The document discusses and analyzes several existing mobile games including Space Invaders, Asphalt Nitro, and Candy Crush. It notes common features like colorful graphics and appeals to audiences aged 12+. For their own game, the author plans to include candy-like elements from Candy Crush within a Space Invaders-style game, and include an alien character for assistance like Candy Crush's owl. The intended audience is ages 16+ of both genders who enjoy achieving goals in games.

1. Research
Simran Jabbal

2. Existing Product
Space Invaders is similar to what I am going
to do. The image is done in a studio because
there is no locational background. In the
image there are boulders to protect the
spaceship from the aliens. The characters are
aliens will die when the spaceship shoots at
them. They have done the boulders green
and the spaceship to show that they are on
one side. The audience will appeal to anyone
from the age of 16+ because they like to have
something to distract them and this game
does that.

3. Existing Product
Asphalt Nitro is a car racing game, which is
aimed at any aged person of both genders.
It is a very colourful and visual game, it is
done in a location when the game starts. It
is set in different parts of America but they
slightly change the background for each
area. They have different types of game, for
example, they have car chases when you
have to be the cop and catch the offender.

4. Existing Product
Candy Crush is a very colourful game. It
appeals to everyone over the age of 12+.
It is not done in a studio and in a location
which shows you different areas. It is a
puzzle game which can be played on
phone and Facebook. Its animated to
appeal to younger audiences. It has
different boosters when you score. It is
visually appealing.

5. Research Analysis
What common features do the researched products have?
The common features are the colours of the images. Candy Crush and Space
Invaders are very similar in game. Asphalt Nitro is completely different in
game to the others.
What aspects of the research will you include within your on work?
I will include the sweets from Candy Crush but in the style of Space Invaders.
Also, I will include the alien as a character who helps out in the game like in
Candy Crush the owl called Odus. I have not come up with a name yet for the
alien but he will there through the game.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16+ My content will appeal to this audience
because it is a popular and oldish game
Gender
Both genders It will appeal to this audience because it is a
unisex game
Psychographic
Emulator/Achiever My audience aspire to achieve and become
better at my game
Social Status
C1 It will not make a difference to the social
status’ because it a game anyone can play