The document summarizes research on existing football video games to inform the development of a new game. It describes screenshots of 8-bit and FIFA 19 games, noting similarities like colors that will inspire the new game. It also discusses how a simple game allows anyone to play, including non-gamers, which is a goal for the new game. The research analysis finds common features like the football theme and similar color palettes across games. Aspects to include are a varied color palette inspired by the research. An audience profile targets teens and young adults with bright colors and simplicity in a football game appealing to both genders and people of varying social status seeking competitive play.

1. Research
James Horner-Borrett

2. Existing Product
This image is of a 8 bit football game and the design and look of the game will be very similar to
the one I will produce with similar colours being used. This game may appeal to people who like
football or other sports game as it features characters which resemble real life football players.
Something I will be doing in my game.
In terms of logo designs I will use more vibrant colours in mine so that it catches the eye of
anyone viewing.

3. Existing Product
This is a screenshot of Fifa 19, This is the biggest football game which is
available on the market and also the most technologically advanced. My
game will not be similar to this one but there are elements of it I can try
and incorporate into mine such as the way the game uses colours and
sound to immerse the player.

4. Existing Product
What makes this game appealing to people is perhaps the
simplicity of it. The fact that the game is simple means
that people who may not even play games will feel they
can still play it. This is what I aim to do with my game,
make it playable for everyone

5. Research Analysis
• What common features do the researched
products have?
The products I researched have similarities such as the style of
game they are, which is football. The games also have similar
colour pallets.
• What aspects of the research will you include
within your on work?
I will use a similar colour pallet to the things included in my
research with a variety of greens, yellows, blues and others

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Teens and young
adults 13-25
Football game, bright colours and simplicity
Gender
Both genders A football game will appeal to both genders as
the sport it self loved by millions of men and
women across the world
Psychographic
Achiever The competitive aspect of the game which is to
beat the opponent
Social Status
All Football games attract people of all classes as
football attracts people of all classes