNAMICS:FROM A TEASER AT THE CAFÉ TO DIRECT CUSTOMER CONTACT TO EMPHASIS “FORGET MARKS” TOUCH POINTS AT CAFES :DANGLER/ TISSUE PAPER HOLDER/ TENT CARD/ PUSH PULL
35. LOGITECH CAMPAIGN OBJECTIVE : Product Launch “MP3” CAMPAIGN DURATION : 1 Month SCOPE OF CAFES : 16 Cafes CAMPIGN DYNAMICS:A PROMOTER WOULD APPROACH THE INTERESTED CUSTOMERS TO EXPLAIN THE PRODUCT FEATURES TOUCH POINTS AT CAFES : Kiosk & Promoter/ Danglers / Push/Pull stickers on the front glass façade / Table Stickers – on all the tables
42. APPLE I MAC CAMPAIGN OBJECTIVE :LAUNCH OF IMAC “PRODUCT LAUNCH” CAMPAIGN DURATION :1 MONTH SCOPE OF CAFES :55 CAMPIGN DYNAMICS:THE PROMOTER WAS INTERACTING WITH THE CUSTOMERS TO SHOWCASE THE FEATURES OF THE PRODUCT. TOUCH POINTS AT CAFES :KIOSK,STANDEE,LEAFLETS,PROMOTER,TENT CARD
44. TATA PHOTON CAMPAIGN OBJECTIVE : New service launch ( Data card-Photon+ ) CAMPAIGN DURATION : 1 Month SCOPE OF CAFES : 121 cafes CAMPIGN DYNAMICS: Photon demo at cafes where the promoter interacted for leads and explaining product features. TOUCH POINTS AT CAFES : Bill folder Sticker / Standee / Badges on team member / kiosk/promoter
46. MTS CAMPAIGN OBJECTIVE :TO PROMOTE THE NEW SERVICE LAUNCHED AND TO GENERATE LEADS. CAMPAIGN DURATION : 3 MONTHS SCOPE OF CAFES :150 CAFES CAMPIGN DYNAMICS:THE PROMOTER EXPLAINED THE FEATURES AND THE CUSTOMER COULD ACCESS THE DEMO AND ALL THE LEADS WERE CONVERTED ON SPOT. TOUCH POINTS AT CAFES : INTERACTIVE KIOSK / PROMOTER / SALE OF PRODUCTS
48. CROMA CAMPAIGN OBJECTIVE :AWARENESS OF CROMA OUTLET AND OFFERS IN VICINITY. CAMPAIGN DURATION :ANNUAL SCOPE OF CAFES :ANNUAL DEAL CAMPIGN DYNAMICS:STORE TO STORE BRANDING FOR EACH CROMA OUTLET THAT OPENS NEAR CCD. TOUCH POINTS AT CAFES :TABLE STICKERS/STANDEES WITH LEAFLETS FOR LATEST OFFERS.
50. YAHOO CAMPAIGN OBJECTIVE :TO PROMOTE NEW APPLICATIONS ON YAHOO. CAMPAIGN DURATION :2 MONTHS SCOPE OF CAFES :50 CAFES CAMPIGN DYNAMICS:EVERY CUSTOMER CONTACT WAS ESTABLISHED WITH A COASTER WITHEACH BEVERAGE AND THERE WERE HEAVY DOWNLOAD OF THE APPLICATION. TOUCH POINTS AT CAFES :COASTERS WITH EVERY BEVERAGE AND BLU-FI DOWNLOADS.
52. ZEE TV SAREGAMAPA CAMPAIGN OBJECTIVE :PROMOTING THE SHOW AND THE SMS CONTEST. CAMPAIGN DURATION :1 MONTH SCOPE OF CAFES :120 CAFES CAMPIGN DYNAMICS:MIKE DANGLERS TO CREATE THE SINGERS ZONE AT CAFES. TOUCH POINTS AT CAFES : MIKE DANGLERS / TENT CARDS CONTEST CONTESTENT / AHEDABAD BHOPAL/FINALE GIFT HAMPER / THE WINNER OF THE CONTEST GOT THE OPPORTUNITY TO ATTEND THE FINALE AND WAS GIVEN A HAMPER BY THE SPECIAL GUEST OF THE SHOW.
55. AIRTEL BROADBAND CAMPAIGN OBJECTIVE :TO LAUNCH NEW SERVICES OF AIRTEL CAMPAIGN DURATION :1 MONTH SCOPE OF CAFES :150 CAFES CAMPIGN DYNAMICS:TO REACH OUT TO CUSTOMERS AT CAFES FOR NEW SERVICE LAUNCH. TOUCH POINTS AT CAFES :TENT CARDS AT CAFES
57. TATA INDICOM CAMPAIGN OBJECTIVE :TO CREATE AWARENESS. CAMPAIGN DURATION :1 MONTH SCOPE OF CAFES :100 CAFES CAMPIGN DYNAMICS:PROMOTER WOULD EXPLAIN THE NEW FEATURES ,APPLICATIONS,SERVICES. TOUCH POINTS AT CAFES :INTERACTIVE TABLE KIOSK FOR CUSTOMERS TO ACCESS DEMO IN GROUPS.
59. CEAT http://www.afaqs.com/news/story.html?sid=28847_CEAT:+Handle+Your+Coffee+Firmly CAMPAIGN OBJECTIVE :TO SPREAD THE AWARENESS OF “SUPERIOR BIKE GRIP TYRES” CAMPAIGN DURATION :3 MONTHS SCOPE OF CAFES :150 CAFES CAMPIGN DYNAMICS:THE TENT CARD ATTRACTED THE CUSTOMER MOBILE WITHOUT CAUSING ANY HARM TO THE DEVICES,AN EXCLUSIVE HOT BEVERAGE WAS SERVED IN WINTER SEASON IN CEAT MUGS/TO FURTHER ENGAGE THE CUSTOMERS THERE WAS A COFFEE TABLE BOOK GUIDE OF SAFE DRIVING TOUCH POINTS AT CAFES :CEAT CERAMIC CUPS WITH HOT BEVERAGE/MAGIC PAD TENT CARDS/COFFEE TABLE BOOK
64. MAYBELLINE CAMPAIGN OBJECTIVE :NEW PRODUCT LAUNCH “WHITESTAY UV” CAMPAIGN DURATION :1 MONTH SCOPE OF CAFES :120 CAFES CAMPIGN DYNAMICS:KAPPI NIRVANA – BEVERAGE INTEGRATION WITH MABELLINE. TOUCH POINTS AT CAFES :DANGLERS/SIDE MENU CARD PROMOTING THE BEVERAGE-KAPPI NIRVANA / STANDEE AND BILL COUNTER TENT CARD.
67. HULK CAMPAIGN OBJECTIVE :Movie Promotion. “Incredible Hulk” CAMPAIGN DURATION :1 month SCOPE OF CAFES :130 cafes CAMPIGN DYNAMICS:BEVERAGE INTEGRATION “HULK SPONSORED-GREEN APPLE SODA” TOUCH POINTS AT CAFES :DANGLERS /TABLE STICKER/ HULK GOODIES – CDZ AND HULK SHAPE PENS ITH EVERY BEVERAGE/ HULK – GREEN APPLE SODA.