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The Four Keys to Fun: Designing Emotional Engagement and Viral Distribution without Spamming Your Friends Nicole Lazzaro, XEODesign Often ignored by usability, neuroscience now proves that emotion deeply connects decision making and performance. Emotions also coordinate the actions between people. Therefore the next design challenge for desktop and cloud applications is not making a UI "easy," but rather making it more emotional and social. The trick is that emotions and social experiences cannot be designed directly. This presentation covers how the choices in games craft player emotions to increase engagement. In addition to competition there are game mechanics that increase curiosity and others that create social bonding that makes team work possible. We will examine these 4 Keys to Fun plus new social mechanics from XEODesign's research to see how successful social media and iPhone games offer more playful interfaces that increase engagement, loyalty, and viral distribution. By adding these kinds of choices designers can drive user behavior to create more engaging experiences. From XEODesign's latest player research we will look at: • How games create emotion and self-motivation • What mechanics and emotions drive social engagement, networking, and increase social bonding • How player choices create emotions such as Schadenfreude, Fiero, Curiosity, and Love • The emotions and mechanics that drive viral distribution. Comparing examples from social media such as Twitter and Facebook to games on the web, console, and iPhone we draw out the secrets of social play and the emotions that makes something viral. Come hear the latest research results on emotions and games played on iPhones and social networks and what that means for more serious applications.

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Social Emotions are responsible for Farmville's success and drive all of Web 2.0. Games on emerging social platforms such as Facebook and the iPhone leverage the emotions between friends to drive viral distribution and build new player experiences. Using examples from PlayFish, Zynga’s Mafia Wars, Playdom, Nexon, and others. We'll distill their social critical success factors. We'd also cover how to apply lessons learned from these games to add social features to existing genres, and what emotions games should target to take advantage of this new era of gaming. We will examine the 4 most important emotions for social games including new social mechanics from XEODesign's research such as Tilt our experimental iPhone game to see what kinds of choices successful social media and iPhone games offer to inspire playful interfaces that increase engagement, loyalty, and viral distribution. By adding these kinds of choices designers can drive user behavior to create more engaging experiences. From XEODesign's latest player research we will look at: How games create the 4 most important emotions in social games What mechanics and emotions drive social engagement, networking, and increase social bonding How player choices create social emotions such as Schadenfreude and Naches The emotions and mechanics that drive viral distribution.

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As technology gets smaller and smaller the challenge for designing compelling experiences gets bigger and bigger. Leverage the psychology of fun and learn how to use emotions from game like mechanics to increase engagement. Whether you are working on smart watch gaming, to wearables, to next generation TVs, to VR hardware, to enterprise gamification; come discover specific techniques borrowed from games to deepen engagement, retention, and viral sharing.

4 Keys to Fun The Psychology of Engagement Samsung Developers Conference 2015

Nicole Lazzaro

UXWeek 2010 Nicole Lazzaro, XEODesign, Inc. Visit the average workplace and if it were a zoo the humane society would protest! The environment and organizational principals fail to provide the basic mental furniture for workers to focus attention, motivate, collaborate, and to accomplish. No wonder so many struggle with getting things done. Likewise most user experiences fail by ignoring the same simple fact. Human's require emotions to decide. Often ignored by usability, neuroscience now proves that emotion deeply connects decision making and performance. Emotions also coordinate the actions between people. The trick is that emotions and social experiences are emergent qualities that cannot be designed directly. Nicole brings this challenge to life in her workshop. In this interactive XEOPlayShop we will cover how the choices in games craft player emotions to increase engagement. In addition to competition there are game mechanics that increase curiosity and others that create social bonding that makes team work possible. We will examine these 4 Keys to Fun plus new social mechanics from XEODesign’s research to see how successful social media and iPhone games offer more playful interfaces that increase engagement, loyalty, and viral distribution. By adding these kinds of choices designers can drive user behavior to create more engaging experiences.

Ux Week the Future of UX is Play: The 4 Keys to Fun, Emotion, and User Engage...

Nicole Lazzaro

Wonder, one of the strongest emotions of game design, rivets player attention and unleashes powerful neurochemicals that facilitate learning. At the heart of every intellectual pursuit, at the root of nearly all engagement, wonder keeps players coming back. Wonder does not show up in A/B testing. Come learn the secret mechanics that make smartphone games like ANGRY BIRDS, DOODLE JUMP, and FRUIT NINJA best sellers. Be the first to create your own GAME plan for creating engagement by connecting Goals, Actions, Motivations, and Emotions. Games are more than points and badges. Emotions drive fun.

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"The Golden Gamers" Equitable and Inclusive Gaming Events for the Elderly presented by John Pappas Tabletop board gaming is a creative, multi-generational, social and fun activity. While there is a broad swatch of recreational activities for the 65+ crowd, generally gaming is left out. Conversations with the Senior Activities Board of the Upper Darby Libraries confirmed this with traditional video games providing an engaging experience but accessibility tends to be a challenge due to physical determinants (carpal tunnel, poor eyesight, arthritis) and experiential (with a large learning curve required for many video games). Tabletop board games provide an experience that is interactive, social, cognitive and engaging. With concerns over Alzheimer's and social isolation, this is an important subject for many seniors. The Primos Library instituted a series of programs "Tabletop Gaming at the Library" (intergenerational, weekly), The Game Designer's Guild (monthly, intergenerational) and the "Golden Gamers" (65+, Monthly-Weekly dependant upon interest) each providing a gaming experience for burgeoning and experienced gamers of any age. In this talk, Pappas will discuss the initial planning, marketing, collection development and community engagement elements of the series as well as successes and challenges. A large portion of the talk will be on game selection for this age group including issues such as the level of social interaction inherent in the game, types of games, levels of complexity and iconography.

The Golden Gamers: A 65+ Library Gaming Group

John Pappas

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Standing on top of a temple in Egypt I had a vision of how to change the world with play. Games and work both require decisions, only games are often more engaging. Today we can use what people are naturally inclined to do to architect systems of engagement to better themselves and their world. We can use these games to succeed where corporations and public service institutions have failed. We can use the psychology of fun to create games of engagement to make us happier and smarter, help us achieve our goals, solve challenging problems like poverty and climate change. Research shows that people who are in a happy engaged brain states are 50% more productive. We can use the emotions from play to create brain states that drive success in the workplace and in life. Over thirty years games have evolved techniques to create strong emotions that drive play. Ultimately these games can actually deliver public services, such as Tilt World a game to plant 1 million trees. http://bit.ly/TiltWorld Movies like Al Gore's Inconvenient Truth, viral videos like Kony 2012 raise awareness about important issues. Games, the medium of the 21st century, have the power to turn this awareness into action. In this talk we cover what brain states improve performance, how games create engagement to create these brain states, how to design the specific choices with the Four Keys to Fun, and ultimately how to amplify a game's impact on the player and the real world.

4 Keys and Psychology of Fun from Awareness to Impact GSummit

Nicole Lazzaro

Change is hard. Advances in game design and neuroscience can make it easy. Millennium of evolution gives us an amazing system for acquiring behavior good and bad. The rush of positive emotions such as dopamine (reward), endorphin (euphoria), and oxytocin (trust) do daily battle with bad boys such as cortisol (stress). The activities we engage in for these daily battles tune our behavior. The challenge is that the cognitive rational self that sets our goals is not the same brain system that deals out the chemicals that make us feel good. Serious game designers and Gamifciation experts ignore this battle at their peril. Specially designed games can hack your brain to turn vicious cycles into virtus ones to help you lose weight, get smarter, and even fight climate change. Come and explore this playful splash into 3 specific ways the fun of games can rewire your brain to be happier, healthier, and primed to work together to save the planet.

The Science of Fun: 3 Ways Games Make us Happier and Save the World GSummit 2014

Nicole Lazzaro

“Tilt HD: Flip's Adventure in 1.5 Dimensions” is an iPhone/iPad game/research platform we built to understand the viral mechanics required to create an MSO (Massively Social Online Game) that 6B people could play. The challenge was that the only way we could get enough beta testers was to release Tilt on the iPad first. In this presentation we share what viral mechanics made a tiny research project a #1 iPad App on Earth Day. And how player session data completely reversed our thinking about the early game. Come see how for Tilt (the first accelerometer game on the iPhone) data driven design changed everything.

Fun Meters: Data Driven Design for Tilt: Flip's Adventure in 1.5 Dimensions

Nicole Lazzaro

For VR to succeed where it failed 20 years ago requires overcoming more psychological, physiological, and gameplay challenges than all previous game platform transitions combined. Even more important than reducing judder and motion sickness is delivering the design leadership that inspire teams to innovate and deliver on the VR/AR promise. Simply cloning last generation mechanics to next generation hardware feels about as good as a transparent D-pad on an iPhone game. We believe that VR/AR is the ultimate entertainment platform combining the emotion of movies with the participation of games. To get there require Design Leadership not management. Based on XEODesign’s year and a half of research true VR/AR experiences must exceed 36 design benchmarks to succeed. This talk covers the first three.

VRX 3 Design Leadership Strategies for Better VR

Nicole Lazzaro

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This is Chris Maynard's pecha kucha (20 slides in six minutes) presentation that reviews the Dott Cornwall Eco Design Challenge. This project ran from September 2009 to July 2010 and asked Year-8 pupils across Cornwall UK two questions; How big is your school's Carbon and Eco Footprints? and What would you design and create to reduce them? The project was Produced by Matt Hocking and Coordinated by Chris Maynard of Leap-design for change. © All Rights Reserved.

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Small Boxes and Big Fun: Starting a Board Gaming Collection, presented by John Pappas Board gaming is entering a golden age with wonderfully crafted games coming out daily by board game publishers large and small, as well as from individual designers. This leads to a large amount of diversity and choice in the board games space when trying to develop a circulating board game collection or choosing which games to include in a gaming group. This talk will discuss the basics of organizing a modern board game group (any ages) including tips on moderating, teaching, and promoting the group while providing a welcoming and safe space for new and emerging gamers. Additionally, the mechanics (the inner workings of the games), genres, and the themes of games will be reviewed and discussed. The talk will end in a presentation of a starter kit of inexpensive and fun board games which will get your library's collection started for less than $150. The cost of getting into the board gaming hobby does not have to be prohibitive if the right games are purchased and the proper partnerships fostered.

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