This document contains information about various webinars presented by Tinuiti focusing on Amazon operations and strategies for the fourth quarter of 2020. The webinars provide insights on topics such as preparing Amazon operations for COVID-19 and a delayed Prime Day, implementing a holistic Amazon search and display advertising strategy, trends to help optimize fourth quarter strategies, and how expanding onto Walmart could grow business reach. The document also includes information about Tinuiti's Amazon display advertising strategy, how to run sponsored product and sponsored brand campaigns, and how to leverage different audience segments with dynamic creative.

2. TINUITI PRESENTS:
Amazon Operations Q4 Prep in
the Light of COVID-19 & Delayed
Prime Day
TINUITI PRESENTS:
Convert Shoppers This Q4 With a
Holistic Amazon Search & DSP
Strategy
TINUITI PRESENTS:
Key Trends and Insights to Help
Take Your Q4 Strategy to the
Next Level
TINUITI & SKUBANA
PRESENTS:
How Walmart Could Expand
Your Business Reach in Q4
11:00 – 11:45am PST 12:30 – 1:15pm PST11:45am – 12:30pm PST10:45 – 11:00am PST

3. Kevin Wellis Evan Walsh

4. 4.

5. Poll Question
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8. Awareness
Consideratio
n
Purchase intent
Purchase
experience
Purchase
DSP: In-Market & Lifestyle
DSP: Retargeting &
Repeat Purchasers
Ad Console:
Sponsored Brands &
Sponsored Display
Ad Console: Sponsored
Products

10. at scale

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Brand X - United Kingdom
Brand X - Italy
Brand X - France
Brand X - Spain
Brand X - Germany

12. 60%
Sponsored
Product
30%
Sponsored
Brand
10%
Sponsored
Display
Example allocation*
Campaign X
Campaign Y
Campaign Z

15. A great Amazon Sponsored Products
strategy involves both Automatic and
Manual campaigns.
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Sponsored Product Ad (SP)
Automatic
Manual

16. Generate awareness and consideration with
customizable ads that link directly to a landing
page or a Storefront.
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Keyword Targeting
Broad, Phrase, Exact,
Negative Phrase/Exact
ASIN Targeting & Category
Targeting

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19. Searches for product
Compares brands
Reads detail page
and reviews
Adds to cart or list
Purchase in store
Writes a review
Tells a friend
Subscribe & Save
Considers or purchases
brand again
Customer sees ad
Always-on Full Funnel DSP Approach to catch the attention of brand agnostic consumers and retain brand loyal consumers

20. Lifestyle segments
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Retargeting segments
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Source: https://advertising.amazon.com/amazon-display-advertising
In-market segments
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Tinuiti’s Amazon DSP Strategy

21. ●
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Tinuiti’s Amazon DSP Strategy

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23. Seasonality
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Create Events
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25. • Holistic Amazon Performance
• Modular Power-ups
• Category-Level Insights

26. Run Display ads alongside Search ads to boost visibility
Retarget shoppers that have engaged with your products
Fuel the advertising funnel using Lifestyle & In-Market
audiences
Target shopping behaviors relevant to your products
Use dynamic e-commerce creative to deliver ads that are
most relevant to a customer’s shopping behavior
Negatively target past purchasers to tailor targeting strategy

28. Marketing Placement for Promotions Help Get More Product Orders
Sell Overstocked Products Help Increase Product Conversion
See the Halo Effect Win the Buy Box

29. Key Takeaways

31. Kevin Wellis Evan Walsh